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PRODUCT FOCUS 3/31/14 4/11/14

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INTRODUCTION Our Product Focus for the next two weeks is Microsofts Lync. Over 70% of the Fortune 500 have adopted Lync due to its ability to connect co- workers and foster collaboration. Lync goes beyond the typical IM solution by including easy to use video conferencing, group chat, document sharing, and impromptu meeting creation. More and more companies every day are realizing those benefits and migrating to Lync. Lync can also serve as a companies primary voice communication tool by replacing their traditional phone system and introducing huge cost-savings. These benefits, along with increased productivity and high availability, make it easy to understand why Lync has become yet another billion dollar business for Microsoft.

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PRODUCT FOCUS NOTES Social Media All social media posts will revolve around Lync and its many capabilities which can re-shape how organizations function. Look for a new post each morning for the next two weeks to push our Lync focus. Target Audience Our target audience is any IT Professional seeking information on Lync implementation or administration.

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SUPPORTING EVENTS Internal Sales Training Lync Server 2013 Friday 4/4 12:45 - 1:30 EST Link: https://www1.gotomeeting.com/register/966549200https://www1.gotomeeting.com/register/966549200 Next Level Webinar Series - Public Webinar Partner Delivered: EnablingTechnologies Title: How to Best Integrate Lync into your Environment Thursday 4/10 12:00 1:00 Central Registration Link: https://clicktoattend.microsoft.com/en- us/Pages/EventDetails.aspx?EventID=183545https://clicktoattend.microsoft.com/en- us/Pages/EventDetails.aspx?EventID=183545

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SUPPORTING DOCUMENTS Apart from providing daily social updates, numerous blog articles to link to, and an external email to send to clients, we have also provided you with a variety of supporting documents to use throughout the two week product focus and beyond. The supporting documents for our Lync Product Focus include such things as individual class sheets, a class date sheet, two certification sheets, multiple Lync case studies, and a Lync Product Guide. The documents are detailed within this presentation.

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INTERNAL DOCUMENTS

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Lync 2013 Product Guide Official product guide from Microsoft Includes: Whats new? Lync across devices Connected experiences Meetings Web / Video conferencing Voice capabilities Management features Cloud flexibility Great overview of the capabilities and benefits of Lync.

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INTERNAL DOCUMENTS Lync 2013 Internal Sales Guide Includes: Product Overview Audience Course summaries and related courses Certification paths Business Pain Points Q&A Objection Handling

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INTERNAL DOCUMENTS Lync 2013 Case Studies Four separate case studies highlighting four different companies Includes: Company profile Business Needs and scenario Highlights of the solution Benefits experienced by the customer Case studies provided by Microsoft to demonstrate the value of Lync to various organizations Great resources to understand the overall impact and types of features our customers are looking for from Lync

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EXTERNAL DOCUMENTS

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Individual Class Sheets Includes: Course Title / Days of Training / Price Course Summary Prerequisites Course Outline These sheets exist for the following: 10533 Deploying Lync 2010 10534 Planning Lync 2010 20335 Network Readiness for Lync 2013 20336 Core Solutions for Lync 2013 20337 Enterprise Voice for Lync 2013

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EXTERNAL DOCUMENTS Lync Class Date Sheet Includes: Course Title / Days of Training / Pricing Course overview Class Dates

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EXTERNAL DOCUMENTS Lync MCSE Chart Includes: Easy to understand chart Details include all course and exam numbers for our customers if they are seeking Lync certification

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EXTERNAL DOCUMENTS Lync MCSE Path Includes: Lync overview Course description for 20336 and 20337 Graphic displaying the path to the MCSE: Communication Brief New Horizons introduction

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EXTERNAL DOCUMENTS Lync InfoGraphic Includes: Multiple company case studies highlighting cost- savings and other benefits once Lync was implemented Various statistics showing the overall impact Lync had on each company Quotes from Lync customers describing how they use Lync on a daily basis

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EXTERNAL DOCUMENTS Customer Facing Email Includes: Registration Link for our public webinar taking place on 4/10 Localized links taking our customers to our Lync training solutions on our respective web sites

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QUESTIONS? Please contact your local Marketing Team with any questions pertaining to any of our Product Focus content We also encourage feedback on our Product Focus materials if there are certain types of content you would like to see more of please communicate that to your local Marketing Team as well.