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Pride’s By: Catherine Baltzley, Joy Jung, Jordan Gould, Paige Rainey, Brianna Cunningham, Amanda Valdez, Ellyn Sokatch

+Vision/ Mission Statement

•Vision Statement: Our goal is to ensure that every guest that walks in our door is shown the upmost respect, sold a great product and is treated and served as a close friend.• Mission Statement: to guarantee guest delight through high quality products and our exceptional service experience

+Product/ Service Offerings

• Wide array of designer apparel, accessories, and cosmetics- Promoting upcoming designers- Carrying exclusive lines from existing designers

• Keeping up with the latest fashion trends•Service

- Complementary tailoring with purchase- Purchase insurance-Customer loyalty cards with exclusive deals and rewards- Free shipping to purchases over $200 on our website-Pick up service

+Location• We would locate ourselves in more affluent areas where we can easily reach who will be our target audience.

-Example: Southlake Town Square in Southlake, Texas• Southlake has a median income of $172,945, creating an ideal market for our store• Southlake Town Square is centralized in the middle of our target audience as well as impressionable on people both in and around the area• Pride’s also features a website

- Store locater - Ability to purchase our high end products

+Target Customer

• Our target customer ranges from the upper middle class to the wealthy- Affluent, established people- Male and female

• Those customers are more likely to spend money as well as take advantage of the products and services that we offer, to reflect their personalities and social status

+Customer Service Strategy

• Our customer service strategies reflects the lifestyle of our target customers

- Provide each customer with individual attention- We aim to treat every customer with care, class and, pride

• We desire for our customers to feel satisfied with their purchases as well as their experience in our store

- Establishing life long relationships with our customers

+Image Analysis

• We are going to differentiate ourselves from other luxury department stores.

-Lit glass cases with celebrity gowns and suits-Live musicians- Natural light and neutral colors

• Elegant foyer- We want the customers to feel as if they’re in a

luxurious mansion, rather than a store.• Feature of the foyer

- The most elegant part of the store- high ceilings- curved staircases on each side of the main register- a huge chandelier in the middle with columns in the

very front

+Environmental Analysis

• Saving energy- Energy efficient light bulbs throughout the store

• Saving Water-Waterless toilets in order to conserve water usage

• Saving paper- Rather than printing out receipts we are emailing them to the

customers- Using cloth price tags instead of paper

+Competitor Analysis

• Our competitors are Nordstrom, SAKS Fifth Avenue, Neiman Marcus, Barneys New York, and Bloomingdales• Target customers & Location

- Pride’s: Wealthy, family friendly neighborhood like Southlake- Competitors: High income business people in Downtown area like

Dallas• Products & Services

- Celebrity gowns and suits- A Tailoring service is offered

• Although Pride’s combines similarities of other competitors, our goal for our customers is to create an exclusive luxury shopping experience unlike any other one.• We will negotiate deals with new and upcoming designers to carry their lines exclusively. We will be the only store to carry these lines, and further differentiate ourselves from other department stores.