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    The Business Plan

    for Your Coffee Shop

    Fourth Edition

    Jack Samson

    Prepared with ProBPThe Professional Business Plan Software Solu

    Copyright 2004-2014 by BusinessBookSource.com

    A rights reser!ed.

    BusinessBookSource.com" 12#aday" 12#aday.com" Business $ak and ProBP %busine

    are trademarks of Dallas Distribution and Publishing Company, Inc.

    BusinessBookSource.com

    P( Bo) #414

    *risco" $e)as +#0,#

    -/00-++

    $his pubication is designed to pro!ide accurate and authoritati!e in&ormation in regard to the subec

    understanding that the pubisher is not engaged in rendering pro&essiona ser!ices. & ega" account

    e)pert assistance is reuired" the ser!ices o& a competent pro&essiona person shoud be sought.

    P58CP7S (* A 9(8$ C(66$$ (* $: A65CA8 BA5 ASS(CA$(8 A83 P;B7S:5S.

    5eproduction or transation o& any part o& this work beyond that permitted by Section 10+ or 10 o&

    without the permission o& the copyright owner is unaw&u. 5euests &or permission or &urther in&o

    Permissions 3epartment" BusinessBookSource.com

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    The Business Plan for the Name of Your Small Business

    Copyright !""# Pro$P %ll &ights &eser'ed Page ! of ("

    Personal Net Worth Calculation

    Assets

    Property

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    The Business Plan for the Name of Your Small Business

    Copyright !""# Pro$P %ll &ights &eser'ed Page ) of ("

    Your Personal Bu#get

    stimate# e%pen#iture &non'"usiness( 1 month , months months >ear

    6ortgage =0 0 0 0

    5ent =0 0 0 0

    Property $a) =0 0 0 0

    Property nsurance =0 0 0 0

    ;tiities %ectricity" water etc' =0 0 0 0

    Persona nsurance =0 0 0 0

    *ood ? @enera :ousekeeping =0 0 0 0

    $eephone =0 0 0 0

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    The Business Plan for the Name of Your Small Business

    Copyright !""# Pro$P %ll &ights &eser'ed Page + of ("

    * ! ) +

    "

    *","""

    !","""

    )","""

    +","""

    -","""

    , ncome ee e

    Total Income

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    The Business Plan for the Name of Your Small Business

    Copyright !""# Pro$P %ll &ights &eser'ed Page - of ("

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    The Business Plan for the Name of Your Small Business

    Copyright !""# Pro$P %ll &ights &eser'ed Page ( of ("

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    The Business Plan for the Name of Your Small Business

    Copyright !""# Pro$P %ll &ights &eser'ed Page # of ("

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    Copyright !""# Pro$P %ll &ights &eser'ed Page of ("

    $he Business Pan

    *or

    The Name of Your Small Business

    O)ner Information

    Business 8ame

    Address Address 7ine 1

    Address 7ine 2

    City" S$ 22222

    $eephone 222-,,,-4444

    *a) 111-222-,,,,

    mai )ye)ampe.com

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    Copyright !""# Pro$P %ll &ights &eser'ed Page / of ("

    %ecutive Summary

    The Company

    *ission Statement

    *anagement

    The Opportunity

    Pro#ucts + *ar,ets

    Sales an# Profit Summary

    -un#ing .e/uirement

    Investment Proposal

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    Copyright !""# Pro$P %ll &ights &eser'ed Page *" of ("

    0eneral Company 1escription

    Company 0oals an# O"2ectives

    Business Philosophy

    !egal -orm of O)nership

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    Copyright !""# Pro$P %ll &ights &eser'ed Page ** of ("

    Pro#ucts an# Services 1escription

    n %planation of the -acts3 Assumptions3 an# Information Pertaining to the Pro#

    an# Services of the Company4

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    Copyright !""# Pro$P %ll &ights &eser'ed Page *! of ("

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    Copyright !""# Pro$P %ll &ights &eser'ed Page *) of ("

    Start'5p Costs

    An %planation of the -acts3 Assumptions3 an# Information Pe

    Start 5p Costs Section of this Small Business Pla

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    Copyright !""# Pro$P %ll &ights &eser'ed Page *+ of ("

