product innovation presentation
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PRESENTATION
P r o d u c t
I n n o v a t i o n
P r e s e n t e d b y
Revolution Creative AgencyR
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R
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Research
Consumerh
abits
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the planHeres
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Insights
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1.Does it make sense?
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2.What can a tea brand o
ffer their consumer?
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3.What are tea drinkers looking for?
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Tea-Time
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Bored
?
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C R E A T E T H I S
P r o d u c t.. .. .. .. .. .. .. .. .. .. .. ..
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This product provides no
sense of experience
This product provides a
sense of experience
Thisproductiseasily
accessibleandconvenientT
hisproductisn
oteasily
accessible
orco
nvenient i. ii.iii. iv.
Raw Tea
P
erce
p
tu
al
m
a
p
StashTeablossomduet
Tea Needs
Blooming Tea
Teaposy
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T a r g e tM a r k e t
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Whoisgoingtobuyraw
tea?
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Chlos Purse
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Positi
oning
statem
ent
Raw Takes Tea Out of the BagN a t u r a l l y ..
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ProductD e t a i l s
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green tea base White tea base
Jasmine flower,
wild hibiscus & lily
blend
Rose and lavender
flowers blended withglobe amaranth
Black tea base
Violet,
chrysanthemum &Omanthus Flowers
Rejuvenating
clarity, awakens
and revives
Elegance,
sensuality,
affection and bliss
Harmony, stability,
calm and pure
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Price online
Retail
Locatio
ns
In-store
placement
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C
a
te
g
o
ry
D
e
fini
tio
n
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EssentiallyRaw Tea provides a moment of inner clarity,
making everyday a unique experience.
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Forget!
Three things you absolutely
c a n n o t
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1. Dominate this Niche
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2. They didnt even know they weremissing this tea expereience
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3. Raw offers tea with a built-in experience,and embodies both a personality and image
that are currently non-existent in the tea
c a t e g o r y
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RThank you!