8 5 0 S . B R O A D W A Y S T E . 1 0 0 5 L O S A N G E L E S C A 9 0 0 1 4 W W W . P R I M 3 . A G E N C Y

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Three Professionals

One Goal

Jennifer HoustonThe Strategist

Bee NguyenThe trend-setter

D. Camilothe visualizer

A senior marketing executive with 20 years agency experience

supporting a wide variety of clients in diversified industries.

Houston is a proven contributor to growing brands through,

integrated marketing campaigns, neuromarketing, insights,

live events, shopper marketing, digital marketing, which create

brand awareness, sales lift through one-on-one interaction

and execution of unique breakthrough programming.

Houston has a solid history of achievement resulting in

frequent promotion and career growth. Ability to energize

a team to produce measurable results, and identifying

opportunities for accelerated growth for both her clients and

the agencies she has worked for.

With over two decades of proven experience; ten of which

have been running his own consulting firm, Bee Nguyen is

revered and respected as a leading brand consultant within

the worlds of marketing and advertising for a wide array of

CPG brands/ products.

As a noted expert on youth cultural trends; Nguyen has been

featured in such media outlets as Hypebeast, MR magazine,

the Source, XXL, Frank 151, DUB magazine, (LTD) Magazine,

NYLON Guys, Giant, Limite’ Magazine, VIBE magazine,

watchLOUD and on Viacom’s BET.

Current and observant to trends and consumer processes,

D. provides an insightful perspective into target demo

relevant campaigns.

Working in the worlds of marketing, advertising and graphic

design for over a decade, she’s had the opportunity to

collaborate with a variety of different brands and agencies;

becoming fluent in a wide range of media while exploring

new advances in design and experiential concepts. With drive

and viction, she aims to create high-impact work reflecting

the integrity and passion found in a client’s brand, product

or campaign.

In each individual’s field of expertise,

the three Partners discovered

clients’ campaigns and projects

failed by agencies they trusted.

Aiming to provide justice,

PRIM3 seeks to give the ability

to surpass competitors and

speak directly to consumers.

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Capabilities

PRIM3 doesn’t do cookie cutter,

dead-end trends or work with brands

scared to take the leap.

We Take the old way of doing things

and add a fresh, strategic and tactical

twist to give you an advantage against

your competitors.

CREATE. INFLUENCE. Dominate.

Strategic Consult

Influencer Marketing

Ideation

Creative Direction

Content Development

Collabs

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Strategic Consult

All the ideas, tools and tactics in the world are nothing without a fullproof plan

to utilize them to their full potential. Focusing on strategies that develop and

implement marketing and media growth, the foundations we create elevate

our clients above the rest. PRIM3 takes the old practices and adds a fresh

strategic and tactical twist to give you an advantage against your competitors.

PRIM3 prioritizes people first; determining what makes them tick to build a

plan, team and campaign that your employees, clients and investors will follow.

• OrganizationalStructure

• BusinessDevelopment

• ContentCreation

• MissionStatements

• PointofDifference

• BudgetManagement

• Identifyredundancies

• Effectivetechnologyutilization

• Introductiontostrategicpartners

• Smartalliances

• Talentprofiling

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IDEATION

There should be a reason behind every concept. Focusing on the brand/

product’s anthem, long term goals and target audiences, a unique and custom

game plan is used to create a successful and brand-centric campaign.

• Campaign&ProductConcepts

• BrandLoyalPromotionStrategies

• InfluencerNetworking

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CONTENT DEVELOPMENT

Here at PRIM3, our team has produced creative content for television, film and

digital platforms. Our productions have been viewed by millions of consumers.

We can provide our clients with full service production capabilities which can

include:

• Concepting&Storyboarding

• Directing&Production

• Editing&SoundMixing

• Delivery&timelineStructures

• PlatformbasedAdvertising

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INFLUENCER MARKETING

Celebrities and Influencers are at the top of the social pyramid. Nowadays,

it takes a unique approach coupled with strong relationships in order to get

products and brands buzzing among those who matter. By marketing directly

to identifiable celebrities & influencers and connecting with their lifestyle,

PRIM3 successfully shapes brand perception at the core, and then organically

disseminates to the larger general market.

• InfluencerSeeding

• BrandAmassadorprograms

• FOCUSGROUPS

• TRENDFORECASTING

• TALENTWRANGLING

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CREATIVE DIRECTION

Our creative is not some buttons in Photoshop, cookie-cutter molds or robots

waiting for step-by-step instructions. We craft each design and interactive

moment with the client and consumer in mind. Using proved strategies and

a custom game-plan, our in-house creative department creates content and

assets for the entire process; giving you peace of mind from concept to

production.

