presentation title goes here - first data...consumers have a variety of mobile payment options that...
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Dom Morea
Copyright 2013 First Data Corporation. All Rights Reserved.
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Mobile Commerce Landscape
April 2013
FIRST DATA INSIGHTS
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Universal Commerce
We’re Entering the Age of
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The consumer is in control…
Personalized and value added services delivered anytime and anywhere!
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Online
Social
NFC/ QR Codes
In-Store
ATM/Kiosks
Multi-channel buying is the new normal and consumers come to expect an integrated buying experience.
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Re-Imagine Everything…
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Four Points of Payment Innovation A new set of both established and niche innovators is seeking to transform the consumer shopping experience – and is wedging its way into the payments ecosystem through mobile and internet delivery channels
Consumer
Merchant
Access Point
Acquirer
Acquirer Processor
Network / Switch
Issuer Processor
Issuer
Integrated ConsumerX Mobile device transforms consumer shopping & buying experience
Transaction Services Layer Value-added services for merchants that ride alongside payments
Alternative Payments New brands looking to mitigate consumer payment frictions and/or earn disproportionate economics
Integrated Acquirers Access point and acquiring/ processing linked together under a simplified bundled pricing model
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It’s all about enabling services that ENHANCE your customer experience
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uCommerce for…
Retail Banks
Lenders
Credit Card
Issuers
Alternative FIs
Core Capabilities
• Select the right financial product
• Manage money
• Spending enablement
• Recognize me for being a valued customer
Unique Vertical Requirements
• Retail Banks: Balances, money in/out, transfer, bills, P2P, checks, rewards, wallet, ATM
• Lenders: Balances, bills, qualification, insurance
• Issuers: Balances, credit inquiry, rates/fees, bills, fee waiver, rewards
• Alternative: Balances, wallet, history, PFM, etc
Delivering Solutions to FIs that make it easy for their customers to select, manage, spend, and be recognized in key verticals
Universal Commerce Solutions for FIs
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Unique Vertical Requirements
• Retail: pay at the counter or mobile POS
• QSR: pay inside, pay before you arrive via remote ordering, and drive thru
• Grocery: pay at checkout
• Restaurant: Pay at the counter, pay at the table, and curbside pickup
• Petro: pay inside, pay at the pump
Core Capabilities
• Pay via Accounts
• Earn & redeem loyalty
• Target & redeem offers
• eReceipts
• Data & Analytics
Delivering Solutions in key verticals that make it easy for your customers to PAY, EARN, REDEEM, and SAVE
Universal Commerce Solutions for Merchants
uCommerce for…
Retail QSRs
Grocery Petro
Restaurants
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POS Redemption Technologies Payment Credentials Storage
Consumers have a variety of mobile payment options that merchants need to consider supporting, based on their overall POS and payment strategy
NFC, Barcode, Cloud or Something Else?
NFC Handsets & POS must
be NFC compliant
Mobile Wallets
Cloud Services Data security implications
QR/2D Barcode Data security implications
Transaction speed and reliability depends on network connection
Phone (SE) Requires a more
complex ecosystem
Handsets must have secure storage area
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Universal Commerce – Key Ingredients
Enabling Infrastructure
Open, scalable and secure to create a timely, consistent experience a
Integrated Applications
Deliver a seamless experience across channels and functions
Actionable Intelligence
Valuable data to drive new levels of targeting, personalization, and measurement
Smart Devices
Connect consumers anywhere, anytime to
the things they need and want
Partner Ecosystem
Innovative collaboration to satisfy consumer
expectations
Five essential ingredients to deliver the personalized experience that consumers desire any time, any where
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KEY
INTERSECTION
OF
MERCHANT
AND
CONSUMER X
MERCHANT
Next Gen Pos CONSUMER
Digital Wallet
Offers, Loyalty,
Value-added
Services Ucommerce
before,
during,
after the
transaction
Connect Seamless Checkout
Engage Recognize/Personalize
Strategic Focus on uCommerce/Mobile Services
Smart, advanced
acceptance devices
Apps to run
your business
eReceipts
Loyalty,
CRM, offers
Sell more $$$
Actionable
intelligence
Always get recognized
– max loyalty, save money and time
Earn, Gift, Share
Ubiquitous & Relevant:
sync’d with Local places I shop
Account Access: Instant, self-service
Ease & Convenience
eReceipts
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Point of Service Consumer Services
uCommerce Product Framework Details… Merchants, FIs, ISVs, Developers, Third Parties
Transaction & Processing Services
Integration Services
Marketing Services Account Services
Inventory Services Financial Management Services
Fraud, Risk, Recovery Communication Services
Identity Services Billing Support Services
Data Services
Enabling Infrastructure: Security, Reliability, Scalability
Core Acquiring & Issuing Platforms: Acquiring, Switching, Routing, Authorization, Settlement, Issuing
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• More effective customer targeting
• Clearer tracking and metrics for promotions
• Easier conversion of consumers from acquisition to loyalty channel
• Frictionless redemption process
• Better fraud and error controls
Big need for smarter promotions…
A key to unlocking the full potential of offers is in linking them to a payment card account
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Arriving at uCommerce Solutions
Key Considerations:
• Accept mobile phone securely at point of service
• Retain existing customers to grow the business
• Acquire new customers to grow the business
• Evaluate how it’s going
• Build better connections with customers
Inputs:
• Innovation Lab
• Research-Marketplace Feedback
• Innovation Workshops with Clients
• Ignition Clients
• Channel Partner Feedback
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