presenting #raceglass, a racing & fitness app for google glass
TRANSCRIPT
#RaceGlass
Racing is hard enough.
Add bulky technology and its even harder.See the road ahead. Track your stats. Be inspired.
Safety keeping eyes on road is key Carrying bulky devices weighs you downUsing multiple apps is no fun Explain the pain you solve or opportunity you exploit
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#RaceGlass
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TeamJaime Riccio Andi Baldwin Tom Burnham Carolyn Jannetti Deola Adebiyi
3-4 key people. Highlights only. Use the logos of recognizable past employers.
Do not list your accountant, law firm, and other vendors. Youre paying them. Theyre not investing in you. If youre going to list advisors, ensure that they are really well-known for the market youre going after.
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Race safe,
race social,
#raceglass!
Cycling & RunningTraining modeElevation/GradeRerouteRace modeSocialStreaming encouragementVoice capabilities
One-sentence wow! explaining exactly, tactically what you do. There should be no question about what business you are in and who your customer is after this sixty-second description.
Social: Twitter; future Instagram4
RUNCYCLE
Cycling & RunningTraining modeElevation/GradeRerouteRace modeSocialStreaming encouragementVoice capabilities
One-sentence wow! explaining exactly, tactically what you do. There should be no question about what business you are in and who your customer is after this sixty-second description.
Social: Twitter; future Instagram5
TRAINRACE
Cycling & RunningTraining modeElevation/GradeRerouteRace modeSocialStreaming encouragementVoice capabilities
One-sentence wow! explaining exactly, tactically what you do. There should be no question about what business you are in and who your customer is after this sixty-second description.
Social: Twitter; future Instagram6
Why #RaceGlass?STATS
Access to Google Glass to test in beta state Partnership opportunities Nike, Garmin, Ironman Potential market growth from athlete to casual joggerPotential for international usability Maintain through: Nurturing relationships with training groups, fitness organizations & race eventsPartnerships:Garmin - heart rate monitor, training partner, Nike training, communityIronman sponsorship
Partner w/ races to get finish times, map routes7
Why #RaceGlass?MAPS
Access to Google Glass to test in beta state Partnership opportunities Nike, Garmin, Ironman Potential market growth from athlete to casual joggerPotential for international usability Maintain through: Nurturing relationships with training groups, fitness organizations & race eventsPartnerships:Garmin - heart rate monitor, training partner, Nike training, communityIronman sponsorship
Partner w/ races to get finish times, map routes8
Why #RaceGlass?SOCIAL
Access to Google Glass to test in beta state Partnership opportunities Nike, Garmin, Ironman Potential market growth from athlete to casual joggerPotential for international usability Maintain through: Nurturing relationships with training groups, fitness organizations & race eventsPartnerships:Garmin - heart rate monitor, training partner, Nike training, communityIronman sponsorship
Partner w/ races to get finish times, map routes9
Demo
Okay glass, race modeOkay glass, re-routeOkay glass, map Okay glass, hide mapOr tap
(red dot) Race mode: finish for other app users, live twitter feed of ppl cheering you (your handle + race name), set to auto-tweet progress/finish(yellow dot) re-route mode
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CompetitionFeaturesHands freeElevationPaceDistanceHeart rateCaloriesSocialOnline CommunityInstant feedbackEyes on road
ROLLOUTEXPERTS
Forecasts predict large-scale adoption of wearable tech (Davies, 2013)Look to smartphones:Apps like #raceglass will be part of similar adoption 550,446 USAT-registered triathletes in U.S. (USAT)15.5 million running event finishers in U.S. (RunningUSA.org)Rapid market growth Health/fitness app growth
No one can forecast that far ahead, but people want to see your vision for how the company evolves. Be conservativeput up numbers that you are 90% confident that you can meet.
But dont say that youre being conservative because youre notyoure pulling numbers out of the air and you have no idea what will happen.12
ROLLOUT
SOCIAL CAMPAIGN
Slideshare
Forecasts predict large-scale adoption of wearable tech (Davies, 2013)Look to smartphones:Apps like #raceglass will be part of similar adoption 550,446 USAT-registered triathletes in U.S. (USAT)15.5 million running event finishers in U.S. (RunningUSA.org)Rapid market growth Health/fitness app growth
No one can forecast that far ahead, but people want to see your vision for how the company evolves. Be conservativeput up numbers that you are 90% confident that you can meet.
But dont say that youre being conservative because youre notyoure pulling numbers out of the air and you have no idea what will happen.13
ROLLOUT
KICKSTARTER
Forecasts predict large-scale adoption of wearable tech (Davies, 2013)Look to smartphones:Apps like #raceglass will be part of similar adoption 550,446 USAT-registered triathletes in U.S. (USAT)15.5 million running event finishers in U.S. (RunningUSA.org)Rapid market growth Health/fitness app growth
No one can forecast that far ahead, but people want to see your vision for how the company evolves. Be conservativeput up numbers that you are 90% confident that you can meet.
But dont say that youre being conservative because youre notyoure pulling numbers out of the air and you have no idea what will happen.14
Our ProductRaceGlass is an application for Google Glass and will be available to purchase through the Google Glass app store. It will be an incredibly user-friendly app that will offer suggested training routes, provide numerous stats (distance, time, pace, incline/grade, current place in race, and an option for social interaction (via visual Twitter stream on Glass screen or audio reading of messages).
Our Team
Our VisionRaceGlass believes in racers. We want to help everyone be the best racer they can be this means being prepared, being safe, and having fun! We want to give racers the support that will help them improve their performance, keep them safe on the road, and allow them the opportunity to stay in touch with their fans while racing it can now be social! Racers will be able to receive support from friends and family during the race and track the location of friends in the race. RaceGlass hopes to encourage more people to start racing when they recognize how safe and fun it can be!
Jaime RiccioCo-founderTom BurnhamCarolyn JannettiDeola AdebiyiAndi BaldwinCo-founderRace Safe. Race Social. #RaceGlass.Its just what I need for my clients, and its got everything Id want for my own training. - Reem Jishi, Personal trainer and world-class cyclist
Status and MilestonesCurrent status: Prototype testedMilestone 1 App designed November 2013Milestone 2 Prototype December 2013 Milestone 3Kickstarter early 2014
BUSINESS MODELSell through Google Glass app storePaid app$10 Similar products cost hundredsUpdated features, premium upgrade availableWhere are you now? What are the next 2-3 big milestones?
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