presentation on summer project
TRANSCRIPT
PRESENTATION ON TRAINING PROJECT
PRESENTED BY : AMANDEEP SINGH MBA IB ROLL.NO. 94972238256
INTRODUCATION OF THE COMPANYCOMPANY PROFILE:y Charley knitwear Pvt.Ltd. established in 1991 by Mr.
Charanjit Arora as Proprietor.y In the year 1996 the promoter of the Unit surveyed
International Market and with his persistent efforts successfully penetrated in the overseas market.
OBJECTIVES OF THE COMPANYy For Export y For Domestic and Industrial Use. y For Army, Navy and Air Force Use. y Every knit of wearing apparels for Gents, Ladies and
Kids T-shirts, Sweat Shirts, Trousers, Jackets and pants including Sweaters , Pullovers, Coats, Vests, Underpants, Panties, dresses, Nightgowns, Gloves, Mittens and foundation garments for ladies.
TURNOVER300 250 200 150Turnover
100 50 0 1996-97 1997-98 1998-99 1999-00 2000-01 2001-02 2002-03
TITLE OF PROJECT
STUDY ON EXPORT COMPETITION OF GARMENT INDUSTRY WITH RESPECT TO LUDHIANA CITY.
NEED OF THE STUDYy To know the competition level between various
garment industries in Ludhiana.y To know the success ratio of garment exports to
various countries.y To know the company s position in the garment
market.
OBJECTIVES OF THE STUDY
To evaluate the export competition of Ludhiana garment sectors. wise of Ludhiana garment sectors.
Recent performance region wise & business type To know factor affecting the competitiveness of
Indian garment industry. industry.
To indentify the problem faced by Indian garment
OVERVIEW OF GARMENT INDUSTRY The Garment Industry of India is Rs 1 trillion industry. The Industry covers over one lac units and employs about 6 million workers. Organized sector of the garment industry is roughly 20% of the total industry. 80% of the production is of cotton garments, 15% of synthetic/mixed garments and the rest of silk and wool garments.
TYPES OF GARMENTS Men s wear. Women s wear. Kid s wear.
GARMENT MARKETThe Global Textile Industry, particularly the Garment Industry has seen remarkable changes in the past few years. The Garment Manufacturing Industry and the Garment Companies in developed countries are now always on a lookout for cheap source of garment production. The days are gone when textile garment industry was concentrated in the consumption hubs of US, EU and other developed countries of the world
MAJOR TRENDS IN APPAREL AND CLOTHING Global garment exports are valued at more than US$310 billion a year, of which the world's top 15 clothing exporters account for more than 80%. Developing countries in Asia continue expanding their Textile Garment Industry due to their very-low-cost production. India s Apparel Industry is likely to achieve an export target of US$ 25 billion by 2010-11
INDIAN GARMENT MARKET SCENARIO
India s textile and garment is strong its share in
GDP is 4%. Indian textile and garment s contribution total export is 25%.
HISTORY OF INDIAN GARMENT INDUSTRYThe foundations of the Indian textile trade with other countries began as early as the second century BC.
MARKET SIZE OF GARMENT INDUSTRY2008-09 Textile Garments Undergarments 1,487 6.80% 0.01% 0.001% Clothing & 20,219 93% % Share
Home Textile Furnishings 2.16 Accessories Total 0.29 21,708.45
TEXTILES APPAREL AND CLOTHING India s domestic market for apparel & clothing is
currently worth Euro 20,219 million in 2008-09.It has registered a steady compounded annual growth rate (CAGR) of 13.6% in the past 5 Years. Volume wise, apparel market has grown from 4.8
billion units in 2004 to 5.9 billion units in 2008-09 at a CAGR of 5.3%.
INDIA'S APPAREL & CLOTHING MARKET2004-05Vol e Value ( uro Millions) 4450 Volume (million units) 1,443
2006-07Value ( uro Millions) 5605 Volume (million Units) 1600
2008-09Value ( uro Million) 6938
( illion units) Menswear 1328
Womens wear
1368
3856
1523
5106
1676
6414
Unisex apparel
466
1014
519
1461
589
1816
Kids wear
1222
1836
1323
2333
1468
2975
Uniforms
423
991
498
1461
581
2077
Total
4807
12147
5306
15966
5905
20219
ASSESSMENT OF MARKET POTENTIAL VALUE (MILLION EUROS)2008-09 Textile Clothing & 20,219 Garments 2009-10 22342 2010-11 24688 2011-12 27280
Undergarments
1,487
1673
1882
2117
Total
21706
25015
26570
29397
PRODUCTION SCENARIO IN INDIA Apparel production has been growing at a CAGR of
little more than 5% in the past 3 years (Menswear 5.3%; Women s wear 5%; Unisex Apparel 5.5%).
The production of undergarments in India increased
from 914 million units in 2006-07 to 1050 million units in 2008-09.
