primped web seminar mike hill social media
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TRANSCRIPT
“Small Portion, Many Courses” - Social Media Tapas
Hello.
My Name is Mike. I’m a Zoologist.
I run a digital agency called Holler
Holler was set up with a simple ethos: work hard, be honest & keep it creative
We are carving a niche in the Australian market as digital creatives with a social media spin.
We believe that digital should be at the centre of all your marketing campaigns
Agenda.
Who knows what?
The New Consumer
Case Studies
Things to remember
Hands Up
Who has heard of these social networks?
Case Studies
Jergens - How to influence the influencers on a limited budget
Skins - a story about how to involve your audience at the inception of an idea and let them be part of it.
Case Study 2 - Jergens‘Jergens Naturals is the modern way to moisturise. Expect nothing less’
Holler were engaged to launch Jergens Naturals in the UK.
We decided to concentrate our efforts on influencing the influencers
Small Portion, Many CoursesBe in many places at once, wherever they areProvide numerous, snackable experiencesRespond quickly to likes and dislikes
Get Lippy: Homepage
Now Magazine – Competition Page
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Case Study 1 - Skins
Skins is a TV show about university students get drunk and high
Aired on SBS and Channel 4 in the UK
A show that developed a following before a single episode had aired. This is the story of the marketing that inspired those fans.
It is a case-study about looking after your audience, building a community of fans and creating an entertainment event.
A demonstration of what happens when you invest in new and engaging ways for an audience to enjoy a series rather than more advertising to disrupt their day.
Skins - the results
84% Awareness - The highest in channel 4 history1.6 million viewers.
Truly a show / brand built by the audience
A following for season 2 and 3 - the beginning not the end.
3 Things to Remember
Your product is valuable - give it away!
Be in the same places you audiences are - super serve your niche
Start online, Support offline.
