24ORE SYSTEM

24 ORE GROUP

Reference point for Italian entrepreneurs

The 24 ORE Group is the leading multimedia publishing group active in Italy in the

economic, financial, professional and cultural information sector.

The 24 ORE Group has been listed on the Italian Stock Exchange since 6 December 2007.

The 24 ORE Group is owned by Confindustria, the leading association representing

manufacturing and service companies in Italy, founded in 1910.

Confindustria represents Italian companies and their values at the institutions,

at all levels, to contribute to the well-being and progress of society. It is in this

key that guarantees increasingly diversified, efficient and modern services.

24ORE SYSTEM

24ORE System is the advertising agency of the 24 ORE Group and a

selected group of third-party publishers, both in the Italian and

international markets.

The media portfolio that it represents allows customers to address a

transversal target audience, with high education and evolved tastes,

with an high propension to purchase and a spending capacity clearly

above average.

The quality and the authoritativeness of the media portfolio of 24ORE

System, together with the ability to offer exclusive supports, projects

and creativity are the strengths of an innovative and constantly evolving

offer of communication.

Competence and innovation to reachqualified targets

STRENGTHS

DEDICATED SALES AND MARKETING TEAM FOR

INTERNATIONAL MARKETS AND

PUBLISHERS REPRESENTED BY OUR

GROUP

A SALES FORCE SPREAD THROUGHOUT THE TERRITORY WITH A

DEDICATED TEAM OF DIGITAL SPECIALIST AND

SPECIAL PROJECTS

DEDICATED BRAND MANAGER FOR EACH

PRODUCT

DEDICATED STRATEGIC AREA FOR ANALYSIS, SEARCHES, CONTENT

CREATION

THE FEATURES

24ORE SYSTEMITALIAN DAILY AUDIENCE

4.661.970

MONTHLY ITALIAN AUDIENCE33.957.758

IL SOLE 24 ORE SYSTEMAVERAGE DAILY AUDIENCE

3.300.950

MONTHLY AUDIENCE 19.119.876

Sources: Audipress, Audiweb, Ter, Tssp

ONLY

12% OVERLAPPING AMONG

THE MEDIA OF THE SOLE SYSTEM

DAILY NEWSPAPER RADIOMAGAZINES

CULTURE AND EVENTSDIGITAL

BUSINESS AREAS

INTERNATIONAL MEDIA

In order to fully satisfy clients communication needs, 24ORE

System has expanded its editorial offer to an exclusive selection

of international media: important publishing companies that are

market leaders in their country of reference, characterized by a

high level of readership with high purchasing power.

IL SOLE 24 ORE

IL QUOTIDIANO

• Economical-financial daily leader in Italy for readership: 724,000 readers per day

• Exclusive target: 490,000 exclusive readers (68%) vs major newspapers

• Target business: 339,000 readers belonging to the business target (651 c.i.) with the role of corporate decision makers (174 c.i.)

• Target responsible for the main purchases in the family: High Tech 162 c.i., Cars 142 c.i., ...

• 3rd newspaper in the panorama of the daily information press: 167,257 copies distributed (paper + digital)

• Leadership in the ranking of the sale of digital copies: 89,643 digital copies;

• High brand loyalty: 66% (subscription / total diffusion)

SOURCES: Audipress 2018/2; ADS Dec 2018; Infosfera 2018; Tssp 2018

Since 1865 Il Sole 24 Ore is the daily newspaper of theItalian economy. Today, to tell a changing andincreasingly complex reality, to a high-profile andincreasingly demanding audience, it is inspired by threebasic principles: specialization, synthesis, selection.

It is the first newspaper for credibility according to thereaders (survey Digital News Report 2018 realized bythe Reuters Institute for the Study of Journalism).

HOW TO SPEND IT

THE MAGAZINE

Sources: Publisher estimation; Gfk, Tssp 2018B

• 500,000 readers per number

• Active and dynamic target: 47% of readers aged between 25 and 44

• Qualified target: 40% graduates

• Target with high spending capacity and high consumption propensity: 218 c.i. they spend a lot on clothing and accessories, 177 c.i. for toilets and cosmetic products

• Target particularly attentive to advertising: 203 c.i. high attention to print advertising

• 160,000 copies distributed (paper + digital)

• In 2019 How To Spend It will be on newsstands with 14 issues including 12 regular and 2 special issue "Superior Interiors" in April and November dedicated to the world of design.

How To Spend It, the Italian edition of the Financial Times magazine since 2014, is a reference point for luxury and lifestyle with an international vocation.A unique product for format, target, concept and harmony.Its positioning is the expression of four key words: Spend, Enjoy, Love and "Be": the luxury in all what you are, a showcase of beauty, a unique experience.

