WELCOME TO THE CASE PRESENTATION OF SERVOCONTROLS PVT. LTD, BELGAUM

A case of Organizational Development

CASE OPENING -ABOUT SERVOCONTROLS

Servocontrols India Pvt. Ltd. was founded in the year 2002 by two young and enthusiastic entrepreneurs, Mr. Deepak and Dinesh Dhadoti.ServoControls India Pvt. Ltd, Belgaum enjoys the privilege of supplying cryogenic position sensors for the accomplishment of Mars Orbiter Mission (MOM) a runaway success of ISROServo controls is entrenched in the current business scenario with flexibility and potential to spread its wings to make it count. The case serves as a benchmark to infant and startup companies and imbibes the traits of dreaming big Servo controls is the key supplier to Indian aerospace and defence organizations and is proud to be the first generation and indigenous earner of a place in the 1000 Million revenue club.

PRODUCTS OF SERVOCONTROLS INDIA PVT. LTD

SALIENT FEATURES OF THE CASE

This case is an excellent manifestation of how efficient leadership, local talent utilization, exploring foreign markets with indomitable spirit can be a game changer and can leverage you to the Global landscape.

A potential benchmark for budding entrepreneurs Success does come at the First Hit Demystifying Empowering Local Talent can create wonder Fight against odds with good intent makes things fall in line Role Model can Change Ones Desire and Fortunes In congruence with National Economic Policy

ASSOCIATION OF THE CASE WITH THE COUNTRY Mr.Deepak candidly developed the feeling of patriotism which spurred him to move back to India. This feeling was further reinforced by Deepaks fathers interest who often quoted the phrase Janani Janma bhoomi shacha swaragadapi gariyasi.This is a live example to fall in line with Make in India campaign launched by the current Prime Minister Sri Narendra Modi.

BACKGROUND NOTE Deepak, a young engineer, gave up his green card in US. To start up a high precision, high technology company, Servo controls Pvt. Ltd, in Belgaum, a small city in the North Karnataka, India.Born to a middle class family, their father worked as a cashier in a bank. Right from his childhood Deepak was a meticulous and zealous boy, escalating to international standards after coming out a Government Kannada medium school as Mr. Deepak did is a remarkable transformation.Deepak helped his parents to milk the cows they reared then and sell the milk door to door exemplifies his humble background.He invested his time to learn and work on computer by sacrificing precious sleep in the wee hours from 3am to 6am

EARLY CHALLENGESThe company has had a bumpy ride be it the raising of loan or choosing a site or obtaining Electricity permission etc.Lack of access to Belgaum by air route owing to infrequently used airport was a major constraint faced by customers.Getting Industrial License considering the macro factor uncertainty of aerospace business, attracting customers in a situation controlled by cut throat competition with MNCs etc was an uphill taskScams pertaining to defense had freezed tender calling process Company had to withstand and overcome this erratic phase.

ROAD TO SUCCESS

Seizing the opportunities

2003- Odyssey Began with HAL offering a challenge to work on defective valvesAs Ralph Waldo Emerson says Everyone I meet is in some way my superior in that I learn from him.Mr. Sajjan Jindal at IISC - A conversation that scripted success

ROAD TO SUCCESSDPP PROJECT WAS A SHOT IN THE ARM

Defense Procurement Procedure (DPP): the offset policy is simple: foreign firms who win major defense contracts must pump back at least 30 percent of the contract value to the Indian manufacturing sector subsequently Servocontrols signed a contract with a tier 1 supplier for the Sukhoi 30 aircraft.

ROAD TO SUCCESS 2007 OPENED MANY DOORS June 2007 was a silver lining in the journey of Servocontrols India Pvt, ltd, at a symposium organized by the Aeronautical society of India.Dr. Kalam exclaimed to Dr. Saraswat the Director of Defense Research & Development Organization (DRDO) This man give him a push! Give him lot of projects, proprietary tenders, he is young make him work hard.Agreements with Russian Company Voskhod makers of aircraft actuations Aerospace were the worthy outcomes. To cater to these business needs and work on several incoming projects Servocontrols grew big by expanding workforce to provide shelter to 120 employees by 2010 and 156 in 2014.

ROAD TO SUCCESS2009 STINT WITH MR. RATAN TATA

Untiring and relentless efforts of Mr. Deepak and his team yielded coveted results in the form of TATAs assigning subcontracting to servo controls. Usually TATAs get the lion share of defense projects.14th October , A memorable project related to TATAs T-72/T-90 tanks and simulators Which normally takes 8-10 months was executed in 3 months by Servocontrols India Pvt. Ltd.

ROAD TO SUCCESS 2014 A RENOWNED ACCOMPLISHMENT

ServoControls India Pvt. Ltd, Belgaum enjoys the privilege of supplying cryogenic position sensors for the accomplishment of Mars orbiter Mission (MOM) a runaway success of ISRO.

ROLE PLAYED BY HUMAN RESOURCES DEPT

HR dept plays an extremely benign role at Servocontrols; it relies on local talent and believes in transforming the incoming talent in a candidate to reach national and International boundaries.Servocontrols does not emphasize on high end qualification and heavy weight experience, instead aims to provide berth to young talent with tremendous potential.

ACHIEVEMENTS / ACCOLADES / AWARDS

Deepak Dhadotis story is featured in Rashmi Bansals Take me Home one of the best seller books The Inspiring Stories of 20 Entrepreneurs from Small- Town India.Deepak Dhadotis is awarded with the KAIGARIKA RATNA PRASHASTI 2011 by the Karnataka Small Scale Industries Association (KASSIA) at the hands of Capt. Gopinath at Hotel Capitol, Bangalore. The award is given on the occasion of the KASSIA Founder Day Celebrations.Mr. Deepak was voted as Belgaumite of the year by the citizens of Belgaum Felicitated as Jewel of KLE, Society, Belgaum .

ORGANIZATIONALSupplying cryogenic detective sensors for the accomplishment of Mars orbiter Mission (MOM) a runaway success of ISRO. It is the only company in India to have a Design studio. Manufacturing and testing all under one roof.AS9100 B & ISO 9001 certification. They participated in the several shows in 2007 & 2009 held in Bangalore and in the Paris Air show in 2009. Servocontrols India Pvt. Ltd is one of the few Indian companies with AS9100 B certification backed by unparallel reputation for quality & extensive field experience. Esteem for having participated and contributed its bit not only to civil aircrafts but also to space missions like Chandrayan and many more. In 2013, Servocontrols recorded a turnover of 100 crores.

GOAL CONGRUENCE Achievements underscore the concept of a prominent management terminology Goal Congruence- It means Personal & organizational goals are congruent to each other.

FUTURE PLANSAs expressed by Mr. Deepak, Founder Chairman, Servocontrols India Pvt.Ltd Realizing an upward trend in our business we have started constructing a new manufacturing unit at Hattargi 32kms from Belgaum. Mr. Deepak Wants his company to fly high in 200 crore orbit in the next 5 years, strategic measures are in place to accomplish this ambition, he expressed further with optimism. He is not a person to allow complacency to set in. He is mindful of the fact that the foreign companies with mammoth financial reserves may chew and spit smaller companies in no time.

CURRENT CHALLENGESServocontrols India Pvt. Ltd even today encounters problems of talent shortage; hence the hunt for right talent is always onOperating in an industrial estate surrounded by foundries emitting industrial dust poses a greater challenge and thus makes company lay high emphasis on housekeeping. To maintain, a dust free premise & sparkling clean premises is a rigorous challenge.complex bureaucracy system continues to plague the organization hampering the pace of growth.