    Start'up Costs

    %Pre-5e!enue %,-6onths

    Cash 5euirements' assuming no re!enue'

    Audit ? Accounting *ees =0 =0

    Bus 3e!. - $ra!e =0 =0

    Bus. 3e!. - ntertainment =0 =0

    Bus. 3e!. - 6eas =0 =0Capita Acuisitions =0 =0

    Charitabe Contributions =0 =0

    Commissions =0 =0

    Con&erences D Seminars =0 =0

    Consuting *ees =0 =0

    Contingencies =0 =0

    mpoyee Bene&its =0 =0

    ntertainment =0 =0

    uipment 7ease =0 =0

    *aciities - nsurance =0 =0

    *aciities - Phone =0 =0

    *aciities - Property $a)es =0 =0*aciities - 5ent =0 =0

    *aciities - Security =0 =0

    *aciities - ;tiities =0 =0

    *aciity - (ther =0 =0

    *inancia Charges =0 =0

    *urniture =0 =0

    nsurance =0 =0

    n!entory Purchases =0 =0

    $ Consuting =0 =0

    7ega *ees =0 =0

    7oan nterest =0 =0

    7oan Capita =0 =06isceaneous =0 =0

    (&&ice Suppies =0 =0

    Payro - Administrati!e Sta&& =0 =0

    Payro - Saes ? 6arketing =0 =0

    Payro - (wner ? 3irectors =0 =0

    Payro $a)es =0 =0

    Posta ? Shipping =0 =0

    P5 ? Ad!ertising =0 =0

    5epairs D 6aintenance =0 =0

    5esearch and 3e!eopment =0 =0

    Storage =0 =0

    Subscriptions D 3ues =0 =0$a)es D 7icenses =0 =0

    $eecommunications =0 =0

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    Copyright !""# Pro$P %ll &ights &eser'ed Page *- of ("

    *ar,eting Plan

    conomics

    Pro#uct

    Customers

    Competition

    Niche

    *ar,eting Strategy

    Promotion

    Promotional Bu#get

    Pricing

    Propose# !ocation

    1istri"ution Channels

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    Copyright !""# Pro$P %ll &ights &eser'ed Page *( of ("

    Saes *orecast

    Month 1 2 3 Quarter 1

    .evenue $4 $4 $4 $

    Co&&ee Cub 1 0 0 0 =0Specia Bend 2 0 0 0 =0

    *u Ser!ice 6enu , 0 0 0 =0

    @rab and @o 6enu 4 0 0 0 =0

    (ther Co&&ee Shop Products # 0 0 0 =0

    (ther Co&&ee Shop Products 0 0 0 =0

    (ther Co&&ee Shop Products + 0 0 0 =0

    (ther Co&&ee Shop Products 0 0 0 =0

    (ther Co&&ee Shop Products / 0 0 0 =0

    (ther Co&&ee Shop Products 10 0 0 0 =0

    (ther Co&&ee Shop Products 1 0 0 0 =0

    (ther Co&&ee Shop Products 2 0 0 0 =0

    (ther Co&&ee Shop Products , 0 0 0 =0Sou!enirs 4 0 0 0 =0

    3ei!ery Ser!ice # 0 0 0 =0

    Bakery Products 0 0 0 =0

    Business 6eetings + 0 0 0 =0

    (ther Co&&ee Shop Products 0 0 0 =0

    (ther Co&&ee Shop Products / 0 0 0 =0

    (ther Co&&ee Shop Products 10 0 0 0 =0

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    Copyright !""# Pro$P %ll &ights &eser'ed Page *# of ("