On newsstands every first Friday of the month together with Il Sole24Ore, is the magazine with which to enjoy a special moment on the weekend, enjoying the BEST fashion and beauty, travel and design, jewelry and watches, food and leisure.A magazine with a dreamlike and concrete double soul, is at the same time the dream and the useful tool to make it happen.

IL

THE MAGAZINE

• 450,000 readers per issue

• Highly profiled male target: 50% of readers belonging to the highest socio-economic classes (upper and upper-middle)

• Target with variety of interests and high consumption propensity: 138 c.i. travel for tourism, 142 c.i. strongly technology-oriented, 169 c.i. they spend a lot on clothing and 238 c.i. for quality cosmetic products, 128 c.i. heavy users of cars and love to drive, 180 c.i. they are very informed savers.

• 160,000 copies distributed (paper + digital)

SOURCES: Publisher estimation, for readers; based on Audipress2018/2, Tssp 2018b

IL is the male Magazine of style and in-depth reading.On the newsstands the third Friday of the month attached to Il Sole24ore, it is the magazine with a great vocation for debate and comparison. The magazine tells the protagonists (not the characters) together with reports and surveys, written by big and young writers. The great richness of stimuli involves and attracts the reader, prompting him to return to reading several times during the month and to live it as an unmissable appointment at newsstands. A real Agora with a faithful and involved community.A graphic that does not prevail over the content but exalts it; a magazine able to interface with a wide audience to deepen appointments and themes of leisure time: from fashion to art, from technology to travel, from cars to beverages with a friendly but refined style.

RADIO24

RADIO

• 2,197,000 daily listeners;

• Dynamic target: 73% of the listening isdone by car radio

• Attentive target: 105 minutes is the average daily listening time

• Loyal target: 43% listening loyalty

• Qualified target: 157 c.i. degree or higherdiploma

• Distinctive target: 408 c.i. manager / supervisor / officer, 259 c.i. entrepreneur / freelancer

• Target company decision maker: 234 c.i.decides to purchase raw material, 166 c.i.financial services, 128 c.i. it / tlc

• Target responsible for family purchases: 116 c.i. domestic appliances, 114 c.i. Cars, ...

SOURCES: TER 1 sem 2018; Infosfera 2018; Tssp 2018

Radio 24 is the only "news & talk" station on theItalian radio scene, characterized by a multi-thematicschedule of in-depth analysis and debate that coversthe areas of interest of different target audiences.

The audience of Radio 24 is made up of the mostactive and cultured component of the population,able to catch first the value of new stimuli, fashions,trends and lifestyles.

RADIO KISS KISS

RADIO

• 2,917,000 daily listeners and growing (+ 20% compared to the previous survey)

• Target young: 53% between the ages of 14 and 34

• Attentive target: 99 minutes is the average daily listening time

• Target in movement: 78% of the listening is done by car radio

• Target web & social: 1,027,536 fans on Facebook, 586,000 followers on Twitter and over 35,000,000 views on YouTube

SOURCES: TER 1 sem 2018, Facebook, Twitter, YouTube

Radio Kiss Kiss is cross-media: FM, DAB, WEB, SOCIAL, MOBILE, VIDEO. Looking at the new communication tools, it is the first national radio for engagement level.Radio Kiss Kiss is digital: record of contemporaneity on the website, hashtag top trend on Twitter, 1 million like on Facebook.Radio Kiss Kiss is contemporary: it is the most interactive, it is the most dynamic, it is the most attentive to today's listener. Radio Kiss Kiss is the radio of play everywhere.

ILSOLE24ORE .COM

DIGITAL

• 830.080: daily unique users of which only 7% of duplication with the newspaper

• Leader in the Finance & Information category: 9,950,762 unique monthly users

• Target attentive and interested: 222 i.c. navigation time greater than one hour

• Target business: high concentration of business decision makers; 260 i.c. logistics, 230 i.c. financial services, 160 raw materials

• Home Purchasing Responsible Target: 154 i.c. cash investments, 142 i.c. cars, 140 i.c. domestic appliances

• Safety guarantee: 100% brand safety

SOURCES: Audiweb ottobre 2018; Infosfera 2018; Tssp 2018

IlSole24Ore.com is the 24Ore Group's digital access“channel” to the economic and financial content and servicesdesigned to meet the needs of a variety of stakeholders:from professionals to savers, from individuals to companies,thanks to its exclusive publishing offer .The information offer is articulated and distributed in theDesktop and Mobile versions of the site as well as throughan App completely renewed in graphics and content.An editorial system integrally complete cross-device in linewith the most important Italian and international markettrends.

