Institute Of Professional Education and Research

MANAGERIAL ECONOMICSPRESENTATION ON

“Study of price discrimination and product differentiation”

Submitted to: Compiled by:

Prof. (Dr.)Resham Chopra Akansha Jhawar

Pankhudi Sharma

Mobile phone Industry

Some Facts:- It took 20 years for the first billion to be sold. The second billion sold in 4 years. The third billion sold in 2 years. Till now world wide there are 3.3 billion mobile phone subscriptions. 80% of the world population lives in the range of cellular network. Many Countries exceed 100% penetration,E.g Italy , Sweden etc.

Some Products Range of Nokia and Samsung

Galaxy BeamGalaxy S DUOS

Nokia Lumia 900 Nokia Lumia 710 Nokia Lumia 610 Nokia Asha 303

Galaxy Note II

Asha 305

Samsung Galaxy Chat Galaxy AceDuos

MARKET SHARE OF NOKIA AND SAMSUNG

NOKIA In 2010 market share of

nokia is 76.1.

In 2011 market share of nokia is 38.5.

In 2012 march market share of nokia is 23.

SAMSUNG In 2010 market share of

Samsung is 5.9.

In 2011 market share of Samsung is 25.6.

In 2012 march market share of Samsung is 41.8.

PRODUCT DIFFERENCIATIONNOKIA1.NOKIA 100

SAMSUNG1.SAMSUNG GURU E1200

COMPARISON1. MODEL :-

2.RELEASE DATE:-

3.PHYSICAL FEATURES:- (I) DISPLAY-

(II)SIM TYPE-

(III)BATTERY TALK TIME-

August, 2011 May,2012

PRICE:- Rs.1,169 PRICE:-Rs.980

18% Bigger screen than Samsung Guru E1200

8% Slimmer than Nokia 100

GSM GSM

440 MINUTES 516 MINUTES

(IV) SIZE 1.8 Inch 1.52 Inch

4. SERVICES:- (I)Phonebook

capacity-

(II) Browser-

(III) FM service-

(IV)Music-

(V) Support memory card-

NOKIA 100 SAMSUNG GURU E1200

500 Enteries

NO

NO

NO

NO

MMS , Calender(VI) Other Features-

200 Enteries

YES

YES

YES

YES

Mobile tracker

CONTINUE….

PRODUCT DIFFERENCIATIONComparison Samsung Omnia W Nokia Lumia 800

1. MODEL:-

2. RELEASE DATE:- OCT, 2011 NOV,2011

3. PHYSICAL FEATURES

(I) DISPLAY 3.7 Inches, super AMOLED capacitative touch screen.

3.7 Inches, super AMOLED capacitative touch screen.

(II)DIMENSIONS 115.6 X 58.8 X 10.9 mm 116.5 X 61.2 X 12.1 mm

(III) CAMERA Rear Camera: 5.0 MP Camera With LED Flash, Front Camera : 0.3 MP, supporting video recording.

8.0 MP Camera With LED Flash , supporting video recording.

PRICE:-Rs.15,200

PRICE:-Rs.23,723

COMPARISON SAMSUNG OMNIA W NOKIA LUMIA 800

4.SERVICES:- (I) Internal Memory

8 GB Storage, 512 MB RAM

16GB Storage, 512MB RAM

(II) SMS , MMS and E-mail Service

Yes Yes

(III) Audio player Music Formats : MP3, AAC, AAC+, WMA, With Loud Speaker And 3.5mm Audio Jack, playback time is upto 42 hours .

Music Formats: MP3, AAC,AAC+,EAAC+,WMA, AMR-NB With 48 khz, Loud speaker and 3.5mm Audio jack, playback time is upto 55 hours.

(IV) GPRS Supportive Yes Yes

(v) Phonebook space Unlimited as much as user memory provided.

Practically unlimited

(VI) Battery talk time Upto 7 hours Upto 13 hours(2G) & 9.5 hours (3G)

(VII) JAVA NO YES

PRICE DISCRIMINATIONPrice Discrimination Samsung Omnia W Nokia lumia 800

Online purchase price:- 1. Yebhi.com

Rs.13,999 +shipping charges Rs.19,099 + shipping charges

2. Flipcart.com Rs.15,200 Rs.18,867

3.Rediff.com Rs.15,435 + Shipping charges Rs.19,999 + Shipping charges

4.Samsungstore.com Rs.15,425 + Shipping charges Not available

5.snapdeal.com Rs.17,499 Not available

Price Discrimination Samsung Omnia W Nokia lumia 800

Offline purchase price at bhopal:-

1.Variety Mobile Collection, New market bhopal.

Rs.16,150 Rs.19,100

2. Madhuram infotech. Nehru nagar, Bhopal

3.D.B Mall,Realince Digital

Rs.16,400

Rs.17,500

Rs.19,350

Rs.20,547

Brand Ambassador of Nokia

• Dec 29, 2011

• The world’s biggest phone maker doesn’t work with many celebrities but makes exclusion for Bollywood star Shah Rukh Khan, who says he has used Nokia phones for more than a decade.

• There is no stopping of Nokia when it comes to their flagship Lumia range of Windows Phone.

• Now, in India, they roped in former Miss World, Priyanka Chopra to showcase the Lumia

800.

Brand Ambassador of Samsung

• Dec 29, 2011 • Samsung Omnia & Amir Khan

• Samsung has held it is counting on Khan’s fame to help it double its marketplace share in India this year.

• Model and actress Jacqueline Fernandez during the launch of Omnia W.

WHAT’S NEXT……….!