Successful Presentations:

Crafting a Key Message

You’re ready to

prepare for your

next presentation…

What’s the

first thingyou’re

to

going

do?

Fire up PowerPoint

and type until I’ve

written everything I

know with 150 slides

for 30 mins!

Umm … looking

forward to that

presentation.

Look, if you want

people to listen,

you need to have

a point.

Your key point.

Otherwise,

listening to your

presentation is like

being adrift at sea

without a compass.

So how do you come up with

an interesting key point?

1. Brainstorm

2. Combine

3. Choose

4. Refine

1. Brainstorm

There are p

robably

many key po

ints you

could make.

So write out

these ideas.

StickyStickyStickySticky NotesNotesNotesNotes

AreAreAreAreUsefulUsefulUsefulUseful

2. Combine

Can any of

these ideas be

combined into

an overarching

message?

This is where sticky

notes make life easier.

That’s not quite

what I meant.

3. Choose

Of the potential key

points, which is the most

relevant and interesting to

your audience?

Yup, it’s about the audience.

A great key message

focuses on the audience

rather than your own

exquisiteness.

4. Refine

Can your key message be simplified?

Get to the core:

cut unnecessary

words and jargon.

Despite the presence of unexplained

heterogeneity, we find that demographic and

socioeconomic factors are important determinants

of the demand for prescription drugs, and the

biggest driver of demand is need.

Before

Key message

Despite the presence of unexplained

heterogeneity, we find that demographic and

socioeconomic factors are important determinants

of the demand for prescription drugs, and the

biggest driver of demand is need.

Before

Medical need is the biggest driver of demand for

prescription drugs.

After

Key message

Now, on to planning the rest of

your presentation!

Now, on to planning the rest of

your presentation!

Stay tune

d for

Stay tune

d for

Stay tune

d for

Stay tune

d for

more more more more

presentation

presen

tation

presentation

presen

tation

tips!tips!tips!tips!

Marin Gemmill-Toyama

http://www.linkedin.com/in/maringemmilltoyama

Photo Credits

Slide 1: yoga: http://www.sxc.hu/photo/1098575

Slide 3, finger: http://www.sxc.hu/photo/837742

Slide 4, child: http://www.sxc.hu/browse.phtml?f=view&id=1029653

Slide 6, headphones: http://www.sxc.hu/photo/872678

Slide 8, boat: http://www.sxc.hu/photo/1065874

Slide 10, thinker: http://www.sxc.hu/photo/901021

Slide 10, mixed drink: http://www.sxc.hu/photo/862300

Slide 10, red rose: http://www.sxc.hu/photo/727168

Slide 12, paints: http://www.sxc.hu/photo/913629

Slide 14, sticky notes: http://www.sxc.hu/photo/842320

Slide 16, hands: http://www.sxc.hu/photo/889293

Slide 18, man: http://www.sxc.hu/photo/807952

Slide 24, stone: http://www.sxc.hu/photo/821903

Slide 25, avocado: http://www.sxc.hu/photo/553222

*unless otherwise indicated, photos are from MSN clip art