principles and elements of design
DESCRIPTION
An introduction to the elements and principles of design.TRANSCRIPT
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What is design?
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Aa definition?
• Design is everywhere. Its what drew you to the last sneakers you bought and it's what made texting possible.
QuickTime™ and a decompressor
are needed to see this picture.
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• Its made buses able to carry bikes and it made Hannah Montana RIDICULOUSLY famous.
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• Its driving whole business cultures andmaking sure environments from hospitals to airports are easier to navigate.
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“Design could be viewed as an activity that translates an idea into a blueprint for something useful, whether it's a car, a building, a graphic, a service or a process.” Design Council
From a concept or idea (left) to real thing (above)…
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While design is a part of virtually all aspects of our daily life, good (or conscious) design isn’t.Just look around. You are in a cinder block school. What were the driving ideas behind the design of this school? Budget? Beauty? A nice relaxing natural place to learn in?See what I mean……
Mmm, friendly.
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So DESIGN is everywhere, in everything.But GOOD design is not.
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In terms of learning about design.We are going to start with the basics first.
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Elements & Principles of Design
good design is all about this…
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The Elements of Design:
These 6 ingredients are used to create a design:
1.shape2.space 3.line 4.texture 5.value 6.colour
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Shape
(think ‘form’)
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space
(think ‘distance in & between things’)
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line
(think ‘thinish mark made by something ’)
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texture
(think ‘the look/feel of the surface ’)
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value
(think degree of lightness or darkness)
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colour
(think yummm…..delicious)
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The Principles of Design
The principles are how you decide to put all the elements together.
You can make a zillion choices when doing this.
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The Principles of Design:
1. proportion
2. balance (symmetry)
3. rhythm / pattern
4. emphasis (focal point)
5. variety
6. contrast
7. unity
8. movement
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Examples:
This image uses the elements of shape, space, colour, value & texture. The principles used here are: repetition, variety of proportion, contrast (light vs. dark) , movement and rhythm.
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The trick is to be able to explain how they (the principles are used).
Ie: Here we have a pattern inifying the background, bright variety of colour across the foreground, a large central face is emphasized and there is a sense of repeated
pattern by the three front figures (essentially the same pose).
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You try talking about the principles…How are the elements put together?
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What you need to do:You can do this either in the real, physical world or doing this in the cyber world.
On the equivalent of a few white pieces of paper, make two sets of
14 decent size squares (minimum size 3x3inches.In the first set of boxes. Find a visual example of each of the (14) elements & principles of design. Title each one.In the second set, using only the black & red construction paper & newsprint I give you, create a smart, cool example of each of the (14) elements and principles of design. As you finish each one, I may show it to others as an example.
DO A GOOD, BEAUTIFUL, SMART JOB (I said).
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shape - formspace – distance in and betweenline – thin, long mark made by somethingtexture – look/feelvalue – degree of lightness, darkness, intensitycolour
proportion balance (symmetry)rhythm / patternemphasis (focal point)variety contrast unity movement