product and technology mapping tools for planning and portfolio decision making
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Innovare’s Strategic Advisor, Beebe Nelson recently published with Rich- ard Albright their chapter on product and technology mapping tools in the 2005 edition of the PDMA Toolbook 2 for Product Development. Mapping enables innovators to visually represent their plans from high level strategic through tactical plans over the foreseeable time horizon. It is part are the process of creating shared understanding or “mental models” through the organization which improved decision-making and innovation implementation. e chapter presents how to construct and use both strategic and tactical maps. Various strategic maps presented include event maps, technology maps, product line maps, and value chain maps. e tactical, team-based maps including experience curves, product and market architectures, and product-technology roadmaps. When mapping is fully integrated in a company’s planning process the strategic and tactical maps are tied togeth- er. ese provide a comprehensive picture of the market, customer, prod- uct, and technology space in which the teams execute and the company strives to be competitive. Innovare provides Product and Technology Mapping services as well as Technology Discovery as part of our Strategic Business Research and Analysis offerings. FOUNDATIONS Tools for Customer-Centered Innovation Product and Technology Mapping Tools for Planning and Portfolio Decision Making Richard E. Albright and Beebe Nelson Chapter 15, The PDMA Toolbook 2 for New Product Development, Paul Belliveau, Abbie Griffin, Stephen Somermeyer, Eds., John Wiley & Sones, Inc., 2004 Learn more about Innovare’s Customer-Centered approach to innovation! www.innovare-inc.com [email protected] 617-479-3818 ©2008 Innovare Inc. Innovare is a registered trademark of Innovare Inc. All rights reserved. 116 Willow Avenue, Quincy, MA 02170
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