Simon EntrepreneursPresents

Workshop 6:Presenting/selling your concept, analysis, and business model

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• Round 1 – Written submissions• Use Feasibility Study guide on website (http://www.simonentrepreneurs.com) >> Resources• Submissions due April 1, midnight• Three finalists announced April 3

• Round 1 – Presentations

• To be held 4/9; 5:30pm•12 minute presentations of your recommendations & analysis• 8 minutes for Q&A• Winner announced that evening

Competition Logistics

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• 10 pages Maximum (not including cover page and exhibits)• 12pt font• 1 inch margins• Lines can be single spaced• Microsoft Word Format

Write-up Technicalities

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The purpose of the feasibility study is to consolidate an argument based on factual evidence and analysis to help justify your decision in relation to the core questions of whether the business idea is a viable venture and what role you will play in it. The Business Feasibility document will be assessed by a panel of experienced entrepreneurs and business professors regarding its credibility and depth of argument. It will be judged along the following dimensions for the idea & plan…

Purpose of the write-up

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• Findings & recommendations (executive summary)

• Analysis

• Market Viability (workshops 1&2)

• Technical Viability

• Business Model Viability (workshop 3)

• Management Model Viability

• Financial Model Viability (workshops 4, 5)

Feasibility Dimensions (outline)

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• Is the idea clearly and succinctly described in two-three sentences?

• Likelihood of success and recommendations for proceeding with the business are clearly articulated.

• The writer(s) understand what role they would play in the venture.

• Viability is summarized in terms of market, technical, business model, management, and financial viability.

Findings & recommendations (executive summary)

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• Has the initial target market been described? • Has the market potential been quantified? • Have all relevant players in the value chain been identified (with distinction between end users and customers, where appropriate)? • Were relevant interviews conducted? • Was the product represented to potential customers through proof-of-concept prototypes, samples, or mockups? • Has a significant demand for the product/service been demonstrated? • Have competitors been identified? • Have the dimensions of competition been articulated (e.g., product features, price, etc.)? • Does the writer understand their position relative to competitors? • Is a sales/distribution model well-defined?

Market Viability

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• Has a clear, concise overview of technology and state of development been presented in terms understandable by non-experts (of technology in question)? • The writer (s) understands technical issues left to be resolved and are aware of the risk involved.

• Intellectual property has been identified and is already protected or is clearly protectable (e.g., patent, trademark, copyright)?

Technical Viability

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• Has revenue generation been described in enough detail to support later financial projections? • Have the appropriate costs been identified and distinguished between fixed and variable?

• Are the required resources (e.g., materials, workforce composition, etc.) and relationships (e.g., suppliers, distributors) well understood?

• Regulatory and environmental issues are well understood.

Business Model Viability

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• The team is well-qualified to act as the founding managers or has a well-described plan for building such a team.

• The team has identified the required advisory board and has included interviews with key advisors in its research.

Management Model Viability

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•Monthly or quarterly balance sheet, income, and cash flow projections have been provided for year 1.• Annual balance sheet, income, and cash flow projections have been provided for years 2 & 3.• A break-even point has been identified.• Underlying assumptions and conditions for above projections and break-even analysis are well understood.• The writer understands how much funding the business will need and when.• The writer has identified where the funding will come from and under what terms. • The writer has articulated the financial goal of the business (e.g., lifestyle business, substantial return, sustainability of not-for-profit activities, etc.). • The writer understands the potential for meeting the above-stated goal…e.g.,

• The cash generated from the business to support a lifestyle or social activities. • The return on investment that the opportunity will provide for the owner and/or investors.

• Note, if the return is to be realized through an exit event, this must be clearly articulated.

Financial Model Viability

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