principle of marketing presentation

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Online B2b Websit Group Members Fahad Shah Nida Ashraf Hassan Ahmed

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Page 1: Principle of Marketing Presentation

Online B2b WebsiteGroup Members

Fahad Shah

Nida Ashraf

Hassan Ahmed

Page 2: Principle of Marketing Presentation

Online B2b Website

Ranked as 8/10 by Google Page Rank (Page rank describes the popularity of website in google.com)

Over 4,000,000 members registered in the shortest period of time!

Over 10,000,000 visitors visit TradeKey.com every month

Over 32,000,000 pages viewed at TradeKey.com every month

Over 6,500,000 Buyers visit TradeKey.com every month

Over 3,500,000 Sellers visit TradeKey.com every month

Over 85,000 New Buyers registered at TradeKey.com every month

Over 40,000 New Sellers registered at TradeKey.com every month

Introduction

Page 3: Principle of Marketing Presentation

Goldkey Membership

Silverkey Membership

Smart Choice for Manufacturers to Expand business globally in Less Mean of Time

Top choice for retailers to expand their business through b2b Website

Products

Page 4: Principle of Marketing Presentation

Goldkey Membership Services

1) Increasing prospective buyers by 30 times compared to Silverkey member

2) Dedicated Relationship Team (Responsible to send new buy offers to suppliers)

3) Top priority listing TradeKey.com in all relevant product categories

4) Fax Services, mini website, your own virtual office etc

6) Extensive global marketing

7) Listing on several business directories.

8) Free consultation from E-business experts and premium customer support

9) 3000 Trust Points (A very Important Tool to gain Buyers Trust)

10) Per month 9000 emails

Page 5: Principle of Marketing Presentation

Silverkey Membership

1) Unlimited access to the Buyers Directory

2) Additional features not available to free members like Fax service, mini website, your own virtual office, etc.

3) Higher priority at TradeKey.com listing compared to a free member

4) An increased level of trust for buyers, hence enhancing your company's image

5) 200 Trust Points

Page 6: Principle of Marketing Presentation

Competitors

www.alibaba.com

www.madeinchina.com

www.globalsources.com

www.ec21.com

Page 7: Principle of Marketing Presentation

Marketing MethodsWebmarketing

SEARCH ENGINE OPTIMIZATION

Page 8: Principle of Marketing Presentation

E – MARKETING

Direct marketing (Only in China)

Page 9: Principle of Marketing Presentation

Industry AnalysisFollowing Numbers of Registered Members are Present in Tradekey Website

S.No Membership Type Members

1 Free Members 3,960,000 (Approx)

2 Goldkey Members 10,000

3 Silverkey Members 30,000

Total 4 Million (Approx)

S.No Business Type Members

1 Exporters 1.6 Million

2 Importers 2.4 Million

Total 4 Million (Approx)

Note : Membership is only provided to Exporters not Importers

Page 10: Principle of Marketing Presentation

Market Volume Past Four Years(2005 – 2009)

Segment 2005 2006 Growth %

2007 Growth %

2008 Growth %

2009 Growth%

TradekeyMembers 118,912 484,583 400% 831,026 171% 1,061,558 127% 1,357,946 128%

Market Volume Future Four Years(2010 – 2013)

Segment 2010 Growth %

2011 Growth % 2012 Growth % 2013 Growth%

TradekeyMembers 1,500,000 111% 1,700,000 114% 1,900,000 112% 2,000,000 105%

Page 11: Principle of Marketing Presentation

Promotion TacticsWeb Advertisements

Banners on Search Engines

Page 12: Principle of Marketing Presentation

Sponsored Links

Telemarketing(In China Only)

Page 13: Principle of Marketing Presentation

Strategic MarketingSe

gmen

tatio

nSegmentation Variables DataGeographicCountry Pakistan and Saudi ArabiaCities Karachi and RiyadhDensity Urban

DemographicAge 24 – 60+Company size 1 – 1000 peopleIncome More than USD2000 / monthOccupation BusinessReligion Any

PsychographicBusiness Class Retailers and ExportersBusiness Style Short and high Scale Both

BehavioralOccasion Most of time in starting of Fiscal YearBenefits RevenueUser Status New to b2b or market GiantReadiness Stages Depends on Awareness

Page 14: Principle of Marketing Presentation

TargetingTradekey Target Following Market on basis of its target countries

Country Exporter Importers ManufacturerChina Yes Yes Yes

Canada Depends Yes No

USA No Yes No

Turkey Yes No Yes

United Kingdom Yes Depends No

India Yes Yes Yes

Pakistan Yes Yes Yes

Page 15: Principle of Marketing Presentation

Buyer BehaviorTradekey mainly focus on Chinese market as they are the largest exporting country of world

and 95% of their companies prefers to business through B2b Websites

Following behaviors are experience during the business deals

•Buyer Preferences

•Capital

•Purchase Decision

Page 16: Principle of Marketing Presentation

Buyer Preferences

Capital

Purchasing Decision

Page 17: Principle of Marketing Presentation

Membership PricesDifferent Packages and their Prices

Packages PriceCorporatre Goldkey Membership USD5000/year

Goldkey membership USD3000/year

Half year Goldkey Membership USD2300/6 months

Corporate Silverkey Membership USD1500/year

Silverkey Membership USD519/year

Page 18: Principle of Marketing Presentation