PRIMARY RETAIL TRADE AREADEMOGRAPHIC PROFILEThe Colony, Texas

Prepared forThe Colony Economic Development CorporationMarch 2015

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TheColonyTX_PrimRTA_Map_2014

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Primary Retail Trade AreaThe Colony, Texas

THE COLONY

Contact InformationKeri Samford, Economic Development DirectorThe Colony Economic Development Services6800 Main StreetThe Colony, Texas 75056-1133

Phone 972.624.3127Fax 972.624.2275edc@thecolonytx.orgwww.thecolonyedc.org

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DESCRIPTION DATA %

Population

2020 Projection 165,145

2015 Estimate 146,692

2010 Census 122,963

2000 Census 53,070

Growth 2015-2020 12.58%

Growth 2010-2015 19.30%

Growth 2000-2010 131.70%

2015 Est. Population by Single-Classification Race 146,692

White Alone 106,296 72.46

Black or African American Alone 12,569 8.57

Amer. Indian and Alaska Native Alone 769 0.52

Asian Alone 16,244 11.07

Native Hawaiian and Other Pac. Isl. Alone 94 0.06

Some Other Race Alone 5,937 4.05

Two or More Races 4,784 3.26

2015 Est. Population by Hispanic or Latino Origin 146,692

Not Hispanic or Latino 125,556 85.59

Hispanic or Latino: 21,136 14.41

Mexican 15,071 71.30

Puerto Rican 838 3.96

Cuban 437 2.07

All Other Hispanic or Latino 4,789 22.66

DESCRIPTION DATA %

2015 Est. Hisp. or Latino Pop by Single-Class. Race 21,136

White Alone 13,697 64.80

Black or African American Alone 294 1.39

American Indian and Alaska Native Alone 238 1.13

Asian Alone 136 0.64

Native Hawaiian and Other Pacific Islander Alone 16 0.08

Some Other Race Alone 5,646 26.71

Two or More Races 1,109 5.25

2015 Est. Pop by Race, Asian Alone, by Category 16,244

Chinese, except Taiwanese 2,441 15.03

Filipino 709 4.36

Japanese 402 2.47

Asian Indian 6,336 39.01

Korean 2,691 16.57

Vietnamese 1,548 9.53

Cambodian 242 1.49

Hmong 10 0.06

Laotian 59 0.36

Thai 167 1.03

All Other Asian Races Including 2+ Category 1,638 10.08

2015 Est. Population by Ancestry 146,692

Arab 1,368 0.93

Czech 451 0.31

Danish 277 0.19

Dutch 1,928 1.31

English 10,996 7.50

French (except Basque) 2,963 2.02

French Canadian 342 0.23

German 12,225 8.33

Greek 458 0.31

Primary Retail Trade Area | DemographicsThe Colony, Texas

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DESCRIPTION DATA %

Hungarian 472 0.32

Irish 10,269 7.00

Italian 4,226 2.88

Lithuanian 64 0.04

United States or American 9,204 6.27

Norwegian 640 0.44

Polish 2,999 2.04

Portuguese 191 0.13

Russian 796 0.54

Scottish 2,496 1.70

Scotch-Irish 1,369 0.93

Slovak 251 0.17

Subsaharan African 1,497 1.02

Swedish 918 0.63

Swiss 175 0.12

Ukrainian 315 0.21

Welsh 1,086 0.74

West Indian (except Hisp. groups) 163 0.11

Other ancestries 61,436 41.88

Ancestry Unclassified 17,115 11.67

2015 Est. Pop Age 5+ by Language Spoken at Home 136,001

Speak Only English at Home 106,434 78.26

Speak Asian/Pac. Isl. Lang. at Home 8,911 6.55

Speak IndoEuropean Language at Home 5,947 4.37

Speak Spanish at Home 13,492 9.92

Speak Other Language at Home 1,217 0.89

2015 Est. Population by Sex 146,692

Male 71,868 48.99

Female 74,824 51.01

DESCRIPTION DATA %

2015 Est. Population by Age 146,692

Age 0 - 4 10,691 7.29

Age 5 - 9 12,535 8.55

Age 10 - 14 12,080 8.23

Age 15 - 17 6,421 4.38

Age 18 - 20 5,348 3.65

Age 21 - 24 5,894 4.02

Age 25 - 34 16,806 11.46

Age 35 - 44 26,404 18.00

Age 45 - 54 23,028 15.70

Age 55 - 64 15,420 10.51

Age 65 - 74 8,290 5.65

Age 75 - 84 2,786 1.90

Age 85 and over 989 0.67

Age 16 and over 109,273 74.49

Age 18 and over 104,965 71.55

Age 21 and over 99,617 67.91

Age 65 and over 12,065 8.22

2015 Est. Median Age 36.4

2015 Est. Average Age 35.0

Primary Retail Trade Area | DemographicsThe Colony, Texas

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DESCRIPTION DATA %

2015 Est. Male Population by Age 71,868

Age 0 - 4 5,472 7.61

Age 5 - 9 6,294 8.76

