product feasibility analysis. feasibility analysis narrative description opportunity product ...
TRANSCRIPT
PRODUCTFeasibility Analysis
Feasibility Analysis NARRATIVE DESCRIPTION
OPPORTUNITY PRODUCT UNIQUE BENEFITS TARGET MARKET COMPETITIVE ADVANTAGE RISKS FINANCIALS CONCLUSION
Partners need to choose a product ASAP.
Bi-sociation
According to Arthur Koestler, the most-cited authority on creativity, every creative act involves bisociation, a process that brings together and combines previously unrelated ideas.
VALUE PROPOSITION
PROBLEM COMPELLING NEEDS EXISTING OFFERINGS SOLUTIONS POTENTIAL NICHES
Define Problem Clearly:Morphological Forced Connections
List ATTRIBUTES of the situation For each Attribute, generate many
alternates Randomly connect alternate attribute
characteristics as possible.
Develop a list of applicable ATTRIBUTES: Human Ages: Infant, Toddler, Pre-Schooler, Child,
Adolescent, Young Adult, Middle-Aged, Retired, Elderly, Super-senior.
Time Units: Seconds, Minutes, Hours, Morning/Afternoon/Evening, Days, Weeks, Fortnight, Month, Quarters, Semesters, Years, Decades, Century
Colors: Red, Orange, Yellow, Green, Blue, Indigo, Violet,Black, White, Brown, Pink, Crimson
Meals: Breakfast, Snack, Lunch, Dinner, Supper, snack Six Questions: Who, What, When, Where, How, Why
Define Problem Clearly:Morphological Forced Connections
Attributes of Transportation:
Passenger Support
Power Source
Media in which it operates
Hang Gravity Air
Stand Motor Tube
Sit Chair Pneumatic Water
Sling Gas Ground
Bed Magnetic Rails
Dimensions of Transportation: Passenger Support Power Support Medium
Define Problem Clearly:Morphological Forced Connections
http://www.grasshopper.com/idea-md
Diagnositic Method:Grid of Opportunity
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant . W. Chan Kim & Renée Mauborgne Harvard Business School Publishing, 2005
Productivity Simplification Convenience Risk Image / Pleasure Satisfaction Environmental Friendliness
Six VALUE - Drivers
Six Phases in Buyer’s Cycle Experience
PURCHASE
DELIVERY USE SUPPLEMENT
MAINTENANCE
SCRAP
Six Phases in Buyer’s CyclePURCH
ASEDELIVERY
USE SUPPLEMENT
MAINTENANCE
SCRAP
Productivity
Simplification
Convenience
Risk
Image / Pleasure Satisfaction
Environmental Friendliness
Six
VA
LU
E
Dri
vers
Grid of Opportunity