toluna corporate presentation
DESCRIPTION
Toluna is the leader in online market research panels and survey technology.TRANSCRIPT
LONDON | PARIS | FRANKFURT | AMSTERDAM | NEW YORK | SEATTLE | DALLAS | HAIFA | SYDNEY WILTON | GURGAON | MUNICH | LOS ANGELES | ANDOVER | TOKYO | TIMISOARA | TORONTO
…1-100 questions answered by anyone, anytime...anywhere
Who are we?The world’s number 1
1,500+ clients worldwide– Local support from 17 offices in 10 countries
– Europe, America, APAC– 30 native languages in-house
Largest provider of Global online sample– 5 million completed survey completes a quarter– 4 million active panellists managed across 34 countries
– Surveys completed across 62 countries
More than just sample– Value added Technology-based Services:
– Comprehensive Scripting/DP, Scripting software, Custom Panels, Ad Tracking, Polls
Unique and innovative approach– Unique social media model provides highly responsive panellists – Innovations drive
– Un-rivalled global capacity and reach– Broadest range of industry solutions
– Providing better quality data for broadest range of studies
Service OfferingsEnabling Insight
Sample Propietary Panellists Advanced Surveys
Online Ad Effectiveness
Technology(SaaS)
Community Management Survey Authoring Panel Management
Consultancy Custom Panel Build
Managed Panel Services
Polls Quick Polls
Sponsored Polls Quick Surveys
Advantages of scaleAnyone, Anytime, Anywhere
Anyone– Global proprietary panel capacity
– 4 million active panellists across 34 countries– 5 million completed questionnaires a quarter
– Comprehensive profiling for hardest to reach audiences– Custom panels: Community approach enables unique insight
Anytime– 24/7 support– Industry-leading systems & processes– Dedicated ‘weekend field’ team
Anywhere– 17 offices across 10 countries– 30 native languages spoken in-house
4 million active panellists Any project, anyone, anywhere
Worldwide
3,949,348
Europe and Russia
2,423,899
Americas
955,053
Asia Pacific
570,396
What do we do? Online sample
Online Sample Services
– Global panel community network
– Consumer, Business and Healthcare panels
– Flash and conjoint questionnaire programming and hosting
– Panel Building and Management services
– IVR and mobile interviewing technology
What do we do? Poll & survey technology
Survey & Panel technology (SaaS)
– QuickSurveys: Ask 1-5 questions and receive 2,000 responses in just a few hours
– PanelPortal: Build and manage your own panel of highly engaged panellists
– AutomateSurvey: Create advanced online questionnaires with ease
– Brandspector: Measuring Ad Effectiveness
…how are we different?
Panels Panels PanelsSound familiar?
Huge published figures but poor response rates
Lack sector specific profiling
Limited geographic coverage
Ever increasing burn out of members
Attract a narrow member profile
Reliable survey completionModel needs to evolve
Email Lists
Online Panels
Panel CommunitiesInternet
Traffic
It’s time to get…Social!
A unique integration of social media and online panels
Designed to maximise panel capacity by providing members with an engaging online experience
Social voting gives consumers the power to create polls, see live results and respond to debates
Capacity?Our panel communities…
Attract a broader pool of panellists
Members highly responsive to survey invitations
Members provide deeper and more regularly refreshed profiling data
Integrate polls into Facebook, MySpace stimulating WoM referral and fresh members
Anyone?
The difference
Profiling Know what’s feasible within hours
Attract a broader pool of
panellists
16 Specialist Panels– Ranging from Automotive to Video Gamers– Constantly evolving profiling
Average 750 data points
per panellist– Aids feasibility– Pre-identification for survey invitations– Faster field, reliable field-time
Supplemented with community
polls – served providing on demand custom
profiling and incidence checks– 24 hour results– Fast, accurate and FREE
Anywhere?
