presskit 2019 - freeletics · launched, allowing users to tell their coach if they don’t have...
TRANSCRIPT
PRESSKIT • 2019
THE COMPANYOverview Facts & FiguresThe WhyThe How
MILESTONES
THE PRODUCTSThe Freeletics App Freeletics NutritionFreeletics Wear
THE COMMUNITY
THE COMPANY
OVERVIEW
In 2013, Freeletics began disrupting the fitness industry,. a multi-billion dollar industry, previously, dominated by stationary gyms and exclusive personal trainers. Today, after growing globally for over five years as a bootstrapped company. Freeletics is the creator of one of the world’s most advanced, effective and popular fitness apps. Now with over 39 million users, 150 employees and a performance clothing line, Freeletics has become one of the fastest-growing sports and lifestyle companies in the world.
FACTS & FIGURES
Year FoundedCEO HeadquartersNumber of employeesUsers Availability
2013 Daniel Sobhani Munich, Germany Over 150Over 39 million users worldwideOver 160 countries (10 languages)
THE WHY
Freeletics was founded with the vision to challenge and inspire everyone to become the greatest version of themselves, both mentally and physically. Today, it is the leading digital solution for a long-term athletic lifestyle, guiding millions of users along the path of health and fitness. We strongly believe that everyone has the potential to shape their life, reach their goals and become the best they can be – and we will help them on that journey.
THE HOW
The Freeletics app offers hyper-personalized, AI-powered digital fitness coaching free of barriers and excuses. It helps people to get into the shape of their lives by putting a digital personal trainer in their pocket, providing them with the perfect workout plan, week by week, tailored to them. Nutrition coaching, community support and a stream of motivational and educational content round out the holistic, long-term health and wellness journey users take with Freeletics.
JANUARY 2016The new standalone app Freeletics Running is launched, designed to change the way we run.
MARCH 2016The new Freeletics Gym app, the world’s first digital barbell workout program, is launched.
MAY 2016The new Freeletics Nutrition app is launched, a fully personalized program for a clean eating lifestyle.
NOVEMBER 2017 The Freeletics app is now available in 10 languages: German, English, French, Italian, Japanese, Polish, Portuguese, Russian, Spanish and Turkish.
JANUARY 2017The Freeletics app’s biggest update brings with it scores of new exercises, a second training system, an almost infinite number of workout combinations and an upgraded Coach thanks to new AI and machine learning technology.
OCTOBER 2017Freeletics opens its first Training Ground in the heart of Berlin and a new check-in feature is launched, connecting the community both online and offline.
JUNE 2018 A new AI algorithm is released, providing users with the most intelligent digital fitness coach on the market. In addition, 37 new God workouts are released.
NOVEMBER 2018 In a huge update, “Training Journeys” are introduced to the Freeletics app for a new, even more personalized training experience. For the first time, weights and equipment are also integrated into the main training app.
DECEMBER 2018 To further develop the product and drive global growth, Freeletics closes a Series A funding round worth $45 million.
APRIL 2019 To banish workout excuses, the innovative “Quick Adapt” feature is launched, allowing users to tell their Coach if they don’t have equipment or space, can’t run or only have 15 minutes to train, helping the Coach to optimize that day’s workout.
JUNE 2019 The first female-focused Training Journey “Legs, Curves & Core” is launched, targeting the muscle groups most frequently requested.
AUGUST 2019 The introduction of new Running Training Journeys sees running integrated into the Freeletics app for the first time. With this, the Freeletics fitness platform offers more variety than ever, with the option to choose between running, weights or bodyweight-only training, or a combination, all in one app.
2016
2017
2018
2019
20 MILLION USERS
11 MILLION USERS
34 MILLION USERS
40+ MILLION USERS
MARCH 2013The first version of the Freeletics Bodyweight app is launched for iOS.
SEPTEMBER 2013The first version of the Freeletics Bodyweight app is launched for Android.
JUNE 2014The first major app update brings social features, new exercises and running to Freeletics.
OCTOBER 2015Freeletics Wear is launched in a new online shop with its debut athleisure collection.
