presentazione standard di powerpoint - amazon web services€¦ · linear tv web site 2012 digital...
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Portfolio 2018
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canali
15piattaforme
6
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7% Share 4+
48 mio di Italiani al mese
Nielsen, Media Impact 2017
15 TV brand
82%Cross-reach
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Bake off Italia
Mangiare torte con gli occhi
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Alta Infedeltà
La vita segreta degli amanti Italiani
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Crozza
Ridere di tutti, ma proprio tutti.
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Ma come ti vesti
Giudicare gli outfit altrui
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Amici
Crederci dei veri talent scout
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6 Nazioni
Calciare solo palloni ovali
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Winter Sport
Sentire la neve sotto i piedi
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COMEDY
SPORT
LOVING
FOOD
ADVENTURE
MOTOR
DISCOVER
HISTORY & CURIOSITY
THE DARK SIDE
Le tue passionisempre con te
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LINEAR TV WEB SITE
2012
Digital Content StrategyHD content for everyone
CATCH UP TV
DIGITALCONTENT STREAMING
La piattaforma free OTT di Discovery Italia in grado di offrire non solo laCATCH UP TV dell’offerta lineare FTA, KIDS e PAY (novità 2017 per gli utenti registrati)
ma anche contenuti MADE FOR WEB: INNOVATIVI e di QUALITÀ fruibili da tutti, dove e quando vuoi
dal 2015
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Digital Content StrategyDplay 2.1
Miglior user experiencePiù veloce e facile da navigare
Tutti i video in HDAlta qualità di fruizione
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Servizi Esclusivi e PersonalizzazioneMy
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Lancio dell’app per Smart TV
Navigazione «show oriented» coninterfaccia semplice ed intuitiva:
Programmi suggeritiUltimi aggiunti
Programmi pù vistiPlaylist editoriali
Contenuti Dplay OriginalAccesso ai canaliLive Streaming
Formati pre-roll
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FRATELLI DI CROZZA
DA QUI A UN ANNO
Il video al centro: highlights Febbraio - Marzo 2018
ALTA INFEDELTÁ
CAKE STAR PRIMO APPUNTAMENTO
CUCINE DA INCUBO
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Quanto ci condividono?
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5.3 mio fan
Fonte: Facebook Insights, Twitter, Instagram Counter –febbraio 2018, Reach media mese Gen-feb 2018
#1 TV brand su FB2.3 mio fan
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.it
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.it
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MOBILE
DESKTOP
SVOD
SOCIAL PLATFORMS
2 TVPAY
VIRTUAL REALITYWEBSITE
3 APP
VOD
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BASKETTENNIS
Il video al centro: home of SPORTS
BASKET CICLISMO
NEXT
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2015(Aug)
Lancio piattaforma
OTT con tutti i
canali FTA
2015(July)
2015(June)
2015(Feb)2011
Lancio
dell’app
mobile
La nostra storia...
Nascono i siti di
Acquisizione sito
ex deejay tv
Primo
streaming
Nasce l’app
per tablet
2016
Creazione del
Canale Dplay
Original
2017
Refresh piattaforma
OTT, My Dplay e Lancio
app per Smart TV
2015(Jan)
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2015(Nov)
New sites
2015(May)
2014201220102009200720031999
Responsive
design
Android apps
And tablet
appsPartnership
Partnership
IOS app
Available on
mobile
2016
Launch
+
Consistency
La nostra storia...