presenting: laura gainor speaks to marquette university about personal branding
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cometmarketing + public relat ions evolved
Laura GainorSocial Media Strategist
October 20, 2010
Presenting: Marquette University - Emerging MediaHow to Create Your Personal Brand Through Social Media
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PERSONAL BRANDING |
cometmarketing + public relat ions evolved
Chapter 1: About Laura Gainor
Chapter 2: How I got hired at Comet Branding
Chapter 3: Timeline of results
Chapter 4: How to create your own personal branding strategy
Chapter 5: Implementing social engagement strategies
Chapter 6: Quest ions?
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PERSONAL BRANDING | About Laura Gainor
cometmarketing + public relat ions evolved
About Laura Gainor
• Social Media Strategist for Comet Branding
• Professional background in creative photography & design, client services management, and personal & business branding strategies.
After landing my job at Comet by showcasing my expertise using various social media tools, I discuss tips and strategies on how to create a successful brand through social media.
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PERSONAL BRANDING |
cometmarketing + public relat ions evolved
Chapter 1: About Laura Gainor
Chapter 2: How I got hired at Comet Branding
Chapter 3: Timeline of Results
Chapter 4: How to create your own personal branding strategy
Chapter 5: Implementing social engagement strategies
Chapter 6: Quest ions?
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PERSONAL BRANDING | How I Got Hired at Comet Branding
cometmarketing + public relat ions evolved
Faced with a challenge:How do I network and find a job when living in a
different city?
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PERSONAL BRANDING | How I Got Hired at Comet Branding
cometmarketing + public relat ions evolved
The Gainorsmoving toMilwaukee02/01/10
Used Twitterto network
Quickly foundMKE social media
professionals
Followed daily
conversations
Joined in onthe
conversations
Got a feelfor the MKEsocial media
culture
Continuedusing socialmedia tools
SquarePiklaunched02/11/10
Comet Tweetedthey were
hiring!02/11/10
Developedidea to creatively
grab attention.
Createdlarge Cometlogo poster
02/11/10
Producedintroductory
YouTube video02/11/10
Trip toMilwaukee02/12/10
#LauraGainorToMilwaukeestrategy created
All of this occurred over a very short period of time:We found out we were moving to Milwaukee on February 1, 2010
First trip to Milwaukee to find a home on February 12, 2010
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PERSONAL BRANDING | How I Got Hired at Comet Branding
cometmarketing + public relat ions evolved
Toured Milwaukee with the Comet Branding Logo Poster.February 12 - 14, 2010
Used Foursquare, SquarePik, Twitter, YouTube & TwitVid, capturing photos and videos of my Comet Logo
tour through Milwaukee Pushed content to @CometBranding through Twitter.
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PERSONAL BRANDING | How I Got Hired at Comet Branding
cometmarketing + public relat ions evolved
Laura Gainor Utilizing Social MediaSlideShare Presentation Created on
Monday, February 15, 2010
Click HERE to view the full presentation.
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cometmarketing + public relat ions evolved
PERSONAL BRANDING | How I Got Hired at Comet Branding
The purpose of the SlideShare presentation:• Told the full story of #LauraGainorToMilwaukee.
• Turned a standard resume into a story that incorporated my life experiences, social media and my
creative talents.
• Served as a means to demonstrate my specialties, instead of solely writing them on paper.
• Provided Comet Branding the opportunity to see my personality through photos and videos.
• Showed real-time feedback from Comet Branding.
• Published the presentation on SlideShare to share with other professionals on how to brand
themselves and get the attention of a potential employer.
• Promoted Comet Branding.
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PERSONAL BRANDING |
cometmarketing + public relat ions evolved
Chapter 1: About Laura Gainor
Chapter 2: How I got hired at Comet Branding
Chapter 3: Timeline of Results
Chapter 4: How to create your own personal branding strategy
Chapter 5: Implementing social engagement strategies
Chapter 6: Quest ions?
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PERSONAL BRANDING | Timeline of Results
cometmarketing + public relat ions evolved
Immediate response to the#LauraGainorToMilwaukee
Twitter activity.
