November 2-4, 2014Francis Marion HotelCharleston, South Carolina

NPES 2014 Annual Conference and PRIMIR Winter Meeting

Print By-the-Numbers:Formulas for Success

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Print By-the-Numbers: Formulas for Success Revolutionary changes in media communications demand suppliers on the leading edge to transform challenges into profitable new opportunities. Here at the NPES 2014 Annual Conference and PRIMIR Winter Meeting the robust agenda will engage you in strategic conversation among industry leaders and peers who are, likewise, discovering innovative pathways toward the new model of print. You will return home inspired with new insights, strategies and tactics that will enhance your relationships with customers and vendor partners, and be poised to better position your business for success in the months and years ahead.

Schedule at a GlanceSUNDAY, NOVEMBER 2

11:00 AM - 2:00 PM NPES Executive Committee Meeting

11:00 AM - 2:00 PM PRIMIR Executive Committee Meeting

2:00 - 5:00 PM NPES Board of Directors Meeting

6:00 - 9:00 PM Reception & Dinner

MONDAY, NOVEMBER 3

8:00 - 8:30 AM Continental Breakfast

8:30 - 9:45 AM Keynote Presentation: Economic Forecast 2015—The Road Ahead

9:45 - 10:15 AM Networking Break

10:15 - 11:30 AM PRIMIR Study Presentation: Adaptation Strategies for a Changing Business Environment by Printing Equipment Manufacturers

11:30 - 12:00 NOON Member Exchange: Adaptation Strategies for a Changing Business Environment by Printing Equipment Manufacturers

12:00 NOON - 1:00 PM Lunch Provided

1:00 - 3:00 PM PRIMIR & NPES Research Task Forces

1:00 - 2:00 PM Task Forces (Open to All) • “Exploiting Opportunities with Print Industry Consolidation” • “North American Market Trends for Flexographic Printing” • “The Future of Books”

2:00 – 3:00 PM Task Forces (Open to All) • “Wide Format Printing Trends & Opportunities” • “Trends and Future of Direct Mail” • “Global Food Packaging—Impact on the Printing Industry”

6:00 – 9:00 PM Reception, Dinner & Awards

TUESDAY, NOVEMBER 4

8:00 - 8:30 AM Continental Breakfast

8:30 - 9:45 AM PRIMIR Study Presentation: The Future of Retail Advertising

9:45 - 10:15 AM Member Exchange: The Future of Retail Advertising

10:15 - 10:30 AM Networking Break

10:30 AM - 12:00 NOON Closing Presentation: Using SEO to Know More (and Sell More)

12:00 NOON Adjournment

SUNDAY, NOVEMBER 2NPES Executive Committee Meeting11:00 AM - 2:00 PM

PRIMIR Executive Committee Meeting11:00 AM - 2:00 PM

NPES Board of Directors Meeting2:00 - 5:00 PM

Reception & Dinner 6:00 - 9:00 PMOur evening begins with a casual meet ‘n greet prelude to a festive evening of dining. The upbeat spirit of the evening will continue with mingling among friends, old and new.

MONDAY, NOVEMBER 3Continental Breakfast8:00 – 8:30 AM

Keynote Presentation: Economic Forecast 2015—The Road Ahead8:30 – 9:45 AM

Alan Beaulieu, President & Chief Executive Officer, ITR Economics

Alan is back by member request after his top rated presentations at previous NPES Annual Conferences and the EXECUTIVE OUT-LOOK Conference at PRINT 13. Business leaders today

are challenged to make timely and effective deci-sions that will enhance profits and market positions, which can only be made in the context of thorough, accurate and understandable economic forecasts.

EVENT SCHEDULE Together with the benefit of current and compre-

hensive forecasts, we will examine the dramatic changes to come, explore specific management objectives suited for the next few years, and review the leading indicators to use for years to come.

Alan Beaulieu, as senior analyst, economist and a principal has been with the Institute for Trend Research (ITR®) since 1990, consulting and advising companies throughout the U.S., Europe, and Japan on how to plan for and prosper through the business cycle. Pronouncements from ITR and/or Alan have appeared in/on: the Wall Street Journal, New York Times, USA Today, Knight Ridder News Services, Business Week, Associated Press, The Washington Times, CBS Radio, CNN Radio, SiriusXM talk radio, NPR affiliate WLRN and numerous other outlets.

