product data in the supply chain - health & personal care...
TRANSCRIPT
Product Data in the Supply Chain
Chris Lemmond
April 9, 2013
Sr. Director, Marketing and Commercial Operations
® 1WorldSync 2012
Agenda
§ About 1WorldSync
§ The Product Data Attribute Explosion
§ FDA’s UDI and UDIDB Requirements
§ Product Data Item Setup Throughout the Supply Chain
§ Benefits of GDSN and Strong Product Data Management
2
® 1WorldSync 2012
What We Do WE LEAD INDUSTRY TO ADOPT AND USE GS1 STANDARDS AND SOLUTIONS
Enhance the GS1 Standards-driven supply chain by providing services and technologies to help manage
accurate product data
STANDARDS, ADOPTION & USAGE
PRODUCT DATA MANAGEMENT
Expertise Trust
Engage communities and companies to solve supply-chain problems by adopting and using
GS1 Standards
THE GLOBAL LANGUAGE OF BUSINESS®
® 1WorldSync 2012
How We Do It
Competitive & Comparative
Audits
Company Industry
Solutions
Standards
Trusted Experts
Ambassadors Pioneers Partners
Confidence Knowledge Global Reach Vision Collaboration
Who We Are What We Provide =
Tools
Trust & Expertise
STANDARDS, ADOPTION & USAGE
PRODUCT DATA MANAGEMENT Industry Standards Company Solutions
® 1WorldSync 2012
GS1 and 1WorldSync
® 1WorldSync 2012
Some of our Customers
6
® 1WorldSync 2012
What’s in a Name?
® 1WorldSync 2012
Base Unit of Measure Material #
Material Group
Prod Hierarchy
Gross Weight
Gross Weight UOM
Net Weight
Net Weight UOM
Volume
Volume UOM
Height
Height UOM
Width
Width UOM
Depth
Depth UOM
GTIN
SAP Description
Primary UPC
Container Type
Product Type
Container Content
Product Percent Juice
Business Unit
MFG Code
Item Identifier
Pallet Stack Height
Trademark Family
Health Category
Product Sub-Group
Product Category
Graphics Specialty Base
Cluster
Cluster Material
Container Specialty
Graphics Specialty
National Account Package Code
Nationally Priced
Vending
Deposit UPC
The Product Attribute Explosion Core Logistics
Base Unit of Measure Material #
Material Group
Prod Hierarchy
Gross Weight
Gross Weight UOM
Net Weight
Net Weight UOM
Volume
Volume UOM
Height
Height UOM
Width
Width UOM
Depth
Depth UOM
GTIN
SAP Description
Primary UPC
Container Type
Product Type
Container Content
Product Percent Juice
Business Unit
MFG Code
Item Identifier
Pallet Stack Height
Trademark Family
Health Category
Product Sub-Group
Product Category
Graphics Specialty Base
Cluster
Cluster Material
Cluster Marketing Wrap
Container Specialty
Graphics Specialty
National Account Package Code
Nationally Priced
Vending
Deposit UPC
Spec Height
Spec Weight
Spec Width Spec Length
Spec Unit
Merchandise Height Merchandise Width
Merchandise Length Merchandise Weight
Merchandise Unit Weight Unit
Target Market
Pack Value
Language Code
Virtual UPC Code
Ti
Hi
Product Classification GPC
UDEX
Primary Delivery Method
Coupon Family Code
Registration Status
Valid From Information Provider
Secondary Information Provider
Third Information Providerv
Fourth Information Provider
Brand Owner MFG GLN 1
Tare Weight
MFG GLN 2
MFG GLN 3
MFG GLN 4
MFG GLN 5
Production Start Date
Shipping Start Date
Discontinue Date
Cancel Date
Net Content
Net Content 1 UOM
Net Content 2 Net Content 2 UOM
Net Content 3 UOM
Net Content 3
Net Content 4 UOM
Net Content 4
Net Content 5 UOM
Net Content 5
CAW
Brand Group Brand
Sub-Brand Flavor Nutritional Style