THE DIGITAL NETWORK

19 MIOUNIQUE USERS

62% ON MOBILE45% OF THE MONTHLY

UNIQUE USERS

THE STRUCTURE WAS BORN IN 1996 AND BECOME IN THE YEARSONE OF THE MOST IMPORTANT REALITIES OF ITALIAN PANORAMA.

DIGITALNETWORK

The network digital has

got a rich and diversified

offer as well as high KPIs

(that can be guaranteed

to its clients)

BRAND SAFETY

Quality of contents guaranteed by professional

journalists and editorial directors recognized by the market, IAS certification.

QUALITY AUDIENCE

The audience presents a high socio-demographic profile.

(high education, high income, high managerial positions)

INNOVATION

Rich media desktop and mobile formats, special projects, 4 levels of planning thanks to

technology.(Direct, Programmatic guaranteed,

Open Auction, Private Deal)

EASY PLANNING

Planning that meets the real needs of customer

communication through geomarketing services, email marketing, Custom Roll Up.

THEMATIC AREAS

SINTESI

SPECIALIZZAZIONE

LIFESTYLE

SELEZIONE

NEWS

ENTERTAINMENT BUSINESS

13.000.000MONTHLY USERS

3.900.000MONTHLY USERS

3.200.000MONTHLY USERS

12.300.000 MONTHLY USERS

Source: Audiweb 2.0 October 2018

55% MEN45% WOMEN

PROFILEAUDIENCE

16 PROPERTIES3 APP

DIGITAL NETWORK

19.000.000MONTHLY UNIQUE USERS

RADIO24.IT

The digital destination of Radio 24, which brings online all the information of the radio in a

context that anticipates, follows and re-launches the radio schedule, enriching it

IL24ilmagazine.ilsole24ore.com

The best of cinema, culture, music, art and lifestyle, dealt with the usual biting trait of the

editors of IL.

ILPOST.IT

Leader in news sites for the originality of his style and his authoritativeness

TICKETONE.IT

The leading Italian company in the Ticketing sector for music, sport, cinema and culture

events.

TIM MAIL

The most relevant customer base on the Italian mail market.

TIM INTERNET KEY

The welcome page dedicated to TIM customers who browse the Internet with a

key, also through Tablet

AFFARITALIANI.IT

The first independent online newspaper, founded in 1996 by Angelo Maria Perrino, who

directs it, telling the «Italian business».

GLOBALIST.IT

An independent syndication that brings together big names in journalism

BLITZQUOTIDIANO.IT

Complete online newspaper where all the news arrives quickly and in a direct language.

LADYBLITZ.IT

Female cross-site that is aimed at an audience without distinction of class and age.

DEMOCRATICA.COM

The main objective of the online publication is to create a place for discussion and debate on

current political issues.

DAGOSPIA.COM

Site that has innovated the worldly news with indiscretions and curiosity about the characters of the world of economy,

information, politics and entertainment.

FAMIGLIACRISTIANA.IT

The official website of the newspaper, leader for the circulation in the segment of quality family

magazines

The OSSERVATOREROMANO.IT

A unique newspaper and the most authoritative of its kind.

KISSKISS.IT

A fundamental asset of the radio station. Completely within the Radio Kisskiss

infrastructure.

DIGITALBEES

The first video and content facilitator in Italy specializing in quality content management

24ORELIVE

EVENTI

2019 EVENTS CALENDAR

TELEFISCO January 31st

ECONOMIA TERRITORIALE March to November

CYBER SECURITY April to November

FINTECH May to December

FINANZA SOSTENIBILE May

TELEDIRITTO May

DONNE DI… May, September, November

BIKE ECONOMY June to November

IL SALONE DELL START UP June

24ORE Live is the structure of the 24 ORE Groupthat designs and implements events, integratedwith the different souls of the group, to meet theneeds of customers and spread the informationassets of Il Sole 24 Ore. Tailor made projects,which take advantage of different formats,conferences, road shows and great events, whosecontents are designed together with the publisherand range from finance to regulatory changes, fromculture to design, from sports to work, and are ableto satisfy the needs of different targets, BTB andBTC.

24ORE ANNUAL in collaboration with Business School

ANNUAL

ANNUAL CALENDAR 2019

Real Estate & Finance SummitMilan, February 27th

Manufacturing & Automotive SummitMilano, April 10th and 11°

HR & Welfare SummitMilan, May 16th

Luxury SummitMilano, June 5th and 6th

Finance & Banking SummitMilan, June 17° and 18th

Italian Energy SummitMilan, September 23rd and 24th

Consumer & Retail SummitMilan, 3rd October

Sport & Business SummitMilan, November 6th

Insurance SummitMilan, November 11st e 12nd

Healthcare Summit Rome, November 20th

The Annual Conferences are born to offer businesscommunities in-depth discussions, debates andcomparisons on the scenarios of the main economicsectors and of greater interest in business life.

