CUSTOMER SATISFACTION AT TIRPAL UDYOG

OBJECTIVE OF THE STUDY

To study the consumer attitude towards Tirpal Udyog’s canvas and tarpaulins.

To know influencing factor to buy Canvas and tarpaulins of Tirpal Udyog.

To know the satisfaction level of consumers.To know the customer perception about Tirpal

Udyog’s Canvas and Tarpaulins.

RESEARCH METHODOLOGY RESEARCH DESIGN: Descriptive research

SOURCES OF DATA COLLECTION:

Primary Data: These were the questionnaires.

Secondary Data: Secondary data are the data, which already exists and were collected for some other purpose or for similar previous studies. Secondary data were proved to be useful in structuring the questions to be asked for collecting primary data.

Website of Tirpal Udyog, www.tirpaludyog.in Tirpal Udyog documents

Research Instrument: Questionnaire

Sampling Plan: 1) Sample Size: sample size of customer 602) Sample Unit: Non-random sample3) Sample Area: Tirpal Udyog Azad Market   ANALYSIS PATTERN Questionnaires for the customers are analyzed in

Excel software. The analysis is shown graphically i.e. through pie charts and the evaluation is done in terms of percentage.

•The number of customers who are loyal towards Tirpal Udyog’s products.

Particular No of respondent Percentage of respondent

Strongly disagree 10 17%

Disagree 5 8%

Indifferent 10 17%

Agree 20 33%

Strongly agree 15 25%

Total 60 100%

         

DATA ANALYSIS AND INTERPRETATION

Loyal towards Tirpal Udyog's products

17%

8%

17%

33%

25%Strongly disagree

Disagree

Indifferent

Agree

Strongly agree

INTERPRETATION: The above table represents that out of 60 respondents,33% & 25% were loyal and 17% & 8% were not loyal and 17% were indifferent.

•Customer came to know about Tirpal Udyog

   

Particular No. of respondent Percentage of respondent

Friends & relatives 10 17%

Company’s website

15 25%

Advertisements 25 41%

Others 10 17%

Total 60 100%

INTERPRETATION: The above table represents that out of 60 respondents, 41% came to know through advertisements, 25% through Company’s website and 17% through friends and relatives. Rest 17% from other sources.

know about Tirpal Udyog

17%

25%

41%

17% Friends & relatives

Company’swebsite

Advertisements

Others

•The factors that attracted customers to buy Tirpal’s Udyog productsParticular No. of respondent Percentage of respondent

Price 20 33%

Package 10 17%

Quality 15 25%

Company image 15 25%

Total 60 100%

Attracted factor to buy Tirpal Udyog's products

33%

17%25%

25%Price

Package  

Quality

Company image

INTERPRETATION: The above table represents that out of 60 respondents , 33% were attracted because of the price of the product, 25% because of quality and 25% because of company’s image and rest 17% because of packaging.

•The percentage of customers at are satisfied with the products of Tirpal Udyog

Particular No of respondent Percentage of respondent

Highly Dissatisfied 5 8%

Dissatisfied 10 17%

Indifferent 15 25%

Satisfied 20 33%

Highly Satisfied 10 17%

Total 60 100%

Satisfied with products offered by Tirpal Udyog

8%

17%

25%33%

17%Highly Dissatisfied

Dissatisfied

Indifferent

Satisfied

Highly Satisfied

INTERPRETATION: The above table represents that out of 60 respondents, 33% were satisfied,17% were highly satisfied,17% were dissatisfied ,8% were highly dissatisfied and 25% were indifferent.

•The percentage of customers which are informed about the new products of Tirpal Udyog’s

Particular No. of respondent Percentage of respondent

Usually 15 25%

Always 20 33%

Sometimes 15 25%

Never 10 17%

Total 60 100%

Informed about new products of Tirpal Udyog

25%

33%

25%

17%

Usually

Always  

Sometimes  

Never

INTERPRETATION: The above table represents that out of 60 respondents, 33% were informed about new products always, 25% were usually informed,25% were informed sometimes and rest 17% were never informed.

•The attitude of percentage of customers towards Tirpal Udyog products

Particular No. of respondent Percentage of respondent

Highly Positive 15 25%

Positive 30 50%

Negative 10 17%

Highly Negative 5 8%

Total 60 100%

Attitude towards Tirpal Udyog's produc ts

25%

50%

17%

8%

Highly Positive

Positive

Negative   

Highly Negative

INTERPRETATION: The above table represents that out of 60 respondents, the attitude of 50% of customers was positive,25% had highly positive attitude,17% had negative attitude and rest 8% had highly negative attitude towards Tirpal Udyog’s products.

FINDINGS From the survey I found that the consumers came to know about the Tirpal

Udyog’s brand canvas and tarpaulins through advertisement this means that they have strong medium of advertisement.

Through my survey, I came to know that most of the customers buy tarpaulins and canvas because of its favorable price. The factor that attracted customers was also price. Information regarding price list etc is readily available at the Office and on the website.

During the study it is found that consumers have positive attitude towards the Tirpal Udyog’s brand Canvas and Tarpaulins.

Through my survey, I came to know that most of the customers are satisfied with the Tirpal Udyog’s brand Canvas and Tarpaulins.

Through my survey I came to know that customers are informed about the new products that the company comes up with.

Through my survey I came to know most of the customers were loyal towards Tirpal Udyog’s products.

Based on study conducted on customer satisfaction it has been concluded that in order to improve the satisfaction level, a company has to come up with different models and creative techniques.

The biasness can be reduced by having current information, experience and knowledge. Therefore, it’s not surprising that brands that consumers believe offer superior value are most preferred brands chosen often. 

Price is one of the attribute used by consumers to evaluate a product. Price can sometimes be an indicator of quality; with a higher price indicating higher quality.

Some consumers are highly price sensitive; where by a high prices may shift consumers to Competitive brands. Therefore price can have a positive or negative influence on customers.

High customer satisfaction level helps the company to retain its existing customer as well as generate new customer through word of mouth publicity.

CONCLUSION

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