product managagement is like poetry

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Post on 14-Apr-2017

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TRANSCRIPT

HACK YOUR FAVORITE VIDEOS

Choose a channel in the LiPP TV

Watch and share the best LiPP

Share your LiPP with your friends

Showcase your best LiPP

Personalize your favorite videos

INSTALLS

1.5M

LIPP PERFORMANCE

SPENT ON THE APP BY 20% OF OUR DAU

2 Hours

LIPP PERFORMANCE

LIPP VIEWED PER DAY PER USER

100

LIPP PERFORMANCE

PRODUCT MANAGEMENT IS LIKE POETRY

THE FEEDBACK LOOP

PROTOTYPES

USER TESTING

MASSIVE EXPERIMENTATIONS WITH REAL DATA

COMING FROM A REAL CONTEXT

NOTHING’S WORTH

JUST MAKE IT RHYME!

3 PRODUCT MANAGEMENT PATTERNS

THE CROSSED PATTERN

add music to videos (A), add text to videos (B), music iteration (A), text iteration (B)

THE KISSED PATTERN

search launch (A), incremental improvements (B), bugs fix (B), search iteration (A)

THE FOLLOWED PATTERN

LiPP TV 1/2 (A), LiPP TV 2/2 (A), refactoring code (B), bugs fix (B), LiPP TV iteration (A)

THE TRIPARTITE PATTERN

leaderboard (A), tags (B), achievements (C), leaderboard itération (A), tags iteration (B), achievements iteration (C)

LiPP DESIGN SPRINT

DON’T SPEND TIME SUPPORTING FEATURES YOUR USERS DON’T NEED

KEEP YOUR PRODUCT SIMPLE

GET CLOSER TO THE PERFECT PRODUCT MARKET FIT

36 Sprints

1400 Users Stories

+10000 Tasks

TO GO FURTHER

AUTOMATION

Take a random hypothesis

Update the hypothesis

value

Exploration

Take the actual best hypothesis

Update the hypothesis

value

Exploitationx<10

Draw randomly X between 1 and 100

New User

4 up to 8 Hypothesis / Month

Thanks