The appointments are aimed at senior management,managers and professionals with the aim of creatingan interactive comparison on economic and markettrends, strategies for growth and change.

EXHIBITIONS

24ORE CULTURA

EXHIBITIONS 2019

• Inside Magritte - Milan @FABBRICADEL VAPORE dal 09/10/18 to 10/02/19

• I Macchiaioli - Turin @GAM

From October 26th 2018 to 24 March 24th 2019

• Paul Klee - Milano @MUDEC

Dal 31/10/2018 al 03/03/2019

• Roy Lichtenstein Editions – Milan

@MUDEC From 04/05/2019 to 06/10/2019

• Sogni d’Oriente - Milan @MUDEC

From 01/10/2019 to 03/02/2020

• Il Meraviglioso Mondo Della Natura… Prima E Dopo Leonardo - Milan @Palazzo Reale.

From 13/03/2019 to 14/07/2019

• Preraffaeliti - Milan @Palazzo Reale

From 16.09.2019 to 06.10.2019• Disney. The Art of telling stories.

Milan from 10.2019 to 02.2020

24 ORE Cultura - company of the 24 ORE Group -designs and produces, for over twenty years, artexhibitions in the most important Italian andinternational exhibition venues, offering companiesthe opportunity to become partners in the initiative. Itis also active in the management of importantmuseum spaces and cultural centers.

The support to 24 ORE Cultura projects is aprestigious choice of communication, because itallows to link the name of the company and its brandto exclusive cultural events on the Italian andinternational territory.

MUDEC

24ORE CULTURA

MUDEC - Museum of Cultures. Historic site of theindustrial Milan of the last century, the original plant ofthe Ansaldo complex extends for about 70,000 squaremeters between the streets of Bergognone, Tortona,Savona and Stendhal. In the Nineties the area waspurchased by the Municipality of Milan with the aim ofpromoting and spread cultural initiatives and making ita citadel of culture. The Museum of Cultures - withdifferent spaces and dedicated activities - is thepermanent head quarter of 24ORE Cultura activities.

1,586,573 visitors

10 international exhibition projects

100 international museums involved

over 2,000 works exhibited

At the moment there are active

partnership with:

• Fabbrica del Vapore – Milan

• Palazzo Reale – Milan

• GAM - Turin

The most authoritative French economic-financial newspaper.

The most prestigious independent economic-financial newspaper in Russia, born in 1999from the collaboration between two of themost authoritative international economic-financial newspapers.

The citizen media brand. The newspaper owes its success:• the ability to respond concretely to the

information needs of its readers.• Synergic use of all new media and the main

social channels.

INTERNATIONAL MEDIA

Important publishing companies

that are market leaders in their

country of reference

characterized by a high level of

readership with high purchasing

power.

The most authoritative French economic-financial newspaper.

The most prestigious independenteconomic-financial newspaper inRussia, born in 1999 from thecollaboration between two of themost authoritative internationaleconomic-financial newspapers.

Important publishing companies

that are market leaders in their

country of reference

characterized by a high level of

readership with high purchasing

power.

INTERNATIONAL MEDIA

The citizen media brand. The newspaper owes its success:• the ability to respond concretely to the

information needs of its readers.• Synergic use of all new media and the main social

channels.

Danish financial economic newspaper in pink paper. A nation above average compared to other European nations for high employment rates, wages.Readers: 114.811Copies: 30,300

INTERNATIONAL MEDIA

Important publishing companies

that are market leaders in their

country of reference

characterized by a high level of

readership with high purchasing

power.

SPECIAL INITIATIVES

BRAND CONNECT

Empathy, creativity, curiosity, purpose, single-mindedness. In other

words: a great ability to listen to the needs of clients to find the best

solutions within the product contexts available in the portfolio at the

advertising agency.

Listening skills combined with great professionalism and experience

of resources dedicated exclusively to the design and implementation

of special projects.

SPECIAL INITIATIVES

24ORE CULTURAGuided tours and private

eventsWorkshops for children

Tailor made activities in the MUDEC spaces

Customized exhibits

MAGAZINEAdvertorials

Creative Advertising«How To» Events

LeafletCelebratory Anniversary Format

RADIONoi per voi

Wiki24Live on-air on the territory

Branded Content

EVENTSLead generation

Product informationSpeechAward

DIGITALNative ChannelLanding page

Sponsored contentVideo

Post and social liveContest online

CONTENT PROVIDING

DAILYAdvertorialsRead About

Editorial FocusInserts