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Clyde Court HotelBallsbridgeDublin 4

Thursday 25 April 2013

www.prii.ie / Our hashtag is #PRIIconf13

Public Relations Institute of Ireland – Annual Conference 2013

PR AT THE MEDIACROSSROADS

Kevin BakhurstManaging Director of News & Current Affairs, RTÉ

Paddy CosgraveFounder, Web Summit series and F.ounders

Dr. Gavan Titley & Dr. Roderick FlynnCentre for the Study of Media, Power and the Public

Kay McCarthyManaging Director, MCCP – THE PLANNING AGENCY

Stephen JioSocial Media and Community Manager, Dell

Stephen RaeEditor, Irish Independent

Angelina FuscoEditor TV News, BBC Northern Ireland

Professor John Horgan Press Ombudsman

Ann O’DeaCEO, Siliconrepublic.com

Georgina BowesHead of Digital Communications, Glanbia Consumer Foods

Gareth O’ConnorSocial News Specialist, garethnews.com

Edel McCarthyDigital Marketing Manager, Electric Ireland

Lisa ClancyDirector of Communications, GAA

Media fragmentationis here… and it’s hereto stay

The pace of change in the public relations andcommunications industry continues unabated. Everymonth – every week even – ushers in a new wave ofchallenges.

With a plethora of platforms now available for sharing,influencing and engaging online, professionalcommunicators need to be increasingly agile whenit comes to devising and executing their PR andcommunications campaigns. Meanwhile, the traditionalmedia’s requirement to put news out faster is addingfuel to an already fast-burning fire – and that’s beforefactoring in the dynamic of citizen journalist.

PR at the Media Crossroads explores the evolvingrole of the PR professional in this complex, but exciting,media landscape and offers insights on delivering forclients, both internal and external, in the context of anew reality.

Timely and topical content, coupled with a great line-upof speakers, makes our 2013 conference a must-attendevent if you want the inside scoop on the tips and tricksthat will help with your communications initiatives andmaximise opportunities for hard-earned column inches,“shares”, “likes”, “retweets”, “pins” and more.

I look forward to seeing you at the conference – it’ll bea great day.

Niall Quinn, MPRIIPRII President

8.30-9.20 Registration

9.20-9.30 Niall Quinn MPRII, President PRIIIOpening address

9.30-10.05 Dr. Gavan Titley & Dr. Roderick Flynn, Centre for theStudy of Media, Power and the Public

Media shake-up and shake-out: HowPR practitioners can stay relevant inthe new reality

Dr. Gavan Titley is a media sociologist. He is aLecturer in Media at the School of English, Media andTheatre Studies at the National University of Ireland,Maynooth. His research predominantly focuses onmedia, politics and racism in Europe, and his booksinclude Broadcasting in the New Ireland (2010), ThePolitics of Diversity in Europe (2008) with Alana Lentin,and a forthcoming book, Hate Speech, Online (2013).

Gavan has contributed to a wide range of editedbooks and publications. He is also a regularcontributor on political issues to radio and televisionin Ireland, and contributes to The Guardian’sComment is Free. With Roddy Flynn, he coordinatesthe newly established Centre for the Study of Media,Power and the Public.

Dr. Roderick Flynn is a full-time Lecturer at theSchool of Communications, Dublin City University,and co-director of the Centre for Media, Power andthe Public.

He is also lead investigator on the Media OwnershipMonitor project at DCU and previously chaired theMA in Film and Television Studies.

His research interests include media and telecomspolicy in Ireland, Europe and the US. The author oftwo books and numerous journal articles, Roddyhas also been published in a variety of mainstreampublications including The Irish Times, Magill, HotPress and Film Ireland.

10.05-10.40 Kevin Bakhurst, Managing Director News & CurrentAffairs, RTÉ

Case study – RTÉ in crisis: In troublefinancially and reeling from the aftermathof the Prime Time Investigates and Frontlinedebacles, where to next for the Statebroadcaster?

Kevin Bakhurst was appointed to the position ofManaging Director, RTÉ News and Current Affairs inJuly 2012.

Formerly Deputy Head of the BBC Newsroom, Kevinoversaw BBC TV News, Radio News and the BBCNews website. He also played a lead role in creatingthe BBC Multimedia newsroom and the move by BBCNews to its new premises in central London.

He was appointed Controller of the BBC NewsChannel in December 2005. Before that, he wasEditor of the BBC Ten O’Clock News programme fortwo years, which won several awards including twoBAFTAs, a Royal Television Society Award and anRTS News Event award.

Kevin also worked on a number of major stories in

the field for BBC News, including the 9/11 attack, theInauguration of President Obama, the Paris Concordecrash and the 1997 Hong Kong handover. He wasalso a member of the BBC’s London 2012 Olympicsmanagement team and on the BBC Director General’sleadership group.

