Presented By: Helen Marano

Director, Office of Travel & Tourism IndustriesManufacturing & Services/ServicesInternational Trade Administration

U.S. Department of Commerce May 2005

California

Summit

ORGANIZATION IN ACRONYMSORGANIZATION IN ACRONYMS

DOCITA

MSS

OTTI

DOCITA

MSS

OTTI

May 2005

U.S. PromotionCampaign

Publications

Export Assistance/Outreach

Policy

Office of Travel &Tourism Industries

Research

OFFICE OF TRAVEL &TOURISM INDUSTRIES

Office of Domestic Operations107 U.S. Offices

Foreign Commercial Service151 Offices in 83 Countries

U.S. DEPARTMENT OF COMMERCEINTERNATIONAL TRADE ADMINISTRATION

TOURISM RESOURCES

U.S. DEPARTMENT OF COMMERCEINTERNATIONAL TRADE ADMINISTRATION

TOURISM RESOURCES

Source: U.S. Department of Commerce, ITA, Office of Travel and Tourism Industries

May 2005

UPDATES ONUPDATES ON

            U.S. Promotional Campaign

http://tinet.ita.doc.gov

promotion@tinet.ita.doc.govFor further questions, email us at

May 2005

May 2005Source: U.S. Department of Commerce

Economic Development Administration

Economic Development Administration

MISSION:• To work with the states and localities to generate new jobs, retain existing jobs,

and stimulate industrial and commercial growth in economically distressed areas and regions of the U.S.

 GOAL:• The purpose of its program investments is to provide economically distressed

communities with a source of funding for planning, infrastructure development, and business financing .

 • EDA’s investments are strategically targeted to increase local competitiveness and

strengthen the local and regional economic base. • Contact the local Economic Development Administration office to discuss your

specific projects and plans. 

May 2005

Source: U.S. Department of Commerce

Minority Business Development Administration

Minority Business Development Administration

MISSION:• To foster the establishment and growth of minority-owned businesses in America

and to actively promote the growth and competitiveness of large, medium, and small minority business enterprises.

MBDA Centers• MBDA funds a network of Minority Business Development Centers, Native

American Business Development Centers, and Business Resource Centers located throughout the country.

• The Centers provide minority entrepreneurs with one-on-one assistance in writing business plans, marketing, management and technical assistance and financial planning to assure adequate financing for business ventures.

• Contact the MBDA Regional Office responsible for operation in your state to get information on the Center that is nearest to you and how they might help.

May 2005Source: U.S. Department of Commerce

 

Market Development Cooperator Program

MISSION: To build public/private partnerships through federal assistance to non-profit entities.

• Located in the International Trade Administration

• Competitive matching grants program for states, trade associations, chambers of commerce, world trade centers and other non-profit industry groups that are particularly effective in reaching small- and medium-size enterprises (SMEs).

• Since the program began, there have been four tourism MDCP awards. • For information on all of the Department of Commerce programs, visit the

Department’s website at http://www.doc.gov and then click on the appropriate program related link.

  

U.S. Cultural & Heritage Tourism Summit

October 6-8, 2005

L’Enfant Plaza Hotel Washington, D.C.

BACKGROUNDon the SUMMIT

1995 White House Conference on Travel and Tourism – 1st national meeting of all sectors that comprise the travel and tourism industry

The Cultural & Heritage Tourism Summit will celebrate the 10th anniversary of that event and seek to engage leaders in travel and tourism as well as cultural and heritage tourism to develop new partnerships, a national strategy and action plans.

Plan is to work regionally prior to the actual convening of the Summit to revise and update the original 1995 white paper on Cultural and Heritage Tourism in the United States.

Reflective of the National Strategy, this paper provided a framework that outlined specific responses and actions in each of nine issue areas on cultural and heritage tourism.

Summit GoalSummit Goal

To develop and expand cultural and heritage tourism

for the benefit of local economies, local residents,

cultural institutions, traveling consumers and

the travel and tourism industry.

To develop and expand cultural and heritage tourism

for the benefit of local economies, local residents,

cultural institutions, traveling consumers and

the travel and tourism industry.

