pricing strategies

For new products

When companies develop a new product they must find the best way to market these

products.

Developing products

The price of products have to attract

consumers attention

Consumers feel comfortable

purchasing the products

Penetration pricing

set products prices low for a specific time period o gain

market share

Economy pricing

Offers similar economy products with no fancy

features.

Price skimming or creaming

Goods are sold at higher prices commonly used in

electronic markets.

Bundle pricing

This strategy provide additional value for a

specific product.

Promotional pricing

buy one get one for free offer

Captive pricingCompanies offer new

products at lowest price but consumers may buy additional items relating

to the product.