printer project.doc

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PREFACE

As a Student of B.B.A. (Hons.) 16th Batch, the survey Report on

Product Vs. Price on Printerhas been provide to me by my department,

under the guidance of Prof. Y.S. Thakur..

I conducted this work in Sagar City. It presents synoptic review the

research methodology. Objective, limitations and suggestions regarding

the existing product. A field survey was conducted with the help of

questionnaire and personal interview in Sagar City.

The main aim of this survey is to know about the level of constomer

satisfaction regarding Printer in Sagar City. it also includes product

utility. People behavior, Satisfaction, imagination, company policies and

customer problems.

This Survey is made to answer the expose above motioned topies

through statistical representation, pie diagram and graphs.

(Ravendra Ku. Chaudhary)

B.B.A IIIRD Semester

ACKNOWLEDGEMENT


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Preparing a project of this nature is an arduous task and I was fortunate

enough to get support from a large number o persons. I wish to express my deep sense

of gratitude to all those who generously helped in successful completion of this report

by sharing their invaluable time and knowledge.

It is my proud and previledge to express my deep regards to Respected Prof.

Y.S. Thakur , Head of Department, Mr.Shree Bhagwat, Mr.Himanshu Katare,

Mr.Ankur Randhelia, Mr.Girbal singh Lodhi, Mr.Ankur Gautam, Miss Shakuntla

yadav, Miss Devagya Shriwastav, Miss Mayuri Jain, Mrs.Jyoti Pandey, Department of

Business Management , Dr. Hari Singh Gour Central University Sagar for allowing

me to undertake this project.

I feel extremely exhilarated to have completed this project under the able and

inspiring guidance ofProf. Y.S. Thakur(HOD) he rendered me all possible help me

guidance while reviewing the manuscript in finalising the report.

I also extend my deep regards to my teachers , family members , friends and all

those whose encouragement has infused courage in me to complete to work

successfully.

(RAVENDRA KU. CHOUDHARY)



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DELCLARATION BY THE CANDIDATE

Date :

I declare that the project report titled" A SURVEY REPORT ON PRODUCT

VS. PRICE PRINTER " on Market Segmentation is nay own work conducted under

the supervision ofPROF. Y.S. THAKUR Department of Business Management Dr.

Hari Singh Gour Central Uniersity Sagar To the best of my knowledge the report does

not contain any work , which has been submitted for the award of any degree ,

anywhere.

(RAVENDRA KU. CHOUDHARY )



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CERTIFICATE

The project report titled" A SURVEY REPORT ON PRODUCT VS.

PRICE PRINTER " been prepared by RAVENDRA KU. CHOUDHARY BBA

IIIRD Semester , IInd Batch under the guidance and supervision of PROF. Y.S.

THAKUR for the partial fulfillment of the Degree of B.B.A.

Signature of the Signature of the Signature of the

Supervisor Head of the

Department

Examiner

TABLE OF CONTENTSPREFACE

CERTIFICATE

DECLARATION

ACKNOWLEDGEMENT

Chapter I:


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introduction

History of Printers

Chapter II:

OBJECTIVE OF PRINTER

RESEARCH METHODOLOGY

Chapter III:

PRODUCT VS. PRICE

PRICE LIST OF PRINTERS

Chapter IV:

SWOT ANALYSIS

DATA ANALYSIS AND INTEPRETATION

Chapter V: :

LIMITATION OF SURVEY

SUGGESTIONs

Chapter VI:

FINDINGS AND CONCLUSION

BIBIOGRAPHY

QUESTIONNEIRES

FROM DELAERS

FROM CUSTOMES

INTRODUCTION OF PRINTER

The word printer means different things in different fields of

applications. Going by the generic meaning, a printer means one

who is in the occupation of printing and publishing. It also means a


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device which prints out the results of data computed by computers,

as applied to computers. In the celluloid world, it stands for devices

used to copy and modify films. It is extremely relevant to talk about

the computer printers in this article.

Computer PrinterA computer printer transforms digitally stored

documents of graphics or text data into paper/hard copies. Printers

can be permanently interfaced with individual computers or can be

anywhere in the network, invariably through network interfaces,

either wired or wireless, so that any or all users can share for hard

copy production. You will normally see a wired network in smallareas known as LAN and wireless networks or Ethernets are over a

wide area (WAN).

Types of Modern Printers have evolved so much that you can have

true life quality printing with them which is a departure from the

earlier 'dot matrix' printers. Here are some printers which are

relevant today.Inkjetprinters Laserprinter Plotters printer

Thermal printers Digital minilabs.

Generally in an office environment, the first three types of printers

are the preferred ones. These are designed especially for office

needs such as printing text matters, graphics like charts and power

point presentation documents etc with an exception that plotters are

dedicated for uses like constructional drawings which can't be

'printed'.

