Logo Standards

In this guide, you will find usage standards for the

College of Charleston logo system. This guide is

provided as a supplement to the College of Charleston

Brand Manual, which contains comprehensive guidelines

for the complete visual identity system for the College

and is online at http://marcomm.cofc.edu.

The logo, which combines the existing College of

Charleston wordmark with a new graphic rendition of

historic Randolph Hall and its surroundings, is the result

of a comprehensive analysis and selection process,

including focus group participation by faculty, staff,

alumni and students. The logo will appear on stationery

and business cards, as well as on the College’s website

and on banners and other signage throughout the

campus.

All designs developed by internal units of the College,

or by outside vendors, can be submitted to the Division

of Marketing and Communications to ensure consistency

with the standards within this guide. For questions about

standards, to obtain logo files or to request review of a

design, email the division at marketing@cofc.edu.

INTRODUCTION

PRIMARY LOGO - PRIMARY LOCKUP

The primary lockup utilizes the wordmark, centered, top to bottom, in this proportion at all times.

The College of Charleston logo is the College’s sole official brand identifier. No other logos,

symbols or marks — with the exception of the Athletics Department marks and the approved use of

the College of Charleston seal — may be used by administrative or academic units to represent the

College of Charleston.

The complete College of Charleston logo consists of the graphic symbol representing Randolph

Hall and the Cistern Yard in proximity to the words “College of Charleston” in the Caslon Pro font. In

general, the graphic and the words should not be used separately, except in specific circumstances

outlined in this usage guide.

No section or part of the logo may be separated out and used to create a new logo, visual identifier

or mark, except as expressly stated in this usage guide. The official logo should be used on all

College of Charleston print materials, websites, communications and other materials.

The authorized addition of the appropriate school, department, office, center, institute, program or

group name is the only modification to the logo allowed. Individual schools, departments or offices

may not create their own logo or visual identity, nor may they alter the wording, configuration

or appearance of the College of Charleston logo. Doing so diminishes the College’s efforts to

present a coordinated and professional appearance and creates confusion in the public mind about

whether an entity is part of the College of Charleston. For a custom logo with unit identifier, please

contact the Division of Marketing and Communications at marketing@cofc.edu.

3 logo standards

logo standards

100% PMS 188 (MAROON)

100% BLACK

WHITE REVERSEDOUT OF PMS 188

WHITE REVERSEDOUT OF BLACK

ACCEPTABLE COLOR COMBINATIONS

4

logo standards

.375”

.875”

SCHOOL OF EDUCATION, HEALTH,AND HUMAN PERFORMANCE

SCHOOL OF BUSINESS

SCHOOL OF EDUCATION, HEALTH,AND HUMAN PERFORMANCE

SCHOOL OF BUSINESS

SCHOOL OF EDUCATION, HEALTH,AND HUMAN PERFORMANCE

SCHOOL OF BUSINESS

School lockups should never exceed the height of the academic mark - as indicated here. Always center, top to bottom.

The primary lockup minimum size for all printed publications should be reproduced no smaller than .375”(3/8”)

The primary lockup maximum size for all stationery systems should be reproduced at .875”(7/8”)

PRIMARY LOGO & SCHOOL LOCKUPS (minimum & maximum sizes)

School Lockup Treatment

5 logo standards

The graphic section of the logo can, in limited

circumstances, be used as a stand-alone mark for

purposes of advertising, signage or merchandise.

Use of the graphic element as a stand-alone

mark should be pre-approved by the Division of

Marketing and Communications (submit request

or design to marketing@cofc.edu). The graphic

should never be used as a substitute for the

complete logo on any official print materials,

stationery or other official business documents.

Acceptable color combinations

100% PMS 188 (MAROON)100% BLACKWHITE REVERSEDOUT OF PMS 188

WHITE REVERSEDOUT OF BLACK

GRAPHIC

logo standards 6

logo standards

The College of Charleston wordmark reflects the relationship between the College and the City

of Charleston by using a slightly diminished but calligraphic “of” to bridge the words “College”

and “Charleston.” The elongated “f” locks both planes together visually. At the same time, the

“C” of “Charleston” has been slightly enlarged to seat the “C” of “College.”

