Presentation to the Analog Reconversion Discussion

GroupOctober 22nd/23rd, 2003

AgendaAgenda

Company Overview CGMS-A + V-RAM CGMS-A Component VEIL – Rights Assertion Mark

Component Technical Summary of V-RAM Q & A

VEIL Interactive TechnologiesVEIL Interactive Technologies

Video Encoded Invisible Light Founded as ISI in Beaverton, OR in 1986 Privately Funded Specialize in video communication

systems VEIL’s underlying patent issued in 1989 VEIL Technology is used everyday

throughout the US

Applications of VEIL TechnologyApplications of VEIL Technology

Adapted to a wide variety of applications Simple, inexpensive, disposable devices Complex broadcast equipment

Competitive Media Reporting – Broadcast Verification System

Interactive Toys Interactive Promotions

CGMS-A + V-RAMCGMS-A + V-RAM

Concept present by Warner Bros. on May 7th 2003 If CGMS-A is lost or stripped:

All rights information is lost No indication rights information was ever present

Veil encoded Rights Assertion Mark (V-RAM) adds robustness Signals that rights have been asserted and are

carried in CGSM-A CCI information and, if present, the RC state

Inexpensive, Simple, and Adoptable Licensing Terms

CGMS-A+CGMS-A+

©

line 20/21(1,1)Vertical Blanking Interval

Rights Assertion Mark

A mark in the image part of AV

content

CGMS-A(w/RC or w/o RC)In the vertical

blanking interval.“Copy Never”, “Copy No More”, “Copy Once”,

“Copy Freely”, (and RC if present)

A visible © is shown ONLY for illustrative purposes

+

CGMS-A+ Logic TableCGMS-A+ Logic Table

*If RC bit is present, redistribution is controlled by RC bit (RC has precedence)

CGMS-A RAM Action Redistribution*

Copy Freely Not present Copying allowed RC bit, else not controlled

Copy Freely Present Encrypted copy permitted

RC bit, else not allowed

Copy Once Don’t care Encrypted “Copy No More” copy permitted

RC bit, else not allowed

Copy No More

Don’t care Copy not permitted, display only

RC bit, else not allowed

Copy Never Don’t care Copy not permitted, display only

RC bit, else not allowed

Not present Not present Copying not controlled Not controlled

Not present Present “Copy Never”, copy not permitted, display only

Not allowed

CGMS-A ComponentCGMS-A Component

Conveys the Copy Control Information (CCI)

CGMS-A is modified to remark the content

CCI is carried in the VBI International open standard Mature, deployed technology

CGMS-A Only LimitationsCGMS-A Only Limitations

What if CGMS-A is lost? All rights information is lost No indication rights information

was ever present

VEIL – Rights Assertion MarkBasics

VEIL – Rights Assertion MarkBasics

Located in the Visible Portion of the video Validated by 3rd party tests for Visibility and

Robustness Asserts that CCI must be present

For CGMS-A+ CCI is conveyed in the CGMS-A signaling

Links the CCI to the Visible portion of the video

Mature, deployed technology

VEIL – Rights Assertion MarkEmbedding and Recovery

VEIL – Rights Assertion MarkEmbedding and Recovery

Embedded by custom hardware in real-time prior to DVD authoring

Embedding is upgradeable No requirements placed on playback devices No changes for remarking content

Detected at the same point as CGMS-A CCI At the point of Analog to Digital Conversion

Simple to recover Inexpensive to implement

V-RAM Technology SummaryV-RAM Technology Summary

Amplitude modulated system Adjust luminance level on alternating

lines Subtract adjacent lines to recover

VEIL Probability of false detections less

then 10-12

V-RAM ResultsV-RAM Results

V-RAM ResultsV-RAM Results

Contact InformationContact Information

Scott P. MillerVice President – Business DevelopmentVEIL Interactive Technologies, Inc.One Memorial DriveSuite 2000Saint Louis, Missouri 63102(314)345-1079scott@koplar.com