How Printers WorkInkjet printers print by placing extremely small

(50-60 microns in size) ink drops precisely in the format of the


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original document. The precision is so high that equals resolutions of

1440x720 dpi. The dots can any colors in predetermined combination

to create color images.Laser printers work similar to photocopiers

but differing in producing images. The document is directly scannedon to a photosensitive drum creating a negative image which is later

developed by 'lamping back' and pressurized rolling over the paper

by fusing.

Plotters can print only line diagrams by one or more pens moving

laterally according to the commands received by them.

Buying PrintersFundamental points to consider while buying printers

are price, speed, quality of print and in addition, cost of printing. You

may want to look at the features offered like inbuilt cameras,

resolution of minimum 1200x1200 dpi, cost of toner cartridge etc.

Warranty will be usually for a year and generally speaking, you need

not worry about maintenance/after-sales-service during their lives.

But for photo printing, you need to buy the specific type of printer, if

your preferred inkjet doesn't boast of this feature inbuilt there.

Essential elements in a valid sale:

(1) Competence of both the buyer and seller to enter into a contract

(2) Mutual agreement on the terms of exchange

(3) A thing capable of being transferred

(4) A consideration in money (or its equivalent) paid or promised.


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When both the seller and the buyer perform their respective duties by abiding the

above 4 elements of a valid sale, one can say that sale is executed

Who is a seller?

One who sells or initiates contracts to sell goods; the one who transfers propertyas a result of a sales contract.

Who is a buyer?

One who buys or agrees to make a purchase or one who has the capacity to

finance his demand and receives property in exchange for money or valuable

consideration.

Meaning of service: Customer service also known as Client Service, it is a

provision of service to customers before, during and after a purchase. Customer

service is an organization's ability to supply their customers' wants and needs.

Excellent customer service is the ability of an organization to constantly and

consistently exceed the customer's expectations. Improving customer service

involves making a commitment to learning what our customers needs and wants

are and developing action plans that implement customer friendly processes

during and after a purchase. The service provided should be upto the customers

satisfaction as this would lead to a better image of the company in the market,

thus enhancing the sales.

There are five characteristics to a service which are discussed below:

1. Lack of ownership: one cannot own and store a service like you can a

product. Services are used or hired for a specific period of time.

2. Intangibility: one cannot hold or touch a service unlike a product. In saying

that although services are intangible, the satisfaction consumers obtain have a

direct impact on the sales of the company.


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3. Inseparability: Services cannot be separated from the person who is

rendering a service.

4. Perishability: Services lasts for a specific period of time and cannot be

stored like a product for later use.

5. Heterogeneity: It is very difficult to make each service experience identical.

Service Marketing Mix

Marketing is an organizational function and a set of process for creating,

communicating and delivering value to customers and for managing

customer relationship in a way that benefits the organization and its

stakeholders. It is a social process wherein individuals and groups obtain

what they need and want through creating, offering and exchanging goods and

values with others. But customers do not consume whatever the industry

produce, hence the producer must find the needs and preferences of the customer

and then satisfy their needs. A producer can deliver better service to its

customers by striking a proper balance by using the concept of service marketing

mix.

The service marketing mix comprises off the 7ps. These include:

Product

Price

Place

Promotion

People


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Process

Physical evidence

Product

A tangible object or an intangible service that is mass produced or manufactured

on a large scale for the purpose of sale. A producer should provide better product

quality, design, features, packing and service to its customers in order to have a

niche in the market.

Price

The price is the amount a customer pays for the product. It is determined by a

number of factors including market share, competition, material costs, product

identity and the customer's perceived value of the product. The business may

increase or decrease the price of product if other stores have the same product.

Place

Place represents the location where a product can be purchased. It is often

referred to as the distribution channel.It can include any physical store as well as

virtual stores on the Internet.

Promotion

Promotion represents all the communications that a marketer may use in order

to promote a product. Promotion has four distinct elements viz. advertising ,

public relations, word of mouth andpoint of sale.

Advertising covers any communication that is paid for, from television

commercials, radio, Internet adverts, through print media and billboards. One of

the most notable means of promotion today is the Public relations where the

communication is not directly paid for and includes press releases, sponsorship

deals, exhibitions, conferences, seminars or trade fairs and events. Word of

mouth is an apparently informal communication about the product by ordinary
http://en.wikipedia.org/wiki/Promotionhttp://en.wikipedia.org/wiki/Advertisinghttp://en.wikipedia.org/wiki/Public_relationshttp://en.wikipedia.org/wiki/Word_of_mouthhttp://en.wikipedia.org/wiki/Point_of_salehttp://en.wikipedia.org/wiki/Promotionhttp://en.wikipedia.org/wiki/Advertisinghttp://en.wikipedia.org/wiki/Public_relationshttp://en.wikipedia.org/wiki/Word_of_mouthhttp://en.wikipedia.org/wiki/Point_of_sale


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Customer relationship management - CRM implementations increased rapidly in

Slovenia in the last few years, following the trends elsewhere. Studies reporting

how the implementation project goes on before, between and after the

implementation are scarce. Case study demonstrates that CRM implementation

is a holistic and complex concept, which means that it is not merely an

integration of new information technology, but everything that happens around

the business processes changes. Study showed the need for efficient leadership,

acquirement of resources and CRM strategy implementation control; trust to the

software solution shouldnt be self-understood. Through implemented analytical

CRM company can improve the relationship with customers, achieve larger

information sharing between employees and accept better strategic decisions.

