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NOVEMBER, 2015 The Power of Engagement with Sustainable Brands

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Page 1: PRESENTATION TITLE: ALL CAPS – ONE LINE ONLY-… · “Our experience is that brands whose purpose and products respond to [sustainable living brands] are delivering stronger and

NOVEMBER, 2015

The Power of Engagement with Sustainable Brands

Page 2: PRESENTATION TITLE: ALL CAPS – ONE LINE ONLY-… · “Our experience is that brands whose purpose and products respond to [sustainable living brands] are delivering stronger and
Page 3: PRESENTATION TITLE: ALL CAPS – ONE LINE ONLY-… · “Our experience is that brands whose purpose and products respond to [sustainable living brands] are delivering stronger and

And the opportunities are many and BIG.

Achieving success requires a new way of seeing the world – along with a new set of skills, tools and collaborators.

We exist to help. “Our experience is that brands whose purpose and products respond to [sustainable living brands] are delivering stronger and faster growth. These brands accounted for half the company’s growth in 2014 and grew at twice the rate of the rest of the business,” Paul Polman, CEO, Unilever

Page 4: PRESENTATION TITLE: ALL CAPS – ONE LINE ONLY-… · “Our experience is that brands whose purpose and products respond to [sustainable living brands] are delivering stronger and

THE GLOBAL LEARNING, COLLABORATION AND COMMUNICATION PLATFORM FOR BRAND INNOVATORS INSPIRED TO LEVERAGE SUSTAINABILITY AS A DRIVER OF BUSINESS AND BRAND VALUE.

Page 5: PRESENTATION TITLE: ALL CAPS – ONE LINE ONLY-… · “Our experience is that brands whose purpose and products respond to [sustainable living brands] are delivering stronger and

To shift the world to a sustainable economy by inspiring and enabling brands to lead the way to a flourishing future.

To inspire and equip more brands to prosper by leveraging environmental and social innovation to deliver new business and brand value.

Page 6: PRESENTATION TITLE: ALL CAPS – ONE LINE ONLY-… · “Our experience is that brands whose purpose and products respond to [sustainable living brands] are delivering stronger and

CREATE AWARENESS

ENCOURAGE ENGAGEMENT

SEEK & AMPLIFY

COMMITMENT

SUPPORT & ENABLE CO-CREATION

SHIFT THE

SYSTEM

Page 7: PRESENTATION TITLE: ALL CAPS – ONE LINE ONLY-… · “Our experience is that brands whose purpose and products respond to [sustainable living brands] are delivering stronger and

Visionary | Creative | Proactive | Strategic | Influential | Collaborative

SMART, OPTIMISTIC, ENGAGED CHANGE MAKERS WHO ARE RESHAPING THE FUTURE OF COMMERCE WORLDWIDE. THEIR COMMITMENT IS TO DELIVER EXCEPTIONAL BUSINESS PERFORMANCE PLUS SHARED VALUE FOR ALL STAKEHOLDERS.

Page 8: PRESENTATION TITLE: ALL CAPS – ONE LINE ONLY-… · “Our experience is that brands whose purpose and products respond to [sustainable living brands] are delivering stronger and
Page 9: PRESENTATION TITLE: ALL CAPS – ONE LINE ONLY-… · “Our experience is that brands whose purpose and products respond to [sustainable living brands] are delivering stronger and

22% Sustainability/CSR

20% MarCom & PR

15% Brand Strategy 10% NGO

8% Academia

10% Supply Chain

3% Other

5% Entrepreneur

10% Design

Food/Beverage Transportation

Retail

Financial

Waste Management

Entertainment

Manufacturing

Consumer Packaged Goods

Apparel Logistics

Services

Technology

Materials

Packaging

Page 10: PRESENTATION TITLE: ALL CAPS – ONE LINE ONLY-… · “Our experience is that brands whose purpose and products respond to [sustainable living brands] are delivering stronger and

24% VP/SVP/C-Suite

37% Director/Manager

16% Founder/ President/CEO

23% Other

They are building new business models, testing new ideas, leading their companies to adopt new tools and creating profitable partnerships.

