Principles of Online Reputation

armentdietrich.com Gini Dietrich, CEO, Arment Dietrich, Inc. spinsucks.com

Bones Gini

There is such a

thing as bad PR

Seven Tips for Building Your Online Reputation

Create a Strong Online

Monitoring Program

Decide Which Keywords to Monitor

Monitor Twitter

Set Up Google Alerts

Monitor Blogs You Find In Reader

Monitor Comments, Q&A Sites, Forums, and Discussion Boards

Use “What Do You Love?”

Create a Dashboard

Create Engaging and

Valuable Content

Comment On Other Content

Build Community

“You don’t have a community until

people are talking to one another,

without the input of the author.”–

Mitch Joel

Stroke Egos

Have a Crisis Plan Ready

The best defense is a

well-planned offense.

Predict: Anticipate and Identify Issues

Position: Strategy for the Anticipated Issues

Prevent: How Will You Play Offense?

Plan: Be Ready for Anything

Persevere: Follow Plan; Stay On Message

Evaluate: Debrief Honestly

Write a Book Ahead of Its

Time

Gini Dietrich

gdietrich@armentdietrich.com

www.armentdietrich.comwww.spinsucks.com

www.spinsuckspro.com

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©2012 Arment Dietrich, Inc. May not be reproduced, quoted, or used in PR/advertising/marketing materials without written consent from the company