Age 10 - 14 6,217 8.65

Age 15 - 17 3,356 4.67

Age 18 - 20 2,811 3.91

Age 21 - 24 3,007 4.18

Age 25 - 34 7,832 10.90

Age 35 - 44 12,715 17.69

Age 45 - 54 11,412 15.88

Age 55 - 64 7,401 10.30

Age 65 - 74 3,837 5.34

Age 75 - 84 1,203 1.67

Age 85 and over 311 0.43

2015 Est. Median Age, Male 35.7

2015 Est. Average Age, Male 34.3

2015 Est. Female Population by Age 74,824

Age 0 - 4 5,219 6.98

Age 5 - 9 6,241 8.34

Age 10 - 14 5,863 7.84

Age 15 - 17 3,065 4.10

Age 18 - 20 2,536 3.39

Age 21 - 24 2,887 3.86

Age 25 - 34 8,974 11.99

Age 35 - 44 13,689 18.29

Age 45 - 54 11,615 15.52

Age 55 - 64 8,020 10.72

Age 65 - 74 4,453 5.95

Age 75 - 84 1,583 2.12

Age 85 and over 678 0.91

DESCRIPTION DATA %

2015 Est. Median Age, Female 36.9

2015 Est. Average Age, Female 35.7

2015 Est. Pop Age 15+ by Marital Status 111,386

Total, Never Married 26,626 23.90

Males, Never Married 14,225 12.77

Females, Never Married 12,400 11.13

Married, Spouse present 66,373 59.59

Married, Spouse absent 2,897 2.60

Widowed 3,995 3.59

Males Widowed 589 0.53

Females Widowed 3,406 3.06

Divorced 11,496 10.32

Males Divorced 4,618 4.15

Females Divorced 6,878 6.17

2015 Est. Pop Age 25+ by Edu. Attainment 93,723

Less than 9th grade 2,167 2.31

Some High School, no diploma 2,497 2.66

High School Graduate (or GED) 14,023 14.96

Some College, no degree 20,498 21.87

Associate Degree 7,453 7.95

Bachelor's Degree 32,247 34.41

Master's Degree 11,743 12.53

Professional School Degree 1,852 1.98

Doctorate Degree 1,243 1.33

2015 Est. Pop Age 25+ by Edu. Attain., Hisp./Lat. 11,364

No High School Diploma 1,713 15.07

High School Graduate 3,206 28.21

Some College or Associate's Degree 3,621 31.86

Bachelor's Degree or Higher 2,824 24.85

Primary Retail Trade Area | DemographicsThe Colony, Texas

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DESCRIPTION DATA %

Households

2020 Projection 56,946

2015 Estimate 50,892

2010 Census 43,512

2000 Census 18,365

Growth 2015-2020 11.90%

Growth 2010-2015 16.96%

Growth 2000-2010 136.93%

2015 Est. Households by Household Type 50,892

Family Households 38,285 75.23

Nonfamily Households 12,607 24.77

2015 Est. Group Quarters Population 465

2015 HHs by Ethnicity, Hispanic/Latino 5,588 10.98

2015 Est. Households by HH Income 50,892

Income < $15,000 1,832 3.60

Income $15,000 - $24,999 2,172 4.27

Income $25,000 - $34,999 2,842 5.58

Income $35,000 - $49,999 5,219 10.26

Income $50,000 - $74,999 8,169 16.05

Income $75,000 - $99,999 6,689 13.14

Income $100,000 - $124,999 6,561 12.89

Income $125,000 - $149,999 4,248 8.35

Income $150,000 - $199,999 6,010 11.81

Income $200,000 - $249,999 2,287 4.49

Income $250,000 - $499,999 3,346 6.57

Income $500,000+ 1,515 2.98

DESCRIPTION DATA %

2015 Est. Average Household Income $122,343

2015 Est. Median Household Income $94,474

2015 Median HH Inc. by Single-Class. Race or Eth.

White Alone 98,748

Black or African American Alone 69,928

American Indian and Alaska Native Alone 72,508

Asian Alone 103,934

Native Hawaiian and Other Pacific Islander Alone 50,020

Some Other Race Alone 49,848

Two or More Races 68,427

Hispanic or Latino 54,904

Not Hispanic or Latino 100,835

2015 Est. Family HH Type by Presence of Own Child. 38,285

Married-Couple Family, own children 18,420 48.11

Married-Couple Family, no own children 13,655 35.67

Male Householder, own children 1,023 2.67

Male Householder, no own children 825 2.15

Female Householder, own children 2,862 7.48

Female Householder, no own children 1,500 3.92

2015 Est. Households by Household Size 50,892

1-person 10,129 19.90

2-person 14,475 28.44

3-person 9,320 18.31

4-person 9,567 18.80

5-person 4,883 9.59

6-person 1,745 3.43

7-or-more-person 772 1.52

Primary Retail Trade Area | DemographicsThe Colony, Texas

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DESCRIPTION DATA %

2015 Est. Average Household Size 2.87

2015 Est. Households by Presence of People Under 18 50,892