Networking Break9:45 – 10:15 AM

PRIMIR Study Presentation: Adaptation Strategies for a Changing Business Environment by Printing Equipment Manufacturers10:15 – 11:30 AM

Dennis E. Mason, Principal, Mason ConsultingOver the past five years, new equipment sales have lagged dramatically for conventional printing press manufacturers, and manufacturers of in-line and auxiliary equipment.

NPES data demonstrates digital print equipment sales are trending upward while ‘conventional’ equipment sales are on a flat to negative trend. This study will provide a qualitative and quantitative analysis of changing business models for manu-facturers of printing and post-press equipment constituents for North America. It will evaluate manufacturers’ revenue sources—total revenue, as well as percent derived from sales vs. other new revenue sources such as service, retrofits, rebuilds, consulting services. Manufacturing sectors covered will include conventional offset and digital presses,

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bindery, post-press, and other pressroom equipment with trends and forecasts for the next 3-5 years.

Dennis Mason’s knowledge and career spans the entire graphic communications market from technologically sophisticated to conventional products. Before found-ing his consulting practice, Dennis was Vice President of Sales and Marketing, and Vice President of Oper-ations, for DS America, now known as Screen USA. He also worked for many years at Rockwell Graphic Systems, a major supplier of web and sheetfed presses and bindery equipment. A graduate electrical engineer with a Masters Degree in Business Administration, Dennis is a prolific writer and widely regarded as an astute commentator on the state of the graphic arts, packaging, electronics and software industries.

Member Exchange: Adaptation Strategies for a Changing Business Environment by Printing Equipment Manufacturers11:30 AM – 12:00 NOON

Moderator: Eric Frank, PRIMIR Chairman Vice President, Marketing & Product Management, KBA North America, Inc.The Member Exchange provides a dedicated, post-presentation session with peers from throughout the print value

chain the opportunity to: dive more deeply into the “Adaptation Strategies” practical research appli-cations; gain an enhanced understanding of key findings and recommendations; and, explore inno-vative business strategies to identify and adopt new business models, practices and revenue sources.

Lunch Provided12:00 NOON – 1:00 PM

PRIMIR & NPES Research Task Forces (Open to All)1:00 – 3:00 PM Interested in contributing to newly launched PRIMIR research topics, to advance your company’s market positioning and competitive advantage? Active participation by all members in these task force

sessions can ensure your company’s business interests are heard in finalizing the scope and objectives of the following 2015 & 2016 research studies in their early launch stages.

1:00 – 2:00 PM Task Forces: • “Exploiting Opportunities with Print Industry Consolidation” • “North American Market Trends for Flexographic Printing” • “The Future of Books”

2:00 – 3:00 PM Task Forces: • “Wide Format Printing Trends & Opportunities” • “Trends and Future of Direct Mail” • “Global Food Packaging—Impact on the Printing Industry”

Reception, Dinner & Awards6:00 – 9:00 PMConcluding the full day of business and industry updates, join us for a special evening of friendly camaraderie as we celebrate the presentation of the PRIMIR Service Awards and Harold W. Gegenheimer Awards for Industry Service.

TUESDAY, NOVEMBER 4Continental Breakfast8:00 – 8:30 AM

PRIMIR Study Presentation: The Future of Retail Advertising8:30 – 9:45 AM

John Zarwan, Ph.D., President, J Zarwan PartnersRetail advertising is a major end-use market segment for NPES & PRIMIR member compa-nies. As this space rapidly evolves with the prolif-eration of digital media

options, it is imperative to understand present and future trends in customer acquisition and retention in the retail sector. This study will provide a current

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NPES 2014 Annual Conference and PRIMIR Winter Meeting Schedule

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NPES 2014 Annual Conference and PRIMIR Winter Meeting Schedule

and future view of all types of applications (print and digital) for retail advertising across key mer-chandise markets (general merchandise, apparel, electronics, and more): inserts, direct mail, catalogs, mobile marketing, social media, online coupons, Search Engine Optimization (SEO), QR codes, PURLs, in-store signage, and more. Though primarily focused on the U.S. retail sector, with commentary on trends in the Canadian marketplace, the study will include a baseline year of 2012, with a two-year look back and a five-year projection.