10.40-11.10 Coffee & Networking

11.10-11.45 Panel discussion: Stephen Rae, Irish Independent;Angelina Fusco, BBC Northern Ireland; ProfessorJohn Horgan, Press Ombudsman; and Ann O’Dea,Siliconrepublic.com

The journalists’ views on the future ofjournalism

• What is journalism now?• How are journalists approaching news gatheringand reporting?

• Are the days of investigative journalism dead?• How are consumption patterns changing?• Is the PR-journalist relationship still as importantas it used to be?

• How will media be funded in the future?• Fallout of the Leveson enquiry: Will it impact onour model of regulation?

Stephen Rae was appointed Editor of both The IrishIndependent and Independent.ie in September 2012.

He is a member of INM’s management executivegroup and is currently overseeing a major re-organisation of the Independent’s content provision.

He previously held the post of editor of the EveningHerald, during which time it grew market share,overseeing its evolution into a successful mid-marketbrand and the only daily paper to grow sales in 2012.He also served as deputy editor, associate editor(news) and security correspondent.

Stephen is a qualified barrister, criminologist andgraduate of the DIT School of Journalism. He is alsoa former editor of the Garda Review.

Angelina Fusco is Editor of Television News at BBCNorthern Ireland.

Angelina has more than 30 years’ experienceleading a large team covering some of the mostpolitically complex, editorially challenging andsensitive stories in any part of Western Europe. Forthe last 14 years she has been directly responsiblefor the content of all BBC television news programmesin NI, many of which have concerned stories whichhave made world headlines.

Recently Angelina worked for 12 months as a trainerat the BBC’s prestigious College of Journalism inLondon. Her role involved working with senior stafffrom the BBC and other news organisations fromaround the world on issues such as editorialleadership and editorial values. In 2012 she wasawarded an Ochberg Fellowship at the Dart Centrefor Journalism and Trauma at Columbia University’sSchool of Journalism.

Professor John Horgan was appointed Ireland’s firstPress Ombudsman in August 2007.

Professor Horgan, who started his journalistic careeron the Evening Press in 1962 and subsequentlyworked as a staff journalist on the Catholic Herald

PROGRAMME FOR THE DAYConference Chairperson: Matt Cooper, Journalist & Broadcaster

and The Irish Times, has been a frequent contributorto a wide range of print and electronic media in Irelandand abroad. He became a member of Seanad Éireannin 1969 and subsequently served in Dáil Éireann andin the European Parliament.

He joined the staff of Dublin City University (then theNational Institute of Higher Education) in 1983 andwas appointed Professor of Journalism at DCU in1999. He has been a member of the Interim RadioCommission, of the Commission on the NewspaperIndustry, and of the Forum on Broadcasting. He is theauthor of a number of books on Irish media, and of anumber of political biographies.

Ann O’Dea is co-founder, CEO and editor-in-chiefof siliconrepublic.com, Ireland’s leading onlinetechnology and innovation news service, whichcelebrates eleven years online in 2013. She isformer editor-in-chief of Irish Director magazineand businessandleadership.com, which she alsoco-founded.

11.45-12.20 Kay McCarthy, Founder and Managing Director,MCCP – THE PLANNING AGENCY

Defining PR in a world where brands needto redefine their purpose

Kay McCarthy has more than 22 years’ experiencein developing brand, communication and innovationstrategies.

She previously worked in research, planning andsenior brand management at Diageo on the Guinnessbrand. She moved agency side to head up planning atMcCann Erickson Dublin before moving to London tolead the communications planning function at EMEAlevel on many global accounts.

Kay has won several awards including two Euro Effiesfor work on Tourism Ireland International and Xboxin EMEA, and Adfx and AIM awards for her work onTullamore Dew, Unilever, NTL, Sprite, Diet Coke andHeineken.

Five years ago, Kay set up MCCP to bring best inclass independent strategy and insight planning tobrands in Ireland and internationally.

12.20-12.55 Stephen Jio, Global Tablet & Gaming Digital ProductMarketing Manager / Social Media & CommunityProfessional, Dell

Case study: Internal alignment – how to placesocial at the heart of your organisation

Stephen Jio is a member of Dell’s Digital Marketingteam. As the Global Online Marketing Manager fortablets and gaming products, he is responsible forproviding an environment for customers to learn,understand and purchase their portfolio of tabletsand gaming products online.

A strong advocate of social engagement, Stephenis also a Dell Social Media Expert, participatingwith the social community on various technologysubjects. The creator of Dell‘s initial Social MediaConsumer strategy in EMEA, he formerly managedmany of Dell‘s EMEA Facebook and Twitter accountsand set up locally based outreach teams for socialengagement on behalf of Dell EMEA.

Stephen provides training and mentoring services toDell employees in social media and has participatedin many conferences throughout Europe and the MiddleEast, speaking in particular on the importance of socialparticipation across all employee levels and functions.

Originally from the USA, Stephen lived in the SanFrancisco area and then in New York City beforesettling in Ireland 12 years ago. He can be reachedon Twitter @stephenjatdell.