Key words: customer relationship management implementation, customer focus,

process approach, quality, customer information, communication, marketing,

Service Company.

Organizations nowadays compete on a global market. It is impossible to avoid

free transfer of goods with the help of protection laws and different obstacles in

modern times; customers have a wide choice, thats why they became more

sensitive, demanding, and they are looking for new and better products. In

saturated markets organizations cannot freely decide, with which customers they

would like to establish a business relationship. The effectiveness of business is

very dependent of the culture (interests, values, and motives), organizational

health (team work, loyalty, learning, knowledge management) and way of

dealing with customers. Establishing healthy culture and achieving values is

connected with the degree of order and with the ways how organization treats the

customer. As a consequence, CRM has risen to the agenda of many

organizational strategies.


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Fundamentally however, CRM systems can be viewed as information systems

aimed at enabling organizations to realize a customer focus. Organizations have

to deal with this kind of problems for years now.

Experiences confirm that it is very difficult to enter the area of relationship

management without well organized data base, in which all data concerning

businesses of organization with its consumers are contained. Data base serves as

a lever for integration of applications and data, from which information are

summarized for different types of CRM solutions. Solutions for analytical CRM

draw information from data base for the use of analyzing the demographic

information about customers, history, profitability and behavior of singular

customer. Solutions for the operational CRM benefit the relationship with

customers through every possible communication channel. Basic question of the

paper is concerning the strategies of CRM implementation that have to be

decided before, between, and after the CRM implementation. Secondly, does the

CRM implementation represent the basis for improvement of relationship with

customers, better information deployment of employees and better strategic

decisions making.

History of Computer Printers


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PrintersIn 1953, the first high-speed printer wasdeveloped by Remington-Rand for use onthe Univac computer.In 1938, Chester Carlson invented a dryprinting process called electrophotography commonly called aXerox, the foundation technology for laser printers to come.

The original laser printer called EARS was developed at theXerox Palo Alto Research Center beginning in 1969 andcompleted in November, 1971. Xerox Engineer, GaryStarkweather adapted Xerox copier technology adding a laserbeam to it to come up with the laser printer. According toXerox, "The Xerox 9700 Electronic Printing System, the firstxerographic laser printer product, was released in 1977. The9700, a direct descendent from the original PARC "EARS"printer which pioneered in laser scanning optics, charactergeneration electronics, and page-formatting software, was thefirst product on the market to be enabled by PARC research."

According to IBM, "the very first IBM 3800 was installed in thecentral accounting office at F. W. Woolworths North Americandata center in Milwaukee, Wisconsin in 1976." The IBM 3800Printing System was the industrys first high-speed, laserprinter. A laser printer that operated at speeds of more than100 impressions-per-minute. It was the first printer to combinelaser technology and electrophotography according to IBM.

In 1992, Hewlett-Packard released the popular LaserJet 4, thefirst 600 by 600 dots per inch resolution laser printer.

In 1976, the inkjet printer was invented, but it took until 1988for the inkjet to become a home consumer item with Hewlett-
http://inventors.about.com/library/weekly/aa062398.htmhttp://inventors.about.com/library/inventors/blxerox.htmhttp://inventors.about.com/library/weekly/aa062398.htmhttp://inventors.about.com/library/inventors/blxerox.htm


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Parkard's release of the DeskJet inkjet printer, priced at awhopping $1000.

Objectives of the Study


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To study the effectiveness of sales and services of Printer .

To know the reason why people prefer (HP Printer ) brand.

To comprehensively understand the companys business, analyse its

performance by systematically studying its market shares.

To find out the present Performance of Printer in Sagar .

Scope of the Study

The scope of the study is confronted to the sales and services delivered by

Printer .

The source of information for this study is based on the informationprovided by the Regional Managers of Printer for both Sales & service

(Madhya Pradesh ).


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Research Methodology

The information is collected from the employees of Printer and its valuable

customers, questionnaires were used to collect the primary data from the

customers.

Sample Size

The sample size of the study undertaken is 25customers from the city.

Data Collection

There are various methods available for data collection, for the study the method

used are Primary data and Secondary data:

1. Primary data: primary data is original data gathered from the employees of

Printer and its esteemed customers specifically on the project.

2. Secondary data: secondary data refers to data which is already available i.e.

from journals, news papers and periodicals.