Package Name 1
Package Name 2 Package Name 3
Package Name 4
Short Product Description
Medium Product Description
Large Product Description
Product Size
Package Type
Platform
Package Marked Returnable Recyclable Package
Barcode Derivable
Lowest Level
Base Unit Consumer Unit
Invoice Item
Ordering Unit
Shipping Unit
Variable Weight
RFID Tagged
Suppressed UPC
Information Private Register with DataPool
Register with GS1
Audit Date Deposit Code
Deposit Currency
Deposit State
Deposit Amount
Deposit Text
The Product Attribute Explosion Core Logistics, Standards
Base Unit of Measure Material #
Material Group
Prod Hierarchy
Gross Weight
Gross Weight UOM
Net Weight
Net Weight UOM
Volume
Volume UOM
Height
Height UOM
Width
Width UOM
Depth
Depth UOM
GTIN
SAP Description
Primary UPC
Container Type
Product Type
Container Content
Product Percent Juice
Business Unit
MFG Code
Item Identifier
Pallet Stack Height
Trademark Family
Health Category
Product Sub-Group
Product Category
Graphics Specialty Base
Cluster
Cluster Material
Cluster Marketing Wrap
Container Specialty
Graphics Specialty
National Account Package Code
Nationally Priced
Vending
Deposit UPC
Spec Height
Spec Weight
Spec Width Spec Length
Spec Unit
Merchandise Height Merchandise Width
Merchandise Length Merchandise Weight
Merchandise Unit Weight Unit
Target Market
Pack Value
Language Code
Virtual UPC Code
Ti
Hi
Product Classification GPC
UDEX
Primary Delivery Method
Coupon Family Code
Registration Status
Valid From Information Provider
Secondary Information Provider
Third Information Providerv
Fourth Information Provider
Brand Owner MFG GLN 1
Tare Weight
MFG GLN 2
MFG GLN 3
MFG GLN 4
MFG GLN 5
Production Start Date
Shipping Start Date
Discontinue Date
Cancel Date
Net Content
Net Content 1 UOM
Net Content 2 Net Content 2 UOM
Net Content 3 UOM
Net Content 3
Net Content 4 UOM
Net Content 4
Net Content 5 UOM
Net Content 5
CAW
Brand Group Brand
Sub-Brand Flavor Nutritional Style
Package Name 1
Package Name 2 Package Name 3
Package Name 4
Short Product Description
Medium Product Description
Large Product Description
Product Size
Package Type
Platform
Package Marked Returnable Recyclable Package
Barcode Derivable
Lowest Level
Base Unit Consumer Unit
Invoice Item
Ordering Unit
Shipping Unit
Variable Weight
RFID Tagged
Suppressed UPC
Information Private Register with DataPool
Register with GS1
Audit Date Deposit Code
Deposit Currency
Deposit State
Deposit Amount
Deposit Text
UPC Description
Signing Description
Item Description 1 Unit Size
Unit UOM
Supplier Stock Number Department
Sub-Department
Item Type
Fineline
Sub-Type
Multi-Pack Indicator
Item Scannable
Supplier Number
Base Unit Retail
Base Unit UOM
Supplier Pack Cost
Segregation Code
Aerosol Indicator
Chemical Indicator
Composite Wood Level Code
Private Label Indicator
RPPC Indicator
Conveyable
Pesticide Indicator
CPSC Regulated Indicator
Packaging Type Country of Origin
BarCode Type
Packaging Material Code
Material Code Agency
Ordering UOM
Selling UOM
Model Number
Trade Item Recall Ind Return Goods Policy
Hazmat Classification
Environmental Identifier
Subject to US Patent
Item Contains Wood
Direct Consumer Delivery
Special Order Available
Is Security Tag Present
Order Qty Multiple
Min Order Qty
Max Order Qty Lead Time
The Product Attribute Explosion Core Logistics, Standards, Retailer/Pharmacy