Households with 1 or More People under Age 18: 23,360 45.90

Married-Couple Family 18,915 80.97

Other Family, Male Householder 1,169 5.00

Other Family, Female Householder 3,167 13.56

Nonfamily, Male Householder 86 0.37

Nonfamily, Female Householder 23 0.10

Households with No People under Age 18: 27,533 54.10

Married-Couple Family 13,164 47.81

Other Family, Male Householder 679 2.47

Other Family, Female Householder 1,200 4.36

Nonfamily, Male Householder 5,660 20.56

Nonfamily, Female Householder 6,830 24.81

2015 Est. Households by Number of Vehicles 50,892

No Vehicles 937 1.84

1 Vehicle 12,979 25.50

2 Vehicles 26,999 53.05

3 Vehicles 7,736 15.20

4 Vehicles 1,744 3.43

5 or more Vehicles 497 0.98

2015 Est. Average Number of Vehicles 2.0

DESCRIPTION DATA %

Family Households

2020 Projection 42,807

2015 Estimate 38,285

2010 Census 32,874

2000 Census 14,571

Growth 2015-2020 11.81%

Growth 2010-2015 16.46%

Growth 2000-2010 125.61%

2015 Est. Families by Poverty Status 38,285

2015 Families at or Above Poverty 36,910 96.41

2015 Families at or Above Poverty with Children 21,823 57.00

2015 Families Below Poverty 1,375 3.59

2015 Families Below Poverty with Children 1,227 3.20

2015 Est. Pop Age 16+ by Employment Status 109,273

In Armed Forces 33 0.03

Civilian - Employed 77,514 70.94

Civilian - Unemployed 4,533 4.15

Not in Labor Force 27,193 24.89

2015 Est. Civ. Employed Pop 16+ by Class of Worker 79,158

For-Profit Private Workers 61,285 77.42

Non-Profit Private Workers 3,446 4.35

Local Government Workers 3,955 5.00

State Government Workers 1,448 1.83

Federal Government Workers 1,199 1.51

Self-Employed Workers 7,760 9.80

Unpaid Family Workers 65 0.08

Primary Retail Trade Area | DemographicsThe Colony, Texas

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DESCRIPTION DATA %

2015 Est. Civ. Employed Pop 16+ by Occupation 79,158

Architect/Engineer 2,403 3.04

Arts/Entertainment/Sports 1,643 2.08

Building Grounds Maintenance 1,400 1.77

Business/Financial Operations 8,229 10.40

Community/Social Services 903 1.14

Computer/Mathematical 4,668 5.90

Construction/Extraction 1,523 1.92

Education/Training/Library 4,557 5.76

Farming/Fishing/Forestry 47 0.06

Food Prep/Serving 2,546 3.22

Health Practitioner/Technician 3,848 4.86

Healthcare Support 806 1.02

Maintenance Repair 2,125 2.68

Legal 840 1.06

Life/Physical/Social Science 443 0.56

Management 12,884 16.28

Office/Admin. Support 10,114 12.78

Production 2,690 3.40

Protective Services 1,283 1.62

Sales/Related 11,395 14.40

Personal Care/Service 2,384 3.01

Transportation/Moving 2,426 3.06

2015 Est. Pop 16+ by Occupation Classification 79,158

Blue Collar 8,765 11.07

White Collar 61,927 78.23

Service and Farm 8,466 10.70

DESCRIPTION DATA %

2015 Est. Workers Age 16+ by Transp. to Work 77,231

Drove Alone 64,111 83.01

Car Pooled 5,497 7.12

Public Transportation 851 1.10

Walked 376 0.49

Bicycle 30 0.04

Other Means 865 1.12

Worked at Home 5,501 7.12

2015 Est. Workers Age 16+ by Travel Time to Work *

Less than 15 Minutes 12,591

15 - 29 Minutes 24,393

30 - 44 Minutes 21,842

45 - 59 Minutes 8,173

60 or more Minutes 4,776

2015 Est. Avg. Travel Time to Work in Minutes 31.05

2015 Est. Occupied Housing Units by Tenure 50,892

Owner Occupied 37,806 74.29

Renter Occupied 13,086 25.71

2015 Owner Occ. HUs: Avg. Length of Residence 9.9

2015 Renter Occ. HUs: Avg. Length of Residence 6.2

Primary Retail Trade Area | DemographicsThe Colony, Texas

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DESCRIPTION DATA %

2015 Est. Owner-Occupied Housing Units by Value 37,806

Value Less than $20,000 201 0.53

Value $20,000 - $39,999 438 1.16

Value $40,000 - $59,999 211 0.56

Value $60,000 - $79,999 347 0.92

Value $80,000 - $99,999 537 1.42

Value $100,000 - $149,999 4,993 13.21

Value $150,000 - $199,999 6,378 16.87

Value $200,000 - $299,999 8,594 22.73

Value $300,000 - $399,999 6,279 16.61

