presentation to henley management school
DESCRIPTION
Presentation by Burden Dare to MBA students and Henley Management College in April 2010TRANSCRIPT
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The Changing Face of Recruitmentand
New Models for “The Twenties”13th April 2010
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Discussion Points
● The Market● Buyers
● Changing needs of clients
● Ways of hiring
● Sellers● Things to ponder
● Structuring a CV
● Meeting the right people
● Intermediaries● How we see the current market
● Burden Dare proposition
● New ways of recruiting
● Questions
Putting Experience To Work13 April 2010
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Market Statements
● Employee numbers up in services sector, but down in construction● CIPS/Markit
● Services sector stable, but manufacturing weakens● British Chamber of Commerce
● Unemployment up from 1.68m to 2.4m (12 months to Jun 2009)● Number of temps in work constant at 1.4m
13 April 2010 Putting Experience To Work
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Market Movement
2008 2009
Permanent £4.2bn £2.6bn(-38%)
Temporary £22.7bn £19.9bn(-12.3%)
● Unemployment is 7.8%● 1.59m claimed job seekers allowance
● Errrrr pardon?
● Employment rate is 72%● 1 in 3.5 is public sector from 1 in 5 ten years ago
Putting Experience To Work13 April 2010
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Runners and Riders
● 2000+ recruitment firms in the UK
● 200 Executive Search firms● 260 Interim providers● 1800 middle management recruitment firms
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Overall Recruitment Market
Putting Experience To Work
Mass MarketTemporary Workers
Selectionand
Contract
Executive Recruitment
£30k
£100k
13 April 2010
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Burden Dare’s Market
Putting Experience To Work
£30k
£100k
Burden Dare
Market Expertise
Mass MarketTemporary Workers
Selectionand
Contract
13 April 2010
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Buyers
Putting Experience To Work13 April 2010
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Putting Experience To Work
Changing Needs
● More and more, clients are defining the skills they need and the length of time they need them● and not whether they need permanent or interim or even a job
● Our clients seek and value trusted advice● how to create something, ● how to sell something, ● how to solve a problem.
● Our clients understand and appreciate value● But they can still get confused by price!
● We build relationships with clients around these needs.
13 April 2010
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Ways of Hiring
● Direct approaches● Mates of mates out of work● Write-ins
● Intermediaries● Internet
● Linked-in● Job sites● Google
● BUT – do bear in mind● Google● Facebook● Twitter
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What Are Clients Looking For?
● Value for money● Exact matching experience● Proven track record● “How” as well as “what”● Detailed candidate checking
● CRB, credit referencing, qualifications, right to work, gaps on CV● Google, Facebook, Twitter…..
● Recent trend to variable cost – but no less ownership
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Sellers
Putting Experience To Work
C o E A andE B R 2003
IR35
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Things to Ponder
● DO – ● Be focused● Understand your selling points
● What do you want to be when you grow up?● 10 years time, 20 years, retire.....
● What do you need to do to get there?● Permanent, Interim, Non-Execs, Voluntary
● Know your market● Research clients or job roles
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Things to Ponder
● DON’T – ● Flip flop
● The first bus is not always the most direct or most appropriate
● Don’t apply for jobs that don’t get you where you want to go
● Be all things to all men● Flood the market
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A CV is a Sales Document
● Principle Consultant or Principal Consultant● your, you’re
● Tailor for each sales call● Value proposition
● What have you done, not what happened when you were there● What was the benefit
● Facts● Calibrate it. How much? How many? How well?
● So what?● Says who?● References
● Good ones!
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Getting in Front of a Head Hunter
● Join the queue● 200 Cvs per week
● Finance, Sales, General Management
● 20 phone calls a day● 3 referred candidates a day
● You have to tell me…. why should I see you?
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Why You?
● Relevant to them and their business● Research, recommendation
● Like minded people to you.......common interests● Research
● Quality CV● Best in breed● Network
● Who do you know who knows a head hunter?
● Three things you want me to remember
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Intermediaries
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How We See the Current Market
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Where are They Going?
● Commoditisation● Disintermediation ● Taking mass market methods to the prestige
end● Ownership issue
● Return on investment issues● Internal divisional conflicts
● Cross-selling or cross selling?● Who gets the money when an interim goes perm?
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Putting Experience To Work
Burden Dare as a Trusted Advisor
New Relationship -Demonstrate Competence
New Relationship -Demonstrate Competence
Effective TransactionsGain Trust - Build Competence
Effective TransactionsGain Trust - Build Competence
Personalising the Trust -BD Opinion Accepted
Personalising the Trust -BD Opinion Accepted
Become a Trusted Advisorand Confidante
Become a Trusted Advisorand Confidante
Friends in BusinessFriends in Business
ReinforcingCompetence on
an on-going basis
ReinforcingCompetence on
an on-going basis
Transactions
Relationships
13 April 2010
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Putting Experience To Work
New Concepts In Recruitment?
● Using our network to make money● VCs, IFAs, Connect Programmes…..
● Yes, we do provide “normal” recruitment services, ● but we can also put them together in a different way to build a
bespoke package to meet a client’s need for defined skills.
● We will fill skills gaps to best suit a client’s needs irrespective of whether they are permanent or interim.
● New fee structures ● We don’t have internal conflicts● We don’t have PLC shareholders to satisfy this year
13 April 2010
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Match.com or eHarmony?
● Permanent● Interim● Pricing models
● Fixed monthly fees, success of candidates in job, paper
● Equity● Management teams● VC network
● Debt● Banks’ Corporate Divisions● Accountants
● Angel investment● Paper in lieu = increased working capital
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Putting Experience To Work
Our Business
● A network of loyal clients through a number of business relationships
● We operate as “trusted advisors” to our clients● 85% of our business is client referral or repeat● 5500 executive interim candidates across all business
disciplines● A network of candidate referrals and introductions● A network of blue chip consultants● A network of trusted and experienced researchers● We will say if we can’t do it
13 April 2010
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Putting Experience To Work
5,500 Interim Candidates
275 Engineering350 Manufacturing
350 Retail and Consumer Markets400 Banking
150 Supply Chain, Purchasing and Logistics
170 Strategy, Performance Improvement, and Change
320 Ex-Big Brand Management Consultants
500 Finance Directors and Managers
120 Operations Management150 Facilities & Real Estate
350 Programme Directors320 CRM, Business Development and Marketing
400 IT Executives500 Chief Executives and General Managers
13 April 2010
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Putting Experience To Work
Experience at Work
● 80% have operated at Board level or run a substantial business unit
● 25% have actively been involved in buying and merging or selling and divesting a business
● 40% have been Big 5 trained and so have the benefit of consultative experience and now focus on operational delivery
● 25% can conduct business in at least two languages ● 40% have set up a new business● 35% have closed one down● 35% have run or directed multimillion pound projects or
programmes ● 55% have managed through a recession
13 April 2010
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Putting Experience To Work
About Gavan Burden
● Burden Dare founded by Gavan Burden in August 2007● Banker, Technologist, Management Consultant
● Lloyds Bank, Digital Equipment, Ernst & Young, NCR
● Recruitment● IMIT ● Alexander Hughes Interim Management
● founded in April 2001 and sold in August 2007
● Made over 500 successful placements
● Built on a set of beliefs around excellence of customer service and a very strong network of candidates● But it’s what you DO with those candidates and HOW you do it
that counts
● Dare was my mother’s maiden name
13 April 2010