Base Unit of Measure Material #
Material Group
Prod Hierarchy
Gross Weight
Gross Weight UOM
Net Weight
Net Weight UOM
Volume
Volume UOM
Height
Height UOM
Width
Width UOM
Depth
Depth UOM
GTIN
SAP Description
Primary UPC
Container Type
Product Type
Container Content
Product Percent Juice
Business Unit
MFG Code
Item Identifier
Pallet Stack Height
Trademark Family
Health Category
Product Sub-Group
Product Category
Graphics Specialty Base
Cluster
Cluster Material
Cluster Marketing Wrap
Container Specialty
Graphics Specialty
National Account Package Code
Nationally Priced
Vending
Deposit UPC
Spec Height
Spec Weight
Spec Width Spec Length
Spec Unit
Merchandise Height Merchandise Width
Merchandise Length Merchandise Weight
Merchandise Unit Weight Unit
Target Market
Pack Value
Language Code
Virtual UPC Code
Ti
Hi
Product Classification GPC
UDEX
Primary Delivery Method
Coupon Family Code
Registration Status
Valid From Information Provider
Secondary Information Provider
Third Information Providerv
Fourth Information Provider
Brand Owner MFG GLN 1
Tare Weight
MFG GLN 2
MFG GLN 3
MFG GLN 4
MFG GLN 5
Production Start Date
Shipping Start Date
Discontinue Date
Cancel Date
Net Content
Net Content 1 UOM
Net Content 2 Net Content 2 UOM
Net Content 3 UOM
Net Content 3
Net Content 4 UOM
Net Content 4
Net Content 5 UOM
Net Content 5
CAW
Brand Group Brand
Sub-Brand Flavor Nutritional Style
Package Name 1
Package Name 2 Package Name 3
Package Name 4
Short Product Description
Medium Product Description
Large Product Description
Product Size
Package Type
Platform
Package Marked Returnable Recyclable Package
Barcode Derivable
Lowest Level
Base Unit Consumer Unit
Invoice Item
Ordering Unit
Shipping Unit
Variable Weight
RFID Tagged
Suppressed UPC
Information Private Register with DataPool
Register with GS1
Audit Date Deposit Code
Deposit Currency
Deposit State
Deposit Amount
Deposit Text
Alternate Item Agency
Alternate Item Identifier
Min Handling Storage Temp
Handling Storage Temp UOM
Indiv Unit
Indiv Unit
Indiv Unit UOM UPC Description
Signing Description
Item Description 1 Unit Size
Unit UOM
Supplier Stock Number Department
Sub-Department
Item Type
Fineline
Sub-Type
Multi-Pack Indicator
Item Scannable
Supplier Number
Base Unit Retail
Base Unit UOM
Supplier Pack Cost
Segregation Code
Aerosol Indicator
Chemical Indicator
Composite Wood Level Code
Private Label Indicator
RPPC Indicator
Conveyable
Pesticide Indicator
CPSC Regulated Indicator
Packaging Type Country of Origin
BarCode Type
Packaging Material Code
Material Code Agency
Ordering UOM
Selling UOM
Model Number
Trade Item Recall Ind Return Goods Policy
Hazmat Classification
Environmental Identifier
Subject to US Patent
Item Contains Wood
Direct Consumer Delivery
Special Order Available
Is Security Tag Present
Order Qty Multiple
Min Order Qty
Max Order Qty Lead Time
Max Handling Storage Temp
The Product Attribute Explosion Core Logistics, Standards, Retailer/Pharmacy, Healthcare
Issuing Agency
Primary DI#
Unit of Use DI #
Exempt from Marking
Exempt Reason
DPM Different
DPM DI # Issuing Agency
Secondary DI #
Contact Type DUNS #
Model #
Discontinue Date DI Publish Date
Version #
Product Code Name
GMDM Preferred Term
Supplement # Kit Product
Combo Product
Contains Human Tissue
Prescription Use
Non-Prescription Use
