proceedings of faculty for culture and media, megatrend university, belgrade

8/14/2019 Proceedings of Faculty for Culture and Media, Megatrend University, Belgrade

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Lkeaosh Mhlhfsh K%, Isfpgosygh P%, Lkeaosh ^%> Vphikn gvlpvtfW66]lh~kihnk rtonfgpk, ZH Hepftekihoekleh yhmro~hnvm h~ rtonfgpeoa mfekmfepk ro` ek~hsom Rtonfgpeo vrtkslnkenf otakeh~kihnkmk eosh rthypvrh -XVRMK 4221, ^lkphdot 3-:% nve 4221% ao`hef, V`tvfenf ~k vrtkslnkenf rto nfgphmk, ypt% ;;1-;4; HYDE 81:-:3-:39:6-24-07 IODHYY%YT-H@ ;0263192T% Lktyyoe ke` M% Lvdkpghe *422;(,W63] Kijhfshea kiivlpvtkphoe he mftafty ke` ki{vhyhphoey> Ke hepftekphoekl ikyf yvtsfx,Jvmke Tflkphoey 60 *;4(, rr%;619;321% Cvll Pfzp shk ItoyyTfc T% Lktyyoe ke` K% Thydfta *;88:(,W61] Ivlpvtkl kqktfefyy ke` ekphoekl sftyvy

iotrotkpf dktthfty po kiivlpvtkphoe%He> M% I% Aftpyfe, K%-M% Y`ftdfta ke`N% F% Potr, F`hpoty,Ivlpvtkl `hmfeyhoey oc hepftekphoekl mftafty ke` ki{vhyh-phoey, @f Atvxpft, Dftlhe/Efq Xotg, rr% 9863%Mkykkgh Hmkh *422:(, GKH^FE,W6:] Glnv nkrkeygoa royloseoa vyrfjk, MoeoMkenkek, HYDE 81:-:3-1:20-;34-0%M% Mkvthif, C% Yfllhft ke` N%-N% Yhlsfyptf *;8:4(,W68] Rolhph{vf ``vikphoe fp otak-ehykphoe he`vypthfllf fe Ctkeif fp fe Kllfmkaef, Rtfyyfy Vehsftyhpkhtfy `fCtkeif, Rkthy%Mkxtjocft *422;(,W32] Lfy tkrrtoijfmfepy `feptfrthyfy, vef eovsfllf loah{vf

yptkpah{vf? Vef keklxyf fy feptfrthyfy ctkekhyfy fp kllfmke`fy, Rfpft Lkea,Dfte%


39/1009

% , % -

4:

V% Mkxtjocft *4220(,W3;] Pjf heclvfeif oc ekphoekl othahe ke` veiftpkhepx oe pjfijohif dfpqffe ioorftkphoe ke` mftaftki{vhyhphoe> Ke keklxyhy oc Ctfeijke` Aftmke chtmy , Hepftekphoekl Dvyhefyy Tfshfq ;9 *;(, rr% :988% | R@*;0: G( | Shfq Tfiot` he Yiorvy | Ihpf` Dx he Yiorvy *:(A% Mfhft *422;(,W34] @hf Jke`jkdvea `ft hepftgvlpvtfllfe Rtodlfmkphg dfh hepft-ekphoeklfe Mftafte km Dfhyrhfl `ft Dhl`vea `ft Fvtorfke Kftoyrkif, @fcfeyfke` Yrkif Iomrkex *FK@Y( % He> S% Avthe-Yfe`fldkij, F`hpot,Hepftgvlpv-tfllf Gommvehgkphoe he `ft `fvpyij-ctke~yhyijfe Qhtpyijkcpygoorftkphoe,^feptvm ct Fvtorhyijf Hepfatkphoeycotyijvea, Doee, rr% 4902%R% Motoyheh, Yj% Yiopp ke` J% Yheaj *;88:(,W39] Ekphoekl ivlpvtkl `hypkeif ke` itoyy-dot`ft ki{vhyhphoe rftcotmkeif , Novtekl oc Hepftekphoekl Dvyhefyy Ypv`hfy 48 *;(, rr% ;91;6:% Cvll Pfzp shk ItoyyTfc | Shfq Tfiot` he Yiorvy |

Ihpf` Dx he Yiorvy *;;:(N% Rkpfkv *;88:(,W30] Vef ptkeaf klijhmhf% Lk `hmfeyhoe hepftivlpvtfllf `key lkioortkphoe ctkeio-kllfmke`f , IHTKI, Rkthy%R% [vkj ke` Yp% Xovea *4226(, Royp-ki{vhyhphoe mkekafmfep> K rjW36]krrtokij cot itoyy-dot`ft M#Ky, Fvtorfke Mkekafmfep Novtekl 49 *;(, rr%3616% | R@C *;:4 G( | Shfq Tfiot` he Yiorvy | Ihpf` Dx he Yiorvy *0( % *;88:(, , W33]%J% Ykpplft, Yp% Yijtk`ft ke` Ij% Lpjnf /4229(,W31] Hecotmkl ioorftkphoe he pjf VY ke`

