privy - email list growth automation for retail
TRANSCRIPT
List Growth AutomationSpring 2015
Email databases are highly valuableRetailers need better ways to grow their email database of prospects to leverage new remarketing capabilities.
Past solutions have included:● Email list rental and/or append (notoriously
poor performance)● Get customer email addresses at checkout● Hidden newsletter signups
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Anonymous Audience
Email List
Privy is focused on email list growth
Privy unifies the workflow of acquiring and activating new emails for marketers
Our solution includes:● Customizable email signup site widgets, landing pages, in-store apps
● A/B testing and measurement of multichannel offer-driven email signups
● Real-time analytics and email profiles
● In-and-out API integrations with eCommerce and remarketing platforms
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Automate top of funnel workflows based on objective
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Anonymous Audience
Primary Objective:
Capture Email
In-store visit Online Checkout App Download
Secondary Objective:
1: Create a list signup program
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● Use Privy to A/B test and optimize offers against claims and conversions
2: Distribute using widget, landing page, or app(a) Customizable on-site widget
(b) When clicked, users enter email to claim offer
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(c) or link to a landing page from any distribution channel (facebook, twitter, retargeting, etc)
(d) field marketer or in-store list growth app
3: Optional: turn on offers for conversions (online, offline, or app download)
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4: Real-time multichannel analytics
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5: Customer Segmentation & List Export
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Business Results
● Growth in your email subscriber database
● Measure the best channels for driving quality list growth and conversions
● Remove IT dependency for workflow. Platform agnostic.
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Our clients
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