presented to june 6, 2000 corporate partnership proposal
TRANSCRIPT
Presented To
June 6, 2000
Corporate Partnership ProposalCorporate Partnership Proposal
OVERVIEW
The Texas Tech Athletic department is pleased to present this corporate sponsorship proposal to
Covenant Health System. We have created a unique package designed to meet Covenant’s specific
objectives:
• Deliver Covenant Health System first-class hospitality opportunities at Texas Tech Athletic events
• Create awareness of Covenant Health System through an image campaign
• Promote the Covenant Health System name on a local and regional level
We believe the following elements will meet Covenant’s objectives listed above.
Thank you for the opportunity to present Covenant Health System a proposal
of this significance.
Signage
• Basketball
• Baseball
Hospitality
• Basketball Game Sponsorship
• Baseball Series Sponsorship
Marketing
• Schedule Magnets
Community Outreach
• Take A Kid
KEY ELEMENTS
Corporate Sponsorship Proposal
BASKETBALL SIGNAGE – Rotational
We propose Covenant Health System sponsor one (1) rotational sign in the United Spirit Arena for the 2000-01 Basketball season. The details are as follows:
Size: 3’ height x 16’ length
Ad Panels: One (1) panel
Location: Scores Table (team bench side/east)
Production: First copy provided by Texas Tech
Rotation: Sign rotates every :45 sec.
Exposure: Approximately fifteen (15) home games per sport - direct TV camera angle
(Sports: men’s/women’s basketball, volleyball)* Note: The NCAA does not allow signage during postseason play. Therefore, ad panel will not be visible during any postseason play.
Corporate Sponsorship Proposal
BASKETBALL SIGNAGE – Static
We propose Covenant Health System sponsor one (1) Static sign in the United Spirit Arena for the 2000-01 Basketball season. The details are as follows:
Size: 3’ height x 8’ length
Ad Panels: One (1) panel
Location: Media Table (opposite team bench/west)
Production: First copy provided by Texas Tech
Exposure: Approximately fifteen (15) home games per sport - limited TV camera angle
(Sports: men’s/women’s basketball, volleyball)* Note: The NCAA does not allow signage during postseason play. Therefore, ad panel will not be visible during any postseason play.
Corporate Sponsorship Proposal
BASEBALL SIGNAGE – Outfield Static
We propose Covenant Health System sponsor one (1) static outfield sign at Dan Law Field for the 2000-01 Baseball season. The details are as follows:
Size: 16’ height x 16’ length
Ad Panels: One (1) panel
Location: Outfield
Production: First copy provided by Texas Tech
Exposure: Approximately thirty (30) home games
Corporate Sponsorship Proposal
BASKETBALL GAME SPONSORSHIPWe propose that Covenant Health System sponsor one (1) Men’s Basketball game and one (1)
Women’s Basketball Game. This opportunity includes:
Game Tickets – Forty (40) tickets to each sponsored game;
Suite Hospitality – Eight (8) tickets to Athletic Corporate Partner Suite;
VIP Hospitality - Forty (40) VIP Hospitality passes to pre-game buffet;
Giveaway Item – Covenant Health System may provide a giveaway item to fans attending each sponsored game. The item will display both Covenant and Texas Tech logos. Covenant Health System will purchase the item from an officially licensed Texas Tech vendor;
Display Tables – Covenant Health System may distribute promotional material to fans via display tables;
Halftime Promotion – Upon request Covenant Health System will have approximately 3 minutes to conduct a special halftime promotion;
Video Screen Messages – Four (4) 15-second video screen messages during each game recognizing Covenant Health System as the game sponsor;
Public Address Announcement – Two (2) public address announcements during each game recognizing Covenant Health System as the game sponsor;
Signage – Two (2) 3’ height x 4’ length signs displaying Covenant’s logo, provided by Tech Athletics.