The font for the word mark is called Caslon Pro. Designed by William Caslon (1692-1766), Caslon

Pro is the font used in the original United States Declaration of Independence, which was signed

by three founders of the College of Charleston.

With the addition of the graphic symbol to the logo in 2014, the wordmark should only be used

without the graphic symbol in exceptional circumstances where the use of the complete logo is

not possible. Use of the wordmark as a stand-alone mark should be pre-approved by the Division

of Marketing and Communications (submit request or design to marketing@cofc.edu).

100% PMS 188 (MAROON)

100% BLACK

WHITE REVERSEDOUT OF PMS 188

WHITE REVERSEDOUT OF BLACK

WORDMARK

7 logo standards

John DoeCHIEF OF BUSINESS CARDS

66 GEORGE ST. | CHARLESTON, SC | 29424-0001

PRESIDENT’S OFFICERANDOLPH HALL, SECOND FLOOROFFICE: 843.953.5500 | FAX: 843.953.5831EMAIL: DOEJ@COFC.EDU

(ACTUAL SIZE)

STATIONERY: BUSINESS CARDS

Do not discard existing business cards with just the wordmark. Faculty and staff do not need to

order business cards with the new logo until their current supply is depleted.

Standard College of Charleston business cards remain unchanged, except for the addition of

the new graphic to the logo. To order business cards from our vendor, Business Card Express,

you may access a customized template and contract pricing and pay with your purchasing card

at www.bcesouth.us. To contact Business Card Express for questions about your order, please

call 800.849.8077.

The template should accommodate most of your requirements. If you have questions regarding

the contract, please contact the procurement office. If your department requires something that

does not fit the template, please contact the Division of Marketing and Communications.

logo standards 8

logo standards

66 GEORGE ST. | CHARLESTON, SC 29424-0001

Mr. John Doe5555 State StreetCharleston, SC 29401

Dear John Doe:

Tissed modolore dio consequam dolore tis nibh eugait adigna alit nim dunt la faccumsan esse consecte magnibh estionum vel iustio ex exerci er si ex ea feu facilla commy nonsectem zzril ut lorper secte esecte tet aliquisl dolor sum venim vel ing er ipsustio commoloreet landreetue tat wisim nulputpat, si.

Cipisi. Ommodigniam, sum doloboreet eugue vel ulluptatio duis et nos nisisi estrud dolore ve-lessectem dolenisi et at ip et num dolobor si.

Illa ad tem veratio ero con veniatet volore feummy non ute consed el et, quisit nit nim ver ing exer augiamc onullum essi exer init aut luptatem incilit lore facilit wis autem in ut atummolobor sent pratum in esed tate consequat at laoreet augait iusto ea faccum nullam dolor senibh et, ver in velisit praesequam vel et aci tat alit utatum zzrilis dunt lortio del ulla corperostie tet vel ut lum zzrit adignis nibh eugait wis nullandre modigna faccum ing erosto consenibh et et velesto odo-lore corer si ex ea alit utat.

Utem et prat utat volut eugiamet, ver sequis nonulpute exeros aliquamcon ut ing et, qui blandre conse euguer alis num quatuerostis alit, conullummy nit laorem velis aut venit, quat. Met at ilit euisl iustrud diat. Riuscilla aute facipsu scilla autpat, vullut am irit aut lumsandre commolo rpe-rilit, commodigna corer aute con vero dunt wisismo dolobore molum aliscilit volesting erit am, sequam vel dolor iure delesequat adionsequi blandit lummodolore molore tet laor sum ver in ute veraessissi blaorpe rilland ignibh et laorem venim non ea feui blam, ver sustionulla faccum alit augiat nibh elissed enim do dolor suscipit auguerilisim dolortie dit wiscillamet vel do et luptati onulputpat.