Aftmkex> Ioorftkphsf mkekafthkl ikrhpklhym sy% iomrfphphsf mkekafthkl ikrlhym he hepftchtm hecotmkphoe ptk`hea,Hepftekphoekl Dvyhefyy Tfshfq ;4 *9(, rr%419486% | R@C *;04 G( | Shfq Tfiot` he Yiorvy | Ihpf` Dx he Yiorvy *6(%Y% Yijefh`ft ke` N%-L% Dktyovz *;881(,W3:] Mkekahea kitoyy ivlpvtfy, Rtfephif-Jkll, Loe`oe%@% M% Yijqfhaft ke` Rj% G% Aovlfp *4226(,W38] Ckihlhpkphea ki{vhyhphoe hepfatk-phoe pjtovaj `ffr-lfsfl ivlpvtkl lfktehea hepftsfephoey> K loeahpv`hekl chfl` fzrfthmfep , Otakeh~kphoe Ypv`hfy 43 *;2(, rr% ;011;088% Cvll Pfzp shk Ito-yyTfc | Shfq Tfiot` he Yiorvy | Ihpf` Dx he Yiorvy *6(%

@% M% Yijqfhaft ke` Rj% Stx *422;(,W12] Hepftekphoekl mftafty ke` ki{vhyhphoey,Novtekl oc Qotl` Dvyhefyy 93 *;(, rr% ;4% | R@C *09 G(%@% Yjfrjft` ke` N% Rthealf *4222(,W1;] Ekphoekl ke` otakehykphoekl ivlpvtfy> Kithphikl hepftyfiphoe, Tfsvf f Afyphoe fy Tfyyovtify Jvmkhefy 9:, rr% ;03;61%G% A% Ymhpj, I% M% Athmm ke` M% N% Akeeoe *;884(,W14] @xekmhiy oc iomrfph-phsf yptkpfax, Ykaf Rvdlhikphoey, Efqdvtx Rktg/Loe`oe/Efq @fljh%K%-M% Y`ftdfta ke` F% Skktk *4229(, F`hpoty,W19] Mftahea kitoyy dot`fty% Rfo- rlf, ivlpvtfy ke` rolhphiy, Iorfejkafe Dvyhefyy Yijool Rtfyy, Iorfejkafe%

Y% Vtdke *;888(, F`hpot,W10] Tflkphoey oc iomrlfz otakeh~kphoekl yxypfmy% K gfx po alodkl iomrfphphshpx, Akdlft, Qhfydk`fe%


40/1009

% HH *42;2(> % ;-92

48

N%-I% Vyvehft *;88:(,W16] Hepftekphoekl ke` itoyy-ivlpvtkl mkekafmfep tfyfktij ,Ykaf Rvdlhikphoey, Loe`oe%F% Skktk *4222(,W13] Ioeyptviphoey oc ivlpvtkl `hccftfeify he royp-mftaft ijkeaf rtoifyyfy> K yfeyfmkghea rftyrfiphsf oc Cheehyj Yqf`hyj ikyfy, Mkekafmfep9 *9(, rr% :;;;2% Shfq Tfiot` he Yiorvy | Ihpf` Dx he Yiorvy *;0(F% Skktk *4222(,W11] Oe pjf `hyivtyhsf ioeyptviphoe oc yviifyy/ckhlvtf he ekttkph-sfy oc royp-mftaft hepfatkphoe, Otakeh~kphoe Ypv`hfy 49 *4(, rr% 4;;40:% Cvll Pfzp shk ItoyyTfc%F% Skktk, N% Phfekth ke` T% Yepph *4229(,W1:] Pjf hepftekphoekl mkpij> Mfpkrjotyky sfjhilfy oc yoihkl h`fephpx-dvhl`hea he itoyy-dot`ft mftafty, Jvmke Tflk-phoey 63 *0(, rr% 0;806;% Cvll Pfzp shk ItoyyTfc | Shfq Tfiot` he Yiorvy |Ihpf` Dx he Yiorvy *;;(

, , , ;886% %W18]


41/1009

% , % -

92

V@I 226>9;3%14*642(H@ ;1;891293

Rtoc% Mhk Noskeosh Doheos, Rj@ Mfakptfe` Vehsftyhpx Dflatk`f

Rtoc% Kek Lkeaosh-Mhlhfsh, Rj@Atk`vkpf Yijool cot Dvyhefyy Ypv`hfy,

Mfakptfe` Vehsftyhpx Dflatk`f

HEPFTIVLPVTKL

IJKLLFEAFY OC MKEKAFMFEPHE MVLPHIVLPVTKL QOTL@

Kdyptkip>He ioepfmrotktx dvyhefyy ioe`hphoey, yviifyycvl mkekafmfep oc dvyhefyyyxypfmy tf{vhtfy krrtfihkphoe dx feshtoemfep% Pjf rkrft rohepy ovp po cvpvtf ijkllfeafyqjfe mkekafty qjo orftkpf he mvlphivlpvtkl feshtoemfep yjovl` ypktp ypv`xhea ke` ve`ftypke`hea hepftivlpvtkl mkekafmfep, yjovl` geoq po keklx~f dvyhefyy rtodlfmy he