20132014
2015 5 MILLION USERS
1 MILLION USERS
THE FREELETICS APP
The Freeletics app helps people get fit and lead a healthy lifestyle while also developing their willpower, motivation and self-confidence. The app puts a digital personal trainer in people’s pockets and allows them to work out how, when and where they want. By doing this, the app takes away common workout barriers like time, money, equipment or experience and helps people stay on track and actually reach their goals, on their terms. The app consists of two training systems, one based on timed signature workouts and one based on tailor-built interval workouts. The 57 signature Freeletics workouts are named after Greek gods and mythological characters, such as Aphrodite, Kentauros and Zeus. They are a community favorite, with users battling Gods together, comparing their times and challenging each other to different workouts. Freeletics workouts are all based on the principal of HIIT (high intensity interval training) and are incredibly effective, maximizing calorie burn and the afterburn effect thanks to efficiency of interval training. Just a 20-minute Freeletics workout can easily replace a lengthy session at the gym. And with over 170 different exercises and an almost infinite number of workout variations in the app, training will never get boring.
THE PRODUCTS THE FREELETICS COACH
The Freeletics Coach is the most advanced digital personal trainer on the market. It creates HIIT workouts and training plans specifically tailored to a person’s individual preferences, fitness level and goals. Thanks to its AI technology, the Coach constantly learns from the 39 million Freeletics users worldwide, allowing it to determine exactly which exercises and workouts best match each user’s abilities and goals. It continuously analyses their performance and feedback to ensure the user is getting the perfect workout plan to reach their goals in an efficient, sustainable and enjoyable way. No matter what your fitness level or goal, the Coach will devise the perfect training plan. This makes Freeletics ideal for both beginners and experienced fitness fans. And thanks to the practical “Quick Adapt” feature, whenever plans change, users can tell their Coach if they only have 15 minutes to work out or if it should exclude all equipment, runs or exercises requiring more than 2x2m of space. Goodbye excuses, hello freedom.
TRAINING JOURNEYS
Personalized workout plans are broken down into Training Journeys. Once a user chooses their Training Journey, the Coach will adapt the plan and guide them through it, week by week, to ensure they reach their full fitness potential. Users can track their progress and commit to their Journey for six to 12 weeks. Training Journeys comprise various training methods: bodyweight-only, weights, running, bodyweight & weights and bodyweight & running. Following a weights Training Journey but suddenly low on time and equipment? The Coach can switch out weight training for that day, so users have short and effective bodyweight HIIT workouts instead - no equipment or gym needed. Training Journeys are designed to give users a more personalized and motivating workout experience, helping eliminate excuses for skipping a workout and giving people the freedom they need to achieve their fitness goals. Thanks to the variety of Training Journeys available in the app, including onesthose specifically for beginners, older users, women and those short on time, there is a program for everyone. And as all are personalized down to the last exercise, no two users will follow the same Training Journey.
Languages: English, French, German, Italian, Japanese, Polish, Portuguese, Russian, Spanish, Turkish
FREELETICS NUTRITION
Alongside regular exercise, nutrition plays a vital role in leading a healthy, fulfilled life. This is why Freeletics created a 100% individualized, goal-oriented app to help people follow a healthy diet. A world away from dieting and calorie counting apps, Freeletics Nutrition was developed by experienced nutritionists with a focus on sustainable results, based on the principle of clean eating. Users simply tell the digital Coach whether they want to lose weight, gain mass or eat healthier. The state-of-the-art Coach algorithm then takes important parameters such as food preferences, daily activity levels and eating habits into account to create truly individualized weekly meal plans. Caloric intake, meal numbers and macronutrients are all tailored to the user’s unique parameters, without them having to worry about tracking. This takes out all the guesswork, recipe hunting and calorie counting.