Lenit iurem dolore te faci tet lum quatem aliquat ea facip essendiam, quat. Cipisi. Ommodig-niam, sum doloboreet eugue vel ulluptatio duis et nos nisisi estrud dolore velessectem dolenisi et at ip et num dolobor si. Cipisi. Ommodigniam, sum doloboreet eugue vel ulluptatio duis et nos nisisi estrud dolore velessectem dolenisi et at ip et num dolobor si.

Sincerely,

Jane Doe

66 GEORGE ST. | CHARLESTON, SC 29424-0001

Mr. John Doe5555 State StreetCharleston, SC 29401

Dear John Doe:

Tissed modolore dio consequam dolore tis nibh eugait adigna alit nim dunt la faccumsan esse consecte magnibh estionum vel iustio ex exerci er si ex ea feu facilla commy nonsectem zzril ut lorper secte esecte tet aliquisl dolor sum venim vel ing er ipsustio commoloreet landreetue tat wisim nulputpat, si.

Cipisi. Ommodigniam, sum doloboreet eugue vel ulluptatio duis et nos nisisi estrud dolore ve-lessectem dolenisi et at ip et num dolobor si.

Illa ad tem veratio ero con veniatet volore feummy non ute consed el et, quisit nit nim ver ing exer augiamc onullum essi exer init aut luptatem incilit lore facilit wis autem in ut atummolobor sent pratum in esed tate consequat at laoreet augait iusto ea faccum nullam dolor senibh et, ver in velisit praesequam vel et aci tat alit utatum zzrilis dunt lortio del ulla corperostie tet vel ut lum zzrit adignis nibh eugait wis nullandre modigna faccum ing erosto consenibh et et velesto odo-lore corer si ex ea alit utat.

Utem et prat utat volut eugiamet, ver sequis nonulpute exeros aliquamcon ut ing et, qui blandre conse euguer alis num quatuerostis alit, conullummy nit laorem velis aut venit, quat. Met at ilit euisl iustrud diat. Riuscilla aute facipsu scilla autpat, vullut am irit aut lumsandre commolo rpe-rilit, commodigna corer aute con vero dunt wisismo dolobore molum aliscilit volesting erit am, sequam vel dolor iure delesequat adionsequi blandit lummodolore molore tet laor sum ver in ute veraessissi blaorpe rilland ignibh et laorem venim non ea feui blam, ver sustionulla faccum alit augiat nibh elissed enim do dolor suscipit auguerilisim dolortie dit wiscillamet vel do et luptati onulputpat.

Lenit iurem dolore te faci tet lum quatem aliquat ea facip essendiam, quat. Cipisi. Ommodig-niam, sum doloboreet eugue vel ulluptatio duis et nos nisisi estrud dolore velessectem dolenisi et at ip et num dolobor si. Cipisi. Ommodigniam, sum doloboreet eugue vel ulluptatio duis et nos nisisi estrud dolore velessectem dolenisi et at ip et num dolobor si.

Sincerely,

Jane Doe

STATIONERY: LETTERHEAD & ENVELOPES

9 logo standards

SCHOOL OF EDUCATION, HEALTH,AND HUMAN PERFORMANCE

SCHOOL OF BUSINESS

SCHOOL OF EDUCATION, HEALTH,AND HUMAN PERFORMANCE

SCHOOL OF BUSINESS

66 GEORGE ST. | CHARLESTON, SC 29424-0001

Do not discard existing letterhead and envelopes with just the wordmark. Faculty and staff do not

need to order stationery with the new logo until their current supply is depleted.

Central Stores will maintain a stock of printed College of Charleston letterhead and envelopes with

the new logo. Prices can be found in the Central Stores catalog. Please use an IDT to order stationery

directly from Central Stores. You may fax your IDT to 843.308.6502.

Letterhead and envelopes can be customized with department or office information. To expedite

the routing of returned mail for large mailings, individual units of the College are encouraged to

order custom envelopes with their unit-specific logo on the front. To order custom letterhead and

envelopes from our vendor, Business Card Express, you may access a customized template and

contract pricing and pay with your purchasing card at www.bcesouth.us.