    Saes *orecast

    Month

    .evenue

    Co&&ee Cub 1Specia Bend 2

    *u Ser!ice 6enu ,

    @rab and @o 6enu 4

    (ther Co&&ee Shop Products #

    (ther Co&&ee Shop Products

    (ther Co&&ee Shop Products +

    (ther Co&&ee Shop Products

    (ther Co&&ee Shop Products /

    (ther Co&&ee Shop Products 10

    (ther Co&&ee Shop Products 1

    (ther Co&&ee Shop Products 2

    (ther Co&&ee Shop Products ,Sou!enirs 4

    3ei!ery Ser!ice #

    Bakery Products

    Business 6eetings +

    (ther Co&&ee Shop Products

    (ther Co&&ee Shop Products /

    (ther Co&&ee Shop Products 10

    4 5 6 Quarter 2

    $4 $4 $4 $

    =0 =0 =0 =0=0 =0 =0 =0

    =0 =0 =0 =0

    =0 =0 =0 =0

    =0 =0 =0 =0

    =0 =0 =0 =0

    =0 =0 =0 =0

    =0 =0 =0 =0

    =0 =0 =0 =0

    =0 =0 =0 =0

    =0 =0 =0 =0

    =0 =0 =0 =0

    =0 =0 =0 =0=0 =0 =0 =0

    =0 =0 =0 =0

    =0 =0 =0 =0

    =0 =0 =0 =0

    =0 =0 =0 =0

    =0 =0 =0 =0

    =0 =0 =0 =0

    ".""

    ".*"

    ".!"

    ".)"

    ".+"

    ".-"

    ".("

    ".#"

    "."

    "./"

    *.""

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    Copyright !""# Pro$P %ll &ights &eser'ed Page * of ("

    Saes *orecast

    Month

    .evenue

    Co&&ee Cub 1Specia Bend 2

    *u Ser!ice 6enu ,

    @rab and @o 6enu 4

    (ther Co&&ee Shop Products #

    (ther Co&&ee Shop Products

    (ther Co&&ee Shop Products +

    (ther Co&&ee Shop Products

    (ther Co&&ee Shop Products /

    (ther Co&&ee Shop Products 10

    (ther Co&&ee Shop Products 1

    (ther Co&&ee Shop Products 2

    (ther Co&&ee Shop Products ,Sou!enirs 4

    3ei!ery Ser!ice #

    Bakery Products

    Business 6eetings +

    (ther Co&&ee Shop Products

    (ther Co&&ee Shop Products /

    (ther Co&&ee Shop Products 10

    7 8 9

    $4 $4 $4

    =0 =0 =0=0 =0 =0

    =0 =0 =0

    =0 =0 =0

    =0 =0 =0

    =0 =0 =0

    =0 =0 =0

    =0 =0 =0

    =0 =0 =0

    =0 =0 =0

    =0 =0 =0

    =0 =0 =0

    =0 =0 =0=0 =0 =0

    =0 =0 =0

    =0 =0 =0

    =0 =0 =0

    =0 =0 =0

    =0 =0 =0

    =0 =0 =0

    Sales Forecasting

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    Copyright !""# Pro$P %ll &ights &eser'ed Page */ of ("

    Saes *orecast

    Month

    .evenue

    Co&&ee Cub 1Specia Bend 2

    *u Ser!ice 6enu ,

    @rab and @o 6enu 4

    (ther Co&&ee Shop Products #

    (ther Co&&ee Shop Products

    (ther Co&&ee Shop Products +

    (ther Co&&ee Shop Products

    (ther Co&&ee Shop Products /

    (ther Co&&ee Shop Products 10

    (ther Co&&ee Shop Products 1

    (ther Co&&ee Shop Products 2

    (ther Co&&ee Shop Products ,Sou!enirs 4

    3ei!ery Ser!ice #

    Bakery Products

    Business 6eetings +

    (ther Co&&ee Shop Products

    (ther Co&&ee Shop Products /

    (ther Co&&ee Shop Products 10

    Quarter 3 10 11 12

    $ $4 $4 $4

    =0 =0 =0 =0=0 =0 =0 =0

    =0 =0 =0 =0

    =0 =0 =0 =0

    =0 =0 =0 =0

    =0 =0 =0 =0

    =0 =0 =0 =0

    =0 =0 =0 =0

    =0 =0 =0 =0

    =0 =0 =0 =0

    =0 =0 =0 =0

    =0 =0 =0 =0

    =0 =0 =0 =0=0 =0 =0 =0

    =0 =0 =0 =0

    =0 =0 =0 =0

    =0 =0 =0 =0

    =0 =0 =0 =0

    =0 =0 =0 =0

    =0 =0 =0 =0

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    Copyright !""# Pro$P %ll &ights &eser'ed Page !" of ("