In this study one to one method of survey was done to collect the primary data

and it is found to be the best to collect the data.

Statistical Techniques

Bar charts & Pie charts are used to analyze the data and to arrive at conclusions.


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PRODUCTS VS. PRICE

HP Officejet 4500 All-in-One Printer - G510h (CB868A) (Grey)

8,9996,580

HP Officejet 4500 Desktop All-in-One Printer - G510b (CM754A)...

7,4995,575

Epson Stylus - T13 Printer (Black)2,9952,290

Samsung ML-1676 Laser Printer (Black)

5,4995,290

Samsung Printer SCX-3206W (Black)
http://www.infibeam.com/Printer_Scanner/i-HP-Officejet-All-In-One/P-CA-PS-HP-914H852-CB868A.html?id=Greyhttp://www.infibeam.com/Printer_Scanner/i-HP-Officejet-All-In-One/P-CA-PS-HP-914H852-CB868A.html?id=Greyhttp://www.infibeam.com/Printer_Scanner/i-HP-Officejet-4500-Desktop-Printer/P-CA-PS-HP-914H851-CM754A.html?id=Blackhttp://www.infibeam.com/Printer_Scanner/i-HP-Officejet-4500-Desktop-Printer/P-CA-PS-HP-914H851-CM754A.html?id=Blackhttp://www.infibeam.com/Printer_Scanner/i-Epson-Stylus-T13-Inkjet-Printer/P-CA-PS-Epson-Stylus-T13-Printer.html?id=Blackhttp://www.infibeam.com/Printer_Scanner/i-Epson-Stylus-T13-Inkjet-Printer/P-CA-PS-Epson-Stylus-T13-Printer.html?id=Blackhttp://www.infibeam.com/Printer_Scanner/i-Samsung-Laser-Printer-ML/P-CA-PS-Samsung-ML-1676.html?id=Blackhttp://www.infibeam.com/Printer_Scanner/i-Samsung-Laser-Printer-ML/P-CA-PS-Samsung-ML-1676.html?id=Blackhttp://www.infibeam.com/Printer_Scanner/i-Samsung-Laser-Multifunction-Printer/P-CA-PS-Samsung-SCX-3206W.html?id=Blackhttp://www.infibeam.com/Printer_Scanner/i-Samsung-Laser-Multifunction-Printer/P-CA-PS-Samsung-SCX-3206W.html?id=Blackhttp://www.infibeam.com/Printer_Scanner/i-HP-Officejet-All-In-One/P-CA-PS-HP-914H852-CB868A.html?id=Greyhttp://www.infibeam.com/Printer_Scanner/i-HP-Officejet-All-In-One/P-CA-PS-HP-914H852-CB868A.html?id=Greyhttp://www.infibeam.com/Printer_Scanner/i-HP-Officejet-4500-Desktop-Printer/P-CA-PS-HP-914H851-CM754A.html?id=Blackhttp://www.infibeam.com/Printer_Scanner/i-HP-Officejet-4500-Desktop-Printer/P-CA-PS-HP-914H851-CM754A.html?id=Blackhttp://www.infibeam.com/Printer_Scanner/i-Epson-Stylus-T13-Inkjet-Printer/P-CA-PS-Epson-Stylus-T13-Printer.html?id=Blackhttp://www.infibeam.com/Printer_Scanner/i-Epson-Stylus-T13-Inkjet-Printer/P-CA-PS-Epson-Stylus-T13-Printer.html?id=Blackhttp://www.infibeam.com/Printer_Scanner/i-Samsung-Laser-Printer-ML/P-CA-PS-Samsung-ML-1676.html?id=Blackhttp://www.infibeam.com/Printer_Scanner/i-Samsung-Laser-Printer-ML/P-CA-PS-Samsung-ML-1676.html?id=Blackhttp://www.infibeam.com/Printer_Scanner/i-Samsung-Laser-Multifunction-Printer/P-CA-PS-Samsung-SCX-3206W.html?id=Blackhttp://www.infibeam.com/Printer_Scanner/i-Samsung-Laser-Multifunction-Printer/P-CA-PS-Samsung-SCX-3206W.html?id=Black


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11,99911,115

HP Deskjet 1000 Printer - J110a (CH340D) (Grey)

2,3202,211

HP Officejet J3608 All-in-One Printer (CB070A) (White)

6,9995,550

HP Cp-1525N Laserjet Printer (White)

19,61018,939

HP Color Laser Printer - CM175NW (Black)

45,60039,999

HP Multifunction Printer - 1213NF (Black)