The difference
Toluna Proprietary Panels EMEA
FRANCE 424,280
GERMANY273,745
BELGIUM99,940
ITALY144,284
UK781,141
NETHERLANDS107,596
RUSSIA95,804
SWEDEN46,109
POLAND76,943
PORTUGAL40,763
CZECH REP8,070
FINLAND38,403
NORWAY25,920
DENMARK31,476
IRELAND41,215
AUSTRIA11,099
SPAIN151,711
SWITZERLAND13,496
GREECE11,904
TURKEYAvailable soon
SOUTH AFRICAAvailable soon
Toluna Proprietary PanelsAmericas
MEXICO67,725
USA662,669
CANADA94.513
ARGENTINA12,147
PERU4,430
CHILE10,995
BRAZIL102,574
Toluna Proprietary PanelsAPAC
CHINA268,618
JAPAN59,815
HONG KONG4,775
Rep. of KOREA16,755
AUSTRALIA107,240
INDIA97,081
NEW ZEALAND15,219
SINGAPORE893
THAILANDAvailable soon
MALAYSIAAvailable soon
Anytime?
The difference
Local delivery teams24/7 service and support
17 local service offices across 10 countries
30 native languages in house to guide questionnaires, incentives and invites
Local delivery teams across Europe, North America and Asia-Pacific
Providing 24/7 service and support
Toluna overviewSummary
1,500+ clients worldwide– Local support from 17 offices in10 countries
– Europe, America, APAC– 30 native languages in-house
Largest provider of Global online sample– 5 million completed survey completes a quarter– 4 million active panellists managed across 34 countries
– Surveys completed across 62 countries
More than just sample– Value added Technology-based Services:
– Comprehensive Scripting/DP, Scripting software, Custom Panels, Ad Tracking, Polls
Unique and innovative approach– Unique social media model provides highly responsive panellists – Innovations drive
– Un-rivalled global capacity and reach– Broadest range of industry solutions
– Providing better quality data for broadest range of studies
LONDON | PARIS | FRANKFURT | AMSTERDAM | NEW YORK | SEATTLE | DALLAS | HAIFA | SYDNEY WILTON | GURGAON | MUNICH | LOS ANGELES | ANDOVER | TOKYO | TIMISOARA | TORONTO
ADDITIONAL SLIDES
ADDITIONAL PANEL SERVICES – Community– Delivery– Quality and Recruitment
PRODUCTS– PP2– TQS– BrandSpector– Custom Panel Build
Maximising engagementA valuable online experience
Members can...Create polls– Comment and publish opinions– Debates
See ‘live results’– Drill down into poll results
Community profiles– Rate members opinions
Earn rewards
It’s time to get…Social!
A unique integration of social media and online panels
Designed to maximise panel capacity by providing members with an engaging online experience
Social voting gives consumers the power to create polls, see live results and respond to debates
Rating scales
Card sort
Drag and rank
Match the attribute
Click tracker
Image optimisation
Media surveys
Custom surveys
More engaging surveysAdvanced features
Delivering to client expectationsProject management process
Project initiationConfirm specificationProject team assigned
Survey designKick off callSurvey consultationSample/ incentive plan
ProgrammingSurvey programToluna survey testingTranslation checkingClient testing
Project LaunchInvitation sentReminder sent
Data CollectionQuotas managedCells filledSurvey completed
Data processingData cleanedData tables createdOpen ends coded
Customised processes– To meet your needs; we integrate with your team
Projects are expected to deliver high satisfaction– Understanding requirements:
– deliverables, document timeliness & data delivery dates
Duplicate Response Detection™ How it Works
• All respondents have a global ID– Machine-level cookie– ID is associated with the unique member account
• Duplication prevented– A user may have a single ‘Group’ account
o multiple ID numberso multiple email accounts/points of access
• Each respondent entering a survey has an ID check– Rules include exclusion of prior participation– Prior participation detected – route to a different survey
• “Digital finger-printing” using ‘Relevant ID’ – User has 100 points of identification– Operates event with cookies disabled
Ensuring quality data:Six Sigma methodology Quality approach throughout
Pre- Survey – Recruitment– Management– Finger-printing
In field– De-duplication– Engagement
Post survey– Survey-Level Quality Checks– Response Validation
Define
Measure
AnalyseImprove
Control
Toluna.comRecruitment - Diversity is key
Unique panellists– Viral community engagement & propagation
Community model – Recruiting from new psychographic segments– Natural search ‘funnels traffic’
Other methods– Media partners
– PPC / Online PR– Email / banners
– Referrals– Specialist target groups offline
Toluna.com Recruitment & Retention
Double opted-in process – Conforms fully to industry standards
Market research use only– No Direct Marketing or Advertising
Duplicate & exclusion checks during registration
Largest and most active community in the industry– Average 733 (of 1,700) attributes per member
Marketing, Feasibility and Delivery consistency Ongoing ‘panel research’ to track and manage – Panellist satisfaction
Toluna.comMaintaining Quality
Coherence– Registration vs. on-going profile data coherence
Maximum limits– Up to 4 surveys completes per month
Panel cleansing/purging– Automated hard bounce-back removal – Unavailable emails after 3 attempts to contact.– Panelists who complete a survey too quickly– Panelists who randomly click answers– Block email addresses from purged panelists
Toluna.comParticipation
Community– Panelists regularly encouraged to update profile – Genuine incentive – monetary + non-monetary– Panelist discussion forums and threads– Panelist product comparisons
Randomization of sample:– Our tools randomly select individuals within target groups.