John Zarwan is president of J Zarwan Partners, a consulting firm specializing in market strategy and implementation; product planning and positioning; and market research. As a former principal of State Street Consultants (1990-2003), John was respon-sible for sales and marketing, and directed research activities and publications to serve manufacturers and distributors in the graphic communications industries. He held a number of marketing, product management, and finance positions in the graphic communications and computer industries at Agfa (Compugraphic) and NEC Technologies, as well as serving as Vice President of PIMS Associates/The Strategic Planning Institute, working with clients as diverse as Celestial Season-ings, Dover Corporation, and Deere and Company.

Member Exchange: The Future of Retail Advertising9:45 – 10:15 AM Moderator: Eric Frank, PRIMIR Chairman Vice President, Marketing & Product Management KBA North America, Inc.The Member Exchange will provide a dedicated, post-presentation session with peers in which to dive more deeply into the practical research applications of “The Future of Retail Advertising” study; incorporate key study findings and recom-mendations focusing on all types of print and digital applications across key merchandise sectors; and, explore innovative business strategies and retail sector revenue sources.

Networking Break10:15 – 10:30 AM

Closing Presentation: Using SEO to Know More (and Sell More)10:30 AM – 12:00 NOON

Sam Richter, Founder and CEO, SBR Worldwide/ Know More! and the Social Selling InstituteThis session is not just about selling, but about using Internet resourc-es and search engine optimization to know more than you ever knew

about prospects, customers, colleagues and friends! Business and sales is all about personal relation-ships. When you know more about your prospects and clients, you’re better able to relate on a person-al level, build more meaningful connections, iden-tify triggering events, tailor offerings, and ensure relevancy—and win more business! Here you will discover how to use information to make a big-time impression on any prospect, build deeper relation-ships with any client, and completely differentiate from your competition. Sam Richter is an internationally recognized expert on sales intelligence and online reputation manage-ment. Through his Know More! business improvement program, he has trained leading organizations around the world based on his experience in building innovative programs for organizations ranging from start-up companies to some of the world’s most famous brands.

Adjournment12:00 NOON

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MONDAY NOVEMBER 3Historic Tour: Fort Sumter Cost: $18 Adults Time: 2:30 PM

When on April 12, 1861 the first shots were fired on Fort Sumter, so began the American Civil War. Fort Sumter is a poignant

reminder and “portal” back into our country’s history. The story of brother against brother touches not only those with a keen interest in history—but everyone who arrives to experience this time in American history. All aboard…for a relaxing 30-minute narrated cruise to historic Fort Sumter. Along the way you will learn about the events leading up to the outbreak of America’s most bloody war. Upon your arrival, National Park Service Rangers will greet you and provide further details about Fort Sumter’s pivotal role in the American Civil War.Total tour time is 2 1/4 hours with one hour spent at the fort.

Historic Tour: The Joseph Manigault House Cost: $10 per person, Historic House $10 per person, MuseumTime: Opens 10:00 AM, last tour begins at 4:30 PM

The Joseph Manigault House, one of Charles-ton’s most exquisite antebellum structures, reflects the urban lifestyle of a wealthy rice-planting family

and the enslaved African Americans who lived there.

Built in 1803, this National Historic Landmark and elegant example of Federal period architecture, was designed for Manigault by his brother Gabriel, who is also credited with designing Charleston’s current City Hall. A striking spiral staircase accents the impressive central hall which features rooms that contain historic pieces from the Museum’s collections, including American, English and French furniture dating to the early 19th century.

Historic Tour: Aiken-Rhett House Museum Cost: $10 per personTime: Opens 10:00 AM, last tour begins at 4:15 PM

The Aiken- Rhett House Museum, c. 1820, is unique for many reasons, including remaining in the hands of family descendants for 142 years! Charleston merchant John Robinson built the house in 1820. Later, in 1827, William Aiken Sr. an Irish immigrant who later was one of the city’s leading merchants became the new owner. In 1833, his son, young William Aiken, Jr. and new bride made the house their primary residence. After extensive renovations, they created one of the most impressive residences in Charleston. William Aiken, Jr. was a successful businessman, rice planter, distinguished politician, and later became governor of South Carolina. In 1858, Governor Aiken commissioned his cousin, Joseph Daniel Aiken, to design and oversee construction of an art gallery, the only one of its kind in the city. Today, many of the exquisite objects acquired by the Aikens during their travels throughout Europe remain on display.

