Print Advertisement Production Specifications

MATERIAL DEADLINES • Advertisement space order: 5 weeks before the magazine delivery date.• Materials in digital format: 3 weeks before the magazine delivery date.Note: Deadlines may be changed subject to national holidays. Please enquire at the time of booking space.

MATERIAL REQUIREMENTS • Material should be high resolution PDF (PDF/X-1a or PDF/X-3, Version 1.3 *Version 1.4 or later can not be accepted).• All fonts must be outlined.• PDFs should include crop or trim marks and bleed.• All color must be CMYK process. RGB process can not be accepted.• Set the four-color combined TAC value at 320% or less.• Use the over-print settings for all-black (K100%) objects. Note that color-mixed objects and images may not be over-printed.• Files should be press optimized with image resolution at 350dpi. • Delivery: Via media package (CD or DVD) or e-mail• Ads must be sent with a color proof and completed check sheet downloadable fromhttp://www.nikkeibp.com/adinfo/specs/• Nikkei BP will store digitally supplied material for a period of six months.

In printing ad on Bleed full page, make sure that • crop/trim marks are included• material size is 216 x 286 (gray), 3mm or more (green) included from each crop/trim line.

[Bleed full page] • Designs cover extra 3mm or more (green) from each crop/trim line not to make white blank space on the edge.• Important elements (text, mark, logo, image etc.) are placed inside Safe area (red), at least 10mm from each crop/trim line(blue line) to avoid loss of the content during trimming.

SADDLE-STITCHED MAGAZINES Nikkei Business, Nikkei Construction, Nikkei Design, Nikkei Drug Information, Nikkei PC21, Nikkei Health, Nikkei Entertainment, Nikkei Trendy, Nikkei Woman,

PERFECT BOUND MAGAZINES Nikkei Money, DAZZLE, Nikkei Top Leader, Nikkei Electronics, Nikkei Monozukuri, Nikkei Automotive, Nikkei Architecture, Nikkei Home Builder, Nikkei Medical, Nikkei Healthcare, Nikkei Computer, Nikkei Network, Nikkei Software, Nikkei Linux, Nikkei Personal Computing

Magazine Size: 210mm x 280mm

SADDLE-STITCHED / PERFECT BOUND W x H (mm) Bleed full page 216x286* Vertical 2/3 page 115x255 Vertical 1/3 page 55x255 Horizontal 1/2 page 180x125 Square 1/3 page 115x125 * Bleed ad material should be sized 216 x 286 mm to avoid white lines at edges

Nikkei BP Advertising Standards Our advertising standards adhere to the following principles of advertising ethics: • An advertisement must convey fact and be trustworthy. • An advertisement must be lawful and conform to public order and morality. • An advertisement must neither defame nor dishonor others. • An advertisement must not mislead readers with exaggerated claims. • Nikkei BP may decline advertising that is misleading, inaccurate or fraudulent; that makes unfair competitive claims; or that fails to comply with its standards of decency and dignity. • If an advertisement contains unacceptable statements or illustrations, the advertiser will be notified of the changes required. If changes cannot be negotiated, the advertisement will be declined. • The advertiser shall assume full responsibility for the advertisement. • The content and purpose of the advertisement and the name of the advertiser must be clear. Expressions that require caution

Category Expressions to note Reference

Superlative expressions

Number one in the world/Japan, best in the industry, the best, the most, the greatest, etc.

May be used only when the statement is a fact. Objective data validating the claim must be shown in the ad

“First-ever” statements

First in the world / Japan / industry, first ever, etc.

Cannot be used if there is no way to substantiate the claim. “Our first” is acceptable

Comparison advertisements

Comparison with competitor’s products

Nikkei BP may decline advertisements with graphs where no company names are given (e.g. competitor A)

Hyperbole Safe, surefire, guaranteed, secure, never fails, etc.

Unacceptable without supporting data