16,99915,029
http://www.infibeam.com/Printer_Scanner/i-HP-Deskjet-1000-Printer-J110a/P-CA-PS-HP-914U897-CH340D.html?id=Greyhttp://www.infibeam.com/Printer_Scanner/i-HP-Deskjet-1000-Printer-J110a/P-CA-PS-HP-914U897-CH340D.html?id=Greyhttp://www.infibeam.com/Printer_Scanner/i-HP-Officejet-All-In-OnePrinter/P-CA-PS-HP-OfficejetJ3608-CB070A.html?id=Whitehttp://www.infibeam.com/Printer_Scanner/i-HP-Officejet-All-In-OnePrinter/P-CA-PS-HP-OfficejetJ3608-CB070A.html?id=Whitehttp://www.infibeam.com/Printer_Scanner/i-HP-Cp1525N-Laserjet-Computer-Printer/P-CA-PS-HP-CE874A.html?id=Whitehttp://www.infibeam.com/Printer_Scanner/i-HP-Cp1525N-Laserjet-Computer-Printer/P-CA-PS-HP-CE874A.html?id=Whitehttp://www.infibeam.com/Printer_Scanner/i-HP-Color-Laser-Printer-175NW/P-CA-PS-HP-CM175NW.html?id=Blackhttp://www.infibeam.com/Printer_Scanner/i-HP-Color-Laser-Printer-175NW/P-CA-PS-HP-CM175NW.html?id=Blackhttp://www.infibeam.com/Printer_Scanner/i-HP-Multifunction-Printer-1213NF/P-CA-PS-HP-1213NF-MFP.html?id=Blackhttp://www.infibeam.com/Printer_Scanner/i-HP-Multifunction-Printer-1213NF/P-CA-PS-HP-1213NF-MFP.html?id=Blackhttp://www.infibeam.com/Printer_Scanner/i-HP-Deskjet-1000-Printer-J110a/P-CA-PS-HP-914U897-CH340D.html?id=Greyhttp://www.infibeam.com/Printer_Scanner/i-HP-Deskjet-1000-Printer-J110a/P-CA-PS-HP-914U897-CH340D.html?id=Greyhttp://www.infibeam.com/Printer_Scanner/i-HP-Officejet-All-In-OnePrinter/P-CA-PS-HP-OfficejetJ3608-CB070A.html?id=Whitehttp://www.infibeam.com/Printer_Scanner/i-HP-Officejet-All-In-OnePrinter/P-CA-PS-HP-OfficejetJ3608-CB070A.html?id=Whitehttp://www.infibeam.com/Printer_Scanner/i-HP-Cp1525N-Laserjet-Computer-Printer/P-CA-PS-HP-CE874A.html?id=Whitehttp://www.infibeam.com/Printer_Scanner/i-HP-Cp1525N-Laserjet-Computer-Printer/P-CA-PS-HP-CE874A.html?id=Whitehttp://www.infibeam.com/Printer_Scanner/i-HP-Color-Laser-Printer-175NW/P-CA-PS-HP-CM175NW.html?id=Blackhttp://www.infibeam.com/Printer_Scanner/i-HP-Color-Laser-Printer-175NW/P-CA-PS-HP-CM175NW.html?id=Blackhttp://www.infibeam.com/Printer_Scanner/i-HP-Multifunction-Printer-1213NF/P-CA-PS-HP-1213NF-MFP.html?id=Blackhttp://www.infibeam.com/Printer_Scanner/i-HP-Multifunction-Printer-1213NF/P-CA-PS-HP-1213NF-MFP.html?id=Black


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HP Multifunction Laserjet Printer - M1136 (Black)

11,1299,876

HP Deskjet Ink Advantage All-in-One Printer K209 (Black)8,8997,100

HP Deskjet 1050 All-in-One Printer series - J410 (CH346D)...

4,1993,649

HP Laser Printer - P1108 (Black)

6,4995,749

Epson LQ-2190 dot matrix printer (Grey)