– Ensures everyone has equal opportunity to respond
– Panelists not selected purely according to their activity.– Avoids encouraging over-active panelists
Profiling managementRecency of data
The more questions asked in screener questionnaires...
The more you need to consider ‘recency’
How often is this profile updated
What mechanism is in place to encourage updating?
Panellist RecruitmentA balanced approach
The search effect– Each consumer created poll / debate is indexed and optimised for
search rankings– Drives natural search traffic and registration– Attracts traffic not normally available through traditional banner
placements
Media planning– Existing media campaigns optimised for individual targets– Creative optimised for target audience– Media placement optimised for target profile
Engaged yet?Why is engagement so vital?
Capacity to deliver– More profiling information = more targeted surveys
– Mean of 750 data points per panellist– More accurate feasibility assessments
– More responsive to your survey– More likely to provide better quality data– QV and ‘Sponsored Polls’ further increase capacity
Who is answering? Who do you want answering?– Attracts individuals who would not normally consider joining a panel
Meeting client needsCore principles & commitments
Global Reach
Quality
Innovation
Substantial R&D:• Ease-of-use, cost reduction
• Highly innovative products• Engaged communities
• Efficient survey completion• Deliver the most robust data
• Pro-actively meeting expectations• 24/7 project delivery
• 4m proprietary panelists • across 34 countries.
• Completed surveys • across 62 countries
• Custom communities
Custom Panel Building
Industry leading panel-building experience – Diary Consumers – Physicians – B2B
Proven vertical recruitment & media expertise– Nearly 1m panellists recruited each year
Panel Portal– Easily build your own panel– Track recruitment– Manage incentives
Toluna PollsWhich one for you?
Quick Surveys
Sponsored Polls
Quick Votes
Toluna QuickSurveys
Quick
Easy
Cost-effective
A product for the times…Why Toluna QuickSurveys?
Identified need– Top lines are sometimes enough – for client pitches– No (or VERY small) budget– “Omnibus doesn’t provide the rich media I need”– Checking incidence & feasibility
– Pre-identifying hard to reach targets– Every poll response recorded against profile for re-contact
– I want it NOW
Leveraging Toluna’s unique assets– Toluna web 2.0 communities provide opinions
– 15 million poll votes per month– Can append demographic data
– Double opted-in with rich profile
– Toluna Innovation & Technology
Toluna QuickSurveysWhat can you do with it?
Research when you need it– Create 1-5 questions– Direct bulk sales or E-commerce engine – pay per click– Video, image and audio– Live results and drill down into 5 key data points– Fed directly into Toluna panels
No wait – no hassle– 100-2,000 responses 24 hours– See results live– ‘Ask the Nation’ nat rep weighting
– Immediately!
– Redeploy QuickSurveys at a click of a button
What does the market request?…and can QuickSurveys help?
Cost - I have no (or a VERY small) budget
Speed – I want it NOW – I have a deadline tonight!
