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Press Release sky100 Proudly Presents “Yesterday Once More” Revisit the Colourful Story of Hong Kong on a Journey Through Time Discover a New Way to Explore the City with an Innovative VR Guide Get the “Café 100 Cocktail Package for 2” for Only HK$380 And Sample A Variety of Creative Hong Kong-style Cuisine (Hong Kong, 18 July 2017) In celebration of the 20th anniversary of the Hong Kong Special Administrative Region (HKSAR), this summer, sky100 Hong Kong Observation Deck (sky100) proudly presents its Yesterday Once Moresummer promotion, enabling visitors to witness Hong Kong’s history through breathtaking views of the city’s skyline and various decorations. From 22 nd July to 3 rd September 2017, sky100 is recreating iconic local scenes at 393 metres above sea level, including an Old Shopping Street, Giant Hong Kong Board Game, “Our Estate, Our Home”, “Sky Theatre”, “Uniquely Red Minibus” and “Store 393”. The specially designed Sky-high Children’s Paradise booklet and various workshops offer a unique opportunity for families to create their own special Hong Kong memories. Visitors can also explore the city from a new perspective with the updated sky100 mobile app and its virtual reality (VR) guide. Get ready for an exciting journey through time! Ms. Stella Wong, General Manager of sky100, together with Mr. Mark Lau, the successor of Oi Kwan Barber Shop, and Mr. Mak Kam-sang, the minibus sign-writer with 30-plus years of experience, officiated at today’s kick-off ceremony for the “Yesterday Once More” campaign, escorting members of the media back to Hong Kong’s olden days. Mr. Mak and Mr. Lau also shared their cherished memories to echo the theme. Ms. Stella Wong, General Manager of sky100, noted, sky100 is a popular destination among locals and tourists from all over the world. Over the past year, our visitor numbers and revenue have seen a double-digit growth, while our customer base remains a healthy ratio of 20% locals, 30% mainland visitors and 50% overseas visitors. Our overseas visitors came from more than 70 countries and cities worldwide. Among those from Asia, including Japan, Korea and South East Asia, we have seen constant significant growth in numbers, more than a 20% increase year-on-year. As for long-haul destinations such as the USA and the United Kingdom, we also recorded a close to 5% increase in visitor numbers, suggesting that sky100’s overseas recognition continues to grow.” Wong added, In celebration of the 20 th anniversary of the Hong Kong Special Administrative Region (HKSAR), we launched the “Yesterday Once More” campaign where parents can share with their children about old and new Hong Kong through the recreation of the iconic local scenes, the

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Press Release

sky100 Proudly Presents “Yesterday Once More”

Revisit the Colourful Story of Hong Kong on a Journey Through Time

Discover a New Way to Explore the City with an Innovative VR Guide

Get the “Café 100 Cocktail Package for 2” for Only HK$380

And Sample A Variety of Creative Hong Kong-style Cuisine

(Hong Kong, 18 July 2017) In celebration of the 20th anniversary of the Hong Kong Special Administrative Region (HKSAR), this summer, sky100 Hong Kong Observation Deck (sky100) proudly presents its “Yesterday Once More” summer promotion, enabling visitors to witness Hong Kong’s history through breathtaking views of the city’s skyline and various decorations. From 22nd July to 3rd September 2017, sky100 is recreating iconic local scenes at 393 metres above sea level, including an “Old Shopping Street”, “Giant Hong Kong Board Game”, “Our Estate, Our Home”, “Sky Theatre”, “Uniquely Red Minibus” and “Store 393”. The specially designed Sky-high Children’s Paradise booklet and various workshops offer a unique opportunity for families to create their own special Hong Kong memories. Visitors can also explore the city from a new perspective with the updated sky100 mobile app and its virtual reality (VR) guide. Get ready for an exciting journey through time! Ms. Stella Wong, General Manager of sky100, together with Mr. Mark Lau, the successor of Oi Kwan Barber Shop, and Mr. Mak Kam-sang, the minibus sign-writer with 30-plus years of experience, officiated at today’s kick-off ceremony for the “Yesterday Once More” campaign, escorting members of the media back to Hong Kong’s olden days. Mr. Mak and Mr. Lau also shared their cherished memories to echo the theme. Ms. Stella Wong, General Manager of sky100, noted, “sky100 is a popular destination among locals and tourists from all over the world. Over the past year, our visitor numbers and revenue have seen a double-digit growth, while our customer base remains a healthy ratio of 20% locals, 30% mainland visitors and 50% overseas visitors. Our overseas visitors came from more than 70 countries and cities worldwide. Among those from Asia, including Japan, Korea and South East Asia, we have seen constant significant growth in numbers, more than a 20% increase year-on-year. As for long-haul destinations such as the USA and the United Kingdom, we also recorded a close to 5% increase in visitor numbers, suggesting that sky100’s overseas recognition continues to grow.” Wong added, “In celebration of the 20th anniversary of the Hong Kong Special Administrative Region (HKSAR), we launched the “Yesterday Once More” campaign where parents can share with their children about old and new Hong Kong through the recreation of the iconic local scenes, the