Base Unit of Measure Material #
Material Group
Prod Hierarchy
Gross Weight
Gross Weight UOM
Net Weight
Net Weight UOM
Volume
Volume UOM
Height
Height UOM
Width
Width UOM
Depth
Depth UOM
GTIN
SAP Description
Primary UPC
Container Type
Product Type
Container Content
Product Percent Juice
Business Unit
MFG Code
Item Identifier
Pallet Stack Height
Trademark Family
Health Category
Product Sub-Group
Product Category
Graphics Specialty Base
Cluster
Cluster Material
Cluster Marketing Wrap
Container Specialty
Graphics Specialty
National Account Package Code
Nationally Priced
Vending
Deposit UPC
Spec Height
Spec Weight
Spec Width Spec Length
Spec Unit
Merchandise Height Merchandise Width
Merchandise Length Merchandise Weight
Merchandise Unit Weight Unit
Target Market
Pack Value
Language Code
Virtual UPC Code
Ti
Hi
Product Classification GPC
UDEX
Primary Delivery Method
Coupon Family Code
Registration Status
Valid From Information Provider
Secondary Information Provider
Third Information Providerv
Fourth Information Provider
Brand Owner MFG GLN 1
Tare Weight
MFG GLN 2
MFG GLN 3
MFG GLN 4
MFG GLN 5
Production Start Date
Shipping Start Date
Discontinue Date
Cancel Date
Net Content
Net Content 1 UOM
Net Content 2 Net Content 2 UOM
Net Content 3 UOM
Net Content 3
Net Content 4 UOM
Net Content 4
Net Content 5 UOM
Net Content 5
CAW
Brand Group Brand
Sub-Brand Flavor Nutritional Style
Package Name 1
Package Name 2 Package Name 3
Package Name 4
Short Product Description
Medium Product Description
Large Product Description
Product Size
Package Type
Platform
Package Marked Returnable Recyclable Package
Barcode Derivable
Lowest Level
Base Unit Consumer Unit
Invoice Item
Ordering Unit
Shipping Unit
Variable Weight
RFID Tagged
Suppressed UPC
Information Private Register with DataPool
Register with GS1
Audit Date Deposit Code
Deposit Currency
Deposit State
Deposit Amount
Deposit Text
Alternate Item Agency
Alternate Item Identifier
Min Handling Storage Temp
Handling Storage Temp UOM
Indiv Unit
Indiv Unit
Indiv Unit UOM UPC Description
Signing Description
Item Description 1 Unit Size
Unit UOM
Supplier Stock Number Department
Sub-Department
Item Type
Fineline
Sub-Type
Multi-Pack Indicator
Item Scannable
Supplier Number
Base Unit Retail
Base Unit UOM
Supplier Pack Cost
Segregation Code
Aerosol Indicator
Chemical Indicator
Composite Wood Level Code
Private Label Indicator
RPPC Indicator
Conveyable
Pesticide Indicator
CPSC Regulated Indicator
Packaging Type Country of Origin
BarCode Type
Packaging Material Code
Material Code Agency
Ordering UOM
Selling UOM
Model Number
Trade Item Recall Ind Return Goods Policy
Hazmat Classification
Environmental Identifier
Subject to US Patent
Item Contains Wood
Direct Consumer Delivery
Special Order Available
Is Security Tag Present
Order Qty Multiple
Min Order Qty
Max Order Qty Lead Time
Max Handling Storage Temp
The Product Attribute Explosion Core Logistics, Standards, Retailer/Pharmacy, Healthcare, Consumer
Issuing Agency
Primary DI#
Unit of Use DI #
Exempt from Marking
Exempt Reason
DPM Different
DPM DI # Issuing Agency
Secondary DI #
Contact Type DUNS #
Model #
Discontinue Date DI Publish Date
Version #
Product Code Name
GMDM Preferred Term
Supplement # Kit Product
Combo Product
Contains Human Tissue
Prescription Use
Non-Prescription Use