35% 2-6 years Sustainability Experience

20% 10+ years Sustainability Experience

25% < 2 years Sustainability Experience

20% 7-10 years Sustainability Experience

Page 11: PRESENTATION TITLE: ALL CAPS – ONE LINE ONLY-… · “Our experience is that brands whose purpose and products respond to [sustainable living brands] are delivering stronger and

Insight Global Thought Leadership | Whole Systems Perspective | Trusted Resource | Foresight + Hindsight

Inspiration Exposure to New Ideas | Space to Re-energize | Drive Real Change against the Odds

Tangible & Efficient Help Turn Ideas into Action | Connect with the Right Partners | Accelerate Business Results | Find New Tools

Sense of Community Affinity | Quality Peer Group | Shared Values & Common Goals | Mutual Respect | Honest & Open

Page 12: PRESENTATION TITLE: ALL CAPS – ONE LINE ONLY-… · “Our experience is that brands whose purpose and products respond to [sustainable living brands] are delivering stronger and

CREATE AWARENESS

ENCOURAGE ENGAGEMENT

SEEK & AMPLIFY COMMITMENT

SUPPORT & ENABLE

CO-CREATION

SHIFT THE SYSTEM

LEARNING

COLLABORATION

COMMUNICATION

DIGITAL CONTENT PLATFORM

CORPORATE MEMBER NETWORK

GLOBAL CONFERENCE NETWORK

ACTIVATION HUB

Page 13: PRESENTATION TITLE: ALL CAPS – ONE LINE ONLY-… · “Our experience is that brands whose purpose and products respond to [sustainable living brands] are delivering stronger and

Global Conference Network

Corporate Member Network

Digital Content Platform

Page 14: PRESENTATION TITLE: ALL CAPS – ONE LINE ONLY-… · “Our experience is that brands whose purpose and products respond to [sustainable living brands] are delivering stronger and

FOR GLOBAL BUSINESS LEADERS LOOKING FOR INSPIRATIONAL IDEAS TO ENHANCE PROFITABILITY, THE SB GLOBAL CONFERENCE NETWORK IS THE LARGEST PEER COMMUNITY GATHERING FACE TO FACE THAT DELIVERS TANGIBLE AND EFFICIENT SUPPORT TO ACCELERATE SUSTAINABILITY-LED BRAND INNOVATION.

Page 15: PRESENTATION TITLE: ALL CAPS – ONE LINE ONLY-… · “Our experience is that brands whose purpose and products respond to [sustainable living brands] are delivering stronger and

Bangkok | Barcelona | Boston | Buenos Aires | Cape Town | Copenhagen | Istanbul | Kuala Lumpur | Rio de Janeiro | San Diego | Sydney

Sydney, Australia April 6-8, 2016

Cape Town, South Africa May 14-17, 2016

Istanbul, Turkey April 28-29, 2016

Kuala Lumpur, Malaysia TBD

Barcelona, Spain May 22-24, 2016

San Diego, CA June 6-9, 2016

Boston, MA November 14-16, 2016

Rio de Janeiro, Brazil June, 2016

Buenos Aires, Argentina September, 2016

Copenhagen, Denmark September 26-28, 2016

Bangkok, Thailand October 12-13, 2016

Page 16: PRESENTATION TITLE: ALL CAPS – ONE LINE ONLY-… · “Our experience is that brands whose purpose and products respond to [sustainable living brands] are delivering stronger and

• The Largest Global Community of Business Leaders Driving Value through Sustainability

• Enables Action & Supports the Co-creation of Ideas

• Brings the Ecosystem in one Room

• Enables Diverse Stakeholder Participation

Page 17: PRESENTATION TITLE: ALL CAPS – ONE LINE ONLY-… · “Our experience is that brands whose purpose and products respond to [sustainable living brands] are delivering stronger and

THE SB ACTIVATION HUB IS THE EPICENTER FOR CONVERSATION, COLLABORATION & FINDING NEW TOOLS & PARTNERS TO DELIVER ON INNOVATIVE BUSINESS SOLUTIONS. 70+ COMPANIES PARTICIPATED IN 100+ INTERACTIVE SESSIONS IN SAN DIEGO.

Leadership & Strategy

How do we

quantify the value of shoreline

conservation?

Macro Trends & Drivers

How do you use macro trends to

guide your business along its

sustainability journey?

Driving Demand & Behavior

How do we create

meaningful & compelling narratives?