• Identity&Branding

• WebDevelopment&Analytics

• AppProgramming

• PrintMaterials

• Event&POSMedia

• ConceptBuildouts&Renderings

• PromotionalCommunications

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COLLABs

Brand and Product collaborations are nothing new; however, the right partners

will make or break a brand. With our extensive experience facilitating strategic

design collaborations, PRIM3 will ensure that our clients choose the “right”

brand partners as a part of their collaboration series.

• IdentifyBrandPartners

• Brand/ProductPartnershipOutreach

• Curate&DocumentDesignProcess

• CoordinateCollaborationRoutetoMarket

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SuccessClients who seek to be prim3

Brands and Campaigns our Partners put their blood, sweat and tears into before they became PRIM3 *

case studies

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GoogleExperiential Installation

OBJECTIVE: Produce a revolving environment (Washington D.C. Headquarters) with the

capabilities to accommodate Google’s new and innovative projects that would inspire Google

ambassadors and government officials visiting the office.

TACTICS: Allow Google users and influencers of public opinion to experience Google

products in a real and immersive way - close up and demystified.

RESULTS: After a successful response during their office launch party, the agency was

invited to do two additional buildouts to showcase two new Google projects.

Brands and Campaigns our Partners put their blood, sweat and tears into before they became PRIM3 *

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BelvedereBrand ambassador program

OBJECTIVE: Increase market share and brand awareness for Belvedere vodka which

at the time was number two vodka in world.

TACTICS: Implemented a year long brand ambassador and Influencer seeding campaign

targeting specific venues in Los Angeles that carried the brand / products.

RESULTS: Increased market share in Los Angeles resulting in an overall sales increase

of cases sold by 25%.

Brands and Campaigns our Partners put their blood, sweat and tears into before they became PRIM3 *

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ReebokInfluencer seeding program

OBJECTIVE: Reebok wanted to generate Influencer hype and awareness for their recent

series of product collaborations with the estate of Jean Michel Basquiat.

TACTICS: An Influencer seeding program was orchestrated on behalf of Reebok for their

new Basquiat licensed collaboration. With Creative Direction led by Swizz Beats, a successful

plan was created to implement a product seeding program that reached celebrities and

influencers in the nation’s top 5 markets.

RESULTS: With the proven tactics and strategic seeding efforts, Reebok successfully

launched the collaboration at retail to much buzz and demand, resulting in a 100% sell

Brands and Campaigns our Partners put their blood, sweat and tears into before they became PRIM3 *

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Amp energytastemaker video series

OBJECTIVE: Generate awareness for Pepsi’s relaunch of the energy drink AMP Energy.

TACTICS: Working with agency partners, a year long effort to reach Influencers from

across fashion, music, and the art world on behalf of Pepsi Co’s AMP Energy was coordinated.

Product collaborations with brands such as RYD, Microsoft, Burton, G-Shock, and SkullCandy

resulted in seeding 25 of the most Influential Tastemakers in the country.

RESULTS: In 6 months, AMP Energy saw well over 43 million social media impressions

as well as coverage on such lifestyle media outlets such as Hypebeast, Highsnobiety, and

COMPLEX’s media network. As a result of this Influencer effort, sales and distribution saw

a rise by 20% by end of first year of the brand’s relaunch.

INFLUENCERS: BEHIND THE SCENE

MEGA DJ STEVE AOKI DJ SKEET SKEET BEN BALLER

U N I BRANDON SCHOOLHOUSE ROB ROY EMIL SORIANO

JAVIER LAVAL BEE NGUYEN RYD BIKES VILLAINS

GREG LUCCI REVOK EDDIE CRUZ RONY ALWIN

INFLUENCERS: BEHIND THE SCENE

MEGA DJ STEVE AOKI DJ SKEET SKEET BEN BALLER

U N I BRANDON SCHOOLHOUSE ROB ROY EMIL SORIANO

JAVIER LAVAL BEE NGUYEN RYD BIKES VILLAINS

GREG LUCCI REVOK EDDIE CRUZ RONY ALWIN

Brands and Campaigns our Partners put their blood, sweat and tears into before they became PRIM3 *

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ElectusDIGITAL SERIES

OBJECTIVE: Create and executive produce a television series along side Ben Silverman’s

ELECTUS targeting core youth demo; ages 16-25.

TACTICS: Produce a new docu-series; RoadTrippp follows rising Hip Hop stars Travis

Scott and Casey Veggies as they tour 6 cities in 10 days.

RESULTS: Viewership reached well over 3 million first week show premiered.

Brands and Campaigns our Partners put their blood, sweat and tears into before they became PRIM3 *

connectWe have the advantage

8 5 0 S . B R O A D W A Y S T E . 1 0 0 5 L O S A N G E L E S C A 9 0 0 1 4 W W W . P R I M 3 . A G E N C Y

Email:

contact@prim3.agency

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