Press Release

innovative VR guide, and the amazing views right outside the windows. In the future, sky100 will continue to organise more exciting activities and strive to enrich the visiting experience.” Come and embark on a wonderful journey through time with these amazing iconic local scenes!

Start Your Time Travel Now! sky100’s elevators, which are the fastest double-deck elevators in Hong Kong, have been transformed into “sky100 time machine” with special audio and visual effects, taking visitors on an amazing journey through time in just 60 seconds . Don’t miss out: During the promotion period, Child ticket holders visiting sky100 will receive a free Sky-high Children’s Paradise booklet inspired by a popular children’s magazine first published in 1953. Beneath its colourful cover you’ll find traditional local games, such as painting exercises, connect the dots, spot the difference and the classic paper-and-pencil game Peaceful War. Parents can now share their childhood experiences with their own children!

Experience a Long-gone Lifestyle on the Old Shopping Street From the east side of the deck, you can admire the towering skyscrapers across Victoria Harbour. Then, as you turn around, you will find yourself standing in front of old tenement buildings and shops. There’s even an egg waffle cart and a flour doll stall to recall your sweet memories!

Press Release

Relive Your Childhood Memories with the Giant Hong Kong Board Game Before electronic games were widely available, most kids played card games and board games while growing up. At sky100, kids can now play with a 3m x 3m giant revival of a classic Hong Kong board game and take pictures with this vibrant background. Adults can also connect with their inner child and test their skills with childhood playmates!

“Our Estate, Our Home”, Our Memories Housing estates undoubtedly embody the collective memories of many Hong Kong people, not only serving as a place to live but also functioning as self-contained communities with different shops to meet residents’ needs. From a traditional studio flat to the old-time photo studio and barber shop, sky100 offers everyone an opportunity to travel back in time!

Press Release

Get Your Ticket at the “Sky Theatre” Your time-travel adventure isn’t complete without revisiting a local movie theatre at the “Eastern Hollywood”. Local films were all the rage in the 70s and 80s, with artisan movie posters and hand-drawn tickets being staples of local movie theatres. Visit “Sky Theatre” located on the west side of the deck to witness the golden days of Hong Kong movies!

The “Uniquely Red Minibus” Arrives at sky100 Locals are no strangers to Hong Kong’s iconic red-top minibuses. They are not only a popular form of public transport, they also represent Hong Kong’s unique culture. Without a fixed schedule or route, these minibuses can just slap on a destination sign in the front window and they can take customers to all sorts of places. This summer, a decommissioned old red minibus is making a “stop” at sky100, paired with creative “destination signs” that’s sure to make it a hot photo spot! On the 29th of July and 19th of August, the minibus destination sign writer with 30-plus years of experience, Mr. Mak Kam-sang, will be holding a workshop at sky100, teaching participants how to make their own iconic signs. In addition to places in Hong Kong, visitors can write wherever they want to travel to, making each sign truly one of a kind! This “Minibus Sign Workshop” costs HK$280 per person, including one sky100 Adult Standard Ticket and one set of minibus sign with paints and pens. The package is for online booking only. Seats are limited and are available on first come, first served basis.

