priyanka bose portfolio
DESCRIPTION
Copywriting and photography portfolio for ARCH 576.TRANSCRIPT
Hi, I’m Priyanka! I’m an aspiring copywriter and amateur photographer. I’m also a 2013-14 US-UK Fulbright Scholar and Northwestern grad. I recently completed an MA in Creative Advertising
at Falmouth University in Cornwall and am currently pursuing an MS in Advertising at University of Illinois Urbana-Champaign.
My professional background is in direct marketing, program management, and entertainment marketing. I also regularly write fiction, poetry, and creative nonfiction.
I’m all about interactive storytelling, love pop culture, and probably know more about Disney, Nickelodeon, and Cartoon Network shows from the late 90s-early 2000s than most people. I also love extra spicy food, learning languages, playing the piano, Bollywood films, and dancing.
Contact [email protected]
phone number: (630) -767-9615
Priyanka Bose 401 E. Chalmers St, Rm. 324, Champaign, IL, 61820 ◦ (630) 767-9615 ◦ [email protected]
EDUCATION
UNIVERSITY OF ILLINOIS AT URBANA-CHAMPAIGN, Champaign, IL Master of Science in Advertising Expt. August 2015 Cumulative GPA: 3.93/4.00
Honors: Schrage-McDonalds Fellowship, Barton A. and Margaret K. Cummings Graduate Assistantship
FALMOUTH UNIVERSITY, Falmouth, Cornwall Master of Arts in Creative Advertising September 2014
Graduated with Distinction
Honors: US-UK Fulbright Scholar, recipient of Falmouth University Postgraduate Media Award
NORTHWESTERN UNIVERSITY, Evanston, IL Bachelor of Arts in English and International Studies December 2011 Minor: Integrated Marketing Communications Certificate Cumulative GPA: 3.62/4.00
Honors: National Merit Scholar, Rufus H. Sage Academic Merit Scholarship, Dean’s List (5 quarters), Northwestern University Faricy Award for Poetry 2011 (Honorable Mention), Helen G. Scott Prize for Creative Nonfiction 2012 (3rd Place)
UNIVERSITY COLLEGE LONDON, London, United Kingdom Study Abroad Fall 2010 WORK EXPERIENCE
Marketing Associate, The Bradford Group July 2012 – August 2013
• Managed 80 product lines while constantly searching for potential new areas for growth • Presented original and well-researched new product concepts that demonstrated market viability • Collaborated with product development, advertising, sourcing, and other marketing support
groups to ensure all marketing strategies were effectively implemented from conception through fulfillment
Content Strategist, Farley Center for Entrepreneurship and Innovation January 2012 – April 2012
• Partnered with developer to redesign and rebrand core website • Developed interactive content for website and print promotional materials • Conceptualized marketing strategy for annual conference
360 Consumer Marketing Intern, Cartoon Network/Turner Broadcasting June 2011 – August 2011
• Collaborated with cross-functional teams to develop and execute series franchise plan • Worked with Senior Brand Manager to sustain brand integrity throughout various media platforms • Created and presented competitor review to CMO and inter-departmental cross functional group
Campus Crew Representative, Disney/ABC Television Networks April 2010 – June 2011
• Collaborated with network executives to brainstorm best ways to reach college audiences • Generated campus awareness of ABC programming through strategic marketing campaigns • Promoted ABC programs on campus through various mediums and activities
SKILLS
Proficient with: Adobe Creative Suite (Photoshop, Indesign, After Effects, Premiere Pro); Social Media (Tumblr, Wordpress, Blogspot, Pinterest, Twitter, Vine, Google Analytics); Microsoft Office Suite (Word, Excel, PowerPoint); Cisco (Affinium); Filemaker Pro Fluent in: Bengali, Hindi, Spanish
advertising
Toblerone is a great way to reward yourself for everyday accomplishments.
copywriter/art director: Priyanka Bose
Planning your trip makes for a better experience.
copywriter: Priyanka Boseart director: Dominic Kearne
copywriter/art director: Priyanka Boseconcept: Priyanka Bose/Dominic Kearne
Seven Seas Cod Liver Oil is a simple health solution from nature.
copywriter: Priyanka Boseart director: Dominic Kearne
The “There’s a tea for that” campaign is designed to increase awareness of Clipper Teas’ broad product range to 25-40 year old women across the UK.
copywriter/art director: Priyanka Bose
photography
