presentazione standard di powerpoint€¦ · •corporate pages •photogalleries •video...
TRANSCRIPT
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Sample Title
2016 / Opatija / Croatia
Which CMS for Magento 2?
Native CMS functionalities vs third-party CMS integration
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2016 / Opatija / Croatia
@MauroLorenzutti
CTO at
Magento and TYPO3 consultant and developer
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2016 / Opatija / Croatia
463attendee
s
20sponsors
41speakers
2days
March 2017
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What is a CMS ?
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2016 / Opatija / Croatia
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Do I need a CMS ?
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2016 / Opatija / Croatia
CONTENTIS KING
Bill Gates, 1996 !!!
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2016 / Opatija / Croatia
http://zhivago.com/blog/your-website-and-your-revenue-if-they-dont-buy-your-content-they-wont-buy-your-product/
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2016 / Opatija / Croatia
Ecommerce is not a cart only
A modern ecommerce website needs a lot of contents:
• Rich product pages• Blog• Landing pages• Corporate pages• Photogalleries• Video galleries• …
Storytelling is a wide known marketing practice to acquire new customersand requires strong CMS features
Promote the brand
Landing pages
Storytelling
Blog
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2016 / Opatija / Croatia
Ok, let’s assume thateverybody knows
the importance of contents, please go on…
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Is Magento a CMS ?
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2016 / Opatija / Croatia
Magento CMS features
Magento provides some basic CMS features:
• Pages• Blocks• Widgets
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2016 / Opatija / Croatia
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2016 / Opatija / Croatia
Have you ever tried to modify home page content?
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2016 / Opatija / Croatia
You have to edit a specific block
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2016 / Opatija / Croatia
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2016 / Opatija / Croatia
From Magento official documentation:
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2016 / Opatija / Croatia
Seriously, are your customers ableto manage contents in this way?
Yes?
Even in responsive websites?
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2016 / Opatija / Croatia
Ok, but there are some modules that may help…
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2016 / Opatija / Croatia
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2016 / Opatija / Croatia
So, let me ask you:
«why aren’t you using an ecommerce plugin for
Wordpress?»
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2016 / Opatija / Croatia
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2016 / Opatija / Croatia
Hey guy, you can’t compare any Wordpress
plugin with Magento!
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2016 / Opatija / Croatia
Absolutely !
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2016 / Opatija / Croatia
Magento is the best ecommercesolution
but
there are better tools for contentmanagement
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Are you thinkingabout integrating a third-party CMS ?
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2016 / Opatija / Croatia
But… which CMS?
1309 CMS*
* Number of registered CMS at 02/04/2016
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2016 / Opatija / Croatia
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2016 / Opatija / Croatia
Which is the best CMS?
![Page 30: Presentazione standard di PowerPoint€¦ · •Corporate pages •Photogalleries •Video galleries •… Storytelling is a wide known marketing practice to acquire new customers](https://reader030.vdocuments.net/reader030/viewer/2022041017/5eca620754dc2a26ed32ed1a/html5/thumbnails/30.jpg)
2016 / Opatija / Croatia
PHP / MySQL
Open Source
A lot of modules
Easly integrable with Magento
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2016 / Opatija / Croatia
What do we need when integrating a CMS?
• The same domain, layout and menuCMS pages and ecommerce pages should share the samedomain, layout and menu, the user should not perceive anydifference
• Rich contents everywhereIt should be possible to mix contents and products in home page, product pages, category pages, landing pages and so on
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2016 / Opatija / Croatia
Our choises…
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2016 / Opatija / Croatia
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2016 / Opatija / Croatia
WordPress is web software you can use to create a beautiful website, blog or app
https://wordpress.org/
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Sample Title
2016 / Opatija / Croatia
http://www.typo3.org/
What is TYPO3 CMS?
• Open Source Enterprise CMS
• Scalable Web Application Framework
• User friendly with unlimited extendability
• Integrated Development and Editing Workflows
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2016 / Opatija / Croatia
Two different approaches
• Personal use
• Easy to use
• Easy to extend
• Enterprise
• Very rich of features
• A robust framework
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How integration works?
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2016 / Opatija / Croatia
There are a lot of different solutions to integrate Wordpress
The most known one is Fishpig
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2016 / Opatija / Croatia
Currently available for Magento 1 only
Magento 2 version coming soon!(thanks to Ben Tideswell for his work)
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2016 / Opatija / Croatia
How Fishpig works
It provides a Magento modulethat reads contents from Wordpress database directly and provides content output throughphtml files.
It also provides a new menu intoMagento backoffice with shortcuts to Wordpressbackoffice.
Wordpress is used as a backoffice system only.
