presentation on market research- toluna
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8/3/2019 Presentation on market research- Toluna
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A PROJECT ON THEIMPACT OF
COLLABORATIVETECHNOLOGIES ONTHE MARKET RESEARCH
INDUSTRY
BY GROUP 3
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INTRODUCTION TO THE COMPANY
T oluna
Toluna, is the world's largest online market research
panel and online survey software provider to theglobal market research industry. Providing onlinemarket research sample and online research panel
building expertise to over 1,500 of the world·sleading market research agencies.
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THE COMPANY HAS 17 OFFICES AROUND THE WORLD WITHHEAD OFFICE IN WILTON CONNECTICUT USA OTHER OFFICEARE IN ROMANIA, LONDON, TORONTO, AMSTERDAM, PARIS,
FRANKFURT, MUNICH, ISRAEL, TOKYO ,HONGKONG. IN 2009,TOLUNA WELCOMED GREENFIELD ONLINE AND CIAOSURVEYS INTO THE GROUP ² COMPLEMENTING ITS
TRADITIONAL STRENGTHS IN EUROPE AND INCREASING ITSONLINE SAMPLE AND DELIVERY CAPACITY IN THE US,
CANADA AND ASIA PACIFIC. ITS INDIAN OPERATIONS ARE
CARRIED OUT IN THE GURGAON OFFICE . IT IS WORTHWHILETO KNOW THAT ALL TECHNICAL OPERATIONS SUCH
PROGRAMMING, QUALITY ASSURANCE AND IT OPERATIONSARE MANAGED FROM THE INDIAN OFFICE ITSELF. THE TOTAL
STRENGTH OF THE EMPLOYEES IS AROUND 1200 OUT OF WHICH 550 ARE BASED IN THE GURGAON FACILITY
Organization description
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COMPANY PROFILE AT A GLANCE
Toluna·s Online survey technology, Automate Survey,allows organisations to get closer to their customers
faster and in more depth than ever before. AutomateSurvey is the world·s most intuitive online survey
technology that enables them to place your customersat the heart of your research.
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WITH TOLUNA·S ONLINE SURVEYTECHNOLOGY A COMPANY OR
INDIVIDUAL CAN Construct a fully customised web-based questionnaire in
minutes
Email it to their existing customer base or invite members from
Toluna·s online community of 4 million to participate
Receive live results as and when the surveys are completedonline
Toluna·s online survey technology is an ASP Solution that
offers 24/7 access via the web ² eliminating any hardware orset-up costs and avoiding disruption to their existing process
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COLLABORATIVE TOOLS USED
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OPERATION MANAGEMENT SYSTEM
It is Software application that provides the information to themanger·s about the various stages of the project and degree of its
completion. For e.g. whether the project is in initiation stage orprogramming stage or quality etc., therefore eliminating the need
for the managers to run after the project in every department. Thisis managed by the M.I.S team , as and when a project comes it getsassigned to a particular project director and a I.D gets created and
then it moves into different departments.
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O.M.S
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OBJECTIVE OF USING O.M.S
This is basically a tracking tool that makes the life easy for theservice delivery leader by showing him which project is lying inwhich stage and with which team, he can accordingly take the
necessary steps of either expediting the job or to take extra time It has additional benefits such as the quality team can update
bugs it finds in the survey and it becomes a form of repositoryfor the projects
It eliminates the need of manual book keeping and queue
management
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CISCO UNIFIED IP PHONE
Unified communications is an increasingly important investmentfor organizations looking to improve productivity and
responsiveness while reducing their IT costs. The convergence ofvoice, video, and data communications around a shared IP-based
infrastructure - allowing users to easily make a call, send amessage, or join an audio or video conference - is bringing
benefits to businesses of every size, industry, and geography.
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Access Voicemail Anytime,Anywhere Access your Cisco
Unity Connection voicemessages the way you prefer ²
whether from an IP phone,mobile phone, web browser,email client, or a desktopclient like Cisco Unified
Personal Communicator. Youcan also use Cisco Speech
View to have your voicemessages
Accelerate Collaboration
Respond quickly to colleaguesand partners by using speech-
activated tools. Easily
prioritize and managemessages, access meetings onyour calendar, and connect tocolleagues by simply saying
their names.
FEATURES
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Deploy a Reliable Solution
With years of successfuldeployments, Cisco Unity
Connection is a tested, reliable
solution. Take advantage ofredundancy and voicemail
survivability to make sure younever miss a voicemail.
Secure Your Messages
Security is a concern for mostorganizations, and mandatory
for others. Cisco Unity
Connection keeps yourmessages highly secure sothey cannot be played by
someone outside yourorganization.
FEATURES
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OBJECTIVE OF USING CISCO UNIFIED IPPHONE
As the offices of the company are scattered in different parts ofthe world it becomes imperative for the company to find a cheapand reliable communication suite, and Cisco does the job withélan.
It is also helpful both in interoffice connectivity as well as intraoffice connectivity.
Offer·s various other facilities for eg teleconferencing, videoconferencing and voicemail etc.
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MS OUTLOOK
Microsoft Outlook is personal information manager from Microsoft.Although often used mainly as an e-mail application, it also
includes a calendar, task manager, contact manager, note taking,a journal and web browsing. It can be used as a Standaloneapplication, or can work with Microsoft Exchange Server for
multiple users in an organization, such as shared mailboxes andcalendars, Exchange public folders, SharePoint lists and meeting
schedules. There are third-party add-on applications that integrateOutlook with devices such as BlackBerry mobile phones and with
other software like Office & Skype internet communication.Developers can also create their own custom software that works
with Outlook and Office components using Microsoft Visual Studio.In addition, Windows Mobile devices can synchronize almost all
Outlook data to Outlook Mobile.
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MS OUTLOOK
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OBJECTIVE OF USING MICROSOFT OUTLOOK
Almost all the formal work is carried out through this mail clientwhich runs on Microsoft exchange server.
Interaction with clients or with teams is done through it. Apart from mails it can be used as a calendar, task
manager, contact manager and for taking notes.
It comes within the MS office Suite so company does not have abuy another application for this purpose.
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CONCLUSION The essence of Collaborative Technology is to make better usage of the
resources you have.
By leveraging collaboration one can capture information from everyoneinside an organisation and from interested people outside, this informationcan be processed to have business agility.
Network-based collaboration technologies help organisations increase thescale and capacity of their processes and develop new ways of doingbusiness.
Good collaborative information sharing and decision-making lead to betterbusiness results by reducing manufacturing costs, stimulating innovation,speeding time-to-market, improving product and service quality, andopening new business opportunities.
These tools help in improved productivity and efficiency. It also providesassistance in solving work-related problems besides helping in accelerateddecision making process.
Most importantly collaborative technologies provide advantages ofcommunicating anywhere and at any time. Furthermore these collaborationtechnologies enable employees to participate actively in the managementdecisions and have a better understanding of the company·s requirements.Consequently turnaround is faster and productivity increases.
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REFERENCES
Wikipedia
Cisco·s Website
Toluna India·s Website
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