Summit AudienceSummit Audience

350 Representatives of:Travel and Tourism Industry

Cultural and Heritage Businesses56 States, Territories & DC

Arts and Humanities OrganizationsHistoric, Cultural and Heritage

Institutions

350 Representatives of:Travel and Tourism Industry

Cultural and Heritage Businesses56 States, Territories & DC

Arts and Humanities OrganizationsHistoric, Cultural and Heritage

Institutions

PROGRAM DETAILSPROGRAM DETAILS

• Length – 2-1/2 days• Keynote Presentations• General Session Speakers• Industry Success Story/Best Practices

Panels• Break-out Workshops with Interactive

Dialogue• Networking• Food, Glorious Food

• Length – 2-1/2 days• Keynote Presentations• General Session Speakers• Industry Success Story/Best Practices

Panels• Break-out Workshops with Interactive

Dialogue• Networking• Food, Glorious Food

Program AdvisorsProgram Advisors• Advisory Committee on Historic Preservation• American Express Foundation• America's Byways Resource Center• Amtrak• Appalachian Regional Commission• ATI/AmericanTours International• Bloomington MN CVB• California Tourism Commission• Cultural & Heritage Tourism Alliance• Dallas Office of Cultural Affairs• Department of the Interior• Division of Historic Preservation• Erie Canalway National Heritage Corridor• GALA Hispanic Theatre• Global Insight• Harlem Heritage Tours• Lockheed Martin• Montana Committee for the Humanities• National Assn of Tribal Historic Preservation

Officers

• Advisory Committee on Historic Preservation• American Express Foundation• America's Byways Resource Center• Amtrak• Appalachian Regional Commission• ATI/AmericanTours International• Bloomington MN CVB• California Tourism Commission• Cultural & Heritage Tourism Alliance• Dallas Office of Cultural Affairs• Department of the Interior• Division of Historic Preservation• Erie Canalway National Heritage Corridor• GALA Hispanic Theatre• Global Insight• Harlem Heritage Tours• Lockheed Martin• Montana Committee for the Humanities• National Assn of Tribal Historic Preservation

Officers

• National Geographic Traveler• National Trust for Historic

Preservation• NY University, Tisch Ctr for Hosp, Tsm

& Sports Mgmt• NorthPark Center• OR Tourism Commission• President's Committee - Arts &

Humanities• Smithsonian Institution• SC Dept. of Parks, Rec & Tsm• Southeast Tourism Society• Taubman World Class Shopping• The Henry Ford• The HTC Group• Tourism Cares For Tomorrow• Travel Industry Association• Travel South USA• US Department of Commerce• US Forest Service• VT Dept - Tourism & Marketing• VISIT FLORIDA

• WA State Arts Commission

• National Geographic Traveler• National Trust for Historic

Preservation• NY University, Tisch Ctr for Hosp, Tsm

& Sports Mgmt• NorthPark Center• OR Tourism Commission• President's Committee - Arts &

Humanities• Smithsonian Institution• SC Dept. of Parks, Rec & Tsm• Southeast Tourism Society• Taubman World Class Shopping• The Henry Ford• The HTC Group• Tourism Cares For Tomorrow• Travel Industry Association• Travel South USA• US Department of Commerce• US Forest Service• VT Dept - Tourism & Marketing• VISIT FLORIDA

• WA State Arts Commission

May 2005

FORECASTHighlightsFORECASTHighlights

May 2005

2004pr vs. 20022004pr vs. 2002

703 694

760

$474 $514

0

100

200

300

400

500

600

700

800

2002r 2003r 2004pr 2002r 2003r 2004pr

Tourist Arrivals in Millions Tourism Receipts in Billions $

Source: World Tourism Organizationr = revised; pr = preliminary

WORLD TOURISM ARRIVALS & RECEIPTS

N/A

May 2005

INTERNATIONAL ARRIVALS TO THE U.S.

2004

INTERNATIONAL ARRIVALS TO THE U.S.