Value $400,000 - $499,999 4,334 11.46

Value $500,000 - $749,999 3,545 9.38

Value $750,000 - $999,999 1,218 3.22

Value $1,000,000 or more 730 1.93

2015 Est. Median All Owner-Occupied Housing Value $267,459

2015 Est. Housing Units by Units in Structure 53,660

1 Unit Attached 2,264 4.22

1 Unit Detached 41,074 76.54

2 Units 44 0.08

3 or 4 Units 651 1.21

5 to 19 Units 4,147 7.73

20 to 49 Units 2,228 4.15

50 or More Units 2,357 4.39

Mobile Home or Trailer 895 1.67

Boat, RV, Van, etc. 0 0.00

DESCRIPTION DATA %

2015 Est. Housing Units by Year Structure Built 53,660

Housing Units Built 2010 or later 8,569 15.97

Housing Units Built 2000 to 2009 24,868 46.34

Housing Units Built 1990 to 1999 9,184 17.12

Housing Units Built 1980 to 1989 6,064 11.30

Housing Units Built 1970 to 1979 4,022 7.50

Housing Units Built 1960 to 1969 382 0.71

Housing Units Built 1950 to 1959 184 0.34

Housing Units Built 1940 to 1949 85 0.16

Housing Unit Built 1939 or Earlier 301 0.56

2015 Est. Median Year Structure Built** 2003

Primary Retail Trade Area | DemographicsThe Colony, Texas

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About The Retail Coach

The Retail Coach, LLC, is a national retail analytics and locational intelligence firm that specializes in all aspects of retail market analyses and recruitment, from “macro to micro” trade area assessment to actively recruiting retailers on behalf of our clients.

Through its unique Retail:360 process, The Retail Coach offers a dynamic system of products and services that better enable communities to maximize their retail development potential.

Retail:360 Process

Providing more than simple data reports of psychographic and demographic trends, The Retail Coach goes well beyond other retail consulting and market research firms’ offerings by combining current national and statewide demographics and trend data with real-world, “on-the-ground” data gathered through extensive visits within our clients’ communities.

Every community is different, and there is no “one size fits all” retail recruitment solution. Compiling the gathered data into client-tailored information packets that are uniquely designed for, and targeted to, specific retailers and restaurants who meet the community’s needs helps assure our clients that they are receiving the latest and best information for their retail recruitment efforts — all with personal service and coaching guidance that continues beyond the initial project scope and timeline.

Our Retail:360 process assures that communities get timely, accurate and relevant information. Translating that data into the information that retailers need and seek assures our clients even better possibilities for tremendous retail growth and success.

The Retail Coach -It’s not about data. It’s about your success.

The Retail Coach, LLC | P. O. Box 7272 | Tupelo, Mississippi 38802tel 800.851.0962 | fax 662.844.2738 | e-mail info@theretailcoach.net | web www.theretailcoach.net

C. Kelly Cofer President & CEO

The Retail Coach, LLC

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Acknowledgements

The observations, conclusions and recommendations contained in this study are solely those of The Retail Coach, LLC and should not be construed to represent the opinions of others, including its clients, or any other entity prior to such entity’s express approval of this study.

Sources used in completing this study include: infoUSA™, Applied Geographic Solutions, Nielsen 2014/2015, ESRI 2014, U.S. Census Bureau, Economy.com, Spatial Insights Inc., Urban Land Institute, CensusViewer.com, International Council of Shopping Centers, and/or U.S. Bureau of Labor and Statistics.

To better represent current data, where applicable, portions of estimated actual sales may be calculated using an average sales per square foot model.

Mapping data is provided by MapInfo, Nielsen, ESRI and/or Microsoft Corporation.

All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions.