primotech solar business plan

22
ENERGIE !! SOLAR SOLUTIONS ----- AS A COST EFFICIENT ENERGY SOURCE FOR INDIA

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Page 1: Primotech   solar business plan

ENERGIE !!

SOLAR SOLUTIONS ----- AS A COST EFFICIENT ENERGY SOURCE FOR INDIA

Page 2: Primotech   solar business plan

Executive Summary

Current Situation - Electricity crisis.

Use of UPS / Generators leads to high utility bills.

Our aim is to reduce expenditures on light and ensure savings on replacement costs.

Solar energy is freely available without caring for utility expenses.

No import duty on solar chips – reduction in expenses.

Page 3: Primotech   solar business plan

The Opportunity

Page 4: Primotech   solar business plan

iNDIA is the country which receives most sunlight (100,000 megawatts ) but not used efficiently.

Our aim is to provide the fastest way to overcome the energy shortage through electrification based on solar energy by offering products that would be cost effective in the long run

Provide our target market with a complete Solar Panel System comprising of a battery and a charger.

Main focus is the creative application of solar technology and creating awareness

Offering of ‘customized’ packages of products according to customer’s requirements

Page 5: Primotech   solar business plan

The Company

Our Mission

To continually strive to provide the highest quality, most reliable, and affordable green energy products and services globally by applying our scientific, technical and management expertise for the benefit of people and the planet.

Our Vision

To be a globally recognized organization that provides Innovative, cost effective and the best green energy solutions to our customers.

The Company

Primotech Energy Solutions Pvt. Ltd, headquartered at Delhi. Started its operation in 2013 as a Green Energy Solutions provider. It has three business vertical’s :SOLAR , LED , ENERGY CONSULTING SERVICES. An ISO 9001:2008 , ISO 14001 : 2004 Company led by visionary leaders , industry veterans and skilled professionals who anticipate the growing need of green energy sector.

Core Values

1. Integrity2. Innovation3. Commitment4. Excellence5. Team Work

Page 6: Primotech   solar business plan

Project Objectives

Providing the customized service with a reason able price.

Increase the growth rate of sales.

Provide the product/service quicker then the competitors.

Become successful in the specified area.

Increase the level of awareness in between customers.

Maintain a staff of enthusiastic employees for excellent service to customer.

1/2

Page 7: Primotech   solar business plan

Project Objectives

Increasing average monthly sales in first year to reach break-even.

To provide long lasting and durable products.

Increase customer awareness regarding the solar energy alternative through effective promotional tools.

2/2

Page 8: Primotech   solar business plan

Products & Services

Page 9: Primotech   solar business plan

Solar Panel Systems

Solar panel

Battery

Charger

System Parts

Page 10: Primotech   solar business plan

Solar Panel Systems

Solar Panels

There are 3 types of solar panels available:

Mono crystalline

Poly crystalline

Thin Film

Energy stored in batteries of these solar panels can be used to power lights for two to three days.

Page 11: Primotech   solar business plan

Solar Panel Systems

Battery

Lead acid batteries are required for storing energy produced by solar panels

A device connected with the solar panel and the battery and allows the flow of current from battery during night time

Charger

Page 12: Primotech   solar business plan

Supportive Products

Light Emission Diode (LED) are environment friendly with approximately 6 years life.

Pendant Lights used as decoration lights in events.

Flood Lights used to light up bill-boards.

Customized Packages such as laptop bag solar charger, any home appliance powered by solar energy etc.

Page 13: Primotech   solar business plan

Services

Sale of Solar Panel System for household

Sale of Primotech’s products and custom made commodities to the target market

Rent solar panel systems to advertising agencies for lightening the bill boards.

Lighting services for event management.

Page 14: Primotech   solar business plan

Management

Page 15: Primotech   solar business plan

Team

The management would comprise 3 Managers, in Marketing, Finance and Electrical.

There is one Assistant marketing Manager, and one accountant.

There are three highly skilled electricians.

Page 16: Primotech   solar business plan

HierarchyCEO

MarketingManager

FinanceManager

Electric Manager

Asst. Marketing Manager

Accountant

Electrician 1

Electrician 2

Electrician 3

Page 17: Primotech   solar business plan

Marketing Analysis

Page 18: Primotech   solar business plan

Target Market

Users of Outdoor Products and Services

Corporate sector ( bill boards & hoardings)

Retail outlets

Beauty saloons Fast food chains

Educational institutes

Street lights and Street signals (Long term planning)

Page 19: Primotech   solar business plan

Users of Indoor Products and Services

Household users

Hostelites

Party decorators

Hospitality service providers

Target Market

Page 20: Primotech   solar business plan

Marketing Strategies

Conduct seminars on corporate level to attract clients of advertising agencies Information about company and products on Website

Advertisements on billboards and news paper

Free LED with every purchase of productGiving discount on bulk buying of products

Public Relations

Above the Line

Sales Discount

Page 21: Primotech   solar business plan

Competitive Edge

Savings in electricity and generator bills

Overcoming the energy crises

Save replacement costs of electronic appliances

Durability of products

Cost effectiveness

Emerging market

Savings cost because of no customs duties on importing solar chips

B2B services (Advertising and Decors of events)

B2C services (fittings and Installation of products)

Page 22: Primotech   solar business plan

Thank you!