Spouse/Guest Book ClubCost: ComplimentaryTime: 10:00 AM

Ensconced inside the majestic Francis Marion Hotel, it’s the perfect venue in which to gather with old friends and new. Together, participants will explore the storyline, themes, and outcome of a truly good book. Prior to the conference participants will receive this year’s selection to read and enjoy in advance, and then savor over refreshments with delightful conversation.

LEISURE ACTIVITIES

Conference Attendee

Name: _____________________________________________

Title: ______________________________________________

Badge Name: _______________________________________

Company: __________________________________________

E-mail: _____________________________________________

Phone: _____________________________________________

Spouse/Guest Spouse/Guest Badge Name:

___________________________________________________

Registration & Payment Information$450 Early Bird Registration by Friday, October 10, 2014 $525 Regular Registration

$125 Spouse/Guest Registration

Total Payment $________________

Check Discover MasterCard VISA

AMEX Diner’s Club

Name on Card: ___________________________________

Signature: _______________________________________

Credit Card #: ___________________________________

Verification #: __________ Exp. Date: ____________

Verification #: 3-4 digits printed on back of credit card after card #.

Return Completed Form & Payment to:Mail: NPES/PRIMIR Attn: 2014 Annual Conference and PRIMIR Winter Meeting P. O. Box 79842 Baltimore, MD 21279-0842

Phone: (703) 264-7200 Fax: (703) 620-0994 or *Register Online: www.npes.org www.primir.org

Registration Fees & Cancellation PolicyRegistration fee includes attendance at all conference sessions, confer-ence materials, networking breaks, receptions and dinners. Registration fee must be paid in advance and accompany registration form. Please pay by credit card or enclose check payable to NPES. Registration fee does not include room charges, recreational activities or other meals.

HOTEL ACCOMMODATIONS Francis Marion Hotel387 King Street, Charleston, SC 29403Onsite Phone: 843-722-0600 Web: www.francismarionhotel.comReservations Phone: 843-722-0600 or 1-877-756-2121(Refer to “NPES” or “PRIMIR” for group rate.)Reservations Online: http://tinyurl.com/qhpf8pm (Attendee Code: PRIMIR)http://tinyurl.com/m9n3872 (Attendee Code: NPES)Reservation Cut-off Date: Friday, October 3, 2014Check in: 4:00 p.m. Check-out: 12:00 NOON

AIRPORT SERVICE & GROUND TRANSPORTATIONThe Francis Marion Hotel is a 20-minute drive from Charleston International Airport. The hotel recommends Mitch’s Limo Service by appointment. Please call 843-270-6902 or visit Charleston Airport website.

AIRLINE DISCOUNTSDelta AirlinesReservations and ticketing are available online at: www.delta.com. When booking online, select Book A Trip, click on More Search Options and enter meeting code NMHUM in the box provided on the Search Flight page. Reservations may also be made by calling Delta Meeting reservations at (800) 328-1111, Monday-Fri-day, 7:00 a.m. - 7:00 p.m. (Central Time), refer to Meeting Event Code NMHUM. Please note that a Direct Ticketing Fee will apply for booking by phone.

United AirlinesDiscounts of 2% to 10% off published fares. Save an additional 3% off by booking online at: www.united.com. Choose your flight times and access your meeting dis-counts by inserting ZS26427077 in the Offer Code box.Or phone your travel professional or United meetings at: (800) 426-1122 and refer to ZS26 and Agreement Code 427077.

The Association For Suppliers of Printing, Publishing and Converting Technologies1899 Preston White Drive, Reston, VA 20191Phone: (703) 264-7200 • Fax: (703) 620-0994 • www.npes.org

REGISTRATION FORM*

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Fort Sumter Tour - $18Manigault House Tour - $10Manigault Museum Tour - $10Aiken-Rhett House Tour - $10

SEPT. 13-16

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