The app offers an easy way to develop a sustainable clean eating lifestyle with a nutritionist in your pocket. With almost 400 meal options in the app, it doesn’t matter whether users are vegetarian, vegan, pescatarian or have food intolerances. Recipes contain only natural, whole and unprocessed foods, combined in simple and delicious recipes, often with low-budget, easily accessible ingredients. The Coach creates weekly meal plans with multiple options, gives personalized advice and healthy eating-out alternatives. Users can even integrate their workouts to automatically recalibrate their meal plans.
Languages: English, French, German, Italian, Portuguese, Spanish
FREELETICS WEAR
Many members of the Freeletics Community wear the Freeletics hexagon as a badge of pride. In the company’s early years, users wanted to show their passion for the brand to the world through, a clothing line. And so, the athleisure brand Freeletics Wear was born. Freeletics Wear is not just about looking good items are athletically tailored with functional fabrics which support the Free Athlete lifestyle. All Freeletics Wear items are designed in-house for the utmost comfort and performance without sacrificing style.
Performance pieces include ergonomically cut tights and shorts as well as functional long sleeves and tanks. Gear such as training mats, gym bags, pullup bars and resistance bands support users on their journey. Whether it’s Burpees, barbells or sprints, the performance products are built to endure even the most intense workouts. The fabrics transport moisture away and ensure a pleasant body climate, while flat seams prevent chafing. All Freeletics Wear apparel and gear can be bought online and is delivered to the EU, USA, Norway and Switzerland.
THE COMMUNITY Anyone who is part of the Freeletics Community will agree that it is special. Be it in a park or an outdoor fitness ground – people all over the world gather for Freeletics group trainings. Free Athletes compare their personal bests, share training tips and connect both online and offline. With over 1,000 training spots saved in the app, it is easy to find your local Freeletics users and hotspots. The Training app features a social media-like feed which, combined with local Freeletics groups on social media, forms a motivating and supportive community. Free Athletes frequently post transformation pictures and videos online which, in turn, help to inspire millions. Freeletics is more than a fitness app; it is a lifestyle powered by one of the most passionate and dedicated communities in the world.
ARNE 24, Germany“When I finished the first 15 weeks and saw what I had achieved, I knew I could reach any goal in my life with the right mindset. As I learned how to push my body to achieve results, I also learned how to push my mind.”
SUNNY 24, Germany“When I first started running, I had to keep stopping. I was slower than the others and I was always grasping for air. I couldn’t keep up and I was really struggling during every workout. But I now feel fit, confident and athletic. I have more energy than ever before and I run and run, further than I ever imagined I could.”
SEANA 23, Scotland“My new life is amazing. I’m so happy and confident. In my eyes, there is nothing I can’t do anymore. Freeletics is an amazing thing. It was my chance. My opportunity. And the thing that saved me from living a life I knew was below my capabilities.”
SONJA 25, Germany “Freeletics is not a magical diet program where you lose weight and gain muscle just by chance. It’s about creating a whole new mindset. Succeeding in the end after having struggled so hard. Finally, it’s about finding new friends and supporting each other.”
OSWALDO 27, Brazil“In the end, it was the best decision I ever made. I’m a different person now: the perfect combination of power and confidence. As a result, I go out, meet new people and experi-ence the world which I kept my distance from for so long before.”
ANA 35, Brazil“Having been sedentary my whole life, I never imagined that after 35 years and two children, I would achieve my best physical form and even wear clothes I haven’t worn since I was fourteen!”
LEVENT 25, Germany“Freeletics has helped me become content with my life. But I always want to become a better Free Athlete.”
From Brazil to Scotland, people all over the world experience life-changing transformations with Freeletics. They are living proof that anything is possible if you really want it enough, and that Freeletics is about much more than the “perfect body.”
JULIAN 26, Germany “Initially, when I looked in the mirror, I couldn’t believe it. Just a few months ago, I had looked at others and thought “Wow! What they have achieved is just great!” – I thought I could never do that. And now, all of a sudden, other people say exactly these words to me. Incredible doesn’t even cover it.”
If you would like to review the Freeletics apps, register for free at www.freeletics.com. Then, simply send your request to [email protected], including the E-mail address you used to register, and we will give you full, free access to the Freeletics Coaches.