The Garment market has been growing at around 9
to10% per year in the past 4 years and will continue to grow unabated in the next 3- 4 years
MAJOR PRODUCTION HUBS IN INDIATextile Apparels / Clothing and Undergarments Mumbai & sholapur Power loom weaving export hub Tirupur & adjoining cities Cotton knit wear export hub
udhiana &
anpur
oolen knit wear export
MAJOR PLAYER IN INDIAN GARMENT SECTOR Pantaloon retail (india) limited Shopper s Stop Tata Tent Globus stores Pvt. Ltd Piramyd Retail Ltd Arvind Brands ltd The Raymond Group Madura Garment Reliance retail Ltd. Murjani Group Landmark Group Zodiac Clothing
GARMENTS: THE MAIN EXPORT MARKET AMONG ALL TEXTILE PRODUCTS
SWOT ANALYSIS STRENGTHHigh capacity produce. The company with a excellent track report of high profits. A well developed an efficient marketing network. A highly experience and dedicated staff. The product they produced has low production cost as there competitor.
WEAKNESS They don t have Labour as according there
requirement. They have not get any certification. There is not proper departmentation in the firm. It doesn t have proper machinery for doing the production. Increase in power tariff, indirect tax and interest rate resulting in higher production cost.
OPPORTUNITIES Good prospect for more foreign investment in view of the increasing market presence of international giants. Large potential domestic and international market. Increase the demand for luxury brand by the middle claass. Product development and diversification to cater global needs. Emerging retail industry and malls provide huge opportunities for the garment industry.
THREATS Competition from other developing countries
,especially china. Continuous quality improvement is need of the hour as there are different demand patterns all over the world. Cheaper imports. Tough competition in domestic market. To make the balance between price and quality.
INITIATIVES TAKEN BY THE INDIAN GOVERNMENT FOR GARMENT INDUSTRY Setting up of US $6 billion technology up gradation found for modernizing the entire value chain of the industry. Launching of the technology mission on cotton to improve the quality & productivity of raw cotton. Liberalized the labour low, taxes other benefits of a special economic zone need to the implemented. Progressive reduction import duty on garment machinery and products.
FUTURE PROSPECTS Garment industry looking at achieving an export
target of $ 25 billion by 2010-11, an garment Export production council official said. people.
The industry would need an additional 1.5 million An investment of Rs 35000 cr. in terms of related
infrastructure.
AEPC plans set up 50 training centers, beside the 22
centers it has present across the country.
RESEARCH METHODOLOGYy Research methodology to be adopted for the research
topic, export competition of Indian garment industry with respect to Ludhiana city . y It includes the selection of sample, collection of data; the choice of statistical tools that were used for analyzed the data.
RESEARCH DESIGNy The research design for present in descriptive design
and was carried out by survey.y The research design comprises of means of obtaining
information i.e. through questionnaires filled from the garment exporter s.
SAMPLE DESIGN
y Sample unit. y Sample size. y Sampling technique.
DATA ANALYSIS AND INTERPRETATIONSTable1. State form of ownership of business
Options
No. of responses
Percentage
Private limited
14
70
Public limited
0
0
Partnership
4
20
Sole proprietorship
2
10
Table2. Type of garment products exporting.
Options No. of responses Percentage
Knitting Garment
11
55
Woven Garment
1
5
Both knitting & woven Garment
8
40
Table3. Country preffered for export
Options
No. of responses
Percentage
USA
9
45
Europe
10
50
Middle East Countries
5
25
Others specify
7
35
Table 4. Major factors while selecting a country for export.
Options
No. of responses
Overall ranking
Overall demand
35
1
Export formalities
49
2
Economic Stability
49
2
Political environment
67
3
Table 5. Annual turnover (approx. in INR) for the year 2009-2010.
Options
No. of responses
Percentage
1-10 million
15
75
10-99 million
3
15
100-499 million
2
10
500-999 million
0
0
Above 1 billion
0
0
Table6. Competitive advantage of Ludhiana Garment Industry as compared to other countries.Options No. of responses Overall ranking
Cost
38
2
Quality
34
1
Technology
60
3
Timely elivery of or er
68
4
Table7. Tough competition in garment industry
Options No. of responses Percentage
Yes
18
90
No
2
10
Table 8 Factors which are playing major role in competition.
Options
No. of responses
Percentage
Product availability
5
25
Product features\ Quality
5
25
Price of the product
5
25
Competitors position in market
5
25
Table9. labor availability and skills affecting the productivity while manufacturing the products.
Options
No. of responses
Percentage
Yes
20
100
No
0
0
Table10. Foreign exchange rate fluctuations affecting the business.
Options
No. of responses
Percentage 50
Highly agree
10 40
Agree
8 10
Natural
2 0
Disagree
0 0
Highly disagree
0
Table11. Risk involved in exporting.
Options
No. of responses
Percentage
Yes
10
50
No
10
50
Table12. Type of risk involved in exporting goods.
Options
No. of responses
Percentage
Payment risk
8
40
Goods in transit No Barrier
3 5
15 25
Any other
2
10
Table13. Satisfaction with the government policies.
Options
No. of responses
Percentage
Yes
12
60
No
8
40
Table15. Trade barriers while exporting.
Options
No. of responses
Percentage
Certification
8
40
Free trade agreement
2
10
Non trade barrier
2
10
Any other
8
40
Table16. Future of Ludhiana Garment industry: Bright
Options
No. of responses
Percentage 35
Strongly Agree
7 50
Agree
10 5
Neutral
1 5
Disagree
1 5
Strongly Disagree
1
CONCLUSIONS
SUGGESTIONS
THANK YOU..