Monday, February 15, 2010
Link to the SlideShare Presentation: “Laura Gainor Utilizing Social Media” Tweeted to @AlKrueger & @SaraMeaney
Monday, February 15, 2010
Email was not sent. Paper resume was not sent. Just a tweet including this link:
http://www.slideshare.net/LauraGainor/laura-gainor-utilizing-social-media
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PERSONAL BRANDING | Timeline of Results
cometmarketing + public relat ions evolved
Skype Interview withComet Branding PartnersAl Krueger & Sara Meaney
Friday, February 19, 2010Skype interview scheduled on thesame day through Twitter direct messages.
Monday, February 15, 2010
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PERSONAL BRANDING | Timeline of Results
cometmarketing + public relat ions evolved
Gainor Road Trip Movingfrom Charlotte to MilwaukeeThursday, February 25, 2010
Started Unpacking in our New Homein Milwaukee.
Friday, February 26, 2010
In-Person Interview at Cometwith Al Krueger & Sara Meaney.
Monday, March 1, 2010
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PERSONAL BRANDING | Timeline of Results
cometmarketing + public relat ions evolved
Immediately following the in-person interview,having lunch @Water_Buffalo, I was offered the
job as PR + Social Media StrategistMonday, March 1, 2010
Hired 10 days after the initial Skype interviewAfter only meeting once in-person, I was hired the same day.
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PERSONAL BRANDING | Timeline of Results
cometmarketing + public relat ions evolved
My first day at Comet BrandingWednesday, March 3, 2010
1.5 days after being offered the job.20 days after seeing @CometBranding’s Tweet about the position.
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PERSONAL BRANDING | Timeline of Results
cometmarketing + public relat ions evolved
SlideShare featured my presentation in
their March Newsletter
Number of presentation views jumped to over 20,000.Today the presentation has over 40,000 views.
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PERSONAL BRANDING | Timeline of Results
cometmarketing + public relat ions evolved
The Milwaukee Business Journal featured my story.
Monday, March 15, 2010
“Online Efforts Make Job Hunter Stand Out”Read the full Milwaukee Business Journal Article
HERE.
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PERSONAL BRANDING | Timeline of Results
cometmarketing + public relat ions evolved
Featured in PRWeek’s 2010 Career Guide
September 2010
“Job Hunting on Social Media”Read the full PRWeek Career Guide 2010 article
HERE.
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PERSONAL BRANDING |
cometmarketing + public relat ions evolved
Chapter 1: About Laura Gainor
Chapter 2: How I got hired at Comet Branding
Chapter 3: Timeline of Results
Chapter 4: How to create your own personal branding strategy
Chapter 5: Implementing social engagement strategies
Chapter 6: Quest ions?
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PERSONAL BRANDING | How to Create Your Own Personal Branding Strategy
cometmarketing + public relat ions evolved
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Choosing a name for your social media channels.• Website Domain
• Twitter Profile
• Facebook Profile
• YouTube/Vimeo Channel Profiles
• LinkedIn Profile
Choose unique URLs for all of your social media
channels and keep them consistent. LinkedIn.com/in/LauraGainor
Facebook.com/Laura.Gainor
Twitter.com/LauraGainor
PERSONAL BRANDING | How to Create Your Own Personal Branding Strategy
cometmarketing + public relat ions evolved
The first important step is to choose the correct name to represent yourself throughout all of your social media channels.
Example:
@LauraGainor vs. @LMG12
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Google yourself.• It’s the first place potential employers go
to find more information about you.
• What are the top search results for your
name?
• What content is on those links?
• Social Media channels give you the
opportunity to create your brand on Google.
• Top results are typically your social media
channels.
• Be aware of the content you’re publishing
on these channels.
PERSONAL BRANDING | How to Create Your Own Personal Branding Strategy
cometmarketing + public relat ions evolved
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Your brand identity. Logo and personal photo.• Your profile photo is your personal branding logo.
• First impression.
• Use the same photo on all of your social media channels.
• People share your photo to present you to others. So make sure it’s how you want to represent
yourself.
• Use a good quality photo. Avoid using blurry or pixellated photos.
• Don’t be stiff in the photo. Show a little of your personality, but not too much.
PERSONAL BRANDING | How to Create Your Own Personal Branding Strategy
cometmarketing + public relat ions evolved
@JasonKintzler @JakeDavidRohde @ToryJohnson
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What is your message?• Know your message. Know your audience. Stay consistent throughout.