39,00037,299
http://www.infibeam.com/Printer_Scanner/i-HP-Multifunction-Laserjet-Printer-M1136/P-CA-PS-HP-M1136-MFP.html?id=Blackhttp://www.infibeam.com/Printer_Scanner/i-HP-Multifunction-Laserjet-Printer-M1136/P-CA-PS-HP-M1136-MFP.html?id=Blackhttp://www.infibeam.com/Printer_Scanner/i-HP-Deskjet-All-In-OnePrinter/P-CA-PS-HP-Advantage-K209.html?id=Blackhttp://www.infibeam.com/Printer_Scanner/i-HP-Deskjet-All-In-OnePrinter/P-CA-PS-HP-Advantage-K209.html?id=Blackhttp://www.infibeam.com/Printer_Scanner/i-HP-Deskjet-1050-Printer-J410/P-CA-PS-HP-914N867-CH346D.html?id=Blackhttp://www.infibeam.com/Printer_Scanner/i-HP-Deskjet-1050-Printer-J410/P-CA-PS-HP-914N867-CH346D.html?id=Blackhttp://www.infibeam.com/Printer_Scanner/i-Hp-Laser-Printer-1108/P-CA-PS-HP-P1108.html?id=Blackhttp://www.infibeam.com/Printer_Scanner/i-Hp-Laser-Printer-1108/P-CA-PS-HP-P1108.html?id=Blackhttp://www.infibeam.com/Printer_Scanner/i-Epson-LQ2190-Dot-Matrix-Printer/P-CA-PS-Epson-LQ-2190.html?id=Greyhttp://www.infibeam.com/Printer_Scanner/i-Epson-LQ2190-Dot-Matrix-Printer/P-CA-PS-Epson-LQ-2190.html?id=Greyhttp://www.infibeam.com/Printer_Scanner/i-HP-Multifunction-Laserjet-Printer-M1136/P-CA-PS-HP-M1136-MFP.html?id=Blackhttp://www.infibeam.com/Printer_Scanner/i-HP-Multifunction-Laserjet-Printer-M1136/P-CA-PS-HP-M1136-MFP.html?id=Blackhttp://www.infibeam.com/Printer_Scanner/i-HP-Deskjet-All-In-OnePrinter/P-CA-PS-HP-Advantage-K209.html?id=Blackhttp://www.infibeam.com/Printer_Scanner/i-HP-Deskjet-All-In-OnePrinter/P-CA-PS-HP-Advantage-K209.html?id=Blackhttp://www.infibeam.com/Printer_Scanner/i-HP-Deskjet-1050-Printer-J410/P-CA-PS-HP-914N867-CH346D.html?id=Blackhttp://www.infibeam.com/Printer_Scanner/i-HP-Deskjet-1050-Printer-J410/P-CA-PS-HP-914N867-CH346D.html?id=Blackhttp://www.infibeam.com/Printer_Scanner/i-Hp-Laser-Printer-1108/P-CA-PS-HP-P1108.html?id=Blackhttp://www.infibeam.com/Printer_Scanner/i-Hp-Laser-Printer-1108/P-CA-PS-HP-P1108.html?id=Blackhttp://www.infibeam.com/Printer_Scanner/i-Epson-LQ2190-Dot-Matrix-Printer/P-CA-PS-Epson-LQ-2190.html?id=Greyhttp://www.infibeam.com/Printer_Scanner/i-Epson-LQ2190-Dot-Matrix-Printer/P-CA-PS-Epson-LQ-2190.html?id=Grey


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Epson LX-300+ II 9-pin narrow carriage impact printer (White)

9,1007,700

HP Laserjet Pro P1566 Printer (White)9,5998,890

Panasonic Compact 3-in-1 Multi-function Printer (Grey)

8,9998,320

SWOT ANALYSIS
http://www.infibeam.com/Printer_Scanner/i-Dot-Matrix-Printer-Espon/P-CA-PS-Epson-LX-300-II.html?id=Whitehttp://www.infibeam.com/Printer_Scanner/i-Dot-Matrix-Printer-Espon/P-CA-PS-Epson-LX-300-II.html?id=Whitehttp://www.infibeam.com/Printer_Scanner/i-HP-Laserjet-Pro-P1566-Printer/P-CA-PS-HP-CE663A.html?id=Whitehttp://www.infibeam.com/Printer_Scanner/i-HP-Laserjet-Pro-P1566-Printer/P-CA-PS-HP-CE663A.html?id=Whitehttp://www.infibeam.com/Printer_Scanner/i-Panasonic-Compact-3in1-Multifunction-Printer/P-CA-PS-Panasonic-KX-MB1500.html?id=Greyhttp://www.infibeam.com/Printer_Scanner/i-Panasonic-Compact-3in1-Multifunction-Printer/P-CA-PS-Panasonic-KX-MB1500.html?id=Greyhttp://www.infibeam.com/Printer_Scanner/i-Dot-Matrix-Printer-Espon/P-CA-PS-Epson-LX-300-II.html?id=Whitehttp://www.infibeam.com/Printer_Scanner/i-Dot-Matrix-Printer-Espon/P-CA-PS-Epson-LX-300-II.html?id=Whitehttp://www.infibeam.com/Printer_Scanner/i-HP-Laserjet-Pro-P1566-Printer/P-CA-PS-HP-CE663A.html?id=Whitehttp://www.infibeam.com/Printer_Scanner/i-HP-Laserjet-Pro-P1566-Printer/P-CA-PS-HP-CE663A.html?id=Whitehttp://www.infibeam.com/Printer_Scanner/i-Panasonic-Compact-3in1-Multifunction-Printer/P-CA-PS-Panasonic-KX-MB1500.html?id=Greyhttp://www.infibeam.com/Printer_Scanner/i-Panasonic-Compact-3in1-Multifunction-Printer/P-CA-PS-Panasonic-KX-MB1500.html?id=Grey


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Strengths

Strong brand image

Strong financial performance

Robust R&D capabilities

Weaknesses

Sluggish growth in sales of office

imaging products

Litigation issues

High dependence on Hewlett-

Packard

Opportunities

Opportunities in medical-

related fields and digital

commercial printing

New display businesses

Growing market for digital

photography and LCD

products

Threats

Intense competition

Evolving trends

Risks of international operations


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DATA ANALYSIS AND INTERPRETATION

1. Which brand does the consumer prefer? Grade according to thepreference?

1. HP [Printer ]

2. Xerox

3. Dell

Interpretation:

The survey reveals the customer prefer Printer brand rather the other

two brands. The preference for HP goes upto 52%. Xerox hold the

second position by receiving 28% and Dell holds the third position by

receiving the share of 20%.