Press Release

Savour the Past at Store 393 Located at 393 metres above sea level, Store 393 relive your youthful years. Not only is it furnished like an old-time store, it is full to the brim with nostalgic snacks, drinks and toys. There is even a vintage pillar postbox for you to mail postcards and share the joy of your sky-high time travel experience with family and friends!

Make the Memories Last with a DIY Souvenir From 11 am to 7 pm daily during the promotion period, Snaptee will be holding T-shirt DIY workshops. Join the workshop to design a unique T-shirt (HK$298 each) featuring your own painting or photo of Hong Kong to create a one-off souvenir! Available also for online purchase for only HK$418, the “Sky-high Snaptee Workshop” package includes one sky100 Adult Standard Ticket and one place in a T-shirt DIY workshop, which is a 10% saving on the standard price of HK$466.

sky100 Gift Shop In keeping with the “Yesterday once more” theme, the sky100 Gift Shop has gathered a variety of gifts that best represent local culture, such as models of public housing, old pawnshops and wooden hawkers’ stalls. There are also nifty folders and unique sky100 minibus sign key chains, so you can take home a part of Hong Kong culture!

Press Release

Embark on a VR Sky-high Exploration of Hong Kong After taking a trip down memory lane, you can explore Hong Kong’s past and present side by side with cutting-edge virtual reality technology. Embark on an exciting 360° VR journey with sky100’s mobile app. Paired with a virtual reality viewer, the view outside the window suddenly becomes a clickable screen, letting you learn more about the story of Hong Kong while admiring the spectacular scenery. Even on gloomy and rainy days, the VR guide enables you to still see the view as if it was sunny! Café 100 Presents Creative Hong Kong-style Cuisine The newly introduced summer delicacies at Café 100 are a creative take on Hong Kong’s most iconic traditional treats.

A pineapple bun is a not-to-be-missed delight for anyone new to the city. Café 100’s very own version is filled with a generous spread of milk tea cream, representing all the familiar tastes of a traditional Hong Kong “Cha Chaan Teng” in one bite. To goes with the pineapple bun, Café 100 create a fusion “Chai Yuan Yang”, where the Indian spice, Chai, brings in a special sweety flavour.

Milk tea pineapple bun set (includes 2 milk tea pineapple buns and 1 Chai Yuan Yang)

The deep-fried Chinese sweet egg puff promises to satisfy any sweet tooth with its innovative topping of vanilla cremeux and chocolate sauce.

Press Release

Deep-fried Chinese sweet egg puff (5 pieces)

Sink your teeth into mini barbequed pork bun accompanied with the refreshing taste of cucumber fillings.

Mini barbequed pork buns (2 pieces)

Beat the summer heat with a mixed fruit parfait topped with Japanese Shiratama Dango. The delightful symphony of sweet and sour tastes is sure to revive any jaded palates.

Mixed fruit parfait with Shiratama Dango

Two specially crafted summer cocktails, “Above the Clouds” and “Sky Garden” are also available for a chilled dining experience at 393 metres above sea level.

Summer cocktail

To get you in the mood for summer, sky100 and Café 100 presents the “Café 100 Cocktail Package for 2”. For only HK$380 (over 20% cheaper than the original price of HK$492), you get two sky100 Adult Standard Tickets (entry after 6 p.m.), and two glasses of summer cocktails, perfect for enjoying sky100’s beautiful sunset or night views.

Press Release

Special offers during the “Yesteday Once More”summer promotion:

Hipster’s pick: “Minibus Sign Workshop” for HK$280 per person, including one sky100 Adult Standard Ticket and one set of minibus sign with paints and pens. The package is for online booking only. Only a limited number of seats will be available on a first come, first served basis.

Family’s pick: “Sky-high Snaptee Workshop” package available exclusively for online purchase for only HK$418.

Package includes one sky100 Adult Standard Ticket and one place in a T-shirt DIY workshop, which is a 10% saving on the standard price of HK$466.

With different sizes of T-shirts fit for both children and grown-ups, come and make your one of a kind parent child outfit!