Corporate Sponsorship Proposal
BASEBALL SERIES SPONSORSHIP
We propose that the Covenant Health System sponsor one Texas Tech Baseball series. This
opportunity includes:
Game Tickets - One hundred (100) general admission tickets to each game of the series;
VIP Hospitality - One (1) night of VIP Hospitality at your sponsored game of choice which will include corporate
tent and catering for one hundred (100) people;
Display Tables – Covenant may distribute promotional material to fans via display tables;
First Pitch - Upon request a representative will deliver the ceremonial first pitch before the start of the first game;
Public Address Announcements - Two (2) public address announcements during each game of the series
recognizing Covenant’s sponsorship;
Scoreboard Messages - Four (4) electronic scoreboard messages during each game;
Signage - Two (2) display banners placed in visible locations. - banners will be provided by Texas Tech;
Giveaway Item – The Covenant Health System may provide a giveaway item to fans attending the sponsored games.
The item will display both the Covenant and Texas Tech logos. The Covenant Health System will purchase the item
from an officially licensed Texas Tech vendor.
MARKETING – Schedule Magnets
Covenant will be the exclusive sponsor of the 2000 Football and Men’s and Women’s Basketball schedule magnets. Details are as follows:
Magnet logo exposure - Logo placement on all 45,000 (15,000 each sport) schedule magnets to be distributed as follows for each sport:
• 10,000 Texas Tech Season Ticket Mailing
• 2,500 Distributed at the discretion of Covenant
• 2,500 Distributed at the discretion of Texas Tech
Production/Artwork - Texas Tech University will handle production arrangements and cover all costs of the magnets. All artwork must be approved by Covenant and Texas Tech;
Logo specifications - Full color maximum size .9” x 1.8”
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MARKETING – Schedule Magnets
Sample magnet design and size: 7 in. x 4 in.
Corporate Sponsorship Proposal
COMMUNITY OUTREACH – “Take A Kid to the Game”
We propose that Covenant Health System sponsor the “Take a Kid to the Game” Program which includes the
Committee for Champions Take a Child Promotion as an added benefit.
Take A Kid to the Game Overview
This program provides the opportunity for a child to experience a college game when accompanied by an adult.
It opens the door for the motivation a child needs to strive to excel in school in order to end up as a college
student and maybe even a student athlete.
Committee for Champions Take a Child to the Game Overview
Texas Tech University and the Committee for Champions bring in Lubbock-area underprivileged children and
pairs them up one-on-one with a Tech student for a day of fun and football. This provides the school-aged child
with the opportunity to see first-hand that college is an obtainable goal. The program is designed to encourage
the youth of Lubbock and the surrounding area to stay in school and promote Texas Tech as a university option.
This also allows Covenant and the Lubbock community to rally around a worthy cause while creating a public
relations opportunity to promote these first-class efforts.
(Continued On Next Page)
Covenant Health System will receive:
• Presenting sponsor of the “Take a Kid to the Game” promotion
• Logo on all literature promoting the TAKG events
• Logo on all premium items provided to the underprivileged children
• One (1) public address announcement at each TAKG event
• One (1) video/scoreboard display at each TAKG event
Children will receive:
• Tickets provided to underprivileged children
- 1,200 Football tickets
- 500 Basketball tickets
- 500 Baseball tickets
• Lunch
• Gift/Premium Item (e.g.. T-shirts)
COMMUNITY OUTREACH – “Take A Kid to the Game”
FOOTBALL SCHEDULE 2000
August 26 University of New Mexico
September 2 Utah State
September 9 North Texas
September 16 Louisiana-Lafayette
September 30 at Texas A&M
October 7 Baylor
October 14 Nebraska
October 21 at Kansas State
October 28 at Kansas
November 4 Texas
November 11 Oklahoma State
November 18 at Oklahoma
Corporate Sponsorship Proposal
INVESTMENT
Basketball Signage (Rotational) $7,500
Basketball Signage (Static) $7,500
Baseball Signage (Static Outfield) $5,000
Men's Basketball Game Sponsorship $7,500
Women's Basketball Game Sponsorship $10,000
Baseball Series Game Sponsorship $5,000
Schedule Magnets (Football, Men's & Women's Basketball) $30,000
Take A Kid (Football, Basketball, Baseball) $20,000
Sponsorship Package Value $92,500
*The annual investment amount will reflect a 4% yearly increase to offset inflation and rising costs‡A flexible payment plan may be arranged upon Covenant Health System's request
ANNUAL INVESTMENT1 yr. Agreement (10% discount)2 yr. Agreement (15% discount)*3 yr. Agreement (20% discount)*4 yr. Agreement (25% discount)*
$83,250$78,625$74,000$69,375