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PRESS RELEASE New lighting ideas for the retail sector BÄRO at the EuroShop 2017, 5 – 9 March 2017, Hall 9, Stand C24 As a lighting partner for the retail sector BÄRO gives at the EuroShop a large platform to the topic of retail lighting. On a stand area of around 300 square metres visitors can not only get information about interesting new products; they can also find out about and experience lighting effects, for example lighting that optimises inherent product colours or services such as "BÄRO tailor-made". One of the new products from BÄRO at this year's EuroShop is the new XR luminaire series. The spotlights, semi-recessed and suspended luminaires are particularly compact without any compromises on the lighting technology. They boast lots of new technical features, for example hybrid LED optics with silicone lens and reflector. The new power adapter of the spotlight series has been designed so that both today's and also future sensor/communication technology can be easily integrated. As a further new product the suspended wide-area luminaire from the TX series will be presented. With different light distribution patterns it is suited to both efficient shelf lighting in retail premises and also to the dazzle-free illumination of checkout areas, for example. Lighting expertise that can be experienced But the trade fair stand not only provides a stage for BÄRO's product innovations; it also enables the company's expertise and philosophy to be experienced. "Light colours and lighting that optimises the inherent colours of products are focus topics at our stand" says BÄRO CEO J. Manuel von Möller, describing the concept: "Our 'Walk of Light’ enables visitors to directly experience the fascinating effect of spectral lighting tailored to products." With an unparalleled wide range of standard and special light colours BÄRO offers the retail sector tools not only for creating a customised light balance, but also for developing a characteristic colour harmony for every project. Made-to-measure lighting solutions BÄRO also devotes lots of space to "BÄRO tailor-made" at the EuroShop. This name stands for all the different ways of modifying standard products to meet customer requirements and the development of fully customised lighting solutions. The spectrum ranges from exclusive

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Page 1: PRESS RELEASE New lighting ideas for the retail sector ... · Geschäftsleitung Marketing Kommunikation & Public Relations Wolfstall 54-56 Alexanderstraße 126 42799 Leichlingen 70180

PRESS RELEASE New lighting ideas for the retail sector BÄRO at the EuroShop 2017, 5 – 9 March 2017, Hall 9, Stand C24 As a lighting partner for the retail sector BÄRO gives at the EuroShop a large platform to the topic of retail lighting. On a stand area of around 300 square metres visitors can not only get information about interesting new products; they can also find out about and experience lighting effects, for example lighting that optimises inherent product colours or services such as "BÄRO tailor-made". One of the new products from BÄRO at this year's EuroShop is the new XR luminaire series. The spotlights, semi-recessed and suspended luminaires are particularly compact without any compromises on the lighting technology. They boast lots of new technical features, for example hybrid LED optics with silicone lens and reflector. The new power adapter of the spotlight series has been designed so that both today's and also future sensor/communication technology can be easily integrated. As a further new product the suspended wide-area luminaire from the TX series will be presented. With different light distribution patterns it is suited to both efficient shelf lighting in retail premises and also to the dazzle-free illumination of checkout areas, for example. Lighting expertise that can be experienced But the trade fair stand not only provides a stage for BÄRO's product innovations; it also enables the company's expertise and philosophy to be experienced. "Light colours and lighting that optimises the inherent colours of products are focus topics at our stand" says BÄRO CEO J. Manuel von Möller, describing the concept: "Our 'Walk of Light’ enables visitors to directly experience the fascinating effect of spectral lighting tailored to products." With an unparalleled wide range of standard and special light colours BÄRO offers the retail sector tools not only for creating a customised light balance, but also for developing a characteristic colour harmony for every project. Made-to-measure lighting solutions BÄRO also devotes lots of space to "BÄRO tailor-made" at the EuroShop. This name stands for all the different ways of modifying standard products to meet customer requirements and the development of fully customised lighting solutions. The spectrum ranges from exclusive

Page 2: PRESS RELEASE New lighting ideas for the retail sector ... · Geschäftsleitung Marketing Kommunikation & Public Relations Wolfstall 54-56 Alexanderstraße 126 42799 Leichlingen 70180

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metal surfaces for Pendiro ID and IC suspended luminaires to fabric shades and special luminaires with BÄRO technology. With BÄRO tailor-made the company is responding to the trend towards increasingly customised brand presentations and salesrooms. In addition, customised suspended luminaires in particular add a contemporary, homely touch to retail architecture – for example in lounge zones or in-store eating areas. Prepared for networking One main theme at this year's EuroShop is the increasing networking of technical systems in the retail sector. Here, too, BÄRO is well-prepared: "When we talk to our retail customers we find that their specific planning focus is still on the classic tasks of presenting premises and products with light", says J. Manuel von Möller: "But it goes without saying that we develop our luminaire hardware in such a way that the integration of future, networked functions is already possible and we remain in close dialogue with customers and planners regarding the direction of future developments, what makes sense and what is desirable.“ About BÄRO BÄRO is a leading specialist in the fields of retail lighting and clean air technologies with global operations. The medium-sized family business based in Leichlingen is managed by the married couple Dr Sandra von Möller and J. Manuel von Möller. With the slogan "Fresh Light for Fresh Products" BÄRO offers professional lighting solutions for all formats in the retail world. Furthermore, in 1996 BÄRO launched its Clean Air Technologies division and offers integrated solutions for the restaurant and catering industry, canteens and the food industry. The careful use of energy and social responsibility are important to BÄRO here. As a signatory of the "Diversity Charter" the company is committed to diversity and cultivates a culture of respect for every individual. In addition BÄRO supports the charity KIDsmiling that was founded in 2003 as a private initiative by Dr Sandra von Möller to help socially disadvantaged children. February 2017 / Further information: BÄRO GmbH & Co. KG AR-PR Christof Volmer Andrea Rayhrer Director Marketing Kommunikation & Public Relations Wolfstall 54-56 Alexanderstraße 126 42799 Leichlingen 70180 Stuttgart Tel +49 2174 799 0 Tel +49 711 6200 7838 Fax +49 2174 799 799 Fax +49 711 6200 7839 [email protected] [email protected] www.baero.com www.ar-pr.de

Page 3: PRESS RELEASE New lighting ideas for the retail sector ... · Geschäftsleitung Marketing Kommunikation & Public Relations Wolfstall 54-56 Alexanderstraße 126 42799 Leichlingen 70180

BÄRO at the Euroshop 2017: New lighting ideas for the retail sector

02 The BÄRO Individual offering meets the trend towards increasingly customised brand presentation with high-quality shop fitting, for example with different metal surfaces. (Fig.: Pendiro ID, IC)

03, 04 Light colours and lighting that optimises the inherent colours of products are focus topics as well: With an unparalleled wide range of standard and special light colours BÄRO offers the retail sector tools not only for creating a customised light balance, but also for developing a characteristic colour harmony for every project. (Fig.: Silpo-Markt, Kiev)

01 One of the new products from BÄRO at this year‘s EuroShop is the new XR luminaire series. The spotlights, semi-recessed and suspended luminaires are particularly compact without any compromises on the lighting technology. (Fig.: Ontero XR)

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February 2017 / Further information:

BÄRO GmbH & Co. KG AR-PRChristof Volmer Andrea RayhrerGeschäftsleitung Marketing Kommunikation & Public RelationsWolfstall 54-56 Alexanderstraße 12642799 Leichlingen 70180 StuttgartTel +49 2174 799 0 Tel +49 711 6200 7838Fax +49 2174 799 799 Fax +49 711 6200 [email protected] [email protected] www.ar-pr.de