Reduces Sore Throat
Drug Facts
Usage Instructions
For External Use Only
Lowers Cholesterol
One Pill a Day
Subcutaneous Use Only
Directions
Helps Reduce Risk
Clearer Skin is Possible
Control Progression Active Ingredient
Warnings
Treats Heartburn
Inactive Ingredients
Fresh Scent
Drug Facts
Usage Instructions
For External Use Only
Lowers Cholesterol
Lasts 24 Hours
Directions
Helps Reduce Risk
Active Ingredient
Warnings Treats Heartburn
Inactive Ingredients
Regular Scent
Base Unit of Measure Material #
Material Group
Prod Hierarchy
Gross Weight
Gross Weight UOM
Net Weight
Net Weight UOM
Volume
Volume UOM
Height
Height UOM
Width
Width UOM
Depth
Depth UOM
GTIN
SAP Description
Primary UPC
Container Type
Product Type
Container Content
Product Percent Juice
Business Unit
MFG Code
Item Identifier
Pallet Stack Height
Trademark Family
Health Category
Product Sub-Group
Product Category
Graphics Specialty Base
Cluster
Cluster Material
Cluster Marketing Wrap
Container Specialty
Graphics Specialty
National Account Package Code
Nationally Priced
Vending
Deposit UPC
Spec Height
Spec Weight
Spec Width Spec Length
Spec Unit
Merchandise Height Merchandise Width
Merchandise Length Merchandise Weight
Merchandise Unit Weight Unit
Target Market
Pack Value
Language Code
Virtual UPC Code
Ti
Hi
Product Classification GPC
UDEX
Primary Delivery Method
Coupon Family Code
Registration Status
Valid From Information Provider
Secondary Information Provider
Third Information Providerv
Fourth Information Provider
Brand Owner MFG GLN 1
Tare Weight
MFG GLN 2
MFG GLN 3
MFG GLN 4
MFG GLN 5
Production Start Date
Shipping Start Date
Discontinue Date
Cancel Date
Net Content
Net Content 1 UOM
Net Content 2 Net Content 2 UOM
Net Content 3 UOM
Net Content 3
Net Content 4 UOM
Net Content 4
Net Content 5 UOM
Net Content 5
CAW
Brand Group Brand
Sub-Brand Flavor Nutritional Style
Package Name 1
Package Name 2 Package Name 3
Package Name 4
Short Product Description
Medium Product Description
Large Product Description
Product Size
Package Type
Platform
Package Marked Returnable Recyclable Package
Barcode Derivable
Lowest Level
Base Unit Consumer Unit
Invoice Item
Ordering Unit
Shipping Unit
Variable Weight
RFID Tagged
Suppressed UPC
Information Private Register with DataPool
Register with GS1
Audit Date Deposit Code
Deposit Currency
Deposit State
Deposit Amount
Deposit Text
Alternate Item Agency
Alternate Item Identifier
Min Handling Storage Temp
Handling Storage Temp UOM
Indiv Unit
Indiv Unit
Indiv Unit UOM UPC Description
Signing Description
Item Description 1 Unit Size
Unit UOM
Supplier Stock Number Department
Sub-Department
Item Type
Fineline
Sub-Type
Multi-Pack Indicator
Item Scannable
Supplier Number
Base Unit Retail
Base Unit UOM
Supplier Pack Cost
Segregation Code
Aerosol Indicator
Chemical Indicator
Composite Wood Level Code
Private Label Indicator
RPPC Indicator
Conveyable
Pesticide Indicator
CPSC Regulated Indicator
Packaging Type Country of Origin
BarCode Type
Packaging Material Code
Material Code Agency
Ordering UOM
Selling UOM
Model Number
Trade Item Recall Ind Return Goods Policy
Hazmat Classification
Environmental Identifier
Subject to US Patent
Item Contains Wood
Direct Consumer Delivery
Special Order Available
Is Security Tag Present
Order Qty Multiple
Min Order Qty
Max Order Qty Lead Time