During the campaign period, Child ticket holders visiting sky100 will receive a free Sky-high Children’s Paradise booklet, where kids can learn about Hong Kong’s past in a fun way. Booklets are offered on a first come, first served basis, while stocks last.

Couple’s pick: “Café 100 Cocktail Package for 2” - For only HK$380 (over 20% cheaper than the original price of HK$492), you get two sky100 Adult Standard Tickets (entry after 6 p.m.), and two glasses of cocktails, perfect for enjoying sky100’s beautiful sunset or night views.

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Details of “Yesterday Once More”* Date : 22nd July (Saturday) to 3rd September 2017 (Sunday) Hours : Sunday to Thursday – 10 a.m. to 9 p.m. (last admission at 8:30 p.m.)

Friday to Saturday – 10 a.m. to 10.30 p.m. (last admission at 10 p.m.)

Location : sky100 Hong Kong Observation Deck, 100/F, International Commerce Centre, Kowloon Station, Hong Kong

Hotline : 852 - 2613 3888 (10 a.m. to 6 p.m.) *The opening hours of sky100 are subject to change. Visitors are advised to check the details, opening hours and event timetables at sky100’s official website before their visit. Terms and conditions apply, please refer to the sky100 Hong Kong Observation Deck official website.

Press Release

For details of sky100 Hong Kong Observation Deck, please visit the sky100 official website (www.sky100.com.hk), facebook page (www.facebook.com/sky100hk) and weibo (http://weibo.com/sky100hk).

Press Release

About sky100 Hong Kong Observation Deck Developed by Sun Hung Kai Properties, sky100 Hong Kong Observation Deck is located on the 100th floor of International Commerce Centre, the tallest building in Hong Kong. At 393 metres above sea level, it is the only indoor observation deck in Hong Kong offering 360-degree views of the territory and its famous Victoria Harbour. This world-class attraction is complemented by a well-connected transportation network and prestigious shopping mall. It also features Hong Kong’s fastest double-deck high-speed elevators, which reach the 100th floor in just 60 seconds. sky100 introduces the features of Hong Kong’s culture and its unique story via the upgraded sky100 interactive mobile app and regular festive campaigns. It proudly offers visitors and their loved ones Hong Kong’s most memorable sky-high experience in every season and at all times of day. With the official opening of Café 100 by The Ritz-Carlton, Hong Kong on the west side of the deck, sky100 is the first observation deck to have an F&B outlet operated by The Ritz-Carlton, Hong Kong. Guests can savour exclusive delicacies and enjoy captivating views of the city’s skyline, a truly double delight of taste and visual pleasure. sky100 Hong Kong Observation Deck has received the Certificate of Excellence for four consecutive years since 2014 from renowned travel website TripAdvisor in recognition of its breath-taking views and outstanding hospitality. It is also one of the eight founding members of the Hong Kong Association of Amusement Parks and Attractions, as well as the only member in Hong Kong of the World Federation of Great Towers.

This press release is issued by Joyous Communications on behalf of sky100 Hong Kong Observation Deck. For media enquiries, please contact:

sky100 Hong Kong Observation Deck

Ms. Tweety Ho

Tel: (852) 2613 3831

Email: [email protected]

Joyous Communications

Ms. Claudia Lo / Natalie Chung

Tel: (852) 2560 8551 or (852) 2560 8232

Email: [email protected] / [email protected]

Press Release

Photo caption:

1. Ms. Stella Wong, General Manager of sky100 (right three), Ms. Ellen Wong, Associate Marketing

Director of sky100 (middle), Mr. Mark Lau, the successor of Oi Kwan Barber Shop (right one), and Mr. Mak Kam-sang, the minibus sign-writer with 30-plus years of experience (right two), officiated at today’s kick-off ceremony for the “Yesterday Once More” campaign.

Press Release

2. Ms. Stella Wong, General Manager of sky100 (right) and Ms. Ellen Wong, Associate Marketing Director

of sky100 (left) officiated at today’s kick-off ceremony for the “Yesterday Once More” campaign, and shared its features.