Easy
1. if I have to DIY, then it has to be VERY simple
2. Often, need is for simple, easy to access information
Volume – I need enough responses to make the data reliable
Pitches - top lines are sometimes enough
Alternative - Omnibus doesn’t provide me rich media
Company– I need an agency who can handle everything– I need an account manager I can trust– I want to go with a credible brand I trust
BrandSpectorMeasuring Ad Effectiveness
Measuring WHO is exposed to online advertisements– Providing detailed online demographic reports
Identification for follow-on studies– Pre & post ad testing
Tools & services addressing the needs of:
Project Experience:– more than 500 Ad Tracking Studies– more than 90 Remote Testing Studies
Market Research Institutes and Consultancies
Online Advertisers, Agencies and Publishers
Website Operators and E-Businesses
BrandSpectorHow it works
1,000,000+ panellists tagged• Canada 21,210• France 150,296• Germany 121,171• Italy 47,626• Netherlands 29,666• Russia 8,705• Spain 49,818• UK 428.913• USA 223.680
1. Online Ad is TAGGED.
2. TAG identifies Toluna cookies of people seeing the ad.
3. Cookie includes Toluna universal panel ID number
4. The list with panel ID numbers + time stamp and location ID is stored on the server
5. Toluna can append panel data to universal panel Ids.
Deliverables:
Structured data report Sample for pre/post tests
Ad to be measured
Example deliverableLive data report
PanelPortalPanel Community Management
A platform that enables the end to end management of an online panel community– Over 100 technology clients– Developed and used in house– A true end to end solution– Hosted SaaS platform– Complete implementation support and training
Panel Community ManagementDriving marketing effectiveness
New product development– Idea generation– Concept evaluation
Competitor assessment– Survey competitor customers – Competitor KPI dashboard
Communications– Assess concepts / campaigns– Live brand attitude dashboards
Customer retention– Identify experience weak points
(Beyond CSAT)
PanelPortal
Hosted panel community management solution– No hidden costs of hardware, software– Easy to use, full support, limited resources required
Package proprietary and ‘best of breed’ knowledge– Developed by the panel people
– Used in-house– Designed for ease of use
– 100+ clients
Comprehensive Professional Services at hand– Ensuring your success
Panel Community ManagementEfficiency and brand dialogue
A more efficient panel– Community management features keep members engaged and
responsive
Public brand –consumer relationship– Enable brand to create a consumer dialogue area within existing
web assets– Plug and play brand community dialogue without external
consultancy technical development– Fit into existing online brand assets and presence– Plug in new applications and features to maintain community
interaction with your brand
In house panelsTypical benefits
Speed– Create questionnaires and launch survey in hours
Cost– Zero postal / print / data / interviewer– Save on external sample costs– Use existing web traffic, email lists and CRM records to recruit
Fast and valid sampling– Automatically manage quotas / randomisation
Targeting– Easily reach niche targets in a few clicks
Data Quality– Respondent convenience– Media and interaction (image /video / audio)
Custom Panel Building
Industry leading panel-building experience – Diary Consumers – Physicians – B2B
Proven vertical recruitment & media expertise– over 2,000,000 panellists recruited each year
Panel Portal– Easily build your own panel– Track recruitment– Manage incentives
The Process
Panel Community ManagementThe process
Survey and Discussion
Live Results Reporting
Refine Marketing Spend
Panel Management
Web CommunityManagement
Convert Existing Records into
Panellists
PanelPortalMigration services
Consultancy services help migrate existing projects online and into your panel community
Feasibility analysis – Define which surveys can be run according to target, frequency, cost
and effectiveness
Questionnaire migration – Optimize scripting, look & feel, questionnaire templates, adapt
sampling and quotas
Fieldwork test methodology – Toluna can help to compare results from offline fieldwork (CATI, F2F)
to online collection
PanelPortalExample Portals
LONDON | PARIS | FRANKFURT | AMSTERDAM | NEW YORK | SEATTLE | DALLAS | HAIFA | SYDNEY WILTON | GURGAON | MUNICH | LOS ANGELES | ANDOVER | TOKYO | TIMISOARA | TORONTO