Max Handling Storage Temp
The Product Attribute Explosion Core Logistics, Standards, Retailer/Pharmacy, Healthcare, Consumer
Issuing Agency
Primary DI#
Unit of Use DI #
Exempt from Marking
Exempt Reason
DPM Different
DPM DI # Issuing Agency
Secondary DI #
Contact Type DUNS #
Model #
Discontinue Date DI Publish Date
Version #
Product Code Name
GMDM Preferred Term
Supplement # Kit Product
Combo Product
Contains Human Tissue
Prescription Use
Non-Prescription Use
Reduces Sore Throat
Drug Facts
Usage Instructions
For External Use Only
Lowers Cholesterol
One Pill a Day
Subcutaneous Use Only
Directions
Helps Reduce Risk
Clearer Skin is Possible
Control Progression Active Ingredient
Warnings
Treats Heartburn
Inactive Ingredients
Fresh Scent
Drug Facts
Usage Instructions
For External Use Only
Lowers Cholesterol
Lasts 24 Hours
Directions
Helps Reduce Risk
Active Ingredient
Warnings Treats Heartburn
Inactive Ingredients
Regular Scent
Volume
Width Depth UOM
MFG Code
Trademark Family
Graphics Specialty Base
Cluster Material
Container Specialty
MFG GLN 2
Net Content 3 Large Product Description
Base Unit Consumer Unit
Variable Weight
Register with DataPool
Audit Date Deposit Code
Deposit Amount
Deposit Text
Indiv Unit
Base Unit Retail
Base Unit UOM
Composite Wood Level Code
Private Label Indicator
Pesticide Indicator
Environmental Identifier
Item Contains Wood
Special Order Available
Unit of Use DI #
Exempt from Marking
Secondary DI #
Kit Product
Combo Product
Helps Reduce Risk
Warnings
Regular Scent
® 1WorldSync 2012
Core
Sales & Marketing
Recipient and Industry Specific
Images
eContent
Regulatory
Sustainability
Time
Num
ber o
f Attr
ibut
es
14
The Product Attribute Explosion
® 1WorldSync 2012
An Example of Exploding Attributes
FDA Unique Device Identification (UDI)
§ July 10, 2012 – Proposed UDI Rule published § August, 2013? – Final rule published § Package marking (and UDID dB populated)
1. August, 2014 - Class III (e.g. implantables) 2. August, 2015 – Class II (e.g. pumps) 3. August, 2016 – Class I (e.g. bandages)
® 1WorldSync 2012
FDA’s Unique Device Identification Rule Packaging Requirements
Source: FDA
® 1WorldSync 2012
• Medical device recalls • Tracking and tracing, supply chain security; and anti-
counterfeiting/diversion (location systems) • Adverse event reporting and post market surveillance • Comparative effectiveness (e.g., registries) • Disaster/terror preparation and shortages/substitutions • Reduce medical errors • Documenting medical device use in patient’s EHR/
PHR, hospital information systems, claims data
Source: FDA
FDA’s Unique Device Identification Rule Rationale
® 1WorldSync 2012
Unique Device Identification Database Requirements Over 60 Attributes
18
Basic Product Identification Contact Information
Marketing Status Company Information
Alternate Identifiers
FDA Product Code
GMDM Code
Premarket Data
Product Size
Storage Requirements
Sterilization
Other Characteristics
Product “DNA”
19
No Mutations Please!
® 1WorldSync 2012
Data Quality and the Butterfly Effect
• # of Companies • # of Products • # of Attributes • # of People • # of Processes • # of Systems • # of Items • # of Channels • # of Distributors • # of Stores • # of Providers • # of Locations
Providers
Distributors - GPOs
Retailers-Pharmacies
DCs
Small Actions Have Dramatic Downstream Effects!