    Saes *orecast

    Month

    .evenue

    Co&&ee Cub 1Specia Bend 2

    *u Ser!ice 6enu ,

    @rab and @o 6enu 4

    (ther Co&&ee Shop Products #

    (ther Co&&ee Shop Products

    (ther Co&&ee Shop Products +

    (ther Co&&ee Shop Products

    (ther Co&&ee Shop Products /

    (ther Co&&ee Shop Products 10

    (ther Co&&ee Shop Products 1

    (ther Co&&ee Shop Products 2

    (ther Co&&ee Shop Products ,Sou!enirs 4

    3ei!ery Ser!ice #

    Bakery Products

    Business 6eetings +

    (ther Co&&ee Shop Products

    (ther Co&&ee Shop Products /

    (ther Co&&ee Shop Products 10

    uarter 4 Year Total

    $ $

    =0 =0=0 =0

    =0 =0

    =0 =0

    =0 =0

    =0 =0

    =0 =0

    =0 =0

    =0 =0

    =0 =0

    =0 =0

    =0 =0

    =0 =0=0 =0

    =0 =0

    =0 =0

    =0 =0

    =0 =0

    =0 =0

    =0 =0

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    Copyright !""# Pro$P %ll &ights &eser'ed Page !* of ("

    The Operational Plan

    Pro#uction

    !ocation

    !egal nvironment

    Personnel

    Inventory

    Suppliers

    Cre#it Policies

    *anaging your Accounts .eceiva"le

    *anaging your Accounts Paya"le

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    Copyright !""# Pro$P %ll &ights &eser'ed Page !! of ("

    6anagement and (rganiation

    An %planation of the Information Pertaining to *anagement a

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    Copyright !""# Pro$P %ll &ights &eser'ed Page !) of ("

    -inancial Plan Narrative

    Profit an# !oss Statement

    Balance Sheet

    Brea,even Analysis

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    Profit'!oss Statement

    Month 1 Month 2 Month 3 Quarter 1

    .evenue

    @ross Saes =0 =0 =0 =07ess 5eturns and Aowances 0

    Net Sales 0 0 0 0

    Cost of SalesBeginning n!entory 0 0 0 0

    Purchases %8et' 0

    Sub-Contractors 0

    3irect 7abor 0

    nding n!entory %8egati!e' 0

    Total Cost of Sales 0 0 0 0

    0ross Profit &!oss( =0 =0 =0 =0

    %pensesAudit ? Accounting *ees 0 0 0 0

    Bus 3e!. - $ra!e 0 0 0 0

    Bus. 3e!. - ntertainment 0 0 0 0Bus. 3e!. - 6eas 0 0 0 0

    Capita Acuisitions n?a n?a n?a n?a

    Charitabe Contributions 0 0 0 0

    Commissions 0 0 0 0

    Con&erences D Seminars 0 0 0 0

    Consuting *ees 0 0 0 0

    3epreciation 0 0 0 0

    mpoyee Bene&its 0 0 0 0

    ntertainment 0 0 0 0

    uipment 7ease 0 0 0 0

    *aciities - nsurance 0 0 0 0

    *aciities - Phone 0 0 0 0

    *aciities - Property $a)es 0 0 0 0

    *aciities - 5ent 0 0 0 0

    *aciities - Security 0 0 0 0*aciities - ;tiities 0 0 0 0

    *aciity - (ther 0 0 0 0

    *inancia Charges 0 0 0 0

    *urniture 0 0 0 0

    nsurance 0 0 0 0

    n!entory Purchases 0 0 0 n?a

    $ Consuting 0 0 0 0

    7ega *ees 0 0 0 0

    7oan Capita 0 0 0 n?a

    7oan nterest 0 0 0 0

    6isceaneous 0 0 0 0

    (&&ice Suppies 0 0 0 0

    Payro - (perationa sta&& 0 0 0 0

    Payro - Administrati!e Sta&& 0 0 0 0

    Payro - (wner ? 3irectors 0 0 0 0Payro - Saes ? 6arketing 0 0 0 0

    Payro $a)es 0 0 0 0

    Posta ? Shipping 0 0 0 0

    P5 ? Ad!ertising 0 0 0 0

    5epairs D 6aintenance 0 0 0 0

    5esearch and 3e!eopment 0 0 0 0

    Storage 0 0 0 0

    Subscriptions D 3ues 0 0 0 0

    $a)es D 7icenses 0 0 0 0

    $eecommunications 0 0 0 0

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    Profit'!oss Statem

    .evenue

    @ross Saes7ess 5eturns and Aowances

    Net Sales

    Cost of SalesBeginning n!entory

    Purchases %8et'