• Don’t be afraid of Twitter. It’s an excellent source for current events and networking.
One of the first questions when starting to create your personal brand is, What do I tweet about?
• You do not want to be a salesperson on Twitter.
• Engage in conversations. Don’t just tell people about you.
• Don’t tweet, just to tweet. Have a little substance.
• People will recognize what you talk about and will want to follow you.
PERSONAL BRANDING | How to Create Your Own Personal Branding Strategy
cometmarketing + public relat ions evolved
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Think of your personal brand as a business. • What are your goals with social media?
• Promote yourself as a brand. Customize your profiles. Design a Custom Twitter Background
• Keep track of results. How many people have you connected with each week?
• What have you learned that you feel could benefit others?
•Publish content regularly.
PERSONAL BRANDING | How to Create Your Own Personal Branding Strategy
cometmarketing + public relat ions evolved
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Engage in conversations.• Twitter is one of the best ways to network
and meet new people.
• People won’t get the chance to know who
you are, unless you talk with them on
Twitter.
• Make it a point each day to engage in a
Twitter conversation with someone other
than posting information.
• Expand your network. Find/Follow people
of interest to you.
PERSONAL BRANDING | How to Create Your Own Personal Branding Strategy
cometmarketing + public relat ions evolved
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Get creative. Play with social media. • Every day new social media tools are being created,
opening up creative opportunities to find ways to utilize
them for your personal branding.
• Spend 10 minutes each day browsing blogs, such as
Mashable and TechCrunch.
• Use Twitter to see what your network is talking about.
•Play. It’s very important to not be hesitant on
experimenting with new social media tools.
PERSONAL BRANDING | How to Create Your Own Personal Branding Strategy
cometmarketing + public relat ions evolved
@Stickybits
@MicrosoftTag
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Most importantly...
be yourself!
PERSONAL BRANDING | How to Create Your Own Personal Branding Strategy
cometmarketing + public relat ions evolved
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PERSONAL BRANDING |
cometmarketing + public relat ions evolved
Chapter 1: About Laura Gainor
Chapter 2: How I got hired at Comet Branding
Chapter 3: Timeline of results
Chapter 4: How to create your own personal branding strategy
Chapter 5: Implementing social engagement strategies
Chapter 6: Quest ions?
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PERSONAL BRANDING | Implementing Social Engagement Strategies
cometmarketing + public relat ions evolved
• Blogs are a vital platform to share information and engage with your audience and network.
• Have a consistent theme throughout your blog.
• Promotional tool for companies and your personal brand.
• Don’t be salesy. Share and engage.
Blogging
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PERSONAL BRANDING | Implementing Social Engagement Strategies
cometmarketing + public relat ions evolved
• Share presentations about industry topics, personal interests, or classroom projects.
• Use SlideShare as an online portolio.
• Another source for sharing video content.
• Embed presentations and videos directly within your LinkedIn profile.
SlideShare Presentations & Videos
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PERSONAL BRANDING | Implementing Social Engagement Strategies
cometmarketing + public relat ions evolved
• Produce and edit social media videos for clients, personal social engagement and featuring fun events.
• Videos are an excellent way to represent yourself. Be genuine and show your true self. Videos can’t lie.
• Video sharing sites: YouTube, Vimeo, SlideShare
Social Media Videos
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PERSONAL BRANDING | Implementing Social Engagement Strategies
cometmarketing + public relat ions evolved
• Weekly radio show hosting guests with highlighting brands and people excelling in the social media space.
• The Comet team all take turns scheduling guests and co-hosting the radio show.
Comet Branding Radio
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PERSONAL BRANDING | Implementing Social Engagement Strategies
cometmarketing + public relat ions evolved
• Utilize LinkedIn’s applications to share information and enhance your personal profile.
• Engage in industry discussions within LinkedIn groups.
• Share blog content and discussion topics within your profile.
• Connect. Network. Engage.
LinkedIn Optimization
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THANK YOU |
cometmarketing + public relat ions evolved
Thank you for the opportunity to talk with you about personal branding.
Connect with me.
www.CometBranding.com
@LauraGainor
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QUESTIONS? |
cometmarketing + public relat ions evolved
Questions?