alodkl dvyhefyy ioepfzp% Mkekahea dvyhefyy yxypfmy tf{vhtfy mkekafty po `fsflor ivl-pvtkl kqktfefyy, geoqlfàf ke` efq iomrfpfeihfy% Pjf aokl hy po fmrjkyh~f `fsflormfep oc efq yghlly he jvmke tfyovtif mkekafmfep he alodkl dvyhefyy yxypfmy% Yjoqhea pjkp alodklh~kphoe hy k rjfeomfek pjkp òfy eop ijkeaf oelx pjf krrfktkeif oc pjf qotl`, dvp klyo pjf shfq oe pjf qotl`, oef jksf po ve`ftypke` pjkp alodklh~kphoe klyo jky k loikl ijktkipft ke` kccfipy pjf fsftx`kx lhcf% Yviifyycvl efaophkphoe, ke` lkpft dvyhefyy ioorft-kphoe tf{vhtfy heitfkyf oc hepftivlpvtkl ve`ftypke`hea ke` geoqlfàf oc hepftioeefiphoe,ky qfll ky pjf ikvyf-fccfip kiphshphfy qhpj ikrkihpx oc atfkp thyg%

Alodklh~kphoe rohepy ovp heitfkyhea `hccftfephkphoe oc ivlpvtkl sklvf mfkyvtfmfepy,

yo pjkp pjf chtyp ypfr oc yviifyycvl ioorftkphoe hy po df kqktf oc pjf ckip pjkp qjfe krkt-feplx yhmrlf efaophkphoey ktf rlkif` he ivlpvtkl ioepfzp pjfx dfiomf motf iomrlfz ke` iomrlhikphoey fzroefephkllx heitfkyf% Pjf tolf oc ivlpvtf hy po`kx k ithphikl flfmfep cot yviifyycvl orftkphoe he alodkl lfsfl%

Oef oc pjf aokly oc pjf rkrft hy po dthea po vy fzrfthfeif oc Nkrkefyf mkekafmfep cot pjf ykgf oc dfppft ve`ftypke`hea oc hepftivlpvtkl `hccftfeify pjkp ve`ftlx ioepfmro-tktx dvyhefyy feshtoemfep% Nkrke hy k ioveptx oc ijkeafy pjkp mktg hpy `fsflormfep ke` fioeomhi mhtkilf he royhphsf yfeyf% Yviifyycvl tfklh~kphoe oc dvyhefyy kiphshphfy yjoqy pjkp aoo` ve`ftypke`hea, ckmhlhkthpx ke` tfyrfip cot ivlpvtkl `hccftfeify hy efifyyktx%

GFX QOT@Y>IVLPVTF, MKEKAFMFEP, ALODKL FESHTOEMFEP, DVYH-EFYY YXYPFMY, MOPHSKPHOE, IOMMVEHIKPHOE, EFAOPHKPHEA


42/1009

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43/1009

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44/1009

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46/1009

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47/1009

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48/1009

% HH *42;2(> % 9;-9:

91

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Rtoc% ôthik Pomh, Rj@Ckivlpx oc Ivlpvtf ke` Mf`hk, Mfakptfe` Vehsftyhpx

MVLPHIVLPVTKLHYMKY K EFQ ALOdKL JOTH~OE

Kdyptkip>Hyyvf oc pjf rkrft ktf pjf ikpfaothfy oc vehsftyklhym ke` mvlphivlpvtkhym, he Y% Jvepheapoe!y doog Pjf Ilkyj oc Ihshlhykphoey% Yjoqhea pjkp pjf vehsftòipthef, ky pjf dkigatove` qjhij fekdlfy krrfktfeif oc skthovy pftmy oc rolhphikl `hy-iovty oc pjf alodkl qotl` ot`ft, yvij ky ivlpvtkl `hsftyhpx, pollftkeif, ot fsklvkphoe oc ivl-pvtfy, hy rtodlfmkphi hpyflc, pjhy rkrft yjoqy ovp, pjkp he yrhpf oc kdkeòehea vehsftyklhmvlphivlpvtklhym fmftafy ky pjf efq alodkl *vehsftykl( rolhphikl joth~oe%

GFX QOT@Y>IVLPVTF, IHSHLHYKPHOE, VEHSFTYKLHYM, MVLPHIVLPVTK-LHYKM, POLLFTKEIF, ROLHPHIKL IOMMVEHIKPHOE


49/1009


50/1009

,% HH *42;2(> % 98-12

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54/1009

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56/1009

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58/1009

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59/1009

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60/1009

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62/1009

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63/1009

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64/1009

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65/1009

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66/1009

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68/1009

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77/1009

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78/1009

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79/1009

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80/1009

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proceedings of faculty for culture and media, megatrend university, belgrade

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