    Sub-Contractors

    3irect 7abor

    nding n!entory %8egati!e'

    Total Cost of Sales

    0ross Profit &!oss(

    %pensesAudit ? Accounting *ees

    Bus 3e!. - $ra!e

    Bus. 3e!. - ntertainmentBus. 3e!. - 6eas

    Capita Acuisitions

    Charitabe Contributions

    Commissions

    Con&erences D Seminars

    Consuting *ees

    3epreciation

    mpoyee Bene&its

    ntertainment

    uipment 7ease

    *aciities - nsurance

    *aciities - Phone

    *aciities - Property $a)es

    *aciities - 5ent

    *aciities - Security*aciities - ;tiities

    *aciity - (ther

    *inancia Charges

    *urniture

    nsurance

    n!entory Purchases

    $ Consuting

    7ega *ees

    7oan Capita

    7oan nterest

    6isceaneous

    (&&ice Suppies

    Payro - (perationa sta&&

    Payro - Administrati!e Sta&&

    Payro - (wner ? 3irectorsPayro - Saes ? 6arketing

    Payro $a)es

    Posta ? Shipping

    P5 ? Ad!ertising

    5epairs D 6aintenance

    5esearch and 3e!eopment

    Storage

    Subscriptions D 3ues

    $a)es D 7icenses

    $eecommunications

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    Profit'!oss Statem

    .evenue

    @ross Saes7ess 5eturns and Aowances

    Net Sales

    Cost of SalesBeginning n!entory

    Purchases %8et'

    Sub-Contractors

    3irect 7abor

    nding n!entory %8egati!e'

    Total Cost of Sales

    0ross Profit &!oss(

    %pensesAudit ? Accounting *ees

    Bus 3e!. - $ra!e

    Bus. 3e!. - ntertainmentBus. 3e!. - 6eas

    Capita Acuisitions

    Charitabe Contributions

    Commissions

    Con&erences D Seminars

    Consuting *ees

    3epreciation

    mpoyee Bene&its

    ntertainment

    uipment 7ease

    *aciities - nsurance

    *aciities - Phone

    *aciities - Property $a)es

    *aciities - 5ent

    *aciities - Security*aciities - ;tiities

    *aciity - (ther

    *inancia Charges

    *urniture

    nsurance

    n!entory Purchases

    $ Consuting

    7ega *ees

    7oan Capita

    7oan nterest

    6isceaneous

    (&&ice Suppies

    Payro - (perationa sta&&

    Payro - Administrati!e Sta&&

    Payro - (wner ? 3irectorsPayro - Saes ? 6arketing

    Payro $a)es

    Posta ? Shipping

    P5 ? Ad!ertising

    5epairs D 6aintenance

    5esearch and 3e!eopment

    Storage

    Subscriptions D 3ues

    $a)es D 7icenses

    $eecommunications

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    Profit'!oss Statem

    .evenue

    @ross Saes7ess 5eturns and Aowances

    Net Sales

    Cost of SalesBeginning n!entory

    Purchases %8et'

    Sub-Contractors

    3irect 7abor

    nding n!entory %8egati!e'

