1

September 2019Dr. Emily Stein, PhD

PRIMALHEALTH

Health Begins in the Mouth

DAY1

Adoption Day!

Tinzley’s StoryDENTAL HYGIENE STRUGGLES FOR PETS

Health is declining

DAY2 DAY5

After removal of 21 teeth

YEAR1

Infection-free.Showing off her remaining TEEF!

YEAR2$6k in vet bills

Inflamed, Diseased Gum Tissue

DYSBIOTIC BIOFILM

Problem: Dysbiosis

INFLAMMATION

ROOT CAUSE OF GUM DISEASE IS NOT PLAQUE & TARTAR, IT IS DYSBIOSIS BELOW THE GUM LINE

Healthy Gum Tissue

HEALTHY IMMUNE FUNCTION

BALANCED BIOFILM

poor diet, antibiotics,antiseptics

Current Approaches Perpetuate the ProblemDYSBIOSIS PERSISTS WHEN NON-SPECIFIC APPROACHES ARE UTILIZED

0

100

200

300

400

Baseline Week 1 Week 2 Week 3

Beneficial Harmful

Intervention

Patented Pipeline to Fight Root Cause of Dental Disease

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• Protektin42 - Dental Prebiotic Powder

• Stops "dog breath"

• Reduces bad plaque + Grows good plaque

• Works below the gum-line

• Easy to use, daily drinking additive

• Made in USA

Drink 1 scoop a day to keep the bad bacteria at bay

TM

Dental Prebiotic – NO Brushing

Baseline Half-dose Full-doseBaseline Half-dose Full-dose

TEEF!

Effective + Safe

(48 hr)

58-90%# $1-50**

* Actuals; # Estimated

$8,250#

The Numbers for Current Product

The Team

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Emily Stein, PhDCEO & CO-FOUNDER

Serial entrepreneur, Lean start-up model, Fmr. CSO, Sevident, Inc.; Rheumatology + Immunology Fellow: Stanford U; PhD in Microbiology, UC Berkeley, B.S.

Microbiology, U of Iowa

Lindsey CampbellVP OF BIZ DEV & CO-FOUNDER

15+ years marketing, Biz Dev, and Sales experience in B2B and B2C channels. Wells Fargo, High5 Marketing ,

Dir mktg at Artemis Film, BA and MA from the University of San Francisco.

David Levy

Rodney JonesDIRECTOR OF OPERATIONS

Fmr. Advisor eCommerce, Analytics and Supply Chain Nebraska Innovation; Fmr. Operations Manager,

Hexagon Composites; Process Engineer, Lenco PMC; Pararescue Specialist, USAF. BS Mech Engineering U

Nebraska, BA UPenn.

Kirk YoungQUALITY ASSURANCE

+16 years building ISO/FDA compliant Quality Systems, ISO13485 manufacturing experience,

(Medtronic, Covidien, SpineAlign Medical, Cordis, Boston Scientific). MBA from Case Western and a BS

in Mechanical Engineering from Case Institute of Technology.

EXECUTIVE VP ANIMAL HEALTH DIVISIONBrand Builder, Serial Entrepreneur and Investor in Innovative Pet Companies; 22 years in the Pet Industry; President, Pet Product Innovations; Director, Whitebridge Pet Brands; Fmr. CEO, Zeus

and Company Pet Supply. Fmr. Law Enforcement Officer.

Directors + Advisors

Michael Sterns, DVMCLINICAL ADVISOR

4Paws Mobile Vet

Geoff Sudit, DDSCLINICAL ADVISOR

Mint Orthodontics

Serial entrepreneur, Lean start-up model, Former CSO & Co-founder,

Sevident, Inc. Rheumatology + Immunology Fellow, Stanford U

Microbiology Doctorate, UC Berkeley, B.S. Microbiology, U of Iowa

David LevyDIRECTOR

Brand Builder, Serial Entrepreneur and Investor in Innovative Pet Companies; 22 years in the Pet Industry; President,

Pet Product Innovations; Director, Whitebridge Pet Brands; Fmr. CEO, Zeus and Company Pet Supply. Fmr.

Law Enforcement Officer.

Mia BaikDIRECTOR

President, Culturally Speaking; Contractor - The World Bank; D.C.

Economic Dev and Judiciary Committees, State Dept. of Defense,

NASA, CIGNA, Merck, SmithKline Beecham. MA The American University, BA Finance and

International Business from Temple U.

Sheila Riggs, DDSDIRECTOR

Assoc. Prof. U of Minnesota; Board Chair, Dir. Hennepin Health Systems;

Director, Benco Dental; Director, Cargill Foundation; Director, Minnesota

Hospital Assoc.; Fmr. CEO, Delta Dental of MN; Geriatric Fellow,

Harvard; MS Epidemiology, Harvard; DDS U of Iowa; B.A. Creighton U.

Emily Stein, PhDCEO & DIRECTOR

11Emily.Stein@primaltx.comDr. Emily Stein, PhD

PRIMALHEALTHHealth Begins in the Mouth