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2. When does the company comes out with offers/ Discounts?

1. Ageing stock liquidation

2. Leverage their sales

3. Downfall of sales

Interpretation:Company comes out with offers and discounts for several beneficial

reasons for both customers and the company itself. two important

reasons for which company introduces offers and discounts is Ageing

stock liquidation and Leverage sales which is upto 40%


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simultaneously whereas, the third reason is downfall of sales which is

upto 20% only.

3. Rate the quality of service provided by different companies?

1. HP (Printer )

2. Xerox

3. Samsung


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Interpretation:

Hp provides the best service on its customers words. The quality of

service provided by HP is 60% in comparison with the other two

brands. Xerox holds upto 25% and Samsung holds upto just 15% of

share in total.

4. Under what circumstances the company does increases or

decreases the price?

1. Dollar appreciation/Deprecation

2. Customers protection

3. Leverage sales

Interpretation:


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The price fluctuation in a company occurs due to many circumstances.

Increase in price of a companys product is due to dollar appreciation

and vice versa. Dollar app/dip is the most important circumstances in

fluctuation of price and takes upto 65%. Price also increase to leverage

the sales of company which is upto 25%.whereas, price are mainlydecrease with a sole intension of customers protection which goes to

10% .

5. What are the high quality services provided by the company?

1. Comprehensive warranty ( Labour , Parts , Onsite)

2. Translating Principles into practice

3. Operational excellency


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Interpretation:

The company provides high quality services on its customers demand.The best service provided by company is comprehensive warranty

(Labour,Parts,Onsite) which is in demand upto 60% among customers,

30%is translating principles into practice while only 10% of quality

service is in operational excellence .

6. What are the product support service divisions?

1. Laptops

2. Printers

3. Plotters


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Interpretation:

It is due to product support service divisions that companys have

explosive world wide growth is sales. 45% of PSSD goes to laptops

and 40%of it goes to printers due to its realization that challenge is notgaining new customers, but keeping old ones. Whereas, plotters

contribute upto 15% of PSSD only.

7. What are the offers offered by the company to maintain

customers loyalty?1. Gift on Purchases

2. E- support packs

3. MVC (Most valuable customers)


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Interpretation: 40% of companys would give up with gifts and

hampers on purchase by customers to maintain customers locality.

35%contributes to E-support pack to assist customers in functioning of

products smoothly whereas, only 25%of share goes to MVC, where

MV customers would be protected by price hike and other issues

dealing in customer loyalty.

8. What are the segments do HP caters and fulfill customers

needs?

1. Large Format Printing Solutions2. Home & Office Printing Solutions


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Interpretation:

HP caters and fulfill customers needs on two main segments. The first

one is Large Format Printing Solutions which takes 68% of sharewhereas, customer need for Home and Office Printing Solutions takes

the share upto 32%

9. What is the Technical support line & How doses it benefit

customers?1. Online Service Solution

2. Onsite Service Solution

3. On carry Service Solution


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Interpretation:

Technical support line is to provide quality, accuracy and consistency

and response to caller/customers. online service solutions assist

customers upto 10%, on carry service solutions provide upto 55% of

customer benefits whereas, on site service solution provides 35% on

needed benefit to customers.

10. According To you does the brand HP (Printer ) influence you?

1. Agree

2. Disagree


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Interpretation:Hp largely influence me and takes the share upto 82% of agree while, only 18%

of disagree is to be noticed.

Limitationsof the Survey


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Every effort and care has been taken to overcome the limitations and to make the

study useful.

Following are the limitation listed below:

1. Human behavior is too complex to determine. So the information

disclosed by them may not be very accurate.

2. The study does not include much of financial aspects of Printer as it

would lead to higher volume of study.

3. The size of sample survey was 20 customers.

4. It might be possible that the answers given by the respondents are full of

biasness.

5. The sales and service coordinator of the company could not give much of

his time and refuse to provide sufficient data.


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Findings

Customers first choice is Printer which they consider as the best

of the products to be chosen among the choices. Therefore, the

performance goes upto 52% which is more then half than the

other options mentioned. Xerox and Dell are the followers by

28% & 20% respectively.

The company comes out with various offers and discounts on its

entire range of products. The company has its own reasons and

motives to introduce offers and discounts on its products.