    Total Cost of Sales

    0ross Profit &!oss(

    %pensesAudit ? Accounting *ees

    Bus 3e!. - $ra!e

    Bus. 3e!. - ntertainmentBus. 3e!. - 6eas

    Capita Acuisitions

    Charitabe Contributions

    Commissions

    Con&erences D Seminars

    Consuting *ees

    3epreciation

    mpoyee Bene&its

    ntertainment

    uipment 7ease

    *aciities - nsurance

    *aciities - Phone

    *aciities - Property $a)es

    *aciities - 5ent

    *aciities - Security*aciities - ;tiities

    *aciity - (ther

    *inancia Charges

    *urniture

    nsurance

    n!entory Purchases

    $ Consuting

    7ega *ees

    7oan Capita

    7oan nterest

    6isceaneous

    (&&ice Suppies

    Payro - (perationa sta&&

    Payro - Administrati!e Sta&&

    Payro - (wner ? 3irectorsPayro - Saes ? 6arketing

    Payro $a)es

    Posta ? Shipping

    P5 ? Ad!ertising

    5epairs D 6aintenance

    5esearch and 3e!eopment

    Storage

    Subscriptions D 3ues

    $a)es D 7icenses

    $eecommunications

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    nterest ncome

    Total Other Income 0 0 0

    Net Income &!oss( =0 =0 =0

    Cumulative Net Income &!oss( =0 =0 =0

    A B C D E F G H I

    72

    7374757677

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    nterest ncome

    Total Other Income

    Net Income &!oss(

    Cumulative Net Income &!oss(

    0 0 0

    =0 =0 =0

    =0 =0 =0

    A B K L M N O P Q

    72

    7374757677

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    nterest ncome

    Total Other Income

    Net Income &!oss(

    Cumulative Net Income &!oss(

    0 0 0

    =0 =0 =0

    =0 =0 =0

    A B S T U ! " #

    72

    7374757677

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    nterest ncome

    Total Other Income

    Net Income &!oss(

    Cumulative Net Income &!oss(

    0

    0 0 0 0

    =0 =0 =0 =0

    =0 =0 =0 =0

    A B AA AB AC AD AE AF AG AH

    72

    7374

    75

    7677

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    Copyright !""# Pro$P %ll &ights &eser'ed Page )! of ("

    Pro2ecte# Cash -lo)

    Month 1

    Budget Actual Variance To ate

    .evenue5eceipts 0 0 0 0

    Cash Saes 0 0 0 0

    (ther ncome 0 0 0 0

    Total .eceipts $ $ $ $

    Payments6ateria Purchases - Cash 0 0 0 0

    6ateria Purchases - Creditors 0 0

    Sub-Contractors 0 0

    Audit ? Accounting *ees 0 0 0

    Bus 3e!. - $ra!e 0 0 0

    Bus. 3e!. - ntertainment 0 0 0

    Bus. 3e!. - 6eas 0 0 0

    Charitabe Contributions 0 0 0

    Commissions 0 0 0

    Con&erences D Seminars 0 0 0

    Consuting *ees 0 0 03epreciation n?a n?a

    mpoyee Bene&its 0 0 0

    ntertainment 0 0 0

    uipment 7ease 0 0 0

    *aciities - nsurance 0 0 0

    *aciities - Phone 0 0 0

    *aciities - Property $a)es 0 0 0

    *aciities - 5ent 0 0 0

    *aciities - Security 0 0 0

    *aciities - ;tiities 0 0 0

    *aciity - (ther 0 0 0

    *inancia Charges 0 0 0

    *urniture 0 0 0

    nsurance 0 0 0

    $ Consuting 0 0 07ega *ees 0 0 0

    7oan Capita 0 0 0

    7oan nterest 0 0 0

    6isceaneous 0 0 0

    (&&ice Suppies 0 0 0

    Payro - (perationa Sta&& 0 0 0

    Payro - Administrati!e Sta&& 0 0 0

    Payro - (wner ? 3irectors 0 0 0

    Payro - Saes ? 6arketing 0 0 0

    Payro $a)es 0 0 0

    Posta ? Shipping 0 0 0

    P5 ? Ad!ertising 0 0 0

    5epairs D 6aintenance 0 0 0

    5esearch and 3e!eopment 0 0 0

    Storage 0 0 0Subscriptions D 3ues 0 0 0

    $a)es D 7icenses 0 0 0

    $eecommunications 0 0 0

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    Pro2ecte# Cash -lo

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    Baance Sheet

    A""et"

    #urrent A""et"

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    Total #a)ital =0

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    Total A""et" ,"hould e-ual line 37.

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    Brea,'ven Analysis

    A77 B;S8SS P7A8S 83 $( FP7A8 E:8 $: B;S8SS E77 B5AG