21
ORDER PROCESSING !
WAREHOUSE & FULFILLMENT
DELIVERY & CHECK-IN
IN-STORE EXECUTION
BILLING & SETTLEMENT
Inaccurate and Misaligned Product Information in the Supply Chain Creates Significant Inefficiencies . . . "
Inaccurate Orders" Invoice Deductions"
Product Data Standards Enabling An Integrated Supply Chain
INACCURATE & INCONSISTENT ITEM & PRICE DATA!
Over / Under Weight Trucks"
Check-in Delays"
Refused Deliveries"
Self Scan Errors"
Data Related Order-To-Cash Pain Points
Increased Administrative Overhead & Rework"
Cut / Delayed Orders"
Billing Errors"
Source: Pepsi
Mftr
s/ S
uppl
iers
R
etailers/Distributors
Retailers, P
harmacies
Distributors, P
roviders
® 1WorldSync 2012
Kellogg Case Study Product Data Moving Through Grocery and Foodservice
• Meal replacement Item • High in Protein • 1.59 Individual Serving
Size in Foil Pouch • Sold individually in
displays at Foodservice Operators
• Sold in cases of multiple eaches through Foodservice
• Sold in Cases of six cartons to Retail
• Cartons sold in Retail in Cartons of six or eight foil wrapped bars
® 1WorldSync 2012
Kellogg Special K Protein Meal Bar Information on One Product
Information Types 1. Description 2. Measurement, Package
Configurations 3. Ingredients and Nutrition 4. Digital Assets 5. Consumer Usage 6. Pricing and Cost 7. Ordering Information 8. Material Purchasing 9. Manufacturing, Warehousing,
Logistics
® 1WorldSync 2012
Kellogg Special K Meal Bar Where did the Information Come From?
Information Types 1. Description 2. Measurement, Package
Configurations 3. Ingredients and Nutrition 4. Digital Assets 5. Consumer Usage 6. Pricing and Cost 7. Ordering Information 8. Material Purchasing 9. Manufacturing, Warehousing,
Logistics
Inputs 1. Food Development 2. Engineering 3. Finance 4. Nutrition Labeling 5. Package Technology 6. Quality 7. Marketing
Customer Logistics Services Manages the Process
The Master Data Team Enters into SAP
® 1WorldSync 2012
Logistics/WH Mgmt
Store Operations
Marketing/Advertising
Merchandising Category Management Shelf Planning Shelf Descrip7ons
Pick/Pack Trucking
Website Circulars Loyalty
Floor Replenishment Shelf Maintenance Checkout
Sources of Information for Setup at Wakefern 1. GDSN
• 97 Attributes 2. Item Portal (Kellogg enters)
• Pricing • Promotion • Images
3. Item Portal (Wakefern enters) • Merchandise Designations • Nutritional Categories
4. Images • 3rd Party Provider
Buying Accounts Payable
Kellogg Special K Meal Bar How did information get to Wakefern? How Does Wakefern
Use The Information?
® 1WorldSync 2012
Kellogg Special K Meal Bar How did information get to the Foodservice Channel?
Dot Expressway Screen Shots
Seeing Product Data Clearly…
27
The Matrix Analogy
® 1WorldSync 2012
What is Best Practice Product Data Management?
Source Maintain Store Distribute
Four Key Activities:
Focusing on 10 Data Types:
Weights & Measures
Ingredients Images • POG • Beauty • eCom • Fact Panel • Case
Regulatory
Nutrition/ Drug Fact Panel
Usage/ Preparation Sustainability
E-Content/ Marketing
Required For: Consumers
Downstream Customers Supply Chain/Operations
Regulatory
Product Identification
Ordering
28
® 1WorldSync 2012
Identified Product Data Management Benefits Using Global Standards
29
Source: Accenture
® 1WorldSync 2012 30
Thank You! Chris Lemmond Sr. Director, Marketing and Commercial Operations [email protected] 609-620-4508