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PRESS KIT
Tiffany Battle is the Digital Influencer of The Werk! Place, YouTube Personality on Madame Noire’s “Did Y’all See?” (156K Subscribers) and Co-Creator of the Werk! It Collection in collaboration with Lip Fetish Cosmetics. She is a certified Yelp snob with an undying love for people-watching and Chipotle!
She has emerged as a formidable new voice with features in Huffington Post, Essence, Vanity Fair and hundreds of independent outlets. The self-proclaimed “mixed media maven” earned a Bombshell of the Year nod from Fashion Bomb Daily and she has been featured in Vanity Fair's International Best Dressed Challenge.
The Werk! Place is where Tiffany goes to “werk!”, the expression so often used when fashion is executed extremely well and creates an emotional experience.
Tiffany’s key strength is combining patterns, colors and textures in boldly imaginative ways. She created The Werk! Place as an avenue to express her irreverent yet refined point of view. Her mantra:
“Your body is a werk of art. Dress to be on display!”
Who Is Tiffany Battle?
The Werk! Place is a contemporary lifestyle brand dedicated to enhancing and highlighting the lifestyle of women through a fashion lens. The Werk! Place explores all aspects of today’s woman. Whether it’s personal style, travel, success, failure and transition, the motto is to ‘Werk It!’.
We’re a team of doers and show offs. We have fun; We hustle harder; and We look great doing it all.
Effortless Excess. Style Elevator. Fresh Breath of Fun.
The Werk! Place
StatisticsThe Werk! Place Reaches Over 38K Readers • Instagram: 29.4K Followers | 10K Impressions per
post | 2.5% Engagement • Website: 8.4K Monthly Page Views | 2.3K Unique
Monthly Visitors • Facebook: 2.8K Fans • Pinterest: 863 Followers • Twitter: 955 Followers • YouTube: 654 Subscribers • Instagram Stories: Avg.1100 Views Per Story • SnapChat: 200 Views Per Snap
DemographicsGender
8.0%
92.0%
Age
0
12.5
25
37.5
50
18-24 25-34 35-44 45-54 55-64 Interests
News Junkies Movie Lovers Shopaholics
Beauty Mavens Fashionistas Travel Buffs
TV Lovers Music Lovers
Home Decor Enthusiasts Social Media Enthusiasts
Female
Male
Income
8%10%
33%
49%$0-50K
$150+
$50-100K
$100-150K
Education
0
15
30
45
60
No College College Grad School
Location
New York, NY Washington, DC
Chicago, IL Atlanta, GA
Los Angeles, CA
CollaborationsEvent Host Chevy Hello Beautiful Lord & Taylor Ford/HBCU SpringComing
Brand Ambassador Rent The Runway
Content Creation: Auto Ford Lincoln
Beauty Always Creme of Nature Indique Hair Instyle Mimi Beauty Bag
My Best Box Popsugar Sally’s Beauty Supply Tampax Tula
Clothing & Accessories ASOS Cotton Dreams On Air Ditto Flying Solo Collective JCPenney Jord Wood Watches Lo & Sons ModCloth Oxosi Rent The Runway Rocksbox SIX:02
Target Who What Wear For Target Collection
Intimates Squeem Thirdlove
Tech Close5 App
Travel Hotel Valley Ho
Other American Diabetes Association of Phoenix Minted Sing Street Movie The Kindess Card
ASOS
• Activation: The Werk! Place Approved Holiday Sales Top Picks featuring ASOS
• Content: Blog Post and Social Media Channels
• Results: 16 sales of the ASOS Ruffle Bomber Jacket based on RewardStyle Analytics.
Case Studies
DITTO
• Activation: Endless Eyewear VIP Program Membership and Ditto Subscription Service Promotion.
• Content: Ditto focused content on the social media channels of choice including Instagram, Instagram Stories, Snapchat, Facebook and Twitter.
• Results: 17 Ditto Subscription sign-ups from the readership of The Werk! Place.
Case Studies
Creme of Nature
• Activation: Day In The Life of an Influencer during NYFW featuring Creme of Nature Products
• Content: Instagram Takeover on Creme of Nature Account including IG Stories coverage, Instagram Post to The Werk Place’s Instagram account including Snapchat coverage on The Werk! Place’s Snapchat account.
• Results: The Creme of Nature Post on The Werk! Place’s Instagram account performed 2X better than the 30-day Instagram baseline for likes, comments and engagement.
Case Studies
Press
Honors• Sophia Webster “Hot Stepper of the Month” • Essence Magazine “Top Black Fashion Bloggers
To Follow For Major Style Inspiration” • Redbook Magazine “Real Women Real Style
Awards” Nominee • Vanity Fair International Best Dressed Challenge
“Users’ Choice” Nominee • Fashion Bomb Daily “Bombshell Of The Year”
Website + Social Media Content Creation Instagram Story Product Placement
E-mail Product Marketing Co-Werker Collaboration
Brand Takeover Affiliate Marketing
Creative + Art Direction Event Host
Speaking Engagements Brand Ambassador
Partnership Opportunities
