Presentation Title, Department, Name, Date1

K2 Next Generation (NG)

March 2nd, 2015

2 Presentation Title, Department, Name, Date

K2 Next Generation (NG) - Scope

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• New navigation and design

• Responsive for all devices

• Unified for all countries

• Easy editing by importers

• Drag & Drop concept

• Simple structure

• Context relevant sales tools

• Tracking and personalization

• Enhanced SEO

1. Website design 2. Website editing (CMS) 3. Sales driven foundation

1. Website design - Great visual experience for the customer

3 Presentation Title, Department, Name, Date

Try ithttp://bistroagency.cz/klienti/skoda/maketa/v4/importer-homepage.php Login: skoda-maketa Password: sk0d0vka23

2. Website editing - Easy editing for the importer/dealer

Easy use of the system and Simple creation of new pages based on drag and drop concept

4 Presentation Title, Department, Name, Date

3. Sales driven foundation - Context relevant integration of sales tools

5 Presentation Title, Department, Name, Date

Seo optimized Integration of supporting tools like

stock cars and forms Tracking and personalization

Dealer concept main changes

Stand alone site (no more importer part of importer presentation)Mobile versionNew navigationDealer hubDomain structure (TBD)

6 Presentation Title, Department, Name, Date

Timing

4Q 2015 Pilot2016 Roll out

7 Presentation Title, Department, Name, Date