1.00-2.20 Lunch & Networking

2.20-2.55 Paddy Cosgrave, Founder of F.ounders and the WebSummit series

“All it takes is one success”: Brand buildingin the digital age

Paddy Cosgrave is a Political Science graduateof Trinity College Dublin. He is best known for hisrole in the development of the Web Summit seriesand F.ounders, an annual private gathering of someof the world’s leading tech company foundersdescribed as “Davos for Geeks” by Bloomberg.

In 2009, Paddy co-founded the UndergraduateAwards of Ireland and Northern Ireland,a foundation that supports and celebratesoutstanding undergraduate students throughoutthe island of Ireland.

He previously co-founded MiCandidate, a servicethat provided real time political content to mediacompanies in 25 European countries. It wasacquired in 2009.

Separately, Paddy has provided consultancy toHilary Clinton’s Senior Advisor on Communicationsand has advised the Chairman of the UN GlobalAlliance on ICT and Development. In 2008 he wasselected by the UN as a Global e-Leader for Youthand ICT.

2.55-3.45 Panel discussion: Georgina Bowes, Glanbia ConsumerFoods; Gareth O’Connor, garethnews.com; EdelMcCarthy, Electric Ireland; and Lisa Clancy, GAA

Social media’s place in the media mix

• Approaching and analysing the relevancy of socialmedia channels and investing in them appropriately

• Unlocking the value of social data and establishingthe correlation between brand preferences andcommunication needs

• How to drive customer and/or media engagement• The role of ‘influencers’ in strengthening a brand• Measuring and evaluating your efforts• Impact of an online presence on brand reputation

Georgina Bowes is Head of Digital Communicationsat Glanbia Consumer Foods.

A champion of business and brand engagement insocial media, Gina previously successfully devised,delivered and measured the social media strategyand ROI across eircom, eMobile and Meteor, winningseveral awards at industry level along the way.

At Glanbia, she is responsible for the digital strategyof the company’s portfolio of consumer brands, whichinclude Avonmore and Kilmeaden.

Gareth O’Connor is an experienced journalist,broadcaster and storyteller. He worked at Ireland’snational station, RTÉ, for 18 years, most recentlyas editor of News on Two for RTÉ Two Television,where he was also responsible for helping tointroduce social media news tools into the RTÉnewsroom.

He developed his curation skills at social medianews agency Storyful, where he was appointed thecompany’s first Director of News Gathering in early2012. This involved finding, verifying and supplyingnews content to international media companiesincluding the BBC, Channel 4, ABC and theNew York Times.

In January, Gareth established garethnews.com,offering specialist social news curation and editorialservices, in addition to social media consultancyand training.

Sponsors:

JOIN US ON25 APRIL TO….

• Find out what’s comingdown the tracks fortraditional and digital mediaand how you should reactto those changes

• Gain insider tips from keyplayers across the medialandscape

• Identify the best mix oftools to adopt to targetand reach customers,employees andother stakeholders

• Accelerate your learningin online brand buildingpractices

• Network with your peersin a rewarding, supportiveenvironment

Edel McCarthy is Digital Marketing Manager forElectric Ireland.

At Electric Ireland she is part of the team thatimplemented the new Electric Ireland brand andthe launch of competitive electricity and gasofferings. She is responsible for leading digitalmarketing strategy and plans for the organisationto support business priorities in terms of retention,sales and brand. This includes everything fromsocial media strategy, customer care throughsocial media and digitally-led brand campaigns,to driving effectiveness in online sales andharnessing digital innovation to deliver businessand brand value.

Edel has extensive marketing experience andstarted her career in a number of exciting Irishstart-up organisations including Openet Telecom.She then moved to eircom before joining Microsoftas Marketing Manager for their Xbox and gamesdivision.

Edel loves the opportunities that digital marketing andsocial media presents to brands (and marketers!). Youcan follow Edel on Twitter @edelmccarthy.

Lisa Clancy was appointed Director of Communicationsfor the GAA in September 2008. Prior to her currentrole, Lisa was Head of Corporate Communicationsfor the Health Service Executive (HSE) where shewas responsible for the communications plan,communications in national emergency planning,brand management and corporate publications.

She served as Director of Communications for theSouthern Health Board where she had responsibilityfor internal and external communication and mediamanagement. She also worked in the private sectoras Marketing Manager for Dulux Paints Ireland andin financial services in London.

Lisa holds an MBA from Trinity College, Dublin andis an avid Dublin supporter and Kilmacud Crokesmember.

3.45-3.55 Niall Quinn MPRII, President PRIIClosing remarks

8 Upper Fitzwilliam Street, Dublin 2

T. 01 661 8004 F. 01 676 4562

E. info@prii.ie W. www.prii.ie

Cancellations and substitutions. Cancellations must be received in writing andwill not be taken over the phone. Regrettably, no refund can be made forcancellations received less than 10 working days prior to the conference date.Substitutions may be made at any time – please notify us as soon as possible.

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REGISTRATION FORM

PR AT THE MEDIA CROSSROADSThursday 25 April 2013. Clyde Court Hotel, Dublin 4.

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