2004

Source: U.S. Department of Commerce, ITA, Office of Travel & Tourism Industries; Secretaria de Turismo (Mexico); Statistics Canada; Global Insight

ORIGIN 2004 % Change 2004/2003

Canada 13,849 9%

Mexico 11,906 13%

Overseas 20,322 13%

International Total 46,077 12%

Some variance in data may occur due to rounding.

May 2005

INTERNATIONAL ARRIVALS TO THE UNITED STATES AND PROJECTIONSINTERNATIONAL ARRIVALS TO THE UNITED STATES AND PROJECTIONS

1998 - 2008(p)1998 - 2008(p)Arrivals in Millions

Source: U.S. Department of Commerce, ITA, Office of Travel & Tourism Industries; Secretaria de Turismo (Mexico); Statistics Canadap = projection; One or more nights

46.4 48.551.2

46.943.6

41.246.1

49.1 52.154.8

57.7

0

10

20

30

40

50

60

70

1998r 1999r 2000r 2001r 2002r 2003r 2004 2005(p) 2006(p) 2007(p) 2008 (p)

May 2005

$9.9

$15.0$14.3 $14.1

$7.0$5.8

$2.6

$5.8 $7.0$8.6

$11.7

$0

$5

$10

$15

$20

$25$ Billions

Source: U.S. Department of Commerce, ITA, Office of Travel and Tourism Industries; Bureau of Economic Analysispr = preliminary estimate; p = projection

U.S. INTERNATIONAL TRAVEL EXPORTS AND IMPORTS: TRADE SURPLUS

U.S. INTERNATIONAL TRAVEL EXPORTS AND IMPORTS: TRADE SURPLUS

1998 – 2008 (p)1998 – 2008 (p)

May 2005

LONG-TERM FORECAST OF NORTH AMERICAN AND OVERSEAS VISITORSLONG-TERM FORECAST OF NORTH

AMERICAN AND OVERSEAS VISITORS

2004 and 2008(p)2004 and 2008(p)

Source: U.S. Department of Commerce, ITA, Office of Travel & Tourism Industries; Secretaria de Turismo (Mexico); Statistics Canada; Global Insight p = projection

ORIGIN 2004 2008p % Change 2008p/2004

Canada 13,849 17,091 23%

Mexico 11,906 14,130 19%

Overseas 20,322 26,473 30%

International Total 46,077 57,694 25%

Some variance in data may occur due to rounding.

May 2005

May 2005

Shopping & Cultural Heritage Tourism StudyShopping & Cultural Heritage Tourism Study

• Shoppers who engaged in a cultural and heritage activity while in the U.S. in 2003.

• Cultural Shoppers represented one third of the overseas visitors in 2003.

• Cultural Shoppers spent 23 percent more than the average leisure traveler on their trip to the U.S

• California hosted 28 percent of these travelers.

• Shoppers who engaged in a cultural and heritage activity while in the U.S. in 2003.

• Cultural Shoppers represented one third of the overseas visitors in 2003.

• Cultural Shoppers spent 23 percent more than the average leisure traveler on their trip to the U.S

• California hosted 28 percent of these travelers.

May 2005

Shopping & Cultural Heritage Tourism StudyShopping & Cultural Heritage Tourism Study

Major Shopping Markets 2003Major Shopping Markets 200387% 89% 92% 84% 84%

0%

20%

40%

60%

80%

100%

Percent

OverseasTravelers

The UnitedKingdom

Japan Mexico Germany

87% 89% 92% 84% 84%

0%

20%

40%

60%

80%

100%

Percent

OverseasTravelers

The UnitedKingdom

Japan Mexico Germany

May 2005

Qualifying Leisure/Recreational Activities of Shoppers Engaged in Cultural and Heritage Activities

Qualifying Leisure/Recreational Activities of Shoppers Engaged in Cultural and Heritage Activities

3. 3. Visited at least two of the following: Visited at least two of the following:

Art Gallery/MuseumArt Gallery/Museum

Concert/Play/MusicalConcert/Play/Musical

American Indian CommunityAmerican Indian Community

Historical PlaceHistorical Place

National ParkNational Park

3. 3. Visited at least two of the following: Visited at least two of the following:

