principles of presentation design- designing in power point
DESCRIPTION
This is part four of a 150+ slide presentation on Presentation Design that I use in the classroom and at seminars.TRANSCRIPT
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Presentation DesignPrinciples of
Tips on how to think like a designer
John FallonPresentation Skills Consultant
Designing in PowerPoint
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Designing in PowerPoint
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Signal vs Noise Ratio (SNR)
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Ratio of relevant to irrelevant information on slide
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Goal is to have high SNR
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High SNR causes less deterioration of the message
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Deterioration… can be caused by inappropriate charts, ambiguous labels unnecessary emphasis of lines, shapes,
symbols or logos that don’t support the message
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Deterioration could be…lines in tables and charts or
footers and logos
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If a message could be designed with fewer elements, then there is no point
in using more
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Clarity should be your guiding principle
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AmericaAsia
AfricaAustralia
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
Winter
Summer
Fall
WinterSummerFall
3d charts appear less accurate and can be difficult to comprehend
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Put a logo on the first and last slide
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If you want people to hear and understand your visual message,
the answer is not to add more clutter but to remove it all
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Bullet points are not usually effective in a
live talk
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Use bullet points rarely or after considering other options for
displaying information
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Picture Superiority Effect…
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Pictures are remembered more than words
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Use the Picture Superiority Effect to improve the recognition and recall of
information
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Use pictures and words together to reinforce information for
optimal effect
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The effect is strongest when
pictures represent common,
concrete things
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Visual imagery is a powerful mnemonic device which helps
learning and increases retention and is
memorable
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Use Quotes…
“To beor not to be,
that is the question”
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Use quotes for support
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Make them short and legible
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Quotes add credibility
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Use an image and a quote
“You must be the change you wish to see in
the world”
- Ghandi
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Pick an image related to the quote and the size of the slide
“We have nothing to fear, but fear itself”
– Franklin Delano
Roosevelt
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Empty Space…
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Empty space implies
elegance and clarity
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Empty space conveys a
feeling of high quality,
sophistication and importance
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By combining words and images, the eye will be drawn to the image first
Keeping Your Eye on the Clock
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Images guide the viewers
eye
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Balance in design is important
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The way to achieve balance is to use empty space
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The viewer should never have to
“wonder” where to look
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A well designed slide has a clean starting point and guide
the viewer through the design
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Empty space can be dynamic
and active
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Conscious use of empty space can bring motion into
your design
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Try using asymmetrical
designs
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Asymmetrical designs activate empty space, make the design more interesting, are more informal and are
dynamic
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Symmetrical designs aremore staticand createfeelings of formality
or stability
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Good presentations incorporate presentation visuals that mix
symmetrical and asymmetrical
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Use large images that “bleed” off the slide
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Use grids and the rule of thirds
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Where lines cross are “Power Points”
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Place your subject on a power point
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Big 4: Contrast, repetition, alignment and proximity
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Contrast…
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Contrast gives design energy
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Contrast can be created…
by manipulation of space
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Contrast can be created…
through color choices
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Contrast can be created…through text selection
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Contrast can be created…by positioning of
elements
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Every good design has a strong and clear focal point with clear contrast among
elements
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Designs with strong contrast attract interest
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Weak contrast is boring and can be confusing
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Every single element of a design can be manipulated to create contrast
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Repetition…
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Repetition will bring a clear sense of unity, consistency and
cohesiveness
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Repetition is using elements to make the design viewed as part of a whole
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Examples are background
and type
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Do not overuse repetition…built in templates and
templates that have background elements that will become boring
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Alignment…
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Never allow your design to look like something was placed randomly
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Alignment is about obtaining unity among elements on a single slide
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Try to align elements on a
slide
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Unaligned slides look less sophisticated and
unprofessional
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Proximity…
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Proximity is about moving elements closer or farther apart
to achieve a more organized look
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Related items should be grouped together
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Audience will assume items not near each other are not closely related
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Audiences will tend to group similar items near to each other into a single
unit
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Don’t make the audience “think” about the wrong stuff like slide organization or design priority
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Design matters
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Design isn’t about
decoration
or ornamentation
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Design is about making communication as easy and clear for
the viewer is possible