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2016 / Opatija / Croatia
- It allows editors to manage contents easly
- It allows to include productsin blog posts and vice-versa
- It relieves you from customizing Wordpresstheme
- It is based on the Magento principles
- It is possible to install a fewWordpress plugins to enhancecontent functionalities
About this approach
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Sample Title
2016 / Opatija / Croatia
http://www.typo3.org/
There are a few TYPO3 plugins to integrate Magento and have limited functionalities
We implemented our own integration
This is how it works
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2016 / Opatija / Croatia
How our Magento 2 – TYPO3 7 integrationworks
Magento and TYPO3 are both installed on the sameserver
TYPO3 instantiatesMage.php to get Magento contents
Magento calls TYPO3 pagesto get editorial contents
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2016 / Opatija / Croatia
A shared layout
Magento and TYPO3 share some layout components:
• Header
• Menu
• Footer
A Magento module allows to inject TYPO3 contents into ecommerce pages
A TYPO3 plugin allows to inject Magento contents into editorial pages
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Sample Title
2016 / Opatija / Croatia Pag. 45
Layout grafico
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2016 / Opatija / Croatia
TYPO3 contents into Magento pagesVia HTTP requests
An helper can be included in Magento phtml files to retrieveeditorial content from TYPO3
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2016 / Opatija / Croatia
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2016 / Opatija / Croatia
Direct Magento resources and models access
TYPO3 includes Magento contents by instantiating Mage.phpand directly calling Magento APIs and/or models
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2016 / Opatija / Croatia
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2016 / Opatija / Croatia
Magento – TYPO3 SSO
• User registers via Magento registration
• User logins and logouts via Magento only
• After Magento login, the TYPO3 login action is calledprogrammatically so user automatically logins into TYPO3 too
• Magento and TYPO3 databases are synchronized via SQL triggers
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2016 / Opatija / Croatia
Application request routing
When a request comes in, who is in charge to manage it?
Two possibilities:
• All requests are primarly managed by Magento (or TYPO3) and passed through to the other platform if no routing applies (poor performances)
• Magento (or TYPO3) is installed in a subfolder so each platform manages its own requests only (it forces to have urls like this: http://www.mywebsite.com/shop/... )
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2016 / Opatija / Croatia
Caching
• Both Magento and TYPO3 have their own caching systems• The integration layer has to integrate with both caching
systems to locally cache contents provided by the otherplatform
• The integration layer has also its own caching system to avoid asking to both platforms the same content more thanonce
Integration layer
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2016 / Opatija / Croatia
- It provides a powerful CMS fully integratedwith Magento
- All TYPO3 functionalities and plugins can be used
- It is necessary to implement a theme for TYPO3 too
About this approach
![Page 54: Presentazione standard di PowerPoint€¦ · •Corporate pages •Photogalleries •Video galleries •… Storytelling is a wide known marketing practice to acquire new customers](https://reader030.vdocuments.net/reader030/viewer/2022041017/5eca620754dc2a26ed32ed1a/html5/thumbnails/54.jpg)
Some other approaches
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2016 / Opatija / Croatia
It allows you to add any Magento blocks to your WordPress theme, including ones you have created yourself, and static blocks created through the Magento admin area.
https://wordpress.org/plugins/magento-wordpress-integration/
Magento
1
only
Not
tested
by me
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2016 / Opatija / Croatia
Magento
1
only
Not
tested
by me
• It instantiates Mage.php
• It doesn’t allow to includeWP contents into Magentopages
![Page 57: Presentazione standard di PowerPoint€¦ · •Corporate pages •Photogalleries •Video galleries •… Storytelling is a wide known marketing practice to acquire new customers](https://reader030.vdocuments.net/reader030/viewer/2022041017/5eca620754dc2a26ed32ed1a/html5/thumbnails/57.jpg)
2016 / Opatija / Croatia
Magento
1
only
Not
tested
by me
This plugin makes it possible to show products from your Magento store on your WordPress website. You can either show your products with a shortcode on your pages or in posts or using the widget to show it in the sidebar.
https://wordpress.org/plugins/magento/
![Page 58: Presentazione standard di PowerPoint€¦ · •Corporate pages •Photogalleries •Video galleries •… Storytelling is a wide known marketing practice to acquire new customers](https://reader030.vdocuments.net/reader030/viewer/2022041017/5eca620754dc2a26ed32ed1a/html5/thumbnails/58.jpg)
2016 / Opatija / Croatia
Magento
1
only
Not
tested
by me
Not supported anymore
But it uses interesting approach:
• It calls standard Magento webservices to get Magento product information
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2016 / Opatija / Croatia
Magento
1
only
Not
tested
by me
This TYPO3 module allows to include Magento contents (products, cart and checkout) into TYPO3 pages
It uses Magento webservices
Currently under re-development
https://typo3.org/extensions/repository/view/magelink
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Conclusions
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2016 / Opatija / Croatia
Contents are very importanteven in an ecommerce website
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2016 / Opatija / Croatia
Contents need a proper tool to be easly and efficiently
managed
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2016 / Opatija / Croatia
My Suggest
• Blog
• Single storeecommerces
• A few editors
• Big websites
• Multi-store and multi-language ecommerces
• A lot of editors with editorial workflows and different access rights
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2016 / Opatija / Croatia
And don’t forget to take care of search results !
![Page 65: Presentazione standard di PowerPoint€¦ · •Corporate pages •Photogalleries •Video galleries •… Storytelling is a wide known marketing practice to acquire new customers](https://reader030.vdocuments.net/reader030/viewer/2022041017/5eca620754dc2a26ed32ed1a/html5/thumbnails/65.jpg)
2016 / Opatija / Croatia
![Page 66: Presentazione standard di PowerPoint€¦ · •Corporate pages •Photogalleries •Video galleries •… Storytelling is a wide known marketing practice to acquire new customers](https://reader030.vdocuments.net/reader030/viewer/2022041017/5eca620754dc2a26ed32ed1a/html5/thumbnails/66.jpg)
2016 / Opatija / Croatia
Thank You!
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