Art Gallery/MuseumArt Gallery/Museum

Concert/Play/MusicalConcert/Play/Musical

American Indian CommunityAmerican Indian Community

Historical PlaceHistorical Place

National ParkNational Park

1.1.Visited a Cultural Visited a Cultural

Heritage SiteHeritage Site

2.2.Visited an Ethnic Visited an Ethnic

Heritage SiteHeritage Site

May 2005

Shopping & Cultural Heritage Tourism StudyShopping & Cultural Heritage Tourism Study

Top 11 Countries1. United Kingdom7. Australia

2. Japan 8. Italy

3. Mexico 9. Brazil

4. Germany 10. Netherlands

5. France 11. Venezuela

6. South Korea

Top 11 Countries1. United Kingdom7. Australia

2. Japan 8. Italy

3. Mexico 9. Brazil

4. Germany 10. Netherlands

5. France 11. Venezuela

6. South Korea

May 2005

Top 10 Leisure/Recreational Activities of Cultural ShoppersTop 10 Leisure/Recreational Activities of Cultural Shoppers

6. Visit Art Gallery & Museum

7. Visit Small Towns or Villages

8. Visit National Parks

9. Touring Countryside

10. Amusement/Theme Parks

6. Visit Art Gallery & Museum

7. Visit Small Towns or Villages

8. Visit National Parks

9. Touring Countryside

10. Amusement/Theme Parks

1.1.ShoppingShopping

2.2.DiningDining

3.3.Visit Historical Visit Historical

PlacePlace

4.4.Sightseeing in Sightseeing in

CitiesCities

5.5.Visit Cultural & Visit Cultural &

Heritage sights Heritage sights

May 2005

Shopping & Cultural Heritage Tourism StudyShopping & Cultural Heritage Tourism Study

• Cultural Shoppers:– spend more

– stay longer

– visit more destinations

• Cultural Shoppers:– spend more

– stay longer

– visit more destinations

May 2005

Shopping & Cultural Heritage Tourism StudyShopping & Cultural Heritage Tourism Study

Win/Win/Win/Win SituationWin/Win/Win/Win Situation

WinWin – Shopping Industry – Shopping IndustryWinWin – Cultural & Heritage – Cultural & Heritage AttractionsAttractionsWinWin – United States – United States TourismTourismWinWin – Overseas Travelers – Overseas Travelers

The Quickest Way to U.S. International Tourism Information: http://tinet.ita.doc.govThe Quickest Way to U.S. International Tourism Information: http://tinet.ita.doc.gov

Includes International Travel Research Online

Order, read, download & print the latest statistics on international travel to and from the U.S.

• Updates on the NEW U.S. Promotion Campaign • All of the latest summary tables highlighting specific tourism trends• Over 30 plus market and regional profiles available• Forecast of international travelers to the U.S. through 2007• Information on OTTI’s nine on-going market analysis (research) programs• Updated monthly statistics on arrivals and departures• Export assistance and outreach programs• Late-breaking TI News announcements and information releases• Links and information on the Commerce, Commercial Service Travel & Tourism Team in the USA & Abroad• Links to other organizations in the travel industry

Sign up for TINews, OTTI’s FREE news service, for the latest in tourism industry news and program

updates

Includes International Travel Research Online

Order, read, download & print the latest statistics on international travel to and from the U.S.

• Updates on the NEW U.S. Promotion Campaign • All of the latest summary tables highlighting specific tourism trends• Over 30 plus market and regional profiles available• Forecast of international travelers to the U.S. through 2007• Information on OTTI’s nine on-going market analysis (research) programs• Updated monthly statistics on arrivals and departures• Export assistance and outreach programs• Late-breaking TI News announcements and information releases• Links and information on the Commerce, Commercial Service Travel & Tourism Team in the USA & Abroad• Links to other organizations in the travel industry

Sign up for TINews, OTTI’s FREE news service, for the latest in tourism industry news and program

updates