Leverage of sales ad ageing stock liquidation are the two main

reason of the company to come up with offers and discounts

which takes equal share of 40% each. Downfall of sales when the

company faces ti dooms period is also the reason to come out

with offer and discount. Such offers and discounts are of 20%.

Service is among one of the reasons, holds up the customers of

the company. HP provides the best service to its customers.

Therefore, it takes up 60% of share in comparison with the other

two brands, i.e. Xerox 25% and Samsung 15%.

The company has to face many unforeseen circumstances for

which, price variation/fluctuations is common thing to be


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noticed. 65% of price fluctuations is due to Dollar appreciation

or deprecations. Decreasing price is an important strategy to be

noticed by a company to increase or leverage its sales

The company has to provide its customers high quality service in

order to retain its goodwill and to hold up customers.

Comprehensive warranty on labour/parts/onsite is of 60% which

the company provides. Translating principles into practice30%

and operational excellence 10% are in succession

Every product has its support service division HP has its own set

of product support service division. It has laptops which is upto

45% of total share, Printers also goes upto 40%,whereas, plotters

mark upto 15% only. On a whole product support service

division completes the total range of a company.

Customer loyalty is very important, for a company to run

successfully to maintain customers loyalty, the company has to

introduce various offers like rewards/Gifts on purchase E

-coupons which are upto 40%.

When there is need from a customer, it is then that a company

comes into existence. HP fulfills the needs of printing as

demanded by customers. It assists the customers in large

formatting printing solutions by 68%, whereas home and office

printing solutions is upto 32% only.


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Conclusion

Printer The worlds largest company which operates nearly in every

country. A company with a very high growth potential in market. Hp is the

sixth largest software company in the world by taking a near 3.9% market

share lead in comparison with Dell.

The study aimed at finding out the market shares of HP plotters, imaging

products and several other computing devices for personal and professionaluse. It was found that mostly organization prefer the Hp plotters and

printers because the service, facilities of MFD (Multi functioning device),

power saving and finest quality. Thus because of its optimized system

functionality and improved operational efficiency HP stands at No.1

position.

The project analysis of sales & service of Mass Enterprises shows a very

clear picture that they are reaching upto expertistation in sales & service of

HP products. The analysis also shows that Mass Enterprises is providing

continual functioning & technical support to its customers.

So, if Mass Enterprises wants to show their strong preference in Sagar

through HP they should have better creditability system, more better

service, best financial transaction, high margin growth. These are some

major factors which will help Mass Enterprise in making leader of Hp

dealership in Sagar .


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QUESTIONNAIRE

1. Which brand does the consumer prefer? Grade according to the preference?1. HP [Printer ] 2. Xerox

2. Dell

2. When does the company comes out with offers/ Discounts?

1. Ageing stock liquidation 2. Leverage their sales3. Downfall of sales

3. Rate the quality of service provided by different companies?

1. HP (Printer ) 2. Xerox

3. Samsung

3. Under what circumstances the company does increases or decreases theprice?

1. Dollar appreciation/Deprecation 2. Customers protection

2. Leverage sales

5. What are the high quality services provided by the company?

1. Comprehensive warranty ( Labour , Parts , Onsite)

2. Translating Principles into practice

3. Operational excellency

6. What are the product support service divisions?

1. Laptops 2. Printers

3. Plotters


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7. What are the offers offered by the company to maintain customers loyalty?

1. Gift on Purchases 2. E- support packs

3. MVC (Most valuable customers)8. What are the segments do HP caters and fulfill customers needs?

1. Large Format Printing Solutions

2. Home & Office Printing Solutions9. What is the Technical support line & How doses it benefit customers?

1. Online Service Solution 2. Onsite Service Solution

3. On carry Service Solution10. According To you does the brand HP (Printer ) influence you?

3. Agree

4. Disagree

Place Signature

Date

BIBLIOGRAHY

http://www.Printerindia.com

http://www.nestle.com

http://www.aphrodite-chocolates.co.uk/history_chocolate.htm

http://www.google.com

http://www.Printer.co.nz/carnival/index.htm

http://www.packaging-technology.com//Printer4.html

http://www.chocolatereview.co.uk

http://en.wikipedia.org/wiki/preference
http://www.cadburyindia.com/http://www.nestle.com/http://www.aphrodite-chocolates.co.uk/history_chocolate.htmhttp://www.google.com/http://www.cadbury.co.nz/carnival/index.htmhttp://www.packaging/http://www.chocolatereview.co.uk/http://en.wikipedia.org/wiki/preferencehttp://www.cadburyindia.com/http://www.nestle.com/http://www.aphrodite-chocolates.co.uk/history_chocolate.htmhttp://www.google.com/http://www.cadbury.co.nz/carnival/index.htmhttp://www.packaging/http://www.chocolatereview.co.uk/http://en.wikipedia.org/wiki/preference


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