Page 18: PRESENTATION TITLE: ALL CAPS – ONE LINE ONLY-… · “Our experience is that brands whose purpose and products respond to [sustainable living brands] are delivering stronger and

FOR EXECUTIVE CHANGE AGENTS LOOKING FOR WHOLE SYSTEMS PERSPECTIVE IN A SAFE BUSINESS COMMUNITY, THE SB CORPORATE MEMBER NETWORK PROVIDES THE RESPECTED AND TRUSTED RESOURCE TOOLS TO TURN IDEAS INTO ACTION AND ENHANCE CORPORATE PROFITABILITY.

For global business leaders looking for inspirational ideas to enhance profitability, the SB Global Conference Network is the largest peer community gathering face to face that delivers tangible and

efficient support to accelerate sustainability-led brand innovation. .

Page 19: PRESENTATION TITLE: ALL CAPS – ONE LINE ONLY-… · “Our experience is that brands whose purpose and products respond to [sustainable living brands] are delivering stronger and
Page 20: PRESENTATION TITLE: ALL CAPS – ONE LINE ONLY-… · “Our experience is that brands whose purpose and products respond to [sustainable living brands] are delivering stronger and

• Collaborative Workshops for Senior Teams

• Invigorates Personal, Brand & Collective Leadership

• Learning & Educational Resources for Teams of Employees

• A Communications Platform for Sustainability Stories

• Build Internal Engagement to Accelerate Change

Page 21: PRESENTATION TITLE: ALL CAPS – ONE LINE ONLY-… · “Our experience is that brands whose purpose and products respond to [sustainable living brands] are delivering stronger and

FOR COMMUNICATIONS AND SUSTAINABILITY PROFESSIONALS WHO ASPIRE TO FIND THE RIGHT INFLUENTIAL AUDIENCE TO SUPPORT AND ACCELERATE THEIR BRAND STORIES, THE SB DIGITAL CONTENT PLATFORM DELIVERS ENGAGEMENT METRICS THAT TRANSLATE INTO EXCEPTIONAL BUSINESS VALUE.

For global business leaders looking for inspirational ideas to enhance profitability, the SB Global Conference Network is the largest peer community gathering face to face that delivers tangible and

efficient support to accelerate sustainability-led brand innovation. .

Page 22: PRESENTATION TITLE: ALL CAPS – ONE LINE ONLY-… · “Our experience is that brands whose purpose and products respond to [sustainable living brands] are delivering stronger and

eNewsletters | Online News & Views | Learning Library | Twitter | Facebook | LinkedIn Google Currents | YouTube | Google+ | Slideshare

North America 435K 13.2M

South/ Central America 28K 900K

Oceania 32K 850K

Africa 19K 550K

Europe 225K 10.1M

Asia 95K 2M

*Unique Web Readers +Social Media Impressions ^ Excludes Reach from Int’l Partners

Page 23: PRESENTATION TITLE: ALL CAPS – ONE LINE ONLY-… · “Our experience is that brands whose purpose and products respond to [sustainable living brands] are delivering stronger and

• Sponsored Articles

• Webinars

• Custom Reports

• Brand Hubs

• Website & Newsletter Banner Advertising

Page 24: PRESENTATION TITLE: ALL CAPS – ONE LINE ONLY-… · “Our experience is that brands whose purpose and products respond to [sustainable living brands] are delivering stronger and

• Amplify Thought Leadership or Market Position to Elevate Brand Strength/Stature

• Rollout or Promotional Support for Product/Service Initiative

• Amplify Partnerships and/or Recruit Partners for System-wide Sustainability Initiatives

• Build Internal Engagement/Alignment/Accelerate Internal Change

• Pipeline Augmentation

Page 25: PRESENTATION TITLE: ALL CAPS – ONE LINE ONLY-… · “Our experience is that brands whose purpose and products respond to [sustainable living brands] are delivering stronger and

Amplify Thought Leadership

Product/ Initiative Rollout

Amplify Partnerships for System-wide Initiatives

Build/ Accelerate Internal Engagement

Pipeline Augmentation

Global Conference Network

Corporate Member Network

Digital Content Platform

*Just a few examples

Page 26: PRESENTATION TITLE: ALL CAPS – ONE LINE ONLY-… · “Our experience is that brands whose purpose and products respond to [sustainable living brands] are delivering stronger and

www.SustainableBrands.com

+1.415.626.2212

[email protected]

@